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  • Thinking | Foolproof
    decisions We write and share something pretty much every day View as grid View as list Filter by tag Apply filter close This filter will give you results Filter by tag UX design practice 78 X Mobile smart devices 71 X UX design thinking 54 X Brand marketing 53 X Financial services 38 X Foolproof news 38 X Technology 37 X Experience design 36 X Consumer behaviour 35 X Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 2 Smart meters By Foolproof 06 Sep 2013 How smart meters will affect the supplier customer relationship and what to do about it Tags Energy utilities Consumer behaviour Online Shopping Survey Utilities By Foolproof 06 Sep 2013 This study uncovers how the online market for gas and electricity works and doesn t work

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=Energy+%26+utilities (2016-02-14)
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  • Thinking | Foolproof
    place to find and buy almost every other type of financial product They are surprised how hard it is to shop for mortgages online Many are impatient for the major brands to do more to inform engage and persuade them in the digital space Tags Financial services Consumer behaviour Online Shopping Survey General Insurance By Foolproof 06 Sep 2013 Our third look at the general insurance market has produced some very interesting findings In the 18 months since our last report a significant evolution in consumer shopping behaviour has taken place Tags Financial services Consumer behaviour Online Shopping Survey Current Accounts By Foolproof 06 Sep 2013 This is our first look at the online marketplace for current accounts It clearly shows how the tools and resources available to online shoppers make it hard to sell traditional products in a traditional way Tags Financial services Consumer behaviour Online Shopping Survey Credit Cards By Foolproof 06 Sep 2013 Consumers are starting to find it hard to distinguish between the brands and products on offer And this makes it difficult to summon up the conviction to select and apply for a new card Tags Financial services Consumer behaviour Understanding the Changes in Mobile Consumer Behaviour By Foolproof 23 Jul 2013 In this webinar we delve deeper into the mind of the mobile consumer taking you through four mobile personas Tags Mobile smart devices Consumer behaviour Behavioural economics and the perfect holiday By Tom Wood 21 Jun 2013 Booking a holiday can be a stressful experience for customers Using insights into the way humans think feel and act you can create a holiday booking experience that evokes positive memories maximising the potential for brand loyalty and repeat purchase Tags UX design practice Consumer behaviour Travel leisure Was HMV the first victim of showrooming By Peter Ballard 21 Jan 2013 Showrooming is a hot topic in the retail sector This post examines the fall of HMV and how they failed to understand and respond to changes in consumer shopping behaviour Tags Consumer retail Consumer behaviour The true impact of showrooming By Foolproof 03 Jan 2013 A quarter of all UK shoppers showroom according to our research with 1 in 10 shoppers switching purchases from one retailer to another as a direct result of showrooming Tags Consumer retail Consumer behaviour Social business from discovery to wisdom By Foolproof 25 Sep 2012 There are a number of recurring misconceptions around how social can and should be applied in business This post explores the idea that insightful parallels can be drawn between human development and the development of effective users of social media in a business context Tags Social media Consumer behaviour Understanding and winning the mobile consumer By Ray McCune 13 Apr 2012 Following his webinar on Understanding and winning the mobile consumer Ray McCune answers questions on identifying the context when designing for mobile mobile gambling mobile version vs responsive design and advice when developing B2B apps Tags Mobile smart devices Consumer behaviour Comparison websites and

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=Consumer+behaviour (2016-02-14)
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  • Insight means looking deeper
    to solve cryptic crosswords no really bear with me here Cryptic crosswords are unlike standard crosswords in that the surface meaning of the clue does not actually provide the answer Like design research data cryptic crosswords can seem fiendishly complicated to the uninitiated Little wonder then that many first timers to both take the easy route of looking for magic bullet formulae and frameworks to help them Can you show me the rules of how it works something I have been asked in relation to both research analysis and solving crosswords Instead whether tackling a design problem or a cryptic clue you must first learn to look beyond the surface meaning and attend to what the data is really telling you Everyone who has worked in UX has at some point seen a research report that reports some banal fact such as 3 out of 10 users could not see the link The problem I have with this finding is that while it may be factually true it gets neither the analyst nor their audience any closer to the truth of what is happening To explain what I mean take this cryptic crossword example Strange thing is perception 7 At first glance this seems like a bizarre and meaningless statement In reality it is asking the solver for a word meaning perception that is seven characters long So after a quick first read of the data we now have Strange thing is perception 7 Still knowing this much is about as helpful as knowing that 3 of 10 participants could not see the link Such a banal observation makes it unclear whether this implies a problem an opportunity or neither The more important point here is perhaps which three users Looking at the data from different perspectives might give this finding a different layer of meaning For example were they all in the over 40s group Or was it all men or any women Perhaps all three people who experienced the issue mapped fairly well to a specific customer persona None of this is going to be possible to generalise to a larger audience but at least now we re hunting possible hidden truths about our audience Next we might consider contextual information that could shed light on this problem What was happening in the research sessions when the infamous link was missed Was it actually during the same stage in the interview or at different points Maybe this is not one but two subtly different problems Returning for a moment to my analogy of the crossword clue we notice that read differently the clue now appears to contains instructions on how to solve it Strange could suggest that thing is does not appear as here possibly an anagram So Strange thing is perception 7 One anagram of thing is is insight That sounds promising If we want to validate this hypothesis a quick check of the Chambers Thesaurus tells us insight is indeed a synonym for perception So there

    Original URL path: http://www.foolproof.co.uk/thinking/insight-means-looking-deeper/ (2016-02-14)
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  • Thinking | Foolproof
    B2B User Experience By Rob Gillham 19 Jun 2012 User experience design in the B2B domain is falling behind that of B2C with internal systems that are time consuming to use and provide a poor user experience This post addresses the challenges facing B2B organisations and UX consultants when tackling these systems Tags UX design thinking Business to business User control and responsive design By Matt Radbourne 01 Jun 2012 When implementing effective responsive designs there are a number of points to consider With people using their mobile devices for an increasing number of tasks you can no longer distinguish between mobile and desktop content making responding to the user s real world context a complex task Tags UX design thinking Media One size doesn t fit all mobile sites vs responsive design By Rob Varney 22 May 2012 Responsive design has been seen as the solution to unifying the digital experience across different devices It has big advantages such as cost and time saving but unless the product is sufficiently tailored to the device and operating system to take advantage of its characteristics a sub optimal experience is often the result Tags Mobile smart devices UX design thinking London olympics 2012 are you ready By Foolproof 02 May 2012 The London 2012 Olympics will bring more than 900 000 visitors to the U K who will require access to huge quantities of information products and services from the tourist sector Here are our top tips for taking advantage of the games and beyond Tags UX design thinking Improving UX creativity innovation quality of life By Lauren Coleman 30 Apr 2012 In a lecture at City University Patrick Jordan looked at what quality of life is and the role that user experience can play in improving it This included the role that online and mobile services and media can play and how creativity and innovation can be used to optimise the design of these Tags UX design practice UX design thinking Luck What it means in sport life and UX By Rob Gillham 26 Apr 2012 In a talk at the London School of Economics writer and former England cricketer Ed Smith made a compelling case for embracing luck in our lives drawing parallels with mistakes researchers often make in drawing their inferences from customer data Tags UX design thinking Data is not a dirty word in design By Foolproof 18 Apr 2012 There is a strong constituency in the design community that believe data has no place in the design process The reality is that good design stems from the right reason for creativity Understanding the pain points the customer experiences helps to define the problem space and build a platform for truly creative thinking Tags Data analytics UX design thinking Personas Inclusive Requirements By Foolproof 22 Mar 2012 Personas can be a useful design decision making tool but inclusive or accessibility requirements are often ignored when it comes to scoping a persona project Budget or lack of buy

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=UX+design+thinking (2016-02-14)
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  • Mindful user experience
    we re eating but we re probably thinking about many other things at the same time We may be flicking through our Facebook feed talking or listening to music or even all three at the same time Only a small part of our awareness is focused on the experience of eating and we might not be aware of our body thoughts and emotions And because we re only faintly aware our thoughts wander in an unrestricted way There s no conscious attempt to bring our attention back to eating our dinner There s no purposefulness This purposefulness and focus is a critical part of mindfulness In the present moment A wandering mind secretes thoughts continuously typically focusing on the past e g regret anger Damn it I could have done better or future e g fear doubt I ve got a bad feeling about this The one moment we actually can experience and act upon the present moment is the one we seem to avoid most Non judgmentally With the concept of equanimity it is about being cognitively aware that certain experiences are pleasant or unpleasant The idea is to not react on an emotional level or just to notice that it arises and allow it to pass and disappear How does mindfulness apply in UX When doing research If you ve done user research you ll know that many things race through your mind during interviews OMG I m running out of questions to ask Am I going to overrun or finish on time Did I just ask a leading question Have I covered everything I wanted Sounds like solution might work for this user Oops I forgot what he just said Staying present and connected to who you re talking to builds rapport and allows you to fully concentrate The self awareness to know when your attention is fading is also helpful so you can bring yourself back into the room When collaborating with stakeholders other departments As UX professionals a large part of our jobs is to facilitate collaboration between different departments with different personalities and objectives Mindfulness gives you the ability to respond calmly instead of having knee jerk reactions in difficult discussions Equanimity helps to ground you in a calm state of mind even if your clients stakeholders are critical of the hard work you ve put into your designs How do you know what s the right response to act upon It s hard to describe this other that that it arises from within your body like a bear in a forest If you were looking for a bear you don t go crashing through the forest shouting out loud and making a ruckus Like a photographer you stay still silent open and slowly wait for the bear to cross your viewfinder Mindfulness allows you to stay aware and open to what arises in the present moment It is so simple yet difficult The practices for mindfulness are extremely simple but they are hard

    Original URL path: http://www.foolproof.co.uk/thinking/mindful-user-experience/ (2016-02-14)
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  • Getting to know the Apple Watch
    the set of Apple products they own or for some it s just a purchase on a whim Few if any have any prior expectations or plans for how it will fit into their lives It would seem that the Apple Watch is not necessarily a product that is filling an expectation or void in the consumer lifestyle rather over time it starts to meet a requirement that the consumer was unaware of but soon start to adapt to and find benefit from The primary activities we have observed consumers interacting with on the Apple watch fall into three categories Clandestine interaction where the user can view communications through the Glance feature without disturbing the social dynamic that the user happens to be in such as business meetings or social gatherings Communication immediacy where the user feels more directly connected to social feeds or news developments without having to overtly or publicly interact with technology Physical ease where the device becomes a technological extension of the self for purchasing services with a swipe without having to reach for or retrieve an item from a pocket or a bag Each of these interactions lasts no more than a couple of seconds so the app interface relies upon the information having clarity in its display and succinctness in its messaging to facilitate this Detail is for other devices and can be retrieved later headlines are all that s required The ability of service and information providers to tap into one or all of these activities is crucial to the development of their paired apps Publishers have to be clever and think laterally to offer value and benefits on a device that offers limited screen space and small interaction windows Consumer engagement and level of success will be dependent upon fully understanding what

    Original URL path: http://www.foolproof.co.uk/thinking/getting-to-know-the-apple-watch/ (2016-02-14)
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  • Thinking | Foolproof
    Neil Pawley 08 Oct 2015 Some recent client projects have allowed us a deeper look at the Apple Watch so we ve been asking ourselves what does the customer gain from the experience and what if anything is it changing for them Tags UX design practice UX design thinking UX benchmark retail banking Singapore By Neil Pawley Khai Seng Hong 07 May 2014 We ve been talking to consumers in Singapore to find out what drives their decision making when shopping for financial services online Our findings pose some interesting challenges for retail banks in Asia Tags Financial services Consumer behaviour International Global vs Local By Neil Pawley 06 Jun 2013 There s a natural tension between a bank s need to standardise their global offering and the familiar aspects that customer s value in their local branch In this video Neil Pawley discusses how banks can find the right balance between global and local Tags Financial services International Travelling safely for user research overseas By Neil Pawley 18 Dec 2012 As a consultant immersing yourself in the country you re conducting research in is beneficial But it can also be unsettling and sometimes dangerous Here are some tips for keeping yourself safe abroad Tags International Why getting lost makes you a better researcher By Neil Pawley 11 Dec 2012 Getting lost in a foreign country not only improves the consultant s comprehension of social context but can also aid their understanding of cultural nuances essential in international research Tags International Mobile devices and privacy By Neil Pawley 14 Nov 2012 Due to a perceived insecurity of public Wi Fi and screen brightness mobile devices smart phones and tablets are being used for basic socialising and monitoring not for anything that is thought to be complicated or transactional Tags Mobile

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2525&authorName=Neil+Pawley (2016-02-14)
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  • Thinking | Foolproof
    View as grid View as list Filter by tag Apply filter close This filter will give you results Filter by tag UX design practice 78 X Mobile smart devices 71 X UX design thinking 54 X Brand marketing 53 X Financial services 38 X Foolproof news 38 X Technology 37 X Experience design 36 X Consumer behaviour 35 X Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 2 Website optimisation live is not the finish line By Nicky Harrison 19 Sep 2014 Launching a new website costs a lot of time and money But in order to fully capitalise on your investment optimisation is needed to fine tune the user experience The tiny stuff is where you stand to make the biggest impact Tags Optimisation Data analytics UX design practice

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=Optimisation (2016-02-14)
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web-archive-uk.com, 2017-12-17