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  • users stated that they have ceased dealing with a brand completely as a direct result of its mobile service or app not being good enough When asked to choose words to describe a company which designs or offers a poor mobile app or service 38 stated unprofessional 36 poorly managed and 35 out of touch with their customers Mobile devices are redefining how consumers organise their lives by opening up new times and spaces in their busy days Consumers are now able to bank shop research and gamble on the move which for brands has opened up new ways to connect with their customers Winners of this new space will be smart brands with a customer centric vision for mobile said Foolproof However these increased opportunities will be hard earned 81 of people stated that a mobile service or app has to make a strong first impression if they are to continue using it 73 felt that an app or mobile service didn t deserve their loyalty if it failed to meet their needs Mobile devices are changing how consumers think feel and act From shopping and banking to gaming media and entertainment mobile is creating valuable opportunities to engage with consumers in new ways at new times and in new places From this research we have seen how established brands are struggling to fill these new spaces in consumers lives and how the need for innovation in mobile product and service design has become a strategic issue for protecting and growing market share But we now know that customer engagement with a mobile platform is fragile Retailers should be mindful that they may only have one chance to get it right with mobile users before they default to better performing competitors Caroline Ahmed Head of Practice and Insight 0

    Original URL path: http://www.foolproof.co.uk/thinking/brands-risk-losing-customers-from-poor-mobile-experience/ (2016-02-14)
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  • to get back to where they were Sometimes this works for them but many never make it back Why is this happening so often When a web page links to a separate document or a page in another website common practice has been to set the target attribute of the link element to open the content in a new window Most users noticed that they were now in a new window and learned that closing the window got them back to where they were The first tabbed browsers gave users more flexibility as they could change their settings to have the new content open in a new tab rather than a new window And some users even learned the shortcut to open any link in a new tab But most of the latest browser releases respond to a target blank by opening the content in a new tab rather than a new window And lots of users are getting confused What should you do The simplest first step is to clearly signpost links that will open content in a new tab You can do this with different typography document icons and new tab window symbols You can do much of this through the site s CSS style sheet using rules that match against the value of the link element s href attribute This link on the Directgov website has a symbol and popup title text indicating that it will open a new window The next step is to review the structure of your pages You should make sure that links to external and differently formatted content are clearly separated from links to local webpages Over the longer term consider why you are linking to the other content and whether it helps the user to have it open in a new

    Original URL path: http://www.foolproof.co.uk/thinking/helping-users-get-back-from-a-new-tab/ (2016-02-14)
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  • the practicality of delivering the feature It s also important to consider how the features sit alongside each other to balance the design so that key features are more discoverable than others And perhaps most importantly fail early to avoid over investing in dead ends whether they are complete products functional elements or UI components Process As I quickly discovered when making chocolates this makes or breaks the end product Tempering chocolate is a mysterious process which transforms an at best satisfactory eating experience to a delightful one I ve made tasty fillings and ruined them by coating them in poorly tempered chocolate It s a simple process which involves heating and cooling the chocolate to precise temperatures to develop the right kind of fat crystals Poorly tempered chocolate looks bad has poor texture and doesn t taste the same It certainly won t create any magic for the eater The process scales from free for small scale chocolate making to expensive but wise investment in tools for large businesses What does this teach us about designing digital products services Our tempering is user centred design It is fundamental to the way we work with our clients It provides a way to navigate through customer needs and client needs to arrive at a win win rather than on carelessly delivering a solution the client likes the sound of It is planned into projects from day one and cannot be an afterthought User centred design like tempering is sometimes ignored out of a desire to make quick progress to save money or out of ignorance This is false economy There is always a way to practice user centred design within available timescales and budget To fail to do so is exposing the whole project to great risk Marketing You can t

    Original URL path: http://www.foolproof.co.uk/thinking/the-user-experience-of-chocolate/ (2016-02-14)
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  • I recently worked with a financial services client We all knew their online process which supports their core business proposition was a horrible mess In fact it was so broken that they had only been able to address basic usability issues as part of an improvement program They needed help to understand their problem before they could even begin to scope out a solution Over the following weeks the client joined us in our offices to work together in mapping out the current process identifying pain points and thinking about our approach see our sketches in the photo above We weren t interested in defining the deliverables just concerned with agreeing on the problem As we edged closer to understanding it we threw a few conceptual sketches together to provoke a conversation about where we might be headed This was when we had the simplicity moment It wasn t a eureka moment It wasn t going to change the world But in an instant looking at the concepts we d come up with we knew we d made the creative leap And the client agreed From that moment our combined vision for the whole project was easy to articulate and sign up to Most importantly we could begin to execute on our vision with a shared understanding of our goals across the whole project team client included The simplicity moment is a wonderful thing when it happens But you have to create the right environment for it to happen Our approach and thought process means we invest the effort in understanding the problem You can t make the leap without it and believe we can do this most successfully through direct collaboration with our clients 0 0 0 0 Related content Here s a selection of other articles you may

    Original URL path: http://www.foolproof.co.uk/thinking/moments-of-simplicity-in-experience-design/ (2016-02-14)
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  • in an attempt to remain independent the UX team delivers unfeasible designs and too late in the development process for them to stand a chance of being built this is arguably worse than 1 as by removing themselves from the mainstream of the project the UX team is distancing themselves from the production team In both the scenarios above there is a failure on the UX designers part to engage with the development framework in which they must work As I mentioned Agile is the latest development approach that UX people are grappling with It s not my intention here to discuss Agile s overall merits as a tool for rapid cost effective delivery of software previous blog posts have commented on Agile s pros and cons from a UX perspective What is indisputable is that Agile is a reality the user experience community cannot get away from So how can user centred design be safeguarded within an Agile approach I feel increasingly that the answer lies in applying Agile s own best practices comparing notes with others in the UX community it does seem a great deal of what passes for Agile development is nothing of the sort Many practitioners I spoke to described similar experiences of pseudo Agile formats where the only Agile aspect of the process was that everyone was expected to work crazy hours to deliver the solution to a ludicrously optimistic deadline It s certainly my experience that development teams and stakeholders frequently do not want to abide by the rules of the game they themselves have chosen That is a pity as properly observed these best practices can create an environment that is conducive to good user centred design To illustrate the point consider that the Agile Manifesto s four key principles Individuals and interactions over processes and tools Interaction designers generally love collaborative environments Co location of teams is an important part of the Agile approach but with many development teams now located offshore this is routinely and conveniently ignored Working software over comprehensive documentation Software documentation rarely describes the solution accurately and goes out of date quicker than anyone can update it Despite this many stakeholders are instinctively in favour of this Big Design Upfront tendency This demands a fully documented UI early on making the design vulnerable to the inevitable changes that will be required later on Conversely low documentation Agile environments less wasteful of effort and more responsive to late breaking user insight Customer collaboration over contract negotiation Agile teams are supposed to contain a customer representative In reality clients are reluctant for spare people from their business to support development This is a false economy as they are invaluable particularly for helping decide priorities when trade offs between UX design and speed of coding are required Responding to change over following a plan I consider this to be one of the most important Agile concepts for UX Traditional Big Design Up Front demands adherence to untested hypotheses Like user

    Original URL path: http://www.foolproof.co.uk/thinking/making-agile-the-friend-of-experience-design/ (2016-02-14)
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  • seems immediately useful to industry The highly involved methods and timescales involved in academic research would simply never be tolerated in the faster moving world of business The analyses of a problem and solutions offered to the design industry by academics can often appear hopelessly idealistic and worse simply unfit for the purposes of commercial practice If it s sometimes hard for those of us in industry to see the immediate value in academic research then events such as this serve to reiterate the incredibly important role it plays While research centres like UCLIC may not break boundaries they endlessly validate what industry has previously done explaining why certain things have worked whilst others have not avoiding future reinventing of the wheel and building incrementally on previous research to produce a validated body of knowledge for the field A theoretical framework Some industry commentators have begun to complain about the proliferation of unsubstantiated opinion driven comment out there in blogs and magazine articles viewpoints methods and approaches supported by little more than anecdote and made without sufficient attention to the knowledge we have previously acquired as a discipline Whilst anyone who decides to call themselves a UX this or that can be up and running with a blog within hours academics have to subject their work to scrutiny by peers not once but many times The work will be reviewed edited and resubmitted before finally being published or presented at conference At this point the work will then be open to the fierce scrutiny of the author s peer community In a recent post on his Bad Science website the Guardian s Ben Goldacre commented Peer review is often represented as some kind of policing system for truth but in reality some dreadful nonsense gets published and mercifully so shaky

    Original URL path: http://www.foolproof.co.uk/thinking/%28re%29discovering-the-value-of-rigour/ (2016-02-14)
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  • industry should also supply a portfolio All three are a window into the applicant s character personality and style and of course gives us a glimpse of what they will be like as a UX practitioner Pay attention to layout and design In our role as consultants we strive to make products and services easy and enjoyable to use It follows that the information on your CV covering letter and portfolio should be equally usable and engaging If you can t design your own work effectively it doesn t suggest that you d be able to help clients do the same with theirs either Proofread your application Perhaps an obvious one but straightforward spelling and grammar errors can undo all of your hard work Attention to detail is a key quality we look for Have a few friends look over your CV and covering letter before you apply it s a quick and easy way of avoiding needless errors Be specific not generic understand our company our culture One of the most common mistakes people make is not taking enough time to make their application specific enough It s easy to tell if the same covering letter and CV have been sent to multiple employers while a thoughtful and targeted application can make a real difference Learn about the role the company and its culture in detail and tailor your CV and covering letter to suit it ll pay off in the long run Tell a story With so many applications to sift through it can be difficult to stand out One of the best ways to do this is by telling a story through your CV and covering letter UX is a field with few dedicated bachelor degrees so almost everyone comes from a different background try to use

    Original URL path: http://www.foolproof.co.uk/thinking/how-to-ace-the-ux-job-application/ (2016-02-14)
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  • you can see from the photos it was a full house Taking turns to play the role of researcher and respondent the students had hands on experience of our research labs including eye tracking We also introduced them to the work we do here at Foolproof the work we carry out for clients and how this relates to the skills and methods they re learning through their course It was great to field some questions for the students about the work that we do what our clients want and where we see the industry going Our discussions ranged from how we use personas and scenarios in design to the implications on UX within an agile development lifecycle We ll be putting down further thoughts on some of those questions here over the coming weeks It was all topped off with a beer on Foolproof at one of our local watering holes We ve already had a lovely piece of feedback in an email from one of the students who attended the day I m very impressed with Foolproof culture the relaxed environment and the way of doing things I d a great talk with Mara Elsa and Tim Quite an energetic team I would say The life blood of our business is bright talented and creative people and the UCLIC Masters programme has been an important source of UX consultants for us It was great to meet the next generation of practitioners We hope to see all of them knocking on our door when the time comes round for internships work placements and fulltime employment Perhaps we ve even glimpsed some Foolproofers of the future You can view all our current vacancies on our careers page 0 0 0 0 Tim Loo I m the Strategy Director at Foolproof and

    Original URL path: http://www.foolproof.co.uk/thinking/uclic-students-visit-foolproof/ (2016-02-14)
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web-archive-uk.com, 2016-10-24