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  • Singapore office directions | Foolproof
    Changi International Airport Our Singapore office is roughly 20 minutes from Changi International Airport You can either jump in a cab from the airport or as Singapore has a fantastic public transport system take the train into the City If taking the train the airport MRT Station is located at the basement of Terminals 2 and 3 accessible from the Arrival and Departure Halls through escalators and lifts Board the train and transfer to the west bound train at Tanah Merah train station Change at Paya Lebar to a south bound Circle Line train Our nearest MRT station is Esplanade around a 6 minute walk to the office From Esplanade MRT station Turn left out of the station and walk northwest on Raffles Boulevard against the flow of the traffic The tall white Civilian War Memorial will be on your left At the first junction turn right and head down Beach Road where you ll see Raffles Hotel on your left Turn left on Seah Street and after walking for about 200 metres our office is on the right next to Entre Nous Creperie To plan your journey to Esplanade station or around Singapore we ve found this interactive MRT

    Original URL path: http://www.foolproof.co.uk/find-us/singapore/ (2016-02-14)
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  • Design Creative technology How we work The win win International Singapore Team People Careers Thinking About us Find us London Norwich Singapore About us Call us Full contact details London 44 0 20 7539 3840 Call London now Norwich 44 0 1603 230 800 Call Norwich now Singapore 65 6336 9270 Call Singapore now Latest from the studio Right now We re making pancakes This week We re celebrating Chinese

    Original URL path: http://www.foolproof.co.uk/call-us/ (2016-02-14)
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  • style and tone of voice whilst at the same time providing a simple intuitive and very usable customer experience across all devices The project objectives included creating a coherent multi device experience through responsive design apply TSB s new brand identity into digital channels and radically reduce the amount of content much of which wasn t adding to the user s experience and created a high content management overhead The work We brought TSB s distinctive brand positioning to life and supported the Bank s ambitious targets for customer acquisition The work We created a fully responsive website that works elegantly across all devices The process We followed an evidence based design approach gathering ideas and insight from the TSB digital team TSB customers and the brand agency into the design process Early rounds of user research confirmed that people find it difficult to differentiate between banks and banking products Banks are just somewhere to put my money They re all the same said one respondent Gathering feedback from both customers and the client as we went we then moved through a clickable prototype and into the detail of interaction design for desktop tablet and mobile As well as creating the visual design layer and iconography we also developed extensive visual design guidelines which would allow TSB to maintain and extend the experience over time Results Given the short timescales we set ourselves the design process had to be both nimble and collaborative From initial workshops to set the vision through to the co location of our project rooms and open invitations to view the research we wanted to ensure everyone had a common understanding of what our customers wanted and needed from the new website The result is a digital experience which places our customers needs right at the

    Original URL path: http://www.foolproof.co.uk/clients/tsb/tsb/ (2016-02-14)
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  • the capital and its transport catchment TfL s network is used by millions of Londoners every day from schoolchildren to commuters to pensioners It s also used by most of London s visitors who come from the rest of the UK and from every other country in the world To make things harder buying tickets can often happen under stress the noise and bustle of the station unfamiliarity with the ticketing and payment options and the impatience of the person behind you in the line The work Using insights gained from user testing with a self service kiosk prototype we created high fidelity concept designs of key user journeys Our process When designing for an audience of this breadth and diversity consistency is key It was essential we devised a set of patterns which users could quickly understand The vast range of purchase options and travel routes available meant that nothing less than meticulous attention to detail would ensure we created a consistent experience which lowered the barriers to use We conducted thirty ninety minute interviews at the TfL testing centre with people from across London ensuring that we included users of every underground and overground line plus bus travellers paper ticket and oyster card users In order to capture the spectrum of TfL customers we recruited a wide range of demographics taking into consideration varying levels of literacy as well as people with physical and cognitive disability The technical limitations of the machines had an impact on our design thinking at this stage We realised we needed to provide stronger directional cues to help guide the user off screen towards other parts of the machine We validated our low fidelity prototypes through user research using the insights gained to inform more detailed screen designs We then conducted user research

    Original URL path: http://www.foolproof.co.uk/clients/transport-for-london/transport-for-london/ (2016-02-14)
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  • largest organisations is challenging Yet Shell driven by its CEO has grasped this opportunity and made putting the customer at the heart of everything it does a strategic imperative for the Group Foolproof has been working as Shell s experience design partner for a number of years to support in shaping and transforming its platforms business processes and culture to reflect a more customer centric approach In this project we worked with Shell Commercial Fleet to re design their Shell Card Online platform SCOL in association with their build partner CGI The work We created new tools which would allow customers to get more value out of fleet and fuel data The work We developed tools to support the differing needs of large and small businesses Our process The key to unlocking value for SCOL customers was in showcasing the benefits of the tool enabling fleet managers and administration staff to be more productive with quicker access to information for completing routine tasks By providing this the hypothesis was that customers would logon to SCOL utilise the tool to efficiently manage their fuel consumption and in the process have a seamless experience without having to call Shell s Customer Service Centre CSC In the early exploratory phase we collaborated with Shell to create a detailed sitemap wireframes and a clickable prototype We validated the designs with customers recruited from the SCOL customer advisory board in one to one interviews in our specialist research labs in London Insight from this first round of research informed later detailed designs which we also validated with customers in a second round of research Results Since go live there has been a positive improvement to Shell s Customer Satisfaction Index CSI and NPS scores 15 Increase in the number of fuel cards ordered 18 Reduction

    Original URL path: http://www.foolproof.co.uk/clients/shell/scol-%281%29/ (2016-02-14)
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  • in 2008 so the client came back to us for this new challenge We had to be rigorous and methodical but we also seized the opportunity to explore the creative opportunities of the brief The work Our task was to introduce a new seat booking step into the existing easyJet booking journey The work We needed to generate new seat revenues through an easy to use process and preserve overall performance in a highly optimised booking flow Our process The project was planned with regular user research throughout At first we used research to understand the user s context and explore the different motivations for picking particular seats This allowed us to generate and test a range of concepts for presenting seat options We played with motivations as wide as legroom and exit time through to the view out of the window on different sides of the plane We had twice weekly workshops with easyJet to make sure that technical and business feasibility was constantly in focus With regular input from the client and from customers in user research we cycled through progressive levels of design fidelity Our final deliverables were an interactive prototype an annotated functional specification and build

    Original URL path: http://www.foolproof.co.uk/clients/easyjet/easyjet-seat-selector-%282%29/ (2016-02-14)
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  • console s success has presented Sony with a huge opportunity to capitalise on its standing within the home entertainment market by optimising the video on demand service provided by the console How could Sony get more people thinking about the PlayStation console when it came to choosing content to watch And what could they do to ensure that once they started thinking of the console they would be convinced to use it for viewing Sony Network Entertainment asked us to help answer these questions The process During the diary study respondents were tasked with continuously updating us via WhatsApp or email every time they engaged in activities related to choosing or watching video content Our respondents were also given a variety of daily tasks including prompts to search for and use various video on demand services with questionnaires to complete afterwards We then conducted lab based interviews with 12 of the most engaged users from the diary study in each country to clarify and build on their diary study entries In our lab research we put the PlayStation Store through its paces on the PS4 console assessing how it compared with other leading video providers as users searched for and engaged with video content The work Using the insights from both phases of research we developed a high fidelity interactive prototype featuring new optimised journeys through the PlayStation Store The new journeys presented the Store s video content in a much more engaging and accessible way alongside improved content information to help people choose videos with ease The outcome By redesigning the journeys through the PlayStation Store on the console and improving the merchandising of the content Sony Network Entertainment can now offer its users a superior home entertainment experience The process of locating and engaging with video content is

    Original URL path: http://www.foolproof.co.uk/clients/sony/sony-playstation/ (2016-02-14)
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  • Global brands we work with | Foolproof
    sector Financial services 13 X Media publishing 1 X Consumer retail 6 X Consumer electronics 3 X Travel transport leisure 5 X Software business services 5 X Public third sector 1 X Healthcare pharma 1 X Games gaming 2 X Energy utilities 1 X Telecoms 2 X Automotive 1 X Consumer retail Belron Carphone Warehouse Domino s Etsy Tesco Unilever Travel transport leisure easyJet Flight Centre Thomas Cook Transport for

    Original URL path: http://www.foolproof.co.uk/clients/ (2016-02-14)
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web-archive-uk.com, 2016-10-24