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  • A well structured slideshow or a nicely laid out paper version will help you greatly in your job application Be curious To be a UX consultant you need to start training the cynical and critical part of your brain that doesn t accept poor experiences so you can begin using it constructively The key is to really think about why something doesn t work rather than just being frustrated by the poor experience and saying the site is rubbish What do you believe the ideal journey would be Which part of it is failing you as the user Remember there s a wealth of useful articles and studies that have looked into user behaviour submerging yourself in this will give you a greater understanding of what users require from a given process Use life experiences A reasonably consistent truth about being a user experience practitioner is that in any given project you have a very specific task to understand everything I mean not necessarily all at the same time although that will happen but you will tend to be the individual in a project team that others look to for insight and direction on the end to end experience from a user perspective That might require that you can bring an extraordinarily broad range of personal skills into a project that enable you to represent the user from understanding the stimulus that compels a user to engage to evaluating the efficiency of a unique call to action via user research facilitating design workshops and presenting outcomes to executive stakeholders If you re new to user experience you might not think you have those skills already but here s the tip you ve almost certainly had life experiences that are relevant Never underestimate how compelling it can be in an interview or on a CV to articulate those experiences as acquired skills and how they make you a better candidate Want to focus on a skill that helps get you a user experience job It s the skill of articulating your own experiences Teamwork Might sound obvious but the first skill you need to become successful in UX is the ability to work in a team UX is not for loners Even as a freelancer to deliver a project you will almost certainly work as part of a larger team that might include other consultants developers visual designers marketing experts copywriters project managers Learning how to effectively coordinate and communicate with other professionals is crucial for delivering great digital experiences Gaining the trust and support of other team members understanding their point of view and complementing your skills with theirs is the only way your vision can make it into the real world Attention to detail Your CV and any written work you submit to a prospective employer say a lot about you Typos and grammatical errors can be like a flashing light saying this person is careless and doesn t check their own work Seems like a small point but

    Original URL path: http://www.foolproof.co.uk/thinking/grow-your-ux-skillset/ (2016-02-14)
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  • they haven t been checked carefully enough and are riddled with errors When we re looking to recruit new consultants we look for proof of insightful analytical skills creative methodologies and appropriate implementation Use social networking and blogging to gain greater exposure Do a bit of research to find companies you are interested in working for and if they re on Twitter follow them maybe they ll follow you back You will also need to demonstrate to potential employers that you are passionate about UX and what better way of gathering that evidence than by starting a blog Have an obsessive interest in people and technology and making them work effectively together You have to understand both sides of the equation Getting your hands dirty in interface design and then exposing them to Joe Public is a good way to learn and makes for an attractive recruit University College London runs a Master s degree in Human Computer Interaction It s a great way to learn and practice user centred design Also participate in UXPA events and the career events they run each year Try and organise a week of work experience offer yourself for free That way you get to check out the company far better than just a 1 hour interview the company has nothing to lose it won t cost them anything so are more likely to take you on Demonstrate knowledge There s a host of really good bloggers out there writing about the ins and outs of UX Sign up to some blogs and get reading Here s a reading list to get you started uxbooth com whitneyhess com blog johnnyholland org If you do get an interview make sure you ve researched the company you are applying to Visit their website find out about

    Original URL path: http://www.foolproof.co.uk/thinking/improve-your-chance-of-a-job-in-ux/ (2016-02-14)
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  • Bridging the experience gap
    about experience design strategy The discussion draws on the hundreds of hours of qualitative research we conduct with banking customers every year It was our chance to take a step back from the detail of our everyday work and look for wider patterns of expectation and behaviour If you are viewing this on a mobile device or are experiencing difficulties viewing this video you can view it on You Tube Alternatively you can also view the slides on Slideshare Financial services UX strategy What do you think 0 1 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights The world s first dedicated UX strategy event How people feel about using two factor authentication devices Internet banking security is a hot topic and a primary concern for both the financial industry and consumer alike This post explores how people feel about using two factor authentication devices Two factor authentication By Foolproof Tags Financial services How people feel about using two factor authentication devices Compare contrast Comparison sites are an important and growing part of the consumer landscape 2FA vs Mobile Two Factor Authentication and the mobile experience NFC wristbands enhance

    Original URL path: http://www.foolproof.co.uk/thinking/bridging-experience-gap/ (2016-02-14)
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  • revealed that a far greater number think it s not worth switching because all banks are similar when it comes to the products and service levels they offer 46 of current account customers said that it s not worth switching because all banks are the same 24 said that even if they did they would have trouble deciding which bank to switch to Service more important than features and rates When it comes to considering which provider to switch to the research showed that consumers are much more interested in aspects of service quality rather than product features incentives and rates 48 of our sample said that quality of customer service would be the single most important factor in deciding who they would switch to and ranked well above factors such as product features or cash incentives And a significant proportion 36 said that an easy to use online banking service would be a key factor when considering switching Yet in a review of the main banks websites last week many still fail to include content on these important parts of the decision making process instead they continue to prioritise messages on product features rates and incentives So how should banks entice people to switch 1 Sell current accounts on service rather than product features Banks need to present content in their Current Account sales journey that describes the quality of service that they give and gives the prospective customer a sense of what it will be like to be a customer This should include Placing far more focus on describing the customer service offering including awards or third party endorsements and reviews Help prospective customers feel what it will be like to be a customer Identify ways of bringing to life the online and mobile service Demos images and content that give prospective customers a sneak peek of what these look like Include summarised and highly visual content on how easy it is to make the switch giving a step by step explanation of what happens when 2 Get the basics of great customer service right If banks want to hold on to the customers they have they need to make sure that their promises of great service are not hollow In an age where social media makes service quality transparent for all to see banks need to find ways to listen to the needs of their customers and building a customer experience to meet those needs and preferences This should include Rewarding customers for their loyalty not offering better deals to new customers one of customers biggest hates about banks Not wasting customers time trying to sell inappropriate products and services at intrusive times when customers are trying to manage their banking Using the data they have about customers wisely demonstrate that they know their customers and personalise the service to their customer s needs Getting the basics right Make sure online banking and mobile does the basic banking functions really well Do we have proof that this

    Original URL path: http://www.foolproof.co.uk/thinking/7-day-switching-service-could-fall-flat/ (2016-02-14)
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  • PPI whitepaper | Foolproof
    a battlefield where neither the consumer nor provider is winning Traditional methods of selling the product online fail the customer and companies seem reluctant to explore more customer centred approaches through fear of losing sales Foolproof have explored ways to improve the online experience so that both parties are kept happy This whitepaper on PPI explores What is PPI and how it is being sold at present Alternative approaches to selling PPI Foolproof s best practice principles to selling PPI Future of PPI Download Payment Protection Insurance whitepaper pdf Author Rhodri Coleman What do you think 0 0 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights Direct Line uses Facebook for co creation New ways of using social media beyond either PR or broadcast marketing Retail Banking Singapore Shopping for personal credit Contactless payment a win win The experience of PayPass wristbands for MasterCard by festival goers 46 say it s not worth switching accounts all banks are the same Making the most of the bank login page Three roles a bank s login page can play NFC wristbands enhance the festival experience 100 of Festival goers would use

    Original URL path: http://www.foolproof.co.uk/thinking/ppi/ (2016-02-14)
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  • OSS personal loans | Foolproof
    suspicious of quick and easy credit Sites offering comparison content are doing a good job giving shoppers the anonymous balanced information that helps them understand the market But it s not enough to convince most of them To win sales lenders need to develop products sites and sales messages which match the mood of the market Our report records and explains the behaviour and frustrations of online consumers searching for loans It provides loans marketers and product managers with ideas about how to meet consumers needs more effectively Download OSS Personal Loans pdf Authors Tom Wood Jemma Green and Annemarie Van Egmond Published 2007 What do you think 0 0 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights Time for search engines to step up Human decision making and the art of search With the launch of Apple Watch Misha a consultant here at Foolproof reflects on the research she conducted at university around integrating technology into the gym experience Integrating technology into the gym experience By Foolproof Tags Mobile smart devices Technology Consumer behaviour Showrooming is a hot topic affecting the retail sector Comparison websites and the credit

    Original URL path: http://www.foolproof.co.uk/thinking/oss-personal-loans/ (2016-02-14)
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  • OSS mortgages | Foolproof
    lenders sites seem frozen in time and given the anxieties caused by the current economic climate they have effectively taken a step backwards in providing users with the information they require All in all the web seems to be unselling mortgages at best pushing shoppers unwillingly offline to look for traditional forms of advice at worst persuading them to give up and do nothing at all about taking out a new mortgage Our report records and explains the behaviour and frustrations of online shoppers and gives mortgage marketers ideas about how to meet consumer needs more effectively to achieve competitive advantage Key questions OSS Mortgages examines the way UK consumers use the web to find evaluate and buy mortgages In particular we wanted to understand What are consumers expectations and pre conceptions about how and where they will shop for mortgages What sites and tools do they use to acquaint themselves with the market and the products on offer What makes the experience of using a mortgage calculator successful and compelling What steps are there between the initial online shopping session and purchase How do consumers formulate a shortlist of candidate lenders What dissuades shoppers from buying online What differences in behaviour can we observe between fieldwork for this report and the study conducted in January 2007 In particular how has the current economic climate changed the objectives of shoppers in their search for mortgages Is there evidence that the recent economic downturn has affected how people shop for mortgages Download OSS Mortgages pdf Authors Jemma Green with Tom Wood Published 2009 What do you think 0 0 5 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights Contactless payment a win win The experience of PayPass wristbands for MasterCard by

    Original URL path: http://www.foolproof.co.uk/thinking/oss-mortgages/ (2016-02-14)
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  • OSS general insurance | Foolproof
    are often lost later on as consumers approach the point of sale Shoppers are being pushed out of the channel to verify prices and product details and sales are still routinely lost as a result of simple problems with site content and processes In this third report in online insurance we provide marketers with qualitative insights across the purchase process and identify the steps they can take to win increased online sales Key questions OSS General Insurance examines the way UK consumers use the web to find evaluate and buy home and motor insurance In particular we wanted to understand What are consumers expectations and pre conceptions about how and where they will shop for insurance What sites and tools do they use to acquaint themselves with the market What makes the experience of gathering a quote successful and compelling How do consumers formulate a shortlist of candidate insurers What steps are there between the initial online shopping session and purchase What dissuades shoppers from buying online What influences the purchase of additional optional covers along with the main policy What differences in behaviour can we observe between our 2008 fieldwork and the findings from our previous studies Download OSS General Insurance pdf Author Annemarie Van Egmond with Natalie Machon Julia Williams and Tom Wood Published 2008 What do you think 0 0 0 0 Leave your comment Please choose the triangle to prove you are human Send comment Some related insights Smart meters Consumer implications for smart meter roll out Lessons to be learnt from the mis selling of PPI As banks decide not to fight PPI claims we reflect on our own research into reported in our Online Shopping Study on Personal Loans back in 2005 The lesson here is that user research will tell you something needs

    Original URL path: http://www.foolproof.co.uk/thinking/oss-general-insurance/ (2016-02-14)
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web-archive-uk.com, 2017-12-13