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  • Accessibility statement | Foolproof
    us Accessibility We know that there is a tremendous diversity in the individual abilities of internet users and the communications methods and technologies they use We recognise that it is our responsibility to be as inclusive as possible all visitors to our site are important We are committed to providing an inclusive experience and have developed our website by following the World Wide Web Consortium W3C Web Accessibility Guidelines V2 0 We aim to meet the Web Content Accessibility Guidelines WCAG level AA as a minimum We are constantly striving to improve our online presence and would welcome any comments and suggestions you may have Contact us at accessibility foolproof co uk We have included a number of features to maximise the usefulness and inclusivity of our site including Meaningful text alternatives to any non text content A creative approach to CAPTCHAs A site map clearly signposted pages headings and links to give you a variety of options to find content the way you like to Cascading Style Sheets CSS so you can use your browser settings to adjust font size and colour for improved readability We hope that our efforts have ensured that you can access our services through

    Original URL path: http://www.foolproof.co.uk/accessibility/ (2016-02-14)
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  • Respondents | Foolproof
    really important to us and it could have a real impact on the way big companies think and act Professional researchers The person conducting the research will be a trained research professional It s their job to make you feel comfortable and explain to you what s happening at every step You will never be asked to buy anything or commit to anything within one of our research sessions We follow a Code of Conduct and guidelines laid down by the Market Research Society Any personal data about you recorded before or during your session will be kept private in line with the UK Data Protection Act 1998 The research session may be recorded to help us review what you said and analyse our research findings Some of our colleagues or clients may also view the session while it is taking place How to get ready This research isn t a test there are no right or wrong views you can give us Sometimes we ask participants to prepare some thoughts or record their activities in the run up to the session but unless we ve asked you to do this all you have to do is meet us at the place and time we ve agreed Here are some other things which can make things go more smoothly on the day If you normally wear glasses while using a computer or mobile phone please bring them with you It s likely that we ll ask you to look at things on a screen If you are being given money as an incentive to take part in the research please bring some proof of identification with you so we know we are giving it to the right person If you are running late call us on 44 0 207 539

    Original URL path: http://www.foolproof.co.uk/find-us/respondents/ (2016-02-14)
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  • device But aside from standard banking what other mobile services would customers expect from Santander Having already developed a range of other mobile payment services the Innovations team turned its attention to delivering a truly unique savings proposition for UK customers They developed a digital version of the traditional cash kitty that would enable collective saving and money management in the form of an app called KiTTi The process We began by lifting the lid on the world of traditional cash kittys and developed an opportunties matrix to document all of the possible use groups and scenarios for collective saving today We wanted to understand who was using kittys and why How were they collected and organised How were they used Who controlled them And what problems people encountered with them Going out on the streets in London and Brighton we engaged with groups of holiday makers at railway stations groups in pubs and clubs and interviewed them on how their party was organising their collective funds We also took the opportunity to gauge reactions to the KiTTI proposition in order to see how easy it was to understand and how it was received Having conducted more than 40 of these guerrilla interviews we then undertook a further twelve depth interviews in our research labs to investigate usage of the KiTTI app in detail Our research enabled us to build on the opportunities matrix adding previously unconsidered user groups and scenarios such as young mums and people living in shared accommodation We were also able to identify potential barriers to use with the current KiTTI service and offer Santander advice on how it could increase uptake of the service Increased uptake Our insights provided the basis for developing a roadmap for future releases which would roll out high value enhancements

    Original URL path: http://www.foolproof.co.uk/clients/santander/santander-kitti/ (2016-02-14)
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  • of online orders But high growth was putting a strain on the technology platform and there was a lack of consistency in UX across devices which needed addressing Domino s asked us to create an integrated experience across devices and develop consistent design patterns which could be applied in the UK German and Swiss markets The work We designed a responsive site which maintains Domino s brand experience across devices Our process Early user research in the UK and Germany helped us understand the differing expectations in each market Each market had subtly different content needs in terms of convenience quality and value We needed a platform which could reflect local tastes while preserving consistency in brand and interaction design Design workshops with business stakeholders and the client s in house development team allowed us to generate a wide range of concept sketches for the new experience Domino s encouraged us to explore novel ways of presenting choices and building an order As concepts started to solidify we used further rounds of user research in the UK and Germany to evaluate our thinking Results The new sites were launched in late summer 2014 At the start of the project we

    Original URL path: http://www.foolproof.co.uk/clients/dominos-pizza/dominos-ecommerce-site-design/ (2016-02-14)
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  • RTWE is one of its niche brands specialising in tailor made multi stop travel experiences RTWE asked us to design a digital experience for prospects and customers which would provide a richer and more valuable experience for customers providing them with a digital platform from which to explore and seek inspiration for a tailor made travel itinerary The work Our design needed to provide inspiration and tools to aid the holiday planning process encourage repeat use and ultimately motivate travellers to pick up the phone to RTWE to book a trip Our process We began by immersing ourselves in the world of RTWE Speaking to customers and their travel consultants we helped them to focus on the needs of their target market and what they wanted from an online travel planner This helped inform a digital vision for the brand and set the design direction for the online experience Our research showed that most people started the planning of their holiday with a list of some kind usually written on paper collated from a number of resources and websites This was important insight for designing planning tools and informed the design of Trip List Trip List enables visitors to the website to collect items which interest them such as locations and experiences as they navigate the site They can have multiple lists and move items between lists Uniquely to the travel industry they are also able to add items from external websites including other trip advisors This not only keeps customers coming back to the site but will also help RTWE experts tailor a better holiday for their customers The outcome The site also fuses the online and offline experience When customers contact the RTWE team via the online form or by requesting a call back RTWE can see that

    Original URL path: http://www.foolproof.co.uk/clients/flight-centre/rtwe/ (2016-02-14)
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  • for International Wealth clients and prospects as part of this But we had to move fast Lloyds asked us to create a site which was better organised around customer needs reflected their changing product proposition and responded to the growing use of mobiles and tablets in customer journeys The work We helped Lloyds Banking Group LBG create a vision for a unified approach to the user experience for wealth customers Our process A stakeholder workshop with over 40 people helped us get a clear consensus around project scope and priorities We used this input to document a vision for the user experience It also allowed us to write a roadmap for developing the site that looked beyond the immediate deadline The informing thought was Wealth expertise that moves with you This immediately made us consider the role of mobile devices early customer research helped us explore this with our target users Initial sketches helped us explore the responsive experience before design became too fixed At this stage we also developed IA and user journeys This let us consolidate content from a number of existing sites to create a relevant coherent experience for the user Once the IA and responsive templates were in place we could move into visual design We used the new brand guidelines to develop all the design assets including iconography so that the project could move into build Results We worked with Foolproof to launch one of the first responsive websites in the UK Financial Services industry Not only did this deliver great results it also provided us with a framework we could use for future online proposition development Laurent Christoph Digital User Experience Manager 207 Increase in the projected number of customers 10 minute Decrease in the call handling time for applications Immediate commercial impact The

    Original URL path: http://www.foolproof.co.uk/clients/lloyds-bank/lloyds-international-wealth/ (2016-02-14)
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  • brand identity had never been interpreted as a navigable user interface and required us to create entirely new branding elements to support it The core insurance product was also scheduled to change from a lightweight product with a number of optional add ons to a more comprehensive all in one offering Our design also had to help customers self service their needs via the new site taking pressure off of the Allianz call centre and helping to reduce on going operational costs The work Insight gained from research ensured we delivered a site that resonated with customers as well as helping to reassure Allianz that the bold direction we d undertaken would sit well with customers at launch Our process We undertook a major content audit which allowed us to identify what should stay and what should go across the 100 pages Allianz was displaying to users on the current site We then began a series of co creation workshops with the Allianz project team to define the new site structure creating information architecture overviews site maps and a low fidelity prototype covering the first 10 screens Throughout the project we worked closely with the Allianz development team to help define how their new responsive CMS should function with our proposed designs This close level of collaboration worked perfectly with a remarkably smooth development period that in collaboration with our prototype and visual design support enabled the project to be delivered on time and on budget The outcome Customers can navigate the new site more confidently on more devices as well as more readily access the information needed to make informed purchase decisions about Allianz products Since the new site went live Allianz has seen dramatic double digit percentage increases in the number of visitors using the site as well

    Original URL path: http://www.foolproof.co.uk/clients/allianz/allianz-brochureware-site/ (2016-02-14)
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  • trading app was not delivering most customers needs and that placing customers at the centre of the design process was the most effective way of achieving this They asked Foolproof to help them set up a way of working which supported this approach using the redesign of their mobile trading platform POEMS Phillip s Online Electronic Mart System as a means to develop the capabilities of their new UX team The work We adopted a collaborative approach that enabled their UX team to understand their customers and build their capabilities in research design and strategy Through the redesign of their mobile trading platform POEMS we set up a new way of working to place customers at the centre of their design process Our process Comprising people from product marketing design app development and quality management the PhillipCapital UX team was new to UX practices and processes So we adopted a collaborative approach that not only enabled the team to understand their customers but also built the team s capabilities in research design and strategy One of our first activities was to introduce an agile like methodology with one week sprints This included facilitating the set up and alignment of the PhillipCapital UX team an important step since not all team members had worked closely together before Topics focused on agile processes product vision project objectives and target customer groups We then conducted the first rounds of Rapid Iterative Testing and Evaluation RITE testing using these sessions to coach the PhillipCapital UX team on recruiting screening and interviewing customers Through additional workshops the team learnt additional user research skills and graduated to moderating their own interviews with customers after two weeks The outcome Our experience with the team at Foolproof Singapore was excellent and memorable a dash of fun served with

    Original URL path: http://www.foolproof.co.uk/clients/phillipcapital/phillipcapital-ux-team-development-%281%29/ (2016-02-14)
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web-archive-uk.com, 2016-10-24