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  • Thinking | Foolproof
    beyond the basic facts such as distance or number of steps Tags Technology Data analytics The big data analytics and UX love affair By Leslie Fountain 02 Jul 2013 Big data and analytics alone are not enough to win significant competitive advantage To understand human behaviour motivations and emotional triggers and therefore create more personal and engaging experiences you need to understand the full context Tags Data analytics Data is not a dirty word in design By Foolproof 18 Apr 2012 There is a strong constituency in the design community that believe data has no place in the design process The reality is that good design stems from the right reason for creativity Understanding the pain points the customer experiences helps to define the problem space and build a platform for truly creative thinking Tags Data analytics UX design thinking Analytics won t help you design for the future By Ray McCune 03 Feb 2012 Hard data and analytics have become the chief source of insight in digital for many businesses But analytics should not be seen as a surrogate for qualitative research and close customer collaboration particularly when it comes to big decisions in digital strategy Tags Data analytics UX design thinking Customer experience measurement thinking beyond service By Tom Wood 11 Jan 2012 As marketing models have evolved customer experience measures are becoming more effective at predicting positive business outcomes than traditional methods This post suggests some customer experience measures that really count Tags Brand marketing Data analytics EU Cookie Directive and what it means to you By Rachel Buck 14 Oct 2011 It s was evident from the 2011 JUMP conference that the EU Cookie Directive had left people confused and unsure of what measures they needed to put in place to comply with the law Conrad

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=Data+%26+analytics (2016-02-14)
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  • Thinking | Foolproof
    are more effective ways of making these ancillary sales Tags UX design practice Travel leisure Designing for mobile By Elaine McVicar 10 Jun 2013 Mobile devices present a host of new constraints and opportunities for design and it s important to understand how this impacts both the information architecture and the interaction design In two articles for UX Booth Elaine looked at these two points and highlighted the considerations when designing for mobile Tags Mobile smart devices UX design practice How to turn page views into purchases By Foolproof 15 May 2013 Getting the content right for both users and SEO is crucial when designing successful web pages that leave a great lasting first impression This post compiles top tips for turning page views into purchases through effective content planning Tags UX design practice Confab London 2013 By Elaine McVicar 26 Apr 2013 As content forms a large part of the user experience it s important to understand how the user engages with it Confab 2013 focused on creating better content for customers through an effective content strategy Tags UX design practice Experience design a definition By Tom Wood 19 Feb 2013 With the user experience industry constantly evolving we had a go at writing a definition for experience design that was universal and could be useful to a broad range of professionals Tags Experience design UX design practice Why agile can be good for user experience By Foolproof 12 Feb 2013 There is much debate over the advantages and disadvantages of using agile and lean practices to create great user experiences This post considers some of the advantages for this method and how it is possible for UX and agile to work well together Tags UX design practice Experience Design Walk a mile immersion By Foolproof 09 Jan 2013 Walk a mile immersion involves literally putting yourself in the shoes and mind set of your customers and experiencing things from their perspective This is an often underutilised method that has a real power and unique role for experience design projects Tags UX design practice The user experience of chocolate By Meriel Lenfestey 21 Dec 2012 Like making great chocolates making great digital products involves the success of three things Ingredients process and marketing strategy Tags UX design practice Mobile web or app The role of research By Matt Radbourne 04 Dec 2012 How diary studies can be useful in helping you make the decision between whether it s better design a native app or a mobile optimised website Tags Mobile smart devices UX design practice How to simulate context of use in lab By Nicole Harlow 20 Nov 2012 The context of use is an important consideration when carrying out usability testing in the lab Here are our top tips for simulating the context of use in lab Tags UX design practice I ll have a usability test please By Leslie Fountain 03 Oct 2012 In 2002 the digital design world was just waking up to the importance of

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=UX+design+%26+practice (2016-02-14)
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  • Why freelancing may be bad for your UX career
    your disposal and to do what is required often in rigid time constraints Little or no experience of managing others The ability to manage and develop other practitioners is an essential skill that I look for in people eager to move into more senior positions It s a skill that requires experience of being managed as well as having the opportunity to oversee and delegate work to others As a freelancer that isn t something you have to worry about in your day to day role Less interesting briefs or challenging projects When an exciting brief comes through the door for a large project or new client you want your most experienced people working on it Sometimes this leaves resourcing gaps on other projects that may be more straightforward In this situation we would typically look to hire freelancers to fill these gaps This isn t always the case but as a junior freelancer you do run the risk of picking up projects that won t stretch you or expand your exposure to more progressive work and approaches Less ability to challenge or question briefs By the time you enter the studio the project has already been defined and the brief has or worse has not been challenged You are there to deliver not to oppose question or challenge Having to execute other peoples decisions means you can t develop your own critical thinking skills which is another essential quality for any top practitioner All of which can add up to a potential barrier when you want to move from freelancing to a full time role Whether it s true or not many hiring managers will make judgements on your aptitude and proficiency assuming that you have a short attention span you re not loyal or that you lack management skills It s extremely hard to keep learning and progressing in an environment without others around you Only the very best practitioners who are phenomenal networkers and put the time and effort into their own development and learning can manage it Most others just don t progress at the same rate Freelancing is a lifestyle choice If you value flexibility you want to travel or fit work around family then do it If you see it as a path to personal development and career progression then think twice 0 3 109 1 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Breaking into a career in UX By Amy Shore Interview From research consultant to designer By Matt Radbourne Why experience design is a team sport By Leslie Fountain UX jobs skills Elsa Plumley As Experience Design Director I oversee the quality of the Experience Design work we do for our clients here at Foolproof My particular area of focus is ensuring the quality of the advice we provide to our clients right from how best to organise themselves and approach tackling a business challenge through

    Original URL path: http://www.foolproof.co.uk/thinking/why-freelancing-may-be-bad-for-your-ux-career/ (2016-02-14)
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  • Thinking | Foolproof
    Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 5 Why freelancing may be bad for your UX career By Elsa Plumley 23 Sep 2015 There s a stage in your career once you ve acquired a few years full time experience where you might be tempted to go freelance However often this decision is made at the expense of crucial years of professional development Tags UX jobs skills A handy way of staying in touch abroad By Elsa Plumley 25 Jul 2013 We put Handy to the test Does this service which rents smartphone handsets to travellers with unlimited data and calls included enhance the holiday makers experience Tags Technology Travel leisure International Do travel add ons add up By Elsa Plumley 19 Jun 2013 Holiday add ons such as travel insurance airport transfers or extra leg room are high margin products for the travel industry and because of this are aggressively pushed in the online sales journey Our research suggests there are more effective ways of making these ancillary sales Tags UX design practice Travel leisure Is social research part of your UX toolkit By Elsa Plumley 05 Jul 2011 We asked 110 UX professionals worldwide how they are using social networks as part of their UX toolkit The results gave us insight into some of the common uses Tags Social media UX design practice Take part in our

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2509&authorName=Elsa+Plumley (2016-02-14)
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  • A new edge to design thinking
    a static file into outputted CSS and HTML allowing a visual way to morph designs for multiple devices in multiple sizes How Does It fit Into the Process Edge Reflow works a lot like Adobe InDesign Layouts are made up of a series of links which can be populated directly through Photoshop and adjusted with web based rules and restrictions Moving elements around in Reflow is restricted and governed by the rules of the web primarily HTML and CSS For example a lot of its behaviour follows absolute or relative positioning z indexes and code based terminology that Photoshop just doesn t address Reflow provides a web friendly fail safe to any design ensuring that what is created has an output that is technically feasible Multiple Canvasses in one program There are a number of ways to start a responsive design in Edge Reflow The first port of call is to setup the page with the screen sizes needed Most commonly these are a large desktop small desktop tablet and mobile dimensions but more can be added and changed as the design develops Setting this criteria up using Edge Reflow s Responsive Rulers allows a set of parameters that creates hidden multiple canvases As the designer starts building the elements of the page up one by one those same elements automatically resize themselves for each breakpoint defined and can be manually edited Pushing and pulling content directly from Photoshop allows the user to design and build on the fly Connectivity and Efficiency If Photoshop CC is installed it is possible to connect Edge Reflow and Photoshop together allowing changes to be made to a PSD file and updates automatically applied to the corresponding content in the Reflow project If a developer and a designer are both working together on a project there is no need to exchange a new set of assets Those same assets can be re used and re sized across the breakpoints keeping the file size of the project to a minimum Multiple pages and templates can link to one another What does this mean Rather than create 100 separate PSD files Reflow combines elements together to create templates than can be hot spotted essentially transforming the idea of a static design into a fully working visual and responsive prototype Demonstration Edge reflow is a great way to demonstrate to clients how a design will change across the relevant devices needed and clients can physically resize layouts watching the web s behaviour change their designs providing a sense of realism to any project Reflow has add ons Edge Inspect is an app that can be downloaded to tablet and mobile devices allowing changes to be made in real time to Edge Reflow and refreshing on the corresponding device For a designer this means instant feedback on the feasibility of the project s responsiveness It changes the way we think and perceive design for web Gone are the days of static designs We must be encouraged to think

    Original URL path: http://www.foolproof.co.uk/thinking/a-new-edge-to-design-thinking/ (2016-02-14)
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  • Why we love to hate hamburger menus
    over the hamburger menu and more importantly its use NN g argues that the list button is fine when used for smaller screens But despite the talk there still does not seem to be a suitable substitute for the hamburger However used in the right way and for the right purpose I do think it still has a role to play As with many other design issues it all comes down to execution Do we really hate this hamburger menu because of what it is or because of the way it has been misused or overused A colleague recently brought to my attention the fact that the hamburger button is now a menu on the XboX One It would not have been such a surprise if it had been used as part of the interface or the store but instead they decided to use it as a button on the actual controller Was there really no other way to showcase a menu button Once again it was used out of context and therefore not as easy for users to identify To be clear I don t think that this device should be used on desktop as the main container for the navigation Discoverability is key to any website and navigation system why hide things when there are no constraints Users need to know where they are and where they can go at any given time The hamburger menu is hiding the content behind three lines and a drawer This drawer is not part of the screen and often covers over something else in order to reveal its content If you want people to navigate and discover your website the hamburger menu is not the solution for you On mobile and tablets we are fighting for space and this menu is one way of displaying the navigation However what goes into the drawer has to be carefully thought through What is the problem you are trying to solve Why is this the best solution What should be part of the menu What am I hiding These are the questions we should be asking ourselves when planning how the user will navigate the website app as well as the drawer itself So if you re thinking of using the hamburger menu what should you consider Make it user friendly you can t assume that everyone understands what this icon is for so help them by indicating that it is a menu when possible A common solution is to simply write menu next to it or below it Make it useful carefully consider what needs to be in there and what doesn t Keep in mind that users never like it when things are kept hidden Do not over use it make sure the list menu is absolutely necessary Avoid the list menu on desktop it may look nice and neat leaving lots of space for your beautiful pictures but discoverability is always key Test as much as you can with as many

    Original URL path: http://www.foolproof.co.uk/thinking/why-we-love-to-hate-hamburger-menus/ (2016-02-14)
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  • The why and how of using beacons
    using beacons Although both examples demonstrate great potential of using beacons to enhance experiences in museum implementing beacons is not without challenge and they may not be suitable for all types of exhibitions I learned this the hard way after producing an exhibition for a project at university Our class had ten weeks to plan and execute an exhibition that took place in April this year at the Singapore ArtScience Museum As the exhibition showcased students interactive media projects we thought it would be a cool idea to provide visitors with an interactive experience through the use of beacons As visitors walked past a beacon a notification would be pushed to their smartphones prompting them to rate and comment on the project near the beacon The three day exhibition attracted close to a thousand visitors However there were merely 87 app downloads 121 ratings and 81 comments gathered from visitors In short it was a wasted effort Not only did we spend a great amount of time and effort developing the mobile app we also spent countless hours installing and testing out the beacons Deciding where to place the beacons turned out to be a huge challenge as anything from walls objects and people could easily disrupt signals Some visitors also encountered glitches in the app when they stood between beacons We were disappointed by the end result and realised that we should have conducted user research even with our time constraints We had failed to ask these questions Why would visitors need beacons What problems did they face when visiting an exhibition and how would beacons help to resolve that The opportunity to adopt new technology is always tempting However since interning at Foolproof I ve learnt that it is important to answer the why and how before deciding whether or not to use new technology like beacons Be it retailers hoteliers or curators an evaluation of the current experience is required to identify problems that your customers or visitors face Beacons should only come into play if they can help to satisfy real needs or improve existing problems Start by evaluating the current experience The first step is to reach out to existing customers or visitors to gather feedback on their current experiences Field observations shadowing surveys and interviews are great methods to collate feedback Compile the findings to identify patterns in the current experience Also consider creating various personas to guide the designing of experiences for different types of audiences Designing the new experience with beacons Ensure that beacons are implemented to meet the needs of your customers and are not merely for novelty s sake A great user experience need not be revolutionary For example Brooklyn Museum chose to use beacons simply to indicate the visitor s position so that art experts gained better context of the visitor s question that had been posted via the museum s ASK app in relation to the exhibits enabling museum staff to provide visitors with better assistance Although the

    Original URL path: http://www.foolproof.co.uk/thinking/the-why-and-how-of-using-beacons/ (2016-02-14)
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  • Thinking | Foolproof
    reached out to new customers This post looks at how these brands have used these technologies to create richer experiences Tags Technology Consumer retail A handy way of staying in touch abroad By Elsa Plumley 25 Jul 2013 We put Handy to the test Does this service which rents smartphone handsets to travellers with unlimited data and calls included enhance the holiday makers experience Tags Technology Travel leisure International UX Camp Europe 2013 By Jan Srutek 24 Jun 2013 UX Camp London 2013 was two days filled with talks workshops and discussions This post focuses on two of the talks around wearable sensors and the next generation of user interfaces Tags Technology Windows 8 update to address customer feedback By Foolproof 08 May 2013 In 2012 we predicted that Windows 7 was a bold move for Microsoft and came with a steep learning curve for users In their 8 1 update Microsoft is attempting to address customer feedback a timely lesson to brands about good user experience design Tags Technology Future Human wearable tech By Lauren Coleman 03 Apr 2013 Sketchnotes from Future Human exploringtThe Smart Self movement a growing industry in personal health and fitness technologies and digitally customisable clothing Tags Technology Is Planet Earth ready for Windows 8 By Foolproof 24 Oct 2012 Following the launch of Windows 8 we observed 14 typical users as they interacted with Windows 8 for the first time We asked them to perform basic tasks such as browsing websites using social media sending emails and viewing photos Tags Technology 2022 future scenarios By Foolproof 16 Oct 2012 During our 10th birthday party we ran an exercise where we shared and discussed a number of future scenarios for 2022 and considered what the trends in technology business and society would produce the most dramatic changes Tags Technology London 2012 and the digital legacy By Peter Ballard 09 Sep 2012 London 2012 provided a range of mobile and tablet apps to support our desire to keep up to date with the sporting action on the move and never miss a moment Videos could be viewed on PC tablet and mobile devices setting new standards for the live streaming of sporting events proving that a UX vision can inspire a team to do great things Tags Technology UX design practice The brave new world of Windows 8 By Elaine McVicar 06 Sep 2012 Microsoft have completely rethought the windows 8 operating system creating new design principles to help designers create apps with consistent style and functionality A Creative Technologist at Microsoft ran through design principles and allowed designers to try them out first hand Tags Mobile smart devices Technology NFC in the user experience Foolproof home movies By Tom Wood 05 Jul 2012 NFC is a technology that allows information to pass between a phone and a physical object by the motion of tapping This post contains two short videos which focus on NFC and two possible uses for this emerging technology Tags Mobile smart

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=Technology (2016-02-14)
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web-archive-uk.com, 2016-10-26