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  • Thinking | Foolproof
    Experience design UX strategy The user experience of chocolate By Meriel Lenfestey 21 Dec 2012 Like making great chocolates making great digital products involves the success of three things Ingredients process and marketing strategy Tags UX design practice Stories of the Future By Meriel Lenfestey 28 Sep 2012 The publishing industry has been in the doldrums for some time Things are looking brighter but the industry needs to do some radical rethinking There s scope for new business models in publishing based around the way people discover and share Tags UX design thinking Farewell to Bill Moggridge By Meriel Lenfestey 11 Sep 2012 Bill Moggridge had a design philosophy and process that was strongly collaborative and human centred He coined the term Interaction Design and was an inspiration to several generations of computer related designers interaction designers service designers and now experience designers Tags Design for Collaborative Consumption By Meriel Lenfestey 03 Sep 2012 Collaborative consumption as a business model which stems from traditional lending borrowing and sharing practises is disrupting and reinventing how we consume Customer experience is particularly important in this sector as it must improve upon existing services in order to change consumer behaviour Tags Brand marketing UX design thinking Top tips complying with the EU Cookie Directive By Meriel Lenfestey 25 May 2012 As the EU Privacy Directive comes into force we ve been helping several of our clients to identify the right solution for their business and their customers Here are our top tips to help brands comply Tags Brand marketing Cookies update By Meriel Lenfestey 25 Apr 2012 The EU privacy directive has driven much debate Our advice to clients is to understand the spirit of the law and then interpret it in a way which maps to the level of risk the organisation is prepared to take and the context of the business Tags Brand marketing Consumer retail The internet is magic By Meriel Lenfestey 19 Mar 2012 The connected world provides the ability to design magical experiences that can surprise and delight When designing a website or app it s important to remember that in order to connect emotionally with people the experience needs to be compelling simple and relevant Tags Experience design UX design thinking Q A I speak to Econsultancy about the EU cookie law By Meriel Lenfestey 16 Feb 2012 Meriel Lenfestey spoke to Graham Charlton from Econsultancy about the EU cookie laws and what businesses need to do in order to comply without harming the user experience Tags Brand marketing EU Cookie Directive could make the web less accessible for all By Meriel Lenfestey 19 Jan 2012 The new EU Privacy Directive requires online services which make use of cookies or similar technologies to gain informed consent from consumers before they can use them on their website Our research suggests that the Directive could make the web less accessible for all Tags Brand marketing Consumer retail Complexity By Meriel Lenfestey 10 Nov 2011 As consumers demand ever improving

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2524&authorName=Meriel+Lenfestey (2016-02-14)
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  • Thinking | Foolproof
    filter will give you results Filter by tag UX design practice 78 X Mobile smart devices 71 X UX design thinking 54 X Brand marketing 53 X Financial services 38 X Foolproof news 38 X Technology 37 X Experience design 36 X Consumer behaviour 35 X Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 4 The when how and why of NFC By Anne Kehlet Bavngaard Nicole Harlow Samantha Yuen 24 Apr 2014 We re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial Tags Mobile smart devices Consumer behaviour How to simulate context of use in lab By Nicole Harlow 20 Nov 2012 The context of use is an important consideration when carrying out usability testing in the lab Here are our top tips for simulating the context of use in lab Tags UX design practice When lots of advertising is ok By Nicole Harlow 09 May 2012 We often find users are frustrated by overly large flashing images and videos but there are situations where adverts contribute to rather than hinder the user experience Tags Brand marketing UX design practice 2FA vs Mobile By Nicole Harlow 04 Oct 2011 With rapid growth in web enabled smart phones making internet banking via mobile ever the more popular what

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2527&authorName=Nicole+Harlow (2016-02-14)
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  • Thinking | Foolproof
    Brand marketing 53 X Financial services 38 X Foolproof news 38 X Technology 37 X Experience design 36 X Consumer behaviour 35 X Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 4 New behaviours curated presence By Orla Hennessy 12 Mar 2015 In this our fourth post in our New Behaviours series we look further at how we build digital identities online and explore the motivations behind this behaviour Tags Mobile smart devices Technology Consumer behaviour New behaviours connection and detachment By Orla Hennessy 19 Feb 2015 Post number four in our photo ethnography series looks at the theme of connection and detachment Tags Mobile smart devices Technology Consumer behaviour New behaviours spontaneity By Orla Hennessy 12 Feb 2015 Post 3 in a photo ethnography study of how technology is

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2529&authorName=Orla+Hennessy (2016-02-14)
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  • Thinking | Foolproof
    to switch banks This post addresses whether this new service will have a measurable impact Tags Brand marketing Financial services eBay importance of design for improving CX By Peter Ballard 31 Jul 2013 In an interview Ebay s CEO described the importance of design in improving the overall customer experience We were particularly interested to hear how mobile has driven many of eBay s changes Tags Mobile smart devices Thoughts from Retail Week Live By Peter Ballard 19 Mar 2013 At Retail Week Live 2013 the well publicised challenges facing the sector were at the forefront of talks and conversations Themes included the rise of mobile the omni channel challenge and the changing face retail spaces Tags Consumer retail RDR and the opportunity for digital By Peter Ballard 29 Jan 2013 RDR introduced new rules which determine how we get advice on our finances and how much we pay for it This presents an opportunity for digital platforms to target consumers who don t want to pay for advice Tags Financial services Was HMV the first victim of showrooming By Peter Ballard 21 Jan 2013 Showrooming is a hot topic in the retail sector This post examines the fall of HMV and how they failed to understand and respond to changes in consumer shopping behaviour Tags Consumer retail Consumer behaviour Retail Tablets and the user experience By Peter Ballard 29 Oct 2012 Tablets and iPads are becoming an increasing part of the retail environment as a tool to enhance the shopping experience Those that succeed will be the ones that make a genuine improvement to an existing shopping experience rather than look like a gimmick Tags Mobile smart devices Consumer retail Bubbles blunders and opening for business By Peter Ballard 02 Oct 2012 A look at some of the notable events and products of 2002 the year Foolproof opened its doors for business Although that seems like only yesterday some of these cultural references might make you think it belongs to a whole other era Tags Foolproof news London 2012 and the digital legacy By Peter Ballard 09 Sep 2012 London 2012 provided a range of mobile and tablet apps to support our desire to keep up to date with the sporting action on the move and never miss a moment Videos could be viewed on PC tablet and mobile devices setting new standards for the live streaming of sporting events proving that a UX vision can inspire a team to do great things Tags Technology UX design practice Foolproof arrives in NMA Top 100 By Peter Ballard 03 Jul 2012 Foolproof ranked number 20 in the New Media Age Top 30 Design Build Agencies and 71 overall in their Top 100 Interactive Agencies This marks a change in how experience design as a discipline is viewed by the digital design world Tags Foolproof news What is the difference between Research and Insight By Peter Ballard 21 May 2012 Insight and Research are often used interchangeably but in truth they

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2530&authorName=Peter+Ballard (2016-02-14)
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  • Thinking | Foolproof
    By Philip Morton 10 Apr 2013 Too often organisations create products without understanding their customers underlying motivations or goals This post explores how jobs to be done theory and experience design can work together Tags UX design thinking Multi screen gaming experiences By Philip Morton 17 Jul 2012 Multi screen gaming was a major theme at E3 and it s clear that adding a second screen or device to a digital experience opens up a multitude of new gameplay options However if UX pitfalls aren t managed well businesses won t be able to capitalise on the potential of multiple screens Tags Games gaming Media The challenges of cloud gaming By Philip Morton 14 Jun 2012 Cloud gaming was a hot topic at the E3 conference and has a number of advantages for consumers such as a lower cost and instant access to games However there are also a number of user experience challenges to overcome in order for it to truly revolutionise the games industry Tags Technology Games gaming E3 2012 a round up By Philip Morton 11 Jun 2012 E3 2012 was the dip before an uplift in terms of the gaming industry s cycle but included plenty of insight on the console manufacturers priorities Multiscreen gaming experiences and cloud gaming saw more attention than before while mobile and social gaming also featured on the periphery Tags Games gaming E3 2012 Preview What s next in videogames By Philip Morton 28 May 2012 E3 is an opportunity for manufacturers publishers and developers to show off their latest games and hardware to the industry months before they go on sale to the general public In the last few years the industry has branched out into broader entertainment categories such as film and TV Tags Games gaming Getting the trial experience right By Philip Morton 14 May 2012 Being able to try a product or service ahead of purchase greatly increases chances of conversion Fitting rooms and game demos are ways to allow people to sample the experience However if these previews are poor quality then those prospects are unlikely to turn into customers Tags Consumer retail UX design practice Responsive Design What it is and how it works By Philip Morton 24 Jan 2012 Responsive design offers designers and developers a forward looking approach that done well provides a great user experience for users across a variety of devices This post considers how it works and its two main benefits Tags Mobile smart devices UX design practice How to ace the UX job application By Philip Morton 09 Sep 2011 If you re interested in getting a job in user experience what should you do to make a great first impression Here re some top tips to think about when putting together your CV covering letter and portfolio Tags UX jobs skills International research and working with interpreters By Philip Morton 18 Aug 2011 We recently conducted user research in Paris and Berlin where we used interpreters to translate

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2531&authorName=Philip+Morton (2016-02-14)
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  • Thinking | Foolproof
    6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 6 Selling to the tech savvy Chinese consumer By Ray McCune 09 Jul 2014 China is a market that you just can t ignore these days Marketers wanting to succeed in this market need to have a strong strategic focus on mobile and social Tags Consumer retail International 10 things still to Fix in Experience Design By Ray McCune 09 Oct 2012 Although user experience and experience design thinking has matured rapidly there are still challenges to face in this industry Here s our view of some of the peaks we still have to climb if experience design is to become a mainstream business discipline Tags Experience design Breaking organisational silos at UX HK By Ray McCune 20 Apr 2012 At UX Hong Kong 2012 breaking down organisational silos was a key topic This suggested an acceptance with UX professionals from all types of organisations that UX has matured as a discipline and earned the right to play a leading role in supporting business strategy and change Tags Brand marketing Experience design UX strategy Understanding and winning the mobile consumer By Ray McCune 13 Apr 2012 Following his webinar on Understanding and winning the mobile consumer Ray McCune answers questions on identifying the context when designing for mobile mobile gambling mobile version vs responsive design and advice when developing B2B apps Tags Mobile smart devices Consumer behaviour Analytics won t help you design for the future By Ray McCune 03 Feb 2012 Hard data and analytics have become the chief source of insight in digital for many businesses

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2534&authorName=Ray+McCune (2016-02-14)
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  • Thinking | Foolproof
    71 X UX design thinking 54 X Brand marketing 53 X Financial services 38 X Foolproof news 38 X Technology 37 X Experience design 36 X Consumer behaviour 35 X Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 4 Designer and researcher the new creative partnership By Rob Varney 14 Apr 2015 In the 20th Century creating a close partnership between copywriter and art director led to a creative renaissance in advertising In the 21st century the relationship between designer and researcher will do the same Tags Experience design UX design thinking What is experience design By Rob Varney 04 Mar 2015 What is experience design Sweating the semantics isn t important What is important is is that the way in which we design leads to better outcomes for both businesses and their customers Tags Brand marketing Experience design One size doesn t fit all mobile sites vs responsive design By Rob Varney 22 May 2012 Responsive design has been seen as the solution to unifying the digital experience across different devices It has big advantages such as cost and time saving but unless the product is sufficiently tailored to the device and operating system to take advantage of its characteristics a sub optimal experience is often the result Tags Mobile smart devices UX design thinking All hail the detail By Rob Varney 27 Oct 2011 Small design nuances help

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2539&authorName=Rob+Varney (2016-02-14)
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  • Thinking | Foolproof
    in the mobile payment land grab Tags Moments of simplicity in experience design By Tim Caynes 08 May 2012 Moments of simplicity that provide clarity in the design process and help you set the course of the project are invaluable However you use an approach that creates the right environment for these moments to happen and invest effort in understanding the problem you are solving Tags Financial services UX design practice Are you developing your design career By Tim Caynes 07 Feb 2012 Designers who also have knowledge of code are becoming hugely desirable However the designer in a project cannot ultimately also be the developer This post looks at both sides of this argument Tags UX jobs skills Get personal with personas By Tim Caynes 30 Nov 2011 Creating personas that enrich understanding and guide our design principles is notoriously difficult They take time to develop and require a breadth of understanding and skill of interpretation However done well they can really drive a design conversation Tags UX design thinking The future s bright the future s playful By Tim Caynes 28 Oct 2011 At Playful 11 the presenters offered their own diverse compelling and ingenious thoughts about the possibilities of the now Topics ranged from augmented reality apps to interactive buildings to playful game apps Tags To boldly glow experience design without borders By Tim Caynes 03 Oct 2011 When creating user experiences you need to understand the problem you re designing a solution for As the experience design industry grows and approaches a critical mass we need to be wary of commoditising service offerings Tags UX design thinking User experience for social change at the UPA By Tim Caynes 13 Jun 2011 This UPA event provided some inspirational examples of how gaining insights and applying user experience design methods really could do good in the real world This post includes links to the content of the talks Tags Expose yourself design workshops in the real world By Tim Caynes 04 May 2011 The benefits of exposing yourself Let clients stakeholders and anybody else who might have an opinion be part of your process and maximise the benefit of all those brains being in the room Tags UX design thinking Thinking about summit By Tim Caynes 28 Apr 2011 Tim Caynes attended and presented a talk at the 2011 IA summit on the value of thinking time in UX The summit attracts a range of information architects and user experience practitioners and covered a wide range of topics from content strategy to cross channel Tags UX design thinking Which way now for the UK UPA By Tim Caynes 21 Mar 2011 A recent UPA crowdsourcing event held a discussion to try and define the UK UPA and brainstorm how they could serve their members and affiliates better This included getting people involved from outside of London and attracting new members Tags Lean UX The UX you wish you were doing By Tim Caynes 02 Mar 2011 Jeff Gothelf

    Original URL path: http://www.foolproof.co.uk/thinking/?author=2546&authorName=Tim+Caynes (2016-02-14)
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web-archive-uk.com, 2017-12-11