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  • Bodog Peter Ballard Co Founder commented This is a really exciting time for the user experience market in Singapore and Asia as a whole Businesses are increasingly turning to user experience as a means of gaining competitive advantage By adding a local team in Asia we acquire valuable knowledge experience and an appreciation for regional nuances all of which are essential for optimising user experiences in local markets Over the past eight years the Singapore team led by Evelyn Lee has worked with leading brands such as PayPal Shell Skype Nokia StarHub and Institute for InfoComm Research Evelyn will remain a director of the company which will be known as Foolproof Sg Pte Limited Evelyn Lee said This is great news both for our teams and for our clients Foolproof shares our philosophy and values including the paramount importance of involving customers throughout the digital design process Becoming part of Foolproof means we re now well placed to grow the business significantly both in Singapore and across the rest of Asia 0 0 0 1 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Next Bank

    Original URL path: http://www.foolproof.co.uk/thinking/foolproof-acquires-one-to-one-global-in-singapore/ (2016-02-14)
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  • the internet bubble had perhaps missed The bubble had been about the tech the post bubble era was going to about customers As a foot note to this an interesting broker note from 2002 caught my eye a Hold or Sell recommendation on Apple Inc criticised for not having anything obvious to follow the iPod Elsewhere the shine was beginning to come off New Labour as the economy faltered the War on Terror rolled on and Cheriegate brought embarrassment and the first accusations of lying to be brought to No 10 s door So while this was the backdrop to our year what were we really doing Blunders Well we might have been listening to Eminem s or Coldplay s albums which dominated the album charts or we were charmed with Nelly and Kelly as they sang about their Dilemma We were into the girls groups too with Atomic Kitten and Girls Aloud both having long running stays at number one sadly 2002 also gave us the Cheeky Girls On TV we were probably watching Will Young win the first ever reality TV talent show Pop Idol and Spooks entered its first series At the cinema we were queuing to see Eminem s 8 Mile and getting excited about the future possibilities of technology with Minority Report So talking about exciting glimpses of future technology what was cutting edge in 2002 Forget Tom Cruise heads up displays and gesture control we didn t even have a smartphone yet The Apple iMac G4 was the must have system for geeks and designers everywhere and we were probably all using phones made by Nokia or Motorola The one area that maybe moved us towards Minority Report territory was gaming 2002 was a landmark year for gamers and saw the launch of two new platforms the xBox and the Nintendo Game Cube to line up against the already launched Sony PS2 If you were gaming then you were probably stealing cars picking up hookers and shooting their pimps for the very first time Yes the best selling game of 2002 was the delightful Grand Theft Auto 3 For those of us who liked their games in the real world 2002 was a World Cup year and took place in Japan and South Korea This gave us early morning kick offs and breakfast time beers and Sven s England emerging from the group of death to give us all hope only to go out on a whimper and goalkeeping blunder to 10 man Brazil in the quarter finals More painful than that both Tom and I had to endure both our respective teams failing in major finals that year Norwich lost the Championship play off final and Spurs flopped in the Worthington Cup final I hate football sometimes Opening for business So with the digital industry looking like it may never recover from the burst of the bubble and the economic outlook looking almost as bleak as the reality TV we were watching Tom

    Original URL path: http://www.foolproof.co.uk/thinking/bubbles,-blunders-and-opening-for-business/ (2016-02-14)
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  • of founder Peter Ballard while she helped as a part time finance assistant Payslip 01 was written for Peter on the same date but we have been unable to locate it within his private archives Shortly after receiving payment for Foolproof s first projects for Alliance Leicester and the Nationwide Building Society the partners agreed to start drawing a modest salary This poignant exhibit reminds us of the sacrifice and humble rewards of the start up entrepreneur Dual location clocks Foolproof opened its first London office in July 2006 The Folgate Street offices were our London home for just under two years before the move to Hoxton and then to Clerkenwell Part of the original decor at Folgate Street was this pair of matching clocks one showing the time in London the other showing the time in Norwich It was a visual reminder that the team was separated by distance but not time The clocks reminded us to keep the whole team in mind and underlined the importance of good communication between the offices Assorted tat Foolproof conducted its first international research for HSBC in March 2005 Since then we have conducted research and consulting engagements across the globe including North and South America Europe the Middle East and Asia It s an unwritten rule that any consultant returning from a foreign assignment must bring back a gaudy memento partly to brighten the office mostly to brag about the glamorous assignment they ve just completed This group of objects represents a relatively small sample of the collection we have built over the years OSS reports The Online Shopping Survey OSS series remains one of Foolproof s most abiding achievements These ethnographic research studies follow consumers as they find evaluate and then buy products in some of the UK s most competitive online marketplaces The reports helped us identify and understand what are now widely accepted challenges like the inefficiency of search the impact of aggregators the multi channel dimensions of online shopping the causes of inertia in switching providers Note All of the OSS reports are now available for free download from the Insights section Vision and mission statements These statements were developed in 2008 to focus the development and activities of the business over the following five years Their impact was profound They frame the business challenges that Foolproof has overcome in the last few years developing design capabilities to complement our research and design advice offering the internationalisation of the business showing leadership not only in the user experience community but also in marketing and management thinking diversification beyond our strength in financial services Foolproof is currently working on a new set of statements to guide the business in the next five years of its growth Screen shots from foolproof co uk These screengrabs from the company website show the development of our visual identity and communications platform The earliest pages show the focus on sales optimisation that was particularly suited to the dotbomb era in the early

    Original URL path: http://www.foolproof.co.uk/thinking/museum-of-foolproof/ (2016-02-14)
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  • on a warm summer evening get a little more informal The short form talk format is pretty popular these days and allows a pretty diverse set of subjects to be covered in a short space of time In this case seven speakers each had seven minutes to talk about something that mattered to them As you might expect from such a broad community the subject matter varied greatly which is what makes these kind of events really dynamic Tom Wood who helped put the schedule together seemed to strike a good balance with the speakers and subjects Tom Wood who helped put the schedule together put me on last I can t think why Diversity So after a few beers and some excellent charcuterie things kicked off with a Mr George Wood who was known rather personally to our Mr Tom Wood Dad who gave us an insight into the wonderful world of Minecraft with a live demo included Nobody wanted to follow that but one by one the other speakers gamely stepped up to talk about Google author profiles the History of Advertising Trust using the Gmaps API to create fabulous visualisations 10 hateful things about user interfaces and a great showcase of TV production that comes out of Norwich And me Not wanting to disappoint with me being in the put him on last slot I delivered what has subsequently been described to me as some kind of performance theatre on the subject of why technology is great but is also rubbish If I tell you it involved me talking to myself on a failing video conference for 7 minutes then you can fill the blanks yourself Hugely enjoyable Questionably engaging In the end the point of Hot Source is to provide a forum for like minded people

    Original URL path: http://www.foolproof.co.uk/thinking/digital-creatives-at-the-hot-source-7x7/ (2016-02-14)
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  • Design Build Technical and Media This is the first year that Foolproof has been included in the NMA Top 100 and marks a change in how experience design as a discipline is viewed by the digital design world Peter Ballard Managing Partner explains Inclusion in this list represents a leap forward for experience design as a profession and for Foolproof In previous years we have been excluded from the list on the grounds that experience design did not qualify as a strictly digital or design discipline Yet the vast majority of our work takes place within the digital design space Recognition comes as we celebrate our 10th year having launched the business during the dot com bust in 2002 In 2011 we joined forces with Flow Interactive becoming the largest specialist experience design agency in Europe with a second office in London and 60 employees We ve worked in more than 20 markets including Brazil US Canada Mexico China Australia and many EU countries with some of the biggest brands such as HSBC Shell easyjet Nationwide Samsung Morrisons and Unilever Pete said We started the business in response to a need to transform the way in which businesses were designing internet experiences By designing for customers first and striking a balance between what the business wants and the customer needs businesses can launch web and mobile services that are right first time We re delighted to have finally made this list 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking HSBC scoop top CIM award By Foolproof Foolproof ranked in The Drum Digital 100 By Foolproof Foolproof acquires One to One global in Singapore By Foolproof Foolproof news Peter Ballard I co

    Original URL path: http://www.foolproof.co.uk/thinking/foolproof-arrives-in-nma-top-100/ (2016-02-14)
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  • number 19 up from 51 in 2010 We also topped the Growth in fee income on percentage change and ranked number 4 in the Market Share Digital Design list The Design Week survey is based on audited fee income and is verified by an independent auditor s statement The company has been growing rapidly since joining forces with Flow Interactive in January and we anticipate further growth in the remainder of the year This clearly shows that experience design is a fast developing industry and Foolproof and Flow are at the forefront helping businesses effect business change by leveraging customer insight 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Foolproof ranked 19 in 100 Best Companies to work for By Foolproof Foolproof ranked in The Drum Digital 100 By Foolproof UXPA World Usability Day Usability of Financial Systems By Foolproof Foolproof news Peter Ballard I co founded Foolproof with Tom Wood back in 2002 Today I work across a range of clients particularly in the roles of Experience Planner and Client Partner In my role as Experience Planner I ensure that

    Original URL path: http://www.foolproof.co.uk/thinking/foolproof-and-flow-in-top-20-agencies/ (2016-02-14)
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  • this is a strategy that channels customer insight into making better design decisions So why does rolling two mid sized agencies into one make sense Big doesn t necessarily mean better but it can be reassuring for clients embarking on large platform or channel programmes that their partner has got the depth and flexibility to deliver Bigger can also mean smarter a large specialist pool of expertise helps with problem solving There s a greater chance that someone has worked on a similar project before and might be able to apply methods that have worked well somewhere else Bigger can also mean having more influence over decisions Full service agencies and integrators now use the language of user experience in their conversations with clients but some important aspects particularly the need to involve customers in the design process are often at odds with their approach All this suggests 2011 might be the year in which smaller specialist agencies look to merge and exert more influence In our sector I suspect the market will start to divide into those agencies that are happy to be tactical test labs for other people s thinking and those with ambitions to inform their clients design strategy and marketing agenda This might also enable an important connection to be made between advertising and user experience During 2010 the ad industry became more interested in behavioural economics New thinkers have suggested the role of the creative isn t just searching for a big campaign idea that will transform the fortunes of a brand but instead to generate lots of little ideas that nudge consumers into shifts in behaviour That has always been the way that user experience people think and points to an opportunity to create even more value in the years ahead 0 0 0

    Original URL path: http://www.foolproof.co.uk/thinking/2011-will-be-a-big-year-for-small-agencies-looking-to-combine/ (2016-02-14)
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  • by uncovering insight and applying design principles Back in 1998 though we had to start by creating a market through evangelising usability solutions This involved simple usability testing and tactical recommendations because the clients didn t expect or know what to do with anything more In the last 8 years we have concentrated on enabling and inspiring our clients through providing a wider range of user centred design methodologies and training Several recent projects have become far more strategic as we are asked to weave customer centricity throughout our client s organisation in order to drive a great user experience across all touch points We have started to think that our idealism could come of age The merger with Foolproof makes this final step towards our goal a reality and creates a real force in the user experience world We ve been friends with Foolproof for a while but we were amazed to find that our client list sector knowledge and range of skills were largely complementary rather than directly in competition and that we shared the same vision for the future Combining forces gives us the capacity and range of skills to deliver a full spectrum of user experience consultancy across multiple sectors and platforms Both sets of staff are looking forward to learning from each other over the coming months We remain true to the following guiding principles The right user experience is created by uncovering insight and applying design principles Tactical improvements and full scale innovation are valued equally and applied appropriately We invite a wide mix of passionate highly talented people to join a team which becomes far greater than the sum of its parts Collaboration is key And yes we will still have cake on Fridays which we re looking forward to sharing with our

    Original URL path: http://www.foolproof.co.uk/thinking/flow-and-foolproof-a-shared-vision/ (2016-02-14)
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web-archive-uk.com, 2016-10-28