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  • 12 tips for retailers for improving the Xmas experience
    tool to inform your existing customers database about exactly how much time they ve got left to make the most of all those wonderful Christmas gifts you re selling John M 4 Out of stock Don t leave me hanging Mine would be Out of stock items online Nothing worse than finding something you like online and having the product page telling you it s out of stock I recommend either a Giving customers the ability to select Email me when back in store or b Provide personalised and related searched items as alternatives such as Customers also bought this or Have you considered this Joce 5 Create an in store digital promotion crossover Customers using a retailer s app in store should be able to unlock offers Make it into a bit of a game interactive piece It is often chaos in store so some augmented reality to direct me to the department I want would be cool If I have seen items I want to buy on the website I store them in a digital basket When I arrive at the store I am directed to the item to have a look test it out time saving Almost like instore google maps Go to first floor turn left past Father Christmas over the reindeer and on the second shelf on the right Luke 6 Sprinkle in a little delight Why not surprise your customers with a small feature that emphasises the craftsmanship of your site app and helps to communicate your brand Animate your logo when a user taps on it Make the loading screen interactive to entertain the user for a short while Reward the user with something fun if your site or app has nothing more important to show e g When their inbox is empty Assuming performance or storage isn t affected too much of course why not brighten someone s day a little bit Matt 7 Make sure the technology works Ahead of the busy sales period take a walk around the store and check the technology works It s all well and good implementing such in store technology as iPads beacons or contactless payments but badly implemented or worse broken technology will negatively impact your brand Also make sure your staff understand how it works and are able to provide adequate support to customers In our research into tapping technologies we found many examples of abandoned and unsupported technologies in store Nicole 8 Treat online returns with the same care you treat purchases Even the best online retailers rarely treat online returns with the same care they do purchases ASOS allow customers to track purchases within at least 15 minutes of accuracy but once a return is collected it falls into an abyss only to surface about a week or two later as a credit figure on your bank statement Put customers in control and avoid having to respond to panicked enquiries about whether you ve received their return or not Let customers

    Original URL path: http://www.foolproof.co.uk/thinking/12-tips-for-retailers-for-improving-the-xmas-experience/ (2016-02-14)
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  • Thinking | Foolproof
    by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 27 Cookies update By Meriel Lenfestey 25 Apr 2012 The EU privacy directive has driven much debate Our advice to clients is to understand the spirit of the law and then interpret it in a way which maps to the level of risk the organisation is prepared to take and the context of the business Tags Brand marketing Consumer retail EU Cookie Directive could make the web less accessible for all By Meriel Lenfestey 19 Jan 2012 The new EU Privacy Directive requires online services which make use of cookies or similar technologies to gain informed consent from consumers before they can use them on their website Our research suggests that the Directive could make the web less accessible for all Tags Brand marketing Consumer retail TV In pursuit of effortless multi screen viewing By Foolproof 17 Jan 2012 The increase in multi screen television viewing poses a challenge for content providers designing future viewing experiences This post looks at the two factors that content providers must consider if they are to create truly engaging experiences control and choice Tags Consumer retail Media Retail and faceted search By Meriel Lenfestey 13 Oct 2011 When purchasing a product consumers can sometimes be confronted with too much choice that is presented in a way which doesn t support decision making This post looks at ways that faceted search could be improved Tags Consumer retail UX design practice How to improve the online shopping experience By Foolproof 17 Aug 2011 We ve engaged in conversations with numerous retail customers to understand what they want need and expect from the online retail experience and what the barriers to purchase are Here are our top five functions a retail website

    Original URL path: http://www.foolproof.co.uk/thinking/?page=1&tag=Consumer+%26+retail (2016-02-14)
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  • Retail Banking Singapore:Shopping for personal credit
    online to better understand How people shop for banking products online What information they expect to find online What criteria people use to decide on products Whether their existing banking relationships affect the decision making process If bank websites help or hinder the shopping process This is Foolproof s first look at how consumers shop online for financial products in the Singapore retail banking sector Our study allows bank marketers product managers and financial service professionals to optimise their online offering The report presents insights on consumers shopping behaviour online behaviour and bank account habits It also raises pertinent questions which may influence the way Singapore retail banking develops in the future Download PDF What do you think 0 0 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights What role does business culture play in customer experience Wearable tech and the challenge to smartphones Why wearable technology and Google Glass in particular could supplant the universe of smartphones becoming an ecosystem in their own right Obituary for Smartphones Premature yet inevitable By Foolproof Tags Mobile smart devices Technology Wearable tech and the challenge to smartphones The internet is magic

    Original URL path: http://www.foolproof.co.uk/thinking/retail-banking-benchmark/ (2016-02-14)
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  • Creativity for the rest of us
    do we cultivate and use our creative powers in our everyday working lives And how do we find a way to make creative thinking influential in a company environment In this talk Tom Wood shares some pretty challenging ideas about our perceptions of creativity Brand marketing What do you think 0 0 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights NFC and your staff Effective brand experience means you can recall a name without having seen its logo Although every company can have a logo having a brand that is instantly recognisable and easily differentiated from the competition is the sign of a truly successful company An effective brand experience allows you to recall a brand name without ever having seen the logo The power of brand experience By Neil Pawley Tags Brand marketing Consumer retail Effective brand experience means you can recall a name without having seen its logo When lots of advertising is ok How adverts can contribute to rather than hinder the digital user experience The world s first dedicated UX strategy event Why Android users are less engaged with smartphones than iPhone users I like

    Original URL path: http://www.foolproof.co.uk/thinking/creativity-for-the-rest-of-us/ (2016-02-14)
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  • The Android Engagement Paradox: conclusions and implications
    pace of adoption and shifting usage patterns meant that mobile was a moving target for brands but that the opportunity was large Mobile was creating new contexts for interplay between consumers and companies Two years later the market has developed further and with it a number of interesting patterns One of these is the Android Engagement Paradox why Android users appear to be less engaged with their smartphones than iPhone users We wanted to investigate this first to confirm whether the phenomenon exists and if so to understand why In the course of this research we have uncovered broader insights into people s behaviours and attitudes towards smartphones and more importantly how these seem to change over time Download PDF What do you think 0 2 6 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights iOS 7 flat design and durable interfaces Good design is durable Mobile shopping is growing yet the experience is still often a poor one Although mobile shopping is growing the experience of shopping on mobile devices is still often a poor one The success of mobile offerings will rely on retailers investing in the same

    Original URL path: http://www.foolproof.co.uk/thinking/the-android-engagement-paradox/ (2016-02-14)
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  • Thinking | Foolproof
    behaviours and sharing what we learn We focus on people Digital tools are changing the way we think and make choices Understanding this change is the key to making better business and design decisions We write and share something pretty much every day View as grid View as list Filter by tag Apply filter close This filter will give you results Filter by tag UX design practice 78 X Mobile smart devices 71 X UX design thinking 54 X Brand marketing 53 X Financial services 38 X Foolproof news 38 X Technology 37 X Experience design 36 X Consumer behaviour 35 X Consumer retail 27 X UX jobs skills 25 X International 15 X UX strategy 14 X Travel leisure 11 X Data analytics 10 X Games gaming 10 X Social media 10 X Media 8 X Knit 6 X Business to business 5 X UX practice techniques 3 X Customer experience 2 X Energy utilities 2 X Optimisation 2 X Automotive 1 X Filter by media Blog Posts 388 X Reports 19 X Videos 5 X Apply filter close 1 Test drive booking online By Foolproof 23 Jul 2013 A comparative study of the test drive booking process across

    Original URL path: http://www.foolproof.co.uk/thinking/?tag=Automotive (2016-02-14)
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  • Thinking | Foolproof
    Foolproof 05 Mar 2013 Domino s Pizza Chief Executive Lance Batchelor recently spoke about his aims to digitise the group As their experience design partner we are delighted to be working alongside such a forward thinking team during an exciting period of change Tags Consumer retail Why agile can be good for user experience By Foolproof 12 Feb 2013 There is much debate over the advantages and disadvantages of using agile and lean practices to create great user experiences This post considers some of the advantages for this method and how it is possible for UX and agile to work well together Tags UX design practice The need for better designed content By Foolproof 10 Jan 2013 Content is used to drive and shape the holistic design of products spaces and environments and create better customer experiences Content therefore needs to be part of the design process Tags Consumer retail The true impact of showrooming By Foolproof 03 Jan 2013 A quarter of all UK shoppers showroom according to our research with 1 in 10 shoppers switching purchases from one retailer to another as a direct result of showrooming Tags Consumer retail Consumer behaviour Foolproof ranked in The Drum Digital 100 By Foolproof 12 Nov 2012 Foolproof ranked number 49 in The Drum UK Digital 100 2012 This is the first year Foolproof has been included in this list and provides yet more confirmation of the growing importance of experience design within the design community Tags Foolproof news E Mobility Concept Design Competition By Foolproof 30 Oct 2012 A team from Foolproof recently won Hethel Innovation s innovation in e mobility competition with a cost saving mobile app The aim of the competition was to develop solutions that would increase consumer perceptions of the electric vehicle Tags Foolproof news Is Planet Earth ready for Windows 8 By Foolproof 24 Oct 2012 Following the launch of Windows 8 we observed 14 typical users as they interacted with Windows 8 for the first time We asked them to perform basic tasks such as browsing websites using social media sending emails and viewing photos Tags Technology 2022 future scenarios By Foolproof 16 Oct 2012 During our 10th birthday party we ran an exercise where we shared and discussed a number of future scenarios for 2022 and considered what the trends in technology business and society would produce the most dramatic changes Tags Technology Foolproof acquires One to One global in Singapore By Foolproof 04 Oct 2012 Foolproof acquired One to One Global Pte Ltd a long established Singapore based user experience agency The acquisition underpins Foolproof s growth ambitions in Asia and establishes an operational hub for the region Tags Foolproof news International UK UXPA annual pub quiz By Foolproof 12 Sep 2012 The UXPA annual pub quiz highlighted just how broad the UX skillset really is It was hard to create a please all user experience quiz so instead we opted for questions to test the audiences skills knowledge and basic intuition

    Original URL path: http://www.foolproof.co.uk/thinking/?page=2&author=Foolproof (2016-02-14)
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  • What is experience design?
    tactical application of UX overlooks its potential for long term value creation Experience design is also more closely related to brand If brand is about creating a personality and eliciting an emotional response so experience design must be intrinsically linked to this As Jani rightly points out in this article customers no longer distinguish between channels they expect a consistent experience across all touch points Experience design is the discipline pulling these touch points together and uniting disparate departments within organisations around good design In order to prove its effectiveness outcomes need to be measurable As an industry I don t believe our thinking in this field is sophisticated enough Measurement is important for making sure you have achieved what you set out to do but also for continuous tuning and adaptation of the experience to keep pace with ever evolving customer expectations Closer study of psychological and physiological reactions to design is imperative beyond just the speed at which a task can be achieved This means experience designers are looking for something different when observing people Evaluative testing which encompasses usability testing is still an integral part of the design process but is designed to elicit a better representation of people s feelings and emotional state Customer insight from design research creates a clear undisputable rationale for design decisions based on an understanding of context of use mental models how and where people consume content etc Therefore it also requires collaboration not only with clients and their customers but also with other disciplines Effective experience design takes diverse skillsets and specialisms not only in the design space but also social scientists psychologists ergonomists marketers and data analysts But sweating the semantics isn t important Whether it s called UX experience design or service design what s important is that

    Original URL path: http://www.foolproof.co.uk/thinking/what-is-experience-design/ (2016-02-14)
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web-archive-uk.com, 2017-12-14