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  • 10 tips for improving your T&Cs
    of companies that have already acknowledged the short comings in how their T Cs are presented and have made steps to improve them Here are a few examples Twitter Underneath each clause is a helpful tip It s not a replacement but does make it quicker to read and easier to understand 500px They have taken this one step further by providing a summary of the clause Editorially Editorially have proven that it is possible to write T Cs in more accessible language Prezi The use of an animated presentation is an original attempt at redesigning T Cs and is engaging and easy to understand T Cs that are easy to understand can have the effect of making that company appear to be more trustworthy and transparent and subsequently improve the relationship with consumers Here are 10 tips for improving your T Cs Plain talking Use every day language reduce confusion by referring to reduced dictionaries such as the Oxford Learners dictionary http www oxfordlearnersdictionaries com Check if the words in your T Cs are listed in the reduced dictionary If not it s likely that some people won t understand them Be concise too many words lead to confusion try to reduce the number without losing meaning Keep it simple Avoid complex syntactic structures and use simple and short sentences Make your paragraphs short Long paragraphs with small text will not convince anyone to read them Use bold Increase readability by using bold words to highlight key concepts and to support users reading and understanding Use sub headings Use meaningful and clear sub headings to help users navigate Don t yell it remains unclear why T Cs are FULL OF ENTIRE PARAGRAPHS WRITTEN IN CAPITAL LETTERS WHICH MAKES READABILITY EVEN WORSE IF THAT IS POSSIBLE But it s clear

    Original URL path: http://www.foolproof.co.uk/thinking/10-tips-for-improving-your-tcs/ (2016-02-14)
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  • Mitigating the negative impact of CAPTCHA
    smarter eek and as a result of this CAPTCHA has had to adapt in order to be effective This doesn t solve the issue that users may abandon forms because they simply cannot get the code right Most websites include the option to instantly generate a new code which can improve this or the function to hear it out loud but there are only a certain amount of attempts that an average user will make before frustration gets the better of them This is where the implementation of CAPTCHA can make a massive difference Increasingly we are seeing examples which do not take the traditional distorted character form Examples include getting users to trace a shape when using a tablet or mobile app or asking users to pick the correct shape from a list of options like the one we use on our comments box at the bottom of this page We are also seeing the CAPTCHA function combined with the call to action and agreement to the terms and conditions reducing the fields a user has to complete To conclude when deciding whether or not CAPTCHA is the right way to go we would advise following these steps Is CAPTCHA really necessary for your business There is an argument that it isn t for processes where human verification is involved e g a bank application In examples like this fraud checking would be required for the application anyway and a robot filled form would easily be spotted Difficulties with CAPTCHA aside we would recommend avoiding the addition of any extra steps or fields where possible as it arguably just adds another barrier between you and your user What format should the CAPTCHA take and how hard should it be to complete Go for the easiest method for the user

    Original URL path: http://www.foolproof.co.uk/thinking/mitigating-the-negative-impact-of-captcha/ (2016-02-14)
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  • Making product comparison work on mobile
    eye span So in order for a comparison table to be effective all the relevant information should be presented within a screen This is often not possible on a mobile display without sacrificing text legibility Also scrolling down the context is easily lost as column headers move off the screen As a result we need to use our memory when context is no longer available or scroll the table horizontally and vertically to make sense of the data displayed Implementing product comparison on mobile clearly presents design challenges But our mission as UX designers is to deliver the best possible experience within the limitations of the medium we are designing for Finding an effective way of comparing products on mobile As highlighted above tables are arguably the most powerful tool for displaying and comparing data sets so we explored how to best present tabular data on smaller displays After reviewing what s currently available across different industries we discovered three design patterns most commonly adopted for data comparison on mobile Horizontal table This is what is normally used on desktop The data is grouped into horizontally aligned columns On a mobile screen the user is required to pan around to see different parts of the table Stacked table The data is grouped into stacked modules The user needs to scroll up and down to view different data sets Two column view Two columns of data are displayed at the same time The user can swipe across or tap on the prev next buttons to view other columns The key problem with the patterns described above is that they all demand significant cognitive effort In fact the user has to rely on their memory in order to be able to compare two or more products The two column view is the most effective pattern of the three as it does allow the user to easily compare two pieces of information However it only lets you compare contiguous columns Our solution So we decided to start from the two Column view pattern and try to improve it The pattern we developed is shown here We split the data into columns that could be individually removed by tapping on a close button displayed in the column headers This allows the user to adopt a progressive reduction process whereby unwanted items are removed from view So the shortlisted items are narrowed down until ideally the user is left only with the product that best meets their needs It is important to ensure that column headers are always visible by making them stick to the top of the screen This ensures that it s always clear which product the data refers to As the comparison process is not necessarily linear it was crucial for the user to be able to add more products to compare if needed We wanted to incorporate this functionality within the table itself to avoid pogo sticking between pages Therefore we designed the rightmost column as a vertically scrollable container for

    Original URL path: http://www.foolproof.co.uk/thinking/making-product-comparison-work-on-mobile/ (2016-02-14)
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  • of the value of guerrilla research Camp 1 Low cost low effort high return Ad hoc customer insight without impacting timelines Answer small design questions as they arise Reduced level of rigor makes it easy to involve and immerse the design team Stress test ideas and concepts with a large and natural sample Camp 2 Risky approach Provides shallow insight Lacks rigor and reliability quick and dirty Difficult to get the right spread of participants Observations Sessions were more valid relevant to the real context of use ecological validity by conducting interviews in the real and varied context of use from the beach to the shopping centre People were more intrinsically motivated and excited to participate This gave us fresher more enthusiastic and less rehearsed bland responses and the sessions had more energy Interviews were more raw and unsolicited and the findings felt less contrived People seemed to give quite honest open responses and we didn t get the people pleasers that can sometimes crop up in lab research People were more relaxed and there was less of an observation effect The sunshine probably helped but we felt that we got more imaginative creative and open responses and ideas We got to explore natural behaviours and interview multiple people We spoke to friendship pairs couples families children and tourists adding a multi cultural perspective which allowed us to explore natural behaviours and interactions between people as they engaged with the product W e came across some surprises By not sticking to a highly constrained and targeted recruitment brief and screener we stumbled upon some interesting and atypical characters The timer went out of the window People seemed genuinely happy and interested to talk to us and many of the interviews overran because the participant wanted to continue talking to us The approach allowed flexibility to talk to people in depth or at a surface level to truly tailor the discussion to the participant and their behaviour The data was more impactful The video photography and vox pops extracted from the guerrilla sessions engaged stakeholders more than the video replays from the lab sessions Capturing customer stories with the real world as a backdrop added texture to the data making it more powerful Practicalities to consider However there are some factors to take into consideration when planning guerrilla research that don t emerge in the lab These include Environmental challenges sunshine glare rain gloves interacting on the go Competing for attention notifications interruptions Technical issues without preparing for the sessions we had problems with participants devices not being charged and challenges with connectivity Lab interviews vs Guerrilla UX research We ll never abandon our in depth interviews or full contextual research full stop but there are scenarios in which some quick guerrilla research can add sufficient value and insight without putting pressure on the budget In particular they can be useful for adding some real life texture to your research particularly across products used on mobile and tablet where context is

    Original URL path: http://www.foolproof.co.uk/thinking/the-hidden-value-of-guerrilla-research/ (2016-02-14)
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  • spoke about metrics driven design and how agile can fit into a well rounded UX strategy Eewei concluded with the question provoking topic of Output Outcome and Impact in which he stressed that these UX principles should be incorporated in any design project Sophie Friermuth presented Agile and UX A 360 vision which took us back to basics She described some of the challenges of just implementing an agile approach Key learnings for me included don t bombard a client project team with a whole new methodology start with incremental changes Look at the appetite for agile within the team and adjust accordingly There s no real blueprint for a successful agile project this is very much team dependent but ultimately aiming to speed up process and reduce documentation Crucially define your definition of done understand and agree as a team with the client the minimum requirements needed to get your product out and in the hands of users and start incorporating feedback as soon as possible Finally James O Brien squashed some of the myths around agile Firstly just reading the agile books won t make your company agile Practice makes perfect Secondly agile iterative cycles are not smooth but messy a company needs to prepare for the chaos of experimentation The speakers highlighted the fact that agile is a new and extremely flexible approach and if it s successful can be extremely rewarding even more so if the client is also 100 invested From my own experience I know that every project is different so no agile process is ever going to be the same and it often takes months of commitment for measurable results to appear View my sketchnotes from the event opens in a new window 0 1 0 0 Related content Here s a selection

    Original URL path: http://www.foolproof.co.uk/thinking/user-centred-design-agile/ (2016-02-14)
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  • Do labs bias results | Foolproof
    in both moderated and unmoderated environments While running a lab pilot for a big online survey we noticed the opportunity to compare lab responses with those gathered in the field Download Do lab conditions bias results pdf Author Sean Smith What do you think 0 0 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights How content is presented can make or break your responsive web design Aaron Shekey a product designer at GitHub and musician from Minneapolis is well known for his development of a new addition to Adobe s suite of products A tool to bridge the relationship between developers and designers alike He named it Edge Reflow A new edge to design thinking By Luke Burroughs Tags Experience design UX design practice UX design thinking Do travel add ons add up Holiday add ons are big business for the travel industry but could they be sold in a different way Is social research part of your UX toolkit How UX professionals are using social networks as part of their UX toolkit Designs to improve the usability of comparison tables on mobile I ll have a usability test

    Original URL path: http://www.foolproof.co.uk/thinking/lab-conditions/ (2016-02-14)
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  • Thinking | Foolproof
    projects it s really important that we don t just stop at research finding Tags Consumer retail UX design practice Getting the trial experience right By Philip Morton 14 May 2012 Being able to try a product or service ahead of purchase greatly increases chances of conversion Fitting rooms and game demos are ways to allow people to sample the experience However if these previews are poor quality then those prospects are unlikely to turn into customers Tags Consumer retail UX design practice When lots of advertising is ok By Nicole Harlow 09 May 2012 We often find users are frustrated by overly large flashing images and videos but there are situations where adverts contribute to rather than hinder the user experience Tags Brand marketing UX design practice Moments of simplicity in experience design By Tim Caynes 08 May 2012 Moments of simplicity that provide clarity in the design process and help you set the course of the project are invaluable However you use an approach that creates the right environment for these moments to happen and invest effort in understanding the problem you are solving Tags Financial services UX design practice Improving UX creativity innovation quality of life By Lauren Coleman 30 Apr 2012 In a lecture at City University Patrick Jordan looked at what quality of life is and the role that user experience can play in improving it This included the role that online and mobile services and media can play and how creativity and innovation can be used to optimise the design of these Tags UX design practice UX design thinking Making the most of the bank login page By Matt Radbourne 05 Apr 2012 Most customers primary point of entry to a bank s website is the login page which provides a valuable opportunity to target focused content at particular user segments to create a more positive user experience Here are three objectives of a typical banking homepage that the login page can fulfil Tags Financial services UX design practice NFC putting magic into the world By Tom Wood 23 Mar 2012 Local meet up group Hot Source ran a month long event allowing teams to use a Near Field Communications NFC campaign management platform developed by Proxama It was the first event of its kind in the UK and resulted in some remarkable ideas for using this emerging technology Tags Mobile smart devices UX design practice Personas Inclusive Requirements By Foolproof 22 Mar 2012 Personas can be a useful design decision making tool but inclusive or accessibility requirements are often ignored when it comes to scoping a persona project Budget or lack of buy in from stakeholders are often restrictions however there are simple ways to make your personas inclusive Tags UX design practice UX design thinking Elastic lists turbo charged faceted navigation By Jan Srutek 17 Feb 2012 Faceted navigation is a great solution if your product has multiple user types with varying mental models and preferences for accessing your content Tags UX

    Original URL path: http://www.foolproof.co.uk/thinking/?page=2&tag=UX+design+%26+practice (2016-02-14)
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  • charged battery so I m good to go for at least a few days Interestingly the company doesn t offer the option to purchase damage excess waiver insurance for the handset a reminder that despite an increasing appetite for insurance products in Asia in recent years the insurance market has not yet reached the level of maturity of the European market Making a mental note to take extra care of the device I set out on my adventures in the city Having the device does enhance my holiday experience It helps me out in moments of stress I use maps to find my way around the city when I get lost and check how much my shopping is going to cost me in GBP before I make a big purchase And it helps to make special moments even better I can upload photos to Facebook and instantly share my experiences with friends and I call my family at home a hell of a lot more than I usually would do on holiday Having access to low cost data and calls while I m out and about makes me feel like I can use my phone with the freedom that I do when I m in the UK It s there with me during my peaks in sensation so it gets remembered as part of the experience if you haven t already make sure you read Tom s blog on the behavioural economics of travel which talks more about the Peak End Rule The only glitch I encounter is when I discover that Handy s mobile website isn t optimised for the Samsung Galaxy note d oh so I can t use it to find out when I have to get the device back by I later discover that the return desk is in the Arrivals not Departures hall at the airport When I finally find it though it only takes a quick check over the device for damage and a factory reset to erase all of my data before I m off again All in all Handy is a nice concept that shows a good understanding of travellers needs in a foreign city I hope to see other travel providers thinking about innovative ways to enhance the holiday makers experiences on the ground soon 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Do travel add ons add up By Elsa Plumley Why getting lost makes you a better researcher By Neil Pawley Consumer mistrust of mobile on the move By Neil Pawley Technology Travel leisure International Elsa Plumley As Experience Design Director I oversee the quality of the Experience Design work we do for our clients here at Foolproof My particular area of focus is ensuring the quality of the advice we provide to our clients right from how best to organise themselves and approach tackling a business challenge through to

    Original URL path: http://www.foolproof.co.uk/thinking/a-handy-way-of-staying-in-touch-abroad/ (2016-02-14)
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