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  • John Lewis: 150 years of retail experience design
    different types of black fabric which may seem a bit much for us now but in the Victorian era it was not only a fashionable colour but funeral wear was common due to widespread death This shows us that John Lewis was an original retail experience designer he understood what his customers wanted and responded accordingly This attitude was taken on by John Speden Lewis JSL and set the principles for the way John Lewis runs today choice value and service Since this John Lewis stores have been at the forefront for retail design In the early 20th century JSL wanted to renovate the architecture of the stores He wanted to bring them into the modern era and less reflect the traditional victorian and edwardian designs Significant investment was put into the renovation of key stores in 1937 including Peter Jones in Sloane Square with the new curved glass facade This provided lots of daylight and large flexible open plan retail spaces This attitude is still evident today with the design of the Leicester store completed by Foreign Office Architects in 2008 As part of the 150 year celebrations earlier this year John Lewis set up JLABS a technology incubator for start ups With a focus on consumer technology innovations the selected teams would work alongside John Lewis leaders and external mentors including Stuart Marks and Bindi Karia to develop their products and solutions Five were selected to form a shortlist and were given 12 500 an office space in Canary Wharf and had just 12 weeks to impress The final pitches were last week with the hope of their product being used in store and a further 100 000 of investment Read the full article on Rebecca s blog Image John Lewis Oxford Street Photographer Jason Alden 0 0

    Original URL path: http://www.foolproof.co.uk/thinking/john-lewis-150-years-of-retail-experience-design/ (2016-02-14)
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  • UXPA London 2014 sketchnotes
    professionals The schedule provided a wide variety of sessions to choose from targeted to the interests of user experience consultants the latest research techniques and juicy case studies for user interface fanatics Two hot topics that resonated throughout were the significance of effective content and thinking differently The key message when it comes to content is the more you take away the greater the importance of what remains Websites that are known for a good user experience feel concise direct and relevant Wordy content excessive features and unfamiliar functionality dilute your messaging creating barriers to information More barriers to content creates a declining user experience Ginny Reddish s book on reducing the amount of copy you use is a persuasive guide to this Several speakers stressed the importance of thinking differently in order to be better User s expectations and technology are forever changing As practitioners we need to think differently in order to continue to create great user experiences One of the final speakers spoke about the importance of being brave in the industry Calling out the industry wide mistakes 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers

    Original URL path: http://www.foolproof.co.uk/thinking/uxpa-london-2014-sketchnotes/ (2016-02-14)
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  • Thinking | Foolproof
    workforce to use When the stakes are so high why is the user experience of enterprise systems so bad Tags Brand marketing Business to business Obituary for Smartphones Premature yet inevitable By Foolproof 18 Feb 2014 Why wearable technology and Google Glass in particular could supplant the universe of smartphones becoming an ecosystem in their own right Tags Mobile smart devices Technology HSBC scoop top CIM award By Foolproof 13 Feb 2014 Congratulations to the HSBC Expat team who won two big awards at last night s Chartered Institute of Marketing Excellence Awards Tags Financial services Foolproof news Ryanair s U turn on customer experience By Ed Walker 12 Feb 2014 As Ryanair turns its attention to the customer experience will its strategy go far enough towards creating a culture where both Ryanair and its customers are winners Tags Brand marketing Experience design Travel leisure Consumer credit here we go again By Tom Wood 04 Feb 2014 After a five year break it looks like a number of UK banks and financial brands are starting to show an interest in personal lending But will things be different this time around Tags Brand marketing Financial services iOS 7 flat design and durable interfaces By Matt Radbourne 23 Jan 2014 Is Apple cooking up a visual language flexible enough to adapt to different shapes sizes and contexts This post explores what the future could look like for the Apple interface Tags Mobile smart devices Android s weak gravity By Philip Morton 20 Jan 2014 Contradicting commentary during 2013 on the Apple vs Android battle this post shares some interesting insight about ownership and intention of smartphone users as they move from their first to second to third phone The more smartphones a person has had the more likely they are to own an iPhone Tags Brand marketing Mobile smart devices An Event Apart understanding and shaping the future of digital By Aleksandra Melnikova 13 Jan 2014 Key themes and principles discussed during the An Event Apart understanding and shaping the future of digital 2013 conference Tags UX design thinking Christmas surge in click and collect points way toward multi channel future By Peter Ballard 07 Jan 2014 Our latest research shows that click and collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi channel retailing Tags Consumer retail Consumer behaviour Festive student visit By Alison Williams 06 Jan 2014 We opened our doors to students interested in a career in UX Fed up on mince pies they headed out into the wild to do some real life research into showrooming Tags UX jobs skills Foolproof news Mikhail Kalashnikov design thinker By Rob Gillham 03 Jan 2014 Mikhail Kalashnikov the man who invented the ubiquitous AK47 rifle was an innovator in his field whose achievements offer lessons for design thinkers from all walks of life Tags UX design thinking The negative brand effect of ill considered mobile updates By Foolproof

    Original URL path: http://www.foolproof.co.uk/thinking/?page=4 (2016-02-14)
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  • claim discounts and rewards at nearby retailers This is exciting for retailers because for the first time it brings mass market audiences within cost effective reach of local advertisers If I own a deli I can define my own offers and make them available to users who check in close to my location My advertising becomes highly targeted and I don t waste money advertising to people who can t access my product With over 500m users worldwide and 26m monthly users in the UK alone Facebook has a massive advantage over the existing location based networks in terms of reach and one other very powerful advantage The deals you take up will be published in your newsfeed So effectively you will be promoting the deal to your network of friends It is this aspect that challenges the thinking and approach of traditional advertising If the brand or its marketing agency can effectively get us to do more of their advertising for them the better the returns are on advertising spend We re far more likely to take note of friends buying decisions than those suggested to us in any form of advertising It is this tapping into the power of advocacy with our social graph that is the prize that many brands have dreamed of but has up until now always seemed at odds with the social nature of most of our interactions in social networking I don t want to be advertised to while I am catching up with friends However connecting Deals and Check in and linking it to the newsfeed could transform location based marketing for ever 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Ryanair s

    Original URL path: http://www.foolproof.co.uk/thinking/my-other-job-is-an-advertising-manager/ (2016-02-14)
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  • of the plethora of interested industry and academic figures involved in the course was Bill Moggridge The year after I graduated the course title was changed to Interaction Design the term Bill coined to describe the new field of design Bill s design philosophy and process was strongly collaborative and human centred IDEO the company he co founded and built into a global success story demonstrated that this approach was not only commercially viable but also the way to achieve real innovation He played a key role in making the world realise it needs companies like Flow and Foolproof On top of that he was a genuinely good guy I never had the opportunity to work directly with him but I know many who did whilst working at IDEO and elsewhere They sing his praises and they are all touched by the experience Bill remains a true inspiration to several generations of computer related designers interaction designers service designers and now experience designers But don t take my word for it This clip illustrates this far more eloquently than I can Farewell and thank you Bill 0 0 0 0 Meriel Lenfestey With over 25 years experience designing and advising

    Original URL path: http://www.foolproof.co.uk/thinking/farewell-to-bill-moggridge/ (2016-02-14)
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  • us Q A I speak to Econsultancy about the EU cookie law By Meriel Lenfestey 16 Feb 2012 This week I spoke to Graham Charlton from Econsultancy about the EU cookie laws and what businesses need to do in order to comply without harming the user experience You can read the full interview on Econsultancy s website Q A Foolproof s Meriel Lenfestey on the EU cookie law opens in new window 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Cookies update By Meriel Lenfestey Impact of Consumer Rights bill on Customer Experience By Meriel Lenfestey Top tips complying with the EU Cookie Directive By Meriel Lenfestey Brand marketing Meriel Lenfestey With over 25 years experience designing and advising on digital experiences I am one of the original Experience Designers I am proud to have played a key part in shaping the XD industry itself the business world s response to evolving digital opportunities and the digital world we all live in View Meriel s profile 0 0 0 0 What do you think Leave your comment Please choose the triangle

    Original URL path: http://www.foolproof.co.uk/thinking/qa-i-speak-to-econsultancy-about-the-eu-cookie-law/ (2016-02-14)
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  • for companies providing non intrusive digital services for their customers or for companies trying to deliver free digital services which require advertising revenue Users are likely to say no as they are not receptive to education or they will do whatever is easiest As the new law requires an active form of communication where an individual knowingly indicates their acceptance this will leave many without cookies So the long and short of it is that many will not accept cookies So what Cookies create the magic Cookies create the magic they are the glue that holds your web experiences together Cookies are used to build narratives and store useful information to be used later so that the user feels recognised and supported Without cookies or similar technologies every page you visit will have no knowledge of any previous pages you visited You will always have to be treated as a new visitor and many pieces of multipage functionality will simply not work This has a huge impact on the brand experience Factor into this the implementation costs of deploying a solution which satisfies the currently published advice from the ICO and the EU working parties and you can see why companies are in denial We ve found that many companies feel as though they are being asked to deliver something unreasonable and that the impact on their businesses and their customers is out of proportion to the original goal If all websites comply the internet could become less accessible to everyone Clarifying the Cookie Directive The ICO recently published revised guidelines to try to address some of these concerns Although we applaud the intent and the indication of a more flexible enforcement than previously implied the result is contradictory and creates further confusion This is particularly true for large corporations averse to knowingly breaking the law because it s probably not going to be strictly enforced at the same time as being concerned that they will lose competitive advantage through taking a more conservative approach To remove this confusion and achieve their goals the ICO need to provide clarity around 2 key areas which impact any UI solutions Action for consent The wording of the law and all guidance states that active provable informed consent is required However the current guidance then goes on to propose an inferred consent solution which is neither active nor provable because it could easily be ignored and often not even seen but still treated as consent If inferred consent is an option the user experience design challenge changes dramatically If this is only an option for some cookie purposes this needs to be stated Timing for consent The directive states that a cookie may not be stored or accessed unless the user has given his or her consent Although this guidance reiterates again that this means prior consent is required it goes on to suggest that in some instances cookies could be placed provided consent is sought ASAP Once again from a design perspective

    Original URL path: http://www.foolproof.co.uk/thinking/eu-cookie-directive-could-make-the-web-less-accessible-for-all/ (2016-02-14)
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  • is an opportunity to rethink camera design What could the retailers independent reviewers do Help me narrow down I need a way to start with everything and quickly narrow it down around my needs using language I understand The primary filtering mechanism provided by retailers and review sites are by brand Nikon Samsung Olympus etc and by camera type SLR compact compact SLR SLR like compact mirrorless SLR rangefinder SLR 4 3 micro 4 3 bridge ultra compact I want to narrow down by size and weight AF AE speed lens quality image quality exposure focus control interface type body form battery life etc These are the characteristics of a camera which will affect my ability to use it as I want to Help me build back up After gathering enough technical knowledge to do this and finding that nothing provided everything I wanted I needed a way to quickly experiment with compromises I needed to retain a sense of control by rapidly experimenting with lowering my expectations for various features The mechanism I m describing is a faceted search interface as used on many retail sites It usually sits in a column alongside search results and consists of multiple check boxes for requirements to be switched on or off or sliders for non binary choices with dynamic filtering in the main page This only works where it is led by a thorough understanding of the range of user requirements and where the filtering is perceived as trustworthy and independent What could the manufacturers do Perhaps there s a case for someone to develop a more customisable product modelled more on the world of computers and allowing me to build up the camera of my dreams Perhaps my ideal personal combination of features isn t technically possible yet Users behaviour

    Original URL path: http://www.foolproof.co.uk/thinking/retail-and-faceted-search/ (2016-02-14)
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web-archive-uk.com, 2016-10-25