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  • Thinking | Foolproof
    preloaded wristbands that festival goers can load with money prior to and during an event We visited the Isle of Wight festival to evaluate the customer experience Tags Mobile smart devices Financial services NFC wristbands enhance the festival experience By Peter Ballard 22 Jun 2011 In research we conducted at the Isle of Wight Festival 100 of Festival goers interviewed said they would use prepaid wristbands to pay for items at other festivals and events Tags Mobile smart devices Financial services Are you designing your tablet apps for shared use By Foolproof 09 Jun 2011 A recent Nielsen Norman Group study found that tablets tend to be shared devices Therefore when designing apps for tablet you should assume you re designing for a multi user device Tags Mobile smart devices Context of use By Foolproof 06 Jan 2011 A large component of what we do at Foolproof is understanding the context of a site This includes the psychological context i e the assumptions expectations and needs a user has before arriving at a site and the environmental context i e physically where the site will be used Tags Mobile smart devices The app store ratings system By Foolproof 06 Dec 2010 How credible and trustworthy are App store ratings As the ratings system is a key part of the app store customers need to be able to trust that these ratings are a true reflection of the experience of the customers and are not in some way skewed by the developers to make their app look better Tags Mobile smart devices Mobile phone website or app By Foolproof 11 Oct 2010 As the number of users accessing the internet from their mobile phones continues to rise companies are looking to their own online mobile presence Before sketching ideas or discussing functionalities one of the fundamental questions you should ask is Are we building a mobile phone website or application Tags Mobile smart devices Gesture interfaces By Foolproof 25 Aug 2010 Touch gesture is a relatively new interaction paradigm but it s quickly being assimilated into both mobile devices and desktop It has a way to go but the prospects are intriguing Tags Mobile smart devices Pull down to refresh By Philip Morton 05 Aug 2010 The interaction Pull down to refresh has in the space of a few months gone from relative obscurity to use by the BBC the largest broadcasting organisation in the world It s not often that new interactions appear and when they do it s even rarer for them to catch on so quickly Tags Mobile smart devices Kindness is the killer app By Peter Ballard 07 Jul 2010 As human beings we are pre programmed to be nice In a world where customer attention is a scarce and valuable commodity in exchange for engagement brands are cleverly exploiting our instincts for engaging in acts of kindness Tags Mobile smart devices I didn t ask for a one star app By Peter Ballard 15 Feb 2010

    Original URL path: http://www.foolproof.co.uk/thinking/?page=3&tag=Mobile+%26+smart+devices (2016-02-14)
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  • years we ve been in business But over that time the UPA s name was increasingly becoming a liability Usability is just one of the disciplines that are important within the broader field of user experience As our own business and service offering expanded it seemed that the UPA was trying to keep itself in the past Is Ogilvy a typesetting company Or is Apple a software company Or is Paramount a film scripts company No None of these companies would prosper if they weren t brilliant at those things but these narrow disciplines don t define their work and achievements Similarly we re really proud of our usability practice but the world wants and gets a much broader range of skills and perspectives from us as a user experience design firm The UPA s name change is wise if a little overdue Our industry colleagues Foviance changed their name from The Usability Company back in 2005 a change that we thought was both sensible and well timed The further seven year wait for our nearest and dearest trade body to take a similar leap represents a missed opportunity to advance the profession In the last few years user experience has moved from a peripheral discipline to one of central importance to consumer industries Tens of thousands of people have joined the profession from design development and marketing backgrounds It won t have been clear to many of them that the UPA could offer them resources ideas and support But this change is better late than never Under this new banner we re sure that the Association will be thriving for at least another 21 years And we ll remain proud and committed members 0 0 0 0 Tom Wood I m one of the two founders of Foolproof Within

    Original URL path: http://www.foolproof.co.uk/thinking/happy-rebirthday-uxpa/ (2016-02-14)
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  • no Yes the central function is just like a QR code calling on data in response to physical world interaction But no the removal of the physical fumbling and time spent reading a QR code creates a huge difference It means that the user experience is frictionless magical and this creates a completely new world of creative possibilities Ideas we saw last night included A tool to help emergency medical professionals access translation tools to communicate with patients who don t speak English A system for one tap connection for free wifi in bars coffee shops and the like A massive multiplayer post apocalyptic zombie infestation game played across a city There had to be zombies right A customer research platform to allow the management of international point of sale feedback and surveying activity Our entrants showed how NFC part identification could solve a big business problem in the replacement windscreen market We also entered an idea around using NFC to take betting on popular sporting events onto the streets and into the pub We saw that tagged posters and point of sale material could allow gaming brands to close the gap between attention and action in betting For example over 300 million will be bet on the Grand National this year making for intense advertising competition between the major gaming companies If advertising and POS stopped being passive reminders about the race but became the beginning of the betting interaction then it could create a dramatic competitive advantage I m convinced that NFC is a technology which will extend that experience out into the physical world If you d like to have a play with the Proxama platform and see some of the ideas that came out of the event including our own then get in touch with me

    Original URL path: http://www.foolproof.co.uk/thinking/nfc-putting-magic-into-the-world/ (2016-02-14)
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  • and input we ve had from around the world over the past six months New and improved One consistent theme from the feedback we ve received has been that some of those listed notably in the higher reaches of the list can t strictly speaking be considered UX specialists So although they may often share interesting opinions and insights on UX this is typically just one strand of a broader mix of content within a far wider digital remit This is a fair point so we re now tightening the criteria for inclusion in the UX500 so that it includes only those who can reasonably claim that UX is a core area of specialism This means that the likes of Mashable Smashing Magazine Econsultancy and New Media Age are no longer eligible for the list though given their lofty position on numerous digital groups we re sure they ll soon get over the disappointment Frog Design takes over the top spot and the Top 10 now includes Martin Belam currybet Aral Balkan Aral and Alessandro Piana Bianco Kurren We hope you ll agree this is a positive move and that the full UX500 list now better represents the worldwide UX community using social media We hope you ll continue to find the UX500 an interesting and useful resource And if you have any suggestions about how we can improve it further please let us know More about the UX 500 list 0 0 0 4 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Where s the win win in retail banking By Tom Wood Tim Loo Design research and the new creativity By Tom Wood Behavioural economics and the perfect holiday By Tom Wood Tom

    Original URL path: http://www.foolproof.co.uk/thinking/ux500-redux/ (2016-02-14)
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  • of gravity for FMCG brands opens up a number of risks for brand owners We need to put our thinking caps on and consider a new future for brand websites in the marketing mix Brands which are too reliant on social media for digital marketing are giving away data and relationships in a way they may later regret But social platforms do offer a new set of tools which allow consumer brands to revisit the old problem of how to create value out of digital FMCG brands need to consider that the real value of digital is as an ask rather than tell medium Success rests on the two disciplines of research and marketing learning from each other and evolving their practices Read the full post published on the econsultancy website What should FMCG brands do with their websites 0 0 0 0 Tom Wood I m one of the two founders of Foolproof Within projects I usually take a role both in planning our approach and in the generative phases of design I m also active in gathering client and customer needs into the design space My particular talent is helping senior stakeholders see and understand the customer s

    Original URL path: http://www.foolproof.co.uk/thinking/what-should-fmcg-brands-do-with-their-websites/ (2016-02-14)
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  • Which is scathing of the security procedures for most of the main UK banks Only Barclays gained a wholly positive mention for its implementation of the PINSentry two factor authentication device But there s a paradox here We got some howls of derision from friends in the UX industry after our blog on two factor authentication because they see this issue from a totally different perspective the user experience of two factor authentication sucks The truth is that the customer speaks with two heads on this issue Everyone wants to keep their money safe and secure very few people willingly submit to the security processes which ensure this Personally I think this makes Roger s argument even more important We have to design for compromise between these two competing views when we think about the UX of bank security Banks can t be high handed forcing secure but deeply inconvenient processes on their customer It s important to explore design solutions which minimise customer impact but get the right security result I know this sounds like a recipe for paternalistic design cue more howls of derision from the UX community but this is one place where there s a good case for it 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Next Bank Asia Singapore By Keynes Yeo Banks that love you back By Foolproof UX benchmark retail banking Singapore By Neil Pawley Khai Seng Hong Financial services Tom Wood I m one of the two founders of Foolproof Within projects I usually take a role both in planning our approach and in the generative phases of design I m also active in gathering client and customer needs into the design

    Original URL path: http://www.foolproof.co.uk/thinking/which-weighs-in-on-bank-security/ (2016-02-14)
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  • along the lines of This is rubbish my own list of top UX people would be very different I d like to point out again that the list isn t meant to be a definitive World League of UX practitioners Good luck to whoever tries to compile that one watch out for horses heads in your bed What it is in fact is a list of people and organisations that are active on social media platforms and who are influential on the subject of user experience And it s compiled using a tool Peer Index which is good but not perfect When I introduced the list in my blog last week I did toy with the idea of including the words It s only a bit of fun Try not to take it too seriously Hindsight is a wonderful thing The positive We also picked up quite a lot of comment along the lines of This is interesting might be useful As far as we re concerned the list has opened up our own view of the UX world It s been fun having people in Spain Canada and several other countries tip us off about people who are interesting and influential in their part of the world In only a week we ve been able to find new voices and form new relationships which I know will be valuable in the future We hope the list will give you the same opportunity If it helps you find just one new source of ideas or inspiration to help make your professional life better then we ll be happy 0 0 0 0 Tom Wood I m one of the two founders of Foolproof Within projects I usually take a role both in planning our approach and in the generative phases

    Original URL path: http://www.foolproof.co.uk/thinking/ux-500-one-week-on/ (2016-02-14)
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  • use social media for this purpose This relatively high figure makes sense social networks present a fantastic opportunity to us to share ideas experiences and tradecraft So we created this list as a resource for people who want to join the vibrant global conversation on user experience What is Peer Index PI PI has rapidly become established as one of the two global leaders the other being Klout in the scoring and ranking of social influence We ve carefully analysed the methodologies of both systems and concluded that PI currently has the edge making it the most sophisticated and accurate independent measure of social capital How does PI work The short answer is that PI s algorithm is driven by the 3 As Authority Activity and Audience For a more in depth overview of how PI works this is where you can find chapter and verse Peer Index scores Why am I not on the list If you or your company are not on the list and you feel you should be let us know Although we ve put a great deal of work into trying to ensure the Index is as comprehensive as possible from day one it s inevitable that a few people will have somehow slipped through the net So if you re involved in UX in some way and PI shows you as having a score high enough to place you in the 500 simply use your Twitter ID to log into Peer Index if you want find out your score get in touch with us right away and we ll be sure to add you to the list You can message us via Twitter foolproof ux What if I don t agree with my score or ranking Sorry but that s something you ll have

    Original URL path: http://www.foolproof.co.uk/thinking/the-ux-500/ (2016-02-14)
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web-archive-uk.com, 2017-12-11