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  • Thinking | Foolproof
    world changing innovations By Tim Loo 04 Oct 2012 Top 10 list of the most significant innovations which have meaningfully changed the expectations and behaviours of people business and society in the last 10 years Tags Foolproof news Foolproof acquires One to One global in Singapore By Foolproof 04 Oct 2012 Foolproof acquired One to One Global Pte Ltd a long established Singapore based user experience agency The acquisition underpins Foolproof s growth ambitions in Asia and establishes an operational hub for the region Tags Foolproof news International Bubbles blunders and opening for business By Peter Ballard 02 Oct 2012 A look at some of the notable events and products of 2002 the year Foolproof opened its doors for business Although that seems like only yesterday some of these cultural references might make you think it belongs to a whole other era Tags Foolproof news Museum of Foolproof By Tom Wood 01 Oct 2012 As part of our celebration of Foolproof s first decade we have collected together artefacts which tell the story of the business from its humble beginnings to multi national design superpower Tags Foolproof news Digital Creatives at the Hot Source 7x7 By Foolproof 02 Aug 2012 Hot Source is a community collective of digital creative in and around Norwich The 7x7 event was a short form talk format with diverse subjects from Minecraft to Google author profiles Tags Foolproof news Foolproof arrives in NMA Top 100 By Peter Ballard 03 Jul 2012 Foolproof ranked number 20 in the New Media Age Top 30 Design Build Agencies and 71 overall in their Top 100 Interactive Agencies This marks a change in how experience design as a discipline is viewed by the digital design world Tags Foolproof news Meeting with Dave Gray By Tim Caynes 26 Jun 2012 When Dave Gray announced he was coming over to London I thought there was probably a way we could facilitate some kind of meetup whereby we could invite a few folks over for a bit of a chat Tags Foolproof news Interview Elsa Plumley Principal Consultant By Foolproof 27 May 2012 This interview profile s Elsa Plumley a Principal Consultant at Foolproof It looks at her career path before joining the company her role and main responsibilities as a Principal Consultant and what she finds most challenging and rewarding about this role Tags UX jobs skills Foolproof news Foolproof named in Best Small Companies to Work for 2012 By Peter Ballard 28 Feb 2012 We re delighted to have been recognised as one of the UK s Best Small Companies to Work For 2012 by The Sunday Times This is the first year we ve been large enough to enter and is testament to the hard work and passion of everyone working at Foolproof Tags Foolproof news Foolproof and Flow in top 20 agencies By Peter Ballard 01 Jun 2011 We were delighted to be in the top 20 in Design Week s top 100 agency list for 2011 We

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=Foolproof+news (2016-02-14)
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  • Thinking | Foolproof
    2014 Understanding what customers want from the shopping experience is essential for Asian retailers looking to stand apart from their competitors Getting good at design and smart about digital poses big challenges but the rewards are there for the retailers who get it right Tags Consumer retail International Christmas surge in click and collect points way toward multi channel future By Peter Ballard 07 Jan 2014 Our latest research shows that click and collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi channel retailing Tags Consumer retail Consumer behaviour London 2012 ticketing The Good the Bad and the Ugly By Foolproof 06 Sep 2013 The moment we ve all been waiting for has arrived applications for tickets to the London 2012 Olympics is now open and we ve spent the day reviewing the application process Tags Consumer retail Emerging technologies meets luxury brands By Lauren Coleman 31 Jul 2013 Many luxury brands have successfully implemented new technologies and as a result enhanced their brand presence and reached out to new customers This post looks at how these brands have used these technologies to create richer experiences Tags Technology Consumer retail Innovating for agile retail The Drum Live By Foolproof 19 Jul 2013 Reflections from The Drum Live where vendor and client side leaders discuss topics such as retail service design and social platform strategy Tags Consumer retail Thoughts from Retail Week Live By Peter Ballard 19 Mar 2013 At Retail Week Live 2013 the well publicised challenges facing the sector were at the forefront of talks and conversations Themes included the rise of mobile the omni channel challenge and the changing face retail spaces Tags Consumer retail Domino s invests in digital experience By Foolproof 05 Mar 2013 Domino s Pizza Chief Executive Lance Batchelor recently spoke about his aims to digitise the group As their experience design partner we are delighted to be working alongside such a forward thinking team during an exciting period of change Tags Consumer retail Investing in a digital shopping experience that fits By Foolproof 11 Feb 2013 Online shopping is growing in popularity but the long and costly task of dealing with returns and exchanges is causing problems for retailers To reduce this cost businesses must improve the initial buying experience Tags Consumer retail Was HMV the first victim of showrooming By Peter Ballard 21 Jan 2013 Showrooming is a hot topic in the retail sector This post examines the fall of HMV and how they failed to understand and respond to changes in consumer shopping behaviour Tags Consumer retail Consumer behaviour The need for better designed content By Foolproof 10 Jan 2013 Content is used to drive and shape the holistic design of products spaces and environments and create better customer experiences Content therefore needs to be part of the design process Tags Consumer retail The true impact of showrooming By Foolproof 03 Jan 2013 A quarter of all UK

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=Consumer+%26+retail (2016-02-14)
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  • Thinking | Foolproof
    design thinking Going Mobile Understanding Winning the Mobile Consumer By Foolproof 10 Sep 2013 An introduction to today s mobile consumers and the implications for businesses competing for first place in the fast changing mobile space Tags Mobile smart devices Consumer behaviour Smart meters By Foolproof 06 Sep 2013 How smart meters will affect the supplier customer relationship and what to do about it Tags Energy utilities Consumer behaviour Payment Protection Insurance By Foolproof 06 Sep 2013 The Payment Protection Insurance PPI online marketplace is a battlefield where neither the consumer nor provider is winning Tags Financial services Online Shopping Survey Utilities By Foolproof 06 Sep 2013 This study uncovers how the online market for gas and electricity works and doesn t work for UK consumers We hope our report will help provide inspiration and ideas for companies looking to improve the value of the online channel for customer acquisition and retention Tags Energy utilities Consumer behaviour Online Shopping Survey Travel By Foolproof 06 Sep 2013 In this first OSS review of the online travel market we use our established ethnographic research method to examine the various factors shaping the customer experience and influencing online holiday bookings today Tags Consumer behaviour Travel leisure Online Shopping Survey Personal Loans By Foolproof 06 Sep 2013 Our 2007 report records and explains the behaviour and frustrations of online consumers It should give loans marketers and product managers ideas about how to meet consumers needs more effectively We hope it will help bring success to companies selling loans online Tags Financial services Consumer behaviour Online Shopping Survey Mortgages By Foolproof 06 Sep 2013 Consumers have learned to trust the web as a place to find and buy almost every other type of financial product They are surprised how hard it is to shop for mortgages online Many are impatient for the major brands to do more to inform engage and persuade them in the digital space Tags Financial services Consumer behaviour Online Shopping Survey General Insurance By Foolproof 06 Sep 2013 Our third look at the general insurance market has produced some very interesting findings In the 18 months since our last report a significant evolution in consumer shopping behaviour has taken place Tags Financial services Consumer behaviour Online Shopping Survey Current Accounts By Foolproof 06 Sep 2013 This is our first look at the online marketplace for current accounts It clearly shows how the tools and resources available to online shoppers make it hard to sell traditional products in a traditional way Tags Financial services Consumer behaviour Online Shopping Survey Credit Cards By Foolproof 06 Sep 2013 Consumers are starting to find it hard to distinguish between the brands and products on offer And this makes it difficult to summon up the conviction to select and apply for a new card Tags Financial services Consumer behaviour Mobile Africa Are smartphones really smart By Foolproof 06 Sep 2013 Commentators have remarked on the opportunity for mobile handset manufacturers operators and mobile apps in sub

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&author=Foolproof (2016-02-14)
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  • Thinking | Foolproof
    to discuss this emerging field Tags Brand marketing UX strategy Where s the win win in retail banking By Tom Wood Tim Loo 15 Nov 2013 In this video Tim and I share our thoughts about the contrasting needs of banks and their customers We draw some conclusions about where these overlap and what this might suggest for Banks about experience design strategy Tags Financial services Experience design UX strategy Bridging the experience gap By Foolproof 30 Oct 2013 Where do the business goals of banks overlap with the personal needs of their customers In this webinar Tom Wood and Tim Loo share their conclusions drawn from thousands of hours of Qualitative research with banking customers Tags Financial services UX strategy Redesigning business culture and thinking around the customer By Tim Loo 21 Oct 2013 This post contains Tim Loo s slideshare presentation from UX Strat 13 where he discussed the challenges and opportunities for UX strategists in redesigning organisational attitudes and thinking around the customer Tags Brand marketing Experience design UX strategy UX Strategy The Brand Experience Gap By Foolproof 16 Oct 2013 How in an increasingly complex and digitally centric world consumers are quickly evolving their thinking and behaviour but businesses are struggling to keep up Tags Brand marketing UX strategy What is user experience strategy By Tim Loo 26 Jul 2013 More and more major brands are looking at user experience as a sustainable source of competitive advantage But to realise this goal UX thinking needs to be joined up across a business Tags Brand marketing Experience design UX strategy UX Strategy and the Age of Alignment By Tim Loo 22 May 2013 UX Strategy can help big organisations overcome their obstacles to providing a great user experience This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses Tags Brand marketing Experience design UX strategy Top down user experience By Meriel Lenfestey 26 Feb 2013 Organisational attitudes towards UX are starting to mature with a noticeable organisational shift towards customer centricity as a means to drive success within big businesses Tags Brand marketing Experience design UX strategy Redesign your business for your customers By Tim Loo 06 Nov 2012 UX strategy can provide a long term plan that aligns every customer touch point with your vision for user experience This can make your whole business more customer centric and help achieve a measurable increase in commercial yield Tags Brand marketing UX strategy Breaking organisational silos at UX HK By Ray McCune 20 Apr 2012 At UX Hong Kong 2012 breaking down organisational silos was a key topic This suggested an acceptance with UX professionals from all types of organisations that UX has matured as a discipline and earned the right to play a leading role in supporting business strategy and change Tags Brand marketing Experience design UX strategy Q A Brand experience UX strategy By Tim Loo 04 Jan 2012 Following his

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=UX+strategy (2016-02-14)
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  • Thinking | Foolproof
    for the retailers who get it right Tags Consumer retail International Next Bank Asia Singapore By Keynes Yeo 24 Jun 2014 We recently attended Next Bank Asia in Singapore where we shared our insight and thinking on how digital channels are serving banking customers in the region It sparked much debate Tags Financial services International UX benchmark retail banking Singapore By Neil Pawley Khai Seng Hong 07 May 2014 We ve been talking to consumers in Singapore to find out what drives their decision making when shopping for financial services online Our findings pose some interesting challenges for retail banks in Asia Tags Financial services Consumer behaviour International Designing for the online haggle By Peter Ballard 05 Mar 2014 Bagging a bargain is an engrained part of the shopping psyche in Asia How can this bargaining mentality be catered for when shopping online Tags Brand marketing Consumer behaviour International Mobile Africa Are smartphones really smart By Foolproof 06 Sep 2013 Commentators have remarked on the opportunity for mobile handset manufacturers operators and mobile apps in sub Saharan Africa for years Tags Mobile smart devices International A handy way of staying in touch abroad By Elsa Plumley 25 Jul 2013 We put Handy to the test Does this service which rents smartphone handsets to travellers with unlimited data and calls included enhance the holiday makers experience Tags Technology Travel leisure International Global vs Local By Neil Pawley 06 Jun 2013 There s a natural tension between a bank s need to standardise their global offering and the familiar aspects that customer s value in their local branch In this video Neil Pawley discusses how banks can find the right balance between global and local Tags Financial services International Travelling safely for user research overseas By Neil Pawley 18 Dec 2012 As a consultant immersing yourself in the country you re conducting research in is beneficial But it can also be unsettling and sometimes dangerous Here are some tips for keeping yourself safe abroad Tags International Why getting lost makes you a better researcher By Neil Pawley 11 Dec 2012 Getting lost in a foreign country not only improves the consultant s comprehension of social context but can also aid their understanding of cultural nuances essential in international research Tags International Foolproof acquires One to One global in Singapore By Foolproof 04 Oct 2012 Foolproof acquired One to One Global Pte Ltd a long established Singapore based user experience agency The acquisition underpins Foolproof s growth ambitions in Asia and establishes an operational hub for the region Tags Foolproof news International Consumer mistrust of mobile on the move By Neil Pawley 27 Sep 2012 Although smart phones and tablets can be used for shopping purchasing or undertaking financial transactions there is a consumer mistrust of using smart devices for these kinds of operations on the move This post looks at the reasons for this and possible solutions to overcoming this aversion Tags Mobile smart devices International Design principles I learnt in Tokyo

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=International (2016-02-14)
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  • Thinking | Foolproof
    11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 5 Create an improved user experience with off the shelf tech By Rob Gillham 16 Jul 2014 With budgets increasingly squeezed many businesses are looking to gain maximum value from reduced IT expenditure This has led to increasingly price driven procurement of software platforms It is often assumed wrongly that this fiscal pragmatism must also come at a cost to user experience Tags Technology Business to business The user experience of enterprise technology By Rob Gillham 25 Feb 2014 Most big businesses globally are locked into some kind of reliance on enterprise technology Unfortunately such systems are not only fiendishly difficult to install and maintain but often equally challenging for the workforce to use When the stakes are so high why is the user experience of enterprise systems so bad Tags Brand marketing Business to business Risk of mobile for B2B enterprise orgs By Rob Gillham 05 Feb 2013 There is a lack of data available to support decision making when designing for mobile in B2B and internal business environments This makes designing for mobile difficult and it s therefore important to consider a number of factors Tags Mobile smart devices Business to business The challenges of B2B User Experience By Rob Gillham 19 Jun 2012 User experience design in the B2B domain is falling behind that of B2C with internal systems that are time consuming to use and provide a poor user experience This post addresses the challenges facing

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=Business+to+business (2016-02-14)
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  • Thinking | Foolproof
    strategy Impact of Consumer Rights bill on Customer Experience By Meriel Lenfestey 11 Jul 2013 The Consumer Rights Bill has been described as the most radical overhaul of consumer law for more than three decades This post looks at the impact of the Bill and whether it will enable companies to take a longer term view Tags Brand marketing UX design thinking Lightning talks on content strategy By Lauren Coleman 04 Jul 2013 Lightening talks on content strategy offered speakers the chance to give their unique perspectives on the topic providing best practice tips and tricks and sparking fast moving discussions Three distinct themes emerged from the eight talks Be original collaborate and capture real data Tags Brand marketing UX Strategy and the Age of Alignment By Tim Loo 22 May 2013 UX Strategy can help big organisations overcome their obstacles to providing a great user experience This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses Tags Brand marketing Experience design UX strategy Top down user experience By Meriel Lenfestey 26 Feb 2013 Organisational attitudes towards UX are starting to mature with a noticeable organisational shift towards customer centricity as a means to drive success within big businesses Tags Brand marketing Experience design UX strategy Redesign your business for your customers By Tim Loo 06 Nov 2012 UX strategy can provide a long term plan that aligns every customer touch point with your vision for user experience This can make your whole business more customer centric and help achieve a measurable increase in commercial yield Tags Brand marketing UX strategy The power of brand experience By Neil Pawley 18 Sep 2012 Although every company can have a logo having a brand that is instantly recognisable and easily differentiated from the competition is the sign of a truly successful company An effective brand experience allows you to recall a brand name without ever having seen the logo Tags Brand marketing Consumer retail Design for Collaborative Consumption By Meriel Lenfestey 03 Sep 2012 Collaborative consumption as a business model which stems from traditional lending borrowing and sharing practises is disrupting and reinventing how we consume Customer experience is particularly important in this sector as it must improve upon existing services in order to change consumer behaviour Tags Brand marketing UX design thinking Infographic Mobile and brand perception By Foolproof 08 Aug 2012 Many people still see mobile as an experimental channel Our Going Mobile research and infographic recently published by Econsultancy illustrate the risks to brands associated with having bad mobile apps or services Tags Brand marketing Mobile smart devices Olympic ticketing What went wrong By Tom Wood 06 Aug 2012 The discontent surrounding ticketing for London 2012 has grown throughout the lead up and booking process into the Olympic Games themselves In this post Tom Wood examines how the story unfolded and what could have been done to improve the online ticketing process for consumers

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=Brand+%26+marketing (2016-02-14)
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  • Thinking | Foolproof
    UX thinking needs to be joined up across a business Tags Brand marketing Experience design UX strategy UX Strategy and the Age of Alignment By Tim Loo 22 May 2013 UX Strategy can help big organisations overcome their obstacles to providing a great user experience This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses Tags Brand marketing Experience design UX strategy Top down user experience By Meriel Lenfestey 26 Feb 2013 Organisational attitudes towards UX are starting to mature with a noticeable organisational shift towards customer centricity as a means to drive success within big businesses Tags Brand marketing Experience design UX strategy Experience design a definition By Tom Wood 19 Feb 2013 With the user experience industry constantly evolving we had a go at writing a definition for experience design that was universal and could be useful to a broad range of professionals Tags Experience design UX design practice Design research and the new creativity By Tom Wood 16 Jan 2013 Instead of hindering creativity user research is enhancing the design process at some of the world s biggest companies If research is used in the right way it can reduce risk allow you to get it right first time and create a safe environment that encourages creativity Tags Experience design UX design thinking 10 things still to Fix in Experience Design By Ray McCune 09 Oct 2012 Although user experience and experience design thinking has matured rapidly there are still challenges to face in this industry Here s our view of some of the peaks we still have to climb if experience design is to become a mainstream business discipline Tags Experience design Breaking organisational silos at UX HK By Ray McCune 20 Apr 2012 At UX Hong Kong 2012 breaking down organisational silos was a key topic This suggested an acceptance with UX professionals from all types of organisations that UX has matured as a discipline and earned the right to play a leading role in supporting business strategy and change Tags Brand marketing Experience design UX strategy The internet is magic By Meriel Lenfestey 19 Mar 2012 The connected world provides the ability to design magical experiences that can surprise and delight When designing a website or app it s important to remember that in order to connect emotionally with people the experience needs to be compelling simple and relevant Tags Experience design UX design thinking Where s the X in UX By Christian Barnett 16 Jan 2012 Designing a digital site or service sometimes requires more than just creating a great functional experience it needs to be emotionally engaging Putting the X back in UX means looking beyond just functionality to create a rewarding and branded experience Tags Experience design EU Cookie Directive and your users By Meriel Lenfestey 22 Sep 2011 How to make sure your website complies with the EU E Privacy Directive without compromising the user

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=Experience+design (2016-02-14)
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web-archive-uk.com, 2018-01-19