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  • Singapore Team People Careers Thinking About us Find us London Norwich Singapore About us Rochelle Fulcher Business Development Executive Rochelle has recently joined us here at Foolproof Once she has her feet under the table we ll ask her to write something for her profile page Please pop back in a week or two to find out all about Rochelle Client services Based in the UK Latest from the studio

    Original URL path: http://www.foolproof.co.uk/team/people/rochelle-fulcher/ (2016-02-14)
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  • a few Drawing upon my experience as a practitioner I help our team design bespoke customer centric approaches that meet the briefs sent to us from clients Once a project becomes live I take on the role of the internal client It is my responsibility to ensure that the experience a client has with Foolproof and the deliverables created meets the clients expectations if not exceeds them To do this it is vital that I understand my clients business It is only once you have understood the challenges opportunities and restraints that a client has that you can help them find creative solutions to their strategic design or service problems Working as both the client and the practitioner is what I love most about my job especially when you throw into the mix interesting challenges such as the development of a new service for wearable technologies or the globalisation vs localisation of services products and copy My interest in research and the tools and techniques used to gather insight began in my first job at Virgin Money as an Accounting and Management graduate During my time there I was responsible for investigating facilitating and analysing market research across business strategy product development and marketing Following this I helped set up the research capabilities at Advent a vocational training company based in Birmingham I then moved agency side to Synovate one of the biggest market research agencies in the world Here I worked mainly on RBS Shell and Virgin Trains accounts managing large scale customer satisfaction surveys global trackers and occasional quant surveys Seeking more variety in terms of both brands and type of work I began working at Foolproof as a UX Consultant Here I expanded my knowledge of qualitative research techniques and gained exposure to the commercial considerations of

    Original URL path: http://www.foolproof.co.uk/team/people/salma-yousafzai/ (2016-02-14)
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  • and while we work hard we never forget to rest and recharge My role in finance has transited from basic bookkeeping to more in depth responsibilities such as payroll budgeting and creating a simple management accounts to reflect the financial health of the business It is always valuable to learn something new and since joining Foolproof I have not stopped learning and that makes me a happy camper What shouts out to me most about Foolproof is one of its core values be brave I believe one learns the most through adversity and throwing yourself into a new role challenges your mind and that makes me excited to come to work each day Having been exposed to design thinking throughout the past year I have started applying the principles in different ways be it planning an event or overseeing the two office refurbishments It can be so gratifying to apply what you learn especially a skill related to the business Before joining Foolproof I was a financial advisor for five years and then moved into a concierge role in 2010 where I learnt many creative ways to fulfil customers requests These experiences have prepped me to look after the Singapore

    Original URL path: http://www.foolproof.co.uk/team/people/sarah-djumin/ (2016-02-14)
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  • Careers Thinking About us Find us London Norwich Singapore About us Siobhain Dunne PA to Leslie Fountain and Marc Oldman After doing almost a full circle at Foolproof from when I first joined six years ago as an office junior I am very excited about my new role as Management Team PA When I left school I decided to go to St James and Lucie Clayton a secretarial and PA finishing school Whilst there I learnt a lot of skills which I now use in my current role One skill that I learnt that maybe I do not put to use every day is how to walk straight which you were taught by having a large hardback book placed on your head and walking across the classroom to improve posture This is a massive new role for me and I am very excited to get stuck in I m thoroughly enjoying it so far When not at Foolproof I love shopping especially shopping socialising cooking and sport in particular netball and play for a team called Tutti Fruitys in Maidstone I am very excited about my new role as Management Team PA Operations team Based in the UK Latest from

    Original URL path: http://www.foolproof.co.uk/team/people/siobhain-dunne/ (2016-02-14)
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  • to act as the linchpin between clients and the Foolproof delivery team representing their business throughout each stage of the project I work at Foolproof because I m excited to collaborate with clients who are brave enough to really look hard at what their customers want and need and to invest the time in getting the services they offer right In return for giving us some really interesting and challenging work I m more than happy to ensure that the product they get is second to none I started my career specialising in the management of web development projects for content heavy websites with a global presence typically requiring 20 different language variations This required me to balance the roles of both Account Project Manager with the responsibilities of writing technical and functional specifications This background means that I have an appreciation of the practicalities of delivering complicated digital projects but also a good understanding of the technical side of the experiences we design This has allowed me to set up a special interest group and to play a leading role in building Foolproof s front end development capabilities something that I strongly believe allows us to deliver even better experiences for our clients I m really interested in how front end development is evolving as a design practice and what this will mean for experience design in the future Outside of work I seem to have recently developed an addiction for pushing myself as far as possible out of my comfort zone Most recently I used my Foolproof training budget to partake in improvisation acting training I believe that the principles of improvisation are of real value to our work at Foolproof as well as increasing my confidence and skills in presenting I also learnt how to fail gracefully

    Original URL path: http://www.foolproof.co.uk/team/people/sophie-grencis/ (2016-02-14)
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  • feels a bit like the doldrums in Charlie and the Great Glass Elevator in there I occasionally have an epiphany where insight and design collide in a momentary mad mind fusion and I suddenly understand why something is important I m surrounded by people at Foolproof who are far cleverer than me who actually then craft and deliver the great customer experiences but it s my job to remind them what the important thing was and to challenge their own thinking I work closely with the design strategy and insight teams at Foolproof and with client stakeholders and third parties to deliver world class evidence based designs for global brands such as Shell Santander Lloyds Belron Sky and HSBC As Principal Designer I m focused on understanding user needs and behaviours contexts of use and interactions with information systems to deliver creative solutions that seize the opportunity to transform the user experience and commercial outcomes which is the longest way I could think of to say I try and make things better by design Before joining Foolproof I was user experience manager at Sun Microsystems working on enterprise wide web based deployments and I ve worked as a freelance user

    Original URL path: http://www.foolproof.co.uk/team/people/tim-caynes/ (2016-02-14)
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  • working with the project sponsor and key stakeholders to articulate the business vision and the required outcomes to support their strategy I work closely with researchers and designers to establish the intent and create assets to keep our design work both inspired and accountable My particular talent is creating energy excitement focus and alignment for design teams and their stakeholders about what they really need to deliver to their customers to create value I devise and run a lot workshops and get sent into the breach when our project sponsors need to get organisational support to push through on the sort of alignment and dare I say it trade offs needed to create great end to end customer experience Oh and I write a lot of stakeholder communications like steering committee senior management packs I love the challenge of creating change in massive multinational corporate organisations yes love and have experience with global brands in consumer electronics entertainment travel banking pharma and oil energy in both B2C and B2B I m really interested in how companies are adapting or not to the opportunity and threat of digitally empowered customers and what it takes to really make cultural change happen I m active in the experience design strategy community and I sit on the Advisory Board of UX STRAT the world s first and leading conference for experience strategists and planners around the globe I ve strong opinions on the role of strategy in experience design and have had wonderful opportunities to speak share and learn at conferences and events in the US Europe and Asia Before joining Foolproof in 2004 I was on the leadership team at www iii co uk both a dotcom and part of multinational financial services company Cooking is hobby and passion of mine I m

    Original URL path: http://www.foolproof.co.uk/team/people/tim-loo/ (2016-02-14)
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  • International Singapore Team People Careers Thinking About us Find us London Norwich Singapore About us Tom Blackburn Senior Designer Tom has recently joined us here at Foolproof Once he has his feet under the table we ll ask him to write something for his profile page Please pop back in a week or two to find out all about Tom Studio Based in the UK Latest from the studio Right

    Original URL path: http://www.foolproof.co.uk/team/people/tom-blackburn/ (2016-02-14)
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web-archive-uk.com, 2016-10-23