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  • can do it all You only need to look at the job boards and recruitment sites to know that the designer developer unicorn has become a reality because you can get paid for it The benefit There is always a good reason to further the understanding of technology and the sooner that can be embedded into the education system the better Traditional ICT courses have always tended to focus on the appropriate use of others people s product such as say Microsoft They ve never really proposed a way you might think about building your own products That understanding of the possibilities and constraints is also very handy for a designer to be pragmatic about implementation and build of a design solution that s to say if you can empathise with the delivery partner you can maybe bring that knowledge into your design activity and be more efficient or scalable or well nice or whatever The problem Being understanding of the build and development requirements of the design deployment however is one step short of having to do the build and development yourself Because as any developer will tell you development is hard You can t walk out of a programming bootcamp and create an elastic list faceted search implementation for a retail site with 100 uptime any more than a developer can walk out of a design bootcamp and interpret 120 sessions of user research and convert those insights into conceptual designs that provide a framework for extensible platform independent simple elegant design solutions If you really want to be a developer change your course Bring a design sensibility to that career But don t feel you need to do both And don t pretend that being a developer can make you a better designer Feel free to extend

    Original URL path: http://www.foolproof.co.uk/thinking/are-you-developing-your-design-career/ (2016-02-14)
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  • for World Usability Day The event was designed to give students a good idea of how we work here at Foolproof and how the skills that they re developing during their courses can be applied to commercial projects The day was kicked off with a presentation by Tim on Foolproof s clients and industry perspective After this students were invited to take a guided tour around the offices and speak to our consultants and account directors about some of the different roles in our organisation Students were also able to get an in depth look at our research facilities and some of our lab based research methods They were given the chance to try some of the user research tools and techniques that we use on client projects including in depth interviews and eye tracking The day was concluded with a presentation by Elsa on current UX trends and some of Foolproof s predictions for the future Afterwards we opened some beers and offered students the chance to have an informal chat with Foolproof staff We were really impressed with the attendance and participation on the day We had a great time talking to everyone and we hope that we

    Original URL path: http://www.foolproof.co.uk/thinking/how-we-work-students-visit-foolproof/ (2016-02-14)
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  • Operation OpenStreetMap
    micro level OSM provides the opportunity for individuals to take control of and shape the data that represents their local area enabling people to create a resource which is relevant to them and their community After the first Hot Source event Tom Adrian and I formed Team Foolproof and set about planning our OSM project We were keen to create something which our fellow Foolproofers could feel they had contributed to so after a brief brainstorm we agreed to map the locations of legendary Foolproof watering holes Foolproofers tend to get around quite a bit Our clients desire to gain an understanding of user behaviours and emerging markets gives us the opportunity to conduct research in some amazing places And what better way for our Consultants to unwind after a long day of testing than to soak in the local ambience and enjoy a cold beverage Not to mention our annual team trips which have led us to some of the finest European package holiday destinations Teletext has to offer In a bid to harness the global knowledge of our colleagues we asked them to wrack their brains for the exotic watering holes they ve visited during their time at Foolproof Needless to say we were inundated with responses often accompanied by hilarious anecdotes Having compiled the shortlist Tom and I started mapping these weird and wonderful locations We soon found ourselves living vicariously through the hazy memories of our co workers roaming beneath skyscrapers in Hong Kong cruising beach bars in Sydney and stumbling down back alleys in Rio Once we had put these establishments on the map we handed the reins of the operation over to our front end wizard Adrian to transform code into co ordinates The result is fantastic living addition to the annuals of Foolproof

    Original URL path: http://www.foolproof.co.uk/thinking/operation-openstreetmap/ (2016-02-14)
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  • Let’s get physical with digital
    21st May you can follow the action on Twitter and Instagram via foolproofDS15 Emerging technologies present designers with an interesting challenge Beyond the obvious hype driven gimmicky uses how do you create immersive experiences which customers actually want and will use And how do you effectively integrate digital into physical spaces Well that s exactly what we ve been exploring alongside our creative technology studio Knit During an open evening on 21st May we ll be showcasing some of these technologies from Knit and sharing a flavour of the behavioural research we ve been working on here at Foolproof Our designers from Foolproof and clever technologists from Knit will be on hand to talk you through the technology and our work Technology and behavioural research on show Facial recognition Conductive ink demo Google Glass Google Cardboard Google Cardboard objects Oculus Rift Photo ethnography how technology is subtly changing behaviour Mobile tapping ethnographic research How to register Unfortunately tickets are limited as it s only a small space so please register your attendance by emailing info foolproof co uk Looking forward to seeing you there 0 7 74 0 Related content Here s a selection of other articles you may like

    Original URL path: http://www.foolproof.co.uk/thinking/lets-get-physical-with-digital/ (2016-02-14)
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  • World Usability Day 2014: engagement
    its accuracy by interviewing people or members of staff in the local area They had a short time to get an action plan together on how to approach the guerrilla research hit the streets and then once they were back make a 60 second elevator pitch to the other teams on their findings During the second session the students were split into two groups to experience both parts of doing research with focus groups Both groups experienced being the focus group and observing how to moderate By observing the focus group they also learnt how to analyse and understand the relationship between moderator and group We wrapped up the evening by discussing both experiences and summing up the take aways from the sessions over pizza and beer Norwich We began by introducing ourselves our roles and the Foolproof ways to working to the students The students had the opportunity to ask questions and discuss their interest in user experience with Tim Caynes Amy Shore and Niamh Cavlan Tim Caynes then introduced our focus for the evening Digital engagement in the high street Students began by forming a focus group they discussed their exposure to technology in the retail environment and how they felt it affected their experiences We had a healthy debate considering some of the positive and negative perceptions around the use of digital within retail The students were shown some images of digital in the high street and asked to consider the benefits to both the consumers and retailers Following some in depth discussion we concluded the evening by proposing some recommendations and suggestions for how we would like to see digital being used to improve our in store experiences Singapore Khai Seng was holding the reins in Singapore and opened up the doors to 15 usability enthusiasts

    Original URL path: http://www.foolproof.co.uk/thinking/world-usability-day-2014-engagement/ (2016-02-14)
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  • also an opportunity to share our knowledge with people from other sectors and communities The theme of WUD this year is Engagement In order to narrow this vast theme we ve refined our evening s topic to Digital engagement of customers in the in store retail environment November 13th is when the more organised of us will be embarking on some late night Christmas shopping so we felt this would be a good chance to take to the streets and get some primary research on global shopping habits We have room for 20 guests in both our London and Norwich offices and 10 at our Singapore HQ The teams will be split in half and assigned a Foolproofer who will guide them through either a focus group or some street style guerrilla research Once each group has tried their hand at both methods we ll reconvene for a debrief and beverage If you re looking for some insight into the industry then this is a great opportunity to get a taste of our research methods hang out in the studio and meet the team If this sounds like the way you d like to spend a November evening then please

    Original URL path: http://www.foolproof.co.uk/thinking/world-usability-day-2014/ (2016-02-14)
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  • Atlanta We had the opportunity to listen in on talks and panels and also meet digital designers researchers and marketers from the U S The sessions ranged in topics from multichannel design to future tech to big data We captured some of these topics in these sketchnotes click on each image to enlarge The future of persuasive technologies with Christopher Surdak from HP Designing for the multiscreen ecosystem with Adam Harrell from Nebo 4 steps to getting phygidal with Ryan Unger from PunchKick 0 0 17 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking User centred design agile By Lauren Coleman Lightning talks on content strategy By Lauren Coleman The big data analytics and UX love affair By Leslie Fountain Foolproof news Alison Williams In my role as Consultant I work with clients who are looking to learn more about their customers experiences with their brand My role is focussed on obtaining insight to inform experience design through using a variety of methodologies View Alison s profile 0 0 17 0 What do you think 1 comment Thanks folks this is very flattering I

    Original URL path: http://www.foolproof.co.uk/thinking/digital-summit-atlanta-sketchnotes/ (2016-02-14)
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  • ATOC launch new product and web experience
    two people travelling together to save a third on train fares It fills a gap in ATOC s existing product range and will enable a larger proportion of the UK population to benefit from a railcard We partnered with ATOC and their build partner to redesign their product portal page and to design the new product page excluding sales funnel for Two Together Based on insight from railcard customers using existing products the primary objective was to reduce and reorganise content for the Two Together website to make it easy for visitors to navigate ATOC also wanted to raise the profile of the Offers and Rewards section This has now been elevated to the main navigation to encourage repeat visits We also redesigned the portal page to ensure the simple and clear communication of multiple products with clearer links into the buying process The launch of a new product was the perfect opportunity for ATOC to gain a more in depth understanding of their target audience and to design a web presence that would better cater to that audience s needs but also meet business objectives Product portal page before and after right 0 0 4 0 0 0 4

    Original URL path: http://www.foolproof.co.uk/thinking/atoc-launch-new-product-and-web-experience/ (2016-02-14)
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web-archive-uk.com, 2017-12-15