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  • asked to sketchnote the presentations The topic of conversation was usability in the Financial Services industry and we had some fantastic talks from Amir Dotan Scott Weiss and Andrew Merryweather Trading platforms and data rich financial service applications is not an area I have personally worked in before so it was really interesting to hear about the design process and real world problems that are encountered when addressing this distinctive user group I was fascinated to learn about the complex environment that the designer is presented with when considering the context of use and to understand how important and critical these rich applications are to the end users A key take away for me was the notion that financial service professionals are now expecting something more from their IT systems It s no longer as simple as optimising task based performance but as consumers of B2C applications outside of the working environment there is a growing need to create a simple and consistent user experience Sketchnotes 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking Next Bank Asia Singapore By Keynes Yeo

    Original URL path: http://www.foolproof.co.uk/thinking/uxpa-world-usability-day-usability-of-financial-systems/ (2016-02-14)
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  • worry too much about solving problems and creating value So creativity alone is not enough So perhaps then it s problem solving But then too much emphasis on that would ignore how design can help to discover undiscovered customer needs and opportunities a key aspect of innovation Charles Eames the renowned designer offered the view that design is defined by the willingness to embrace constraints Constraints aren t negative For instance if a design is focused upon delivering for the over 65 s then this constraint is a great source of inspiration because we know that it is through the empathic understanding of the people who will use the final output that great design is realised Technical or physical constraints provide inspiration too if a design is for the mobile device market for example then the special qualities of the mobile setting offer huge opportunities to be explored The personality of our clients business bring their own guiding constraints too Because when we talk about constraints we re talking about what is important for a design solution should to be successful whether that s simplicity elegance a type of personality integration with another process or its ability to be delivered

    Original URL path: http://www.foolproof.co.uk/thinking/embrace-constraints/ (2016-02-14)
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  • to take away The day began with its headline speaker Don Norman whose talk tackled the emotional side of design He challenged Google s approach and championed Apple s which is not too surprising given that he was a vice president at the latter Most people say we re the users and the product is advertising he said of Google But in fact the advertisers are the users and you are the product Rising star Frank Chimero was another highlight with an appropriately titled talk Oh God It s Full of Stars In contrasting analog and digital products he discussed the problem of collecting so much information on the web Delicious bookmarks Flickr photos and so on Additional value could be found he proposed if this old but still useful information could be resurfaced and highlighted It was one of the more interesting concepts of the day The best was left for last though Matthew Sheret discussed the intimacy of technology specifically devices which can fit in your pocket He juxtaposed his heirloom pocket watch handed down through several generations of his family to his phone which is unlikely to be treated the same Through references to Doctor Who and an exploration of the possibilities of RFID it was an entertaining talk that seemed hard to follow Kevin Slavin was more than up to the task though In what he called an American style interrogation he challenged the purpose and validity of augmented reality applications It was a compelling argument which I hadn t heard before and one that typified the day dConstruct was a challenging mix of old and new this year and a conference that we ll definitely be returning to next year While other conferences provide practical trade craft this was a good opportunity to step back

    Original URL path: http://www.foolproof.co.uk/thinking/dconstruct-2011/ (2016-02-14)
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  • aim for the second workshop was to take the output of the first workshop and consider how the new product or service might actually work and how a person might interact with it The output form this workshop would be an elevator pitch for each product or service We scheduled the 90 minute sessions that participants could fit into a long lunch on the Wednesday and Thursday of the festival Recruiting participants We promoted the workshops through the Clerkenwell Design Week website and timetable through twitter and through our professional and personal contacts For each workshop we wanted to recruit 16 participants from a variety of backgrounds so we could put together mixed workgroups of three or four To help the participants start their thinking before the workshops we gave them a homework task We asked them to think of a piece of furniture that was connected to a special meaning experience or memory for them And to bring an image of the piece of furniture to the workshop Workshop structure It can seem like a contradiction but creative workshops need careful planning to create a structure and set of rules that help focus participants efforts but leave enough room for participants to find their own path and use their diverse skills This was particularly important for these workshops as the time constraints 90 minutes sessions did not allow for any wasted time The structure for the first workshop was Introductions to help the participants get to know each other and to give them time to get comfortable with the showroom space Inspiration and context Koray Malhan the General Manager of Koleksiyon explains their design philosophy Exploration groups create lots of possible product and service ideas Capture groups refine their best ideas and record them using the worksheets Show and

    Original URL path: http://www.foolproof.co.uk/thinking/clerkenwell-design-week-ideation-workshops-1/ (2016-02-14)
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  • up additional items on the way home But the details get confused and they end up buying the wrong size type or amount of an item Character One of the strengths of personas is their ability to create empathy and recognition in the people who will use them Therefore it pays off to take care with the name age photo family and work circumstances and personal aspects of your personas Our example working parent becomes 32 year old Sally She is married to Alex and they have 3 children aged 2 5 and 7 In her photo Sally is sitting at her kitchen table wearing a uniform with a name badge When she works late shifts Alex records her favourite soaps but Sally is often tired and falls asleep while she watches them Story Whether you call it their journey scenario or story a good narrative is a wonderfully concise and engaging way to express the design challenges and opportunities that a persona represents At this stage the stories can be text simple sketches or a mixture of both In our example as Sally leaves work she has a text from Alex They need a new school jumper to replace a torn one new light bulbs for the kitchen and package lunch stuff for a school trip they had forgotten about When she gets to the store she tries to call Alex but the phone is busy so she rushes round to buy the items they need The items are spread all round the store so it takes much longer than she thought When she gets home Sally makes the packed lunch while Alex replaces the light bulbs The bulbs are the wrong size for the kitchen light fittings And stories are also a great way to contrast how things are now how things will be when a new product or service is available and how to make that transition Challenges To have any value personas must provide insights that will drive the design In particular it must be clear how your personas constrain possible design solutions So pay attention to the design challenges each persona presents In our example Sally and Alex can afford only basic mobile phones and have access to the internet only at home on a creaky second hand laptop Neither can take a voice phone call at work and will often take a long time to respond to a text message And when they get in from work and are bathing the children or reading them stories they may not answer the phone or notice a text From this we see that solutions based on mobile apps won t work for them and they cannot afford any new product or service that adds to their costs Attributes When youpresent your personas you will want to make them easily glanceable so that your audience can quickly grasp their most important aspects and understand the differences between them In presentation documents large analogue scales and keyword groups

    Original URL path: http://www.foolproof.co.uk/thinking/building-your-personas-on-solid-foundations/ (2016-02-14)
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  • my previous choice sorry Louis and go along to find out about Communicating Behavioural Insights Spending an afternoon sketching current future and transition stories felt a bit like skiving But the pace of the workshop soon got our creative juices flowing Steve photographed some of the participant s sketches and showed them to the group It was so useful to see how other people approached the problems of representing different behaviours motivations and emotions And it was more evidence that you don t need to be a great illustrator You just need to have great ideas My most valuable takeaway was the use of transition stories These describe how you persuade people to change from their current to their future behaviour And they look like a really effective way to create a conversation about how we change not just what we change to Overall there is an incredible vibe here Lots of great conversations before during and after events And the UK UPA event tonight is looking really good already 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers of user experience or view all in Thinking UX London Behaviour

    Original URL path: http://www.foolproof.co.uk/thinking/ux-london-change-you-can-believe-in/ (2016-02-14)
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  • subject experience And advanced simplicity is not about dumbing down or giving customers a lesser experience It s about the simplicity of genius making the complex simple As well as some quick activities each table was given a larger challenge Ours was to put a slide deck editor on a smartphone so you can use it in the back of a taxi in the 10 minutes before you arrive at a meeting We stripped all the design features and just let the user focus on the content They would sort add hide and edit slides Editing slides would just mean choosing or changing the layout and tapping on placeholders to add or edit text and choosing pictures I particularly liked the fact that if you screamed in terror after you made a mistake the tool would reassure you in a friendly voice and undo you last change Other groups had great ideas for simplifying home heating controls and camcorders So when you are designing the next big thing resist the temptation to add expert features and work hard to keep the simplicity that mainstream users love Author John Waterworth 0 0 0 0 Related content Here s a selection of

    Original URL path: http://www.foolproof.co.uk/thinking/ux-london-making-the-complex-simple/ (2016-02-14)
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  • with stakeholders Furthermore ensuring that the people who are going to be using the personas believe in them is essential if they are to be used effectively for design Kim discussed how getting stakeholders involved in the research is often the most effective way to do this In fact Kim echoed a number of the key points that we made recently in our article on Digital design agencies Taking the U out of UCD Using a number of case studies Kim picked out a number of potential problems that can arise when creating personas and discussed possible solutions None of the pitfalls came as a surprise as we have often had to deal with similar situations during our own projects but her key points on how to create successful personas are always worth remembering Focus personas on a specific problem space Focus on user activities not channels or products Be rigorous with your analysis Personas are shorthand for research Story makes it real but behavioural detail makes it useful Ultimately personas are not the point the research is It is also worth highlighting how important it is to understand that personas are much more about behaviour This is the key point that differentiates them from other tools such as market segments which is something that we always emphasise in discussion with our clients Affordable Although Kim stressed that affordability isn t always a prime consideration for research projects it is essential to get buy in from the wider organisation The key factors which drive up cost include sample size and travel and Kim said that the best way to address this is to take a good look at your goal and design the research to be as cost effective as possible This could mean taking a good look at your

    Original URL path: http://www.foolproof.co.uk/thinking/making-personas-work/ (2016-02-14)
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web-archive-uk.com, 2016-10-25