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  • can fit and influence the big organisations The benefits of the examples cited in the presentation were clear consumers receiving the product delivered by an improved system ultimately get a better product or service more tuned support and helpful help and ultimately a more positive experience Isn t this what our industry is about So why do we have a crisis of confidence about effecting organisational change Robert stated and it s a view I share that as designers we already have the tools to do the job it s just the scale and position system rather than product business rather than department that differs The tools and techniques we use day to day form the building blocks and can create inroads to that bigger system We are all contributing to the improvement of it in the work we do The clever firms are the ones that take experience design or service design or behavioural chain or whatever branding you want to put on it to the heart of their culture Some are already doing it and I m sure I don t have to tell you who they are Author Roger Smithers 0 0 0 0 Related content Here

    Original URL path: http://www.foolproof.co.uk/thinking/ux-london-behaviour-change/ (2016-02-14)
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  • actually find some patients like me Of course I say patients like me but what I m really looking at when I see a list of 44 year old white not Hispanic or Latin males who are not yet dead is just a view of the data that I ve filtered to be as like me as the faceted search allows me to make it based on the patients who have registered and who are willing to let anybody know everything about them What interests me more about this are the filters I have available and the interface I m using to generate that view and whether that view is useful meaningful or even interesting To be honest I don t find that it s any of those things but it does highlight that there seems to be very little movement in the design of faceted search Between my own experiences of designing for this experience and coming across it every day on retail travel ecommerce and any number of other sites there appear to be limited ways in which you can move the same objects around the interface sliders checkboxes drop downs free text inputs and a similarly limited number of ways in which you can display multiple results and allow the user to retain control without resorting to chevron blindness or the curse of the remove It is true that you can use appropriate technology to improve the interaction so that instant feedback to user inputs make the whole fiddling about experience more obvious and enjoyable On patientslikeme there s a familiar click and wait model which lets you know something is happening even if it s not always obvious what it is As finding things increasingly involves a cross channel experience there are even more opportunities challenges

    Original URL path: http://www.foolproof.co.uk/thinking/improving-faceted-search/ (2016-02-14)
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  • an introduction on responsive design followed by a discussion around the shift in user expectations behaviour and consumption patterns and what that means for designing products that will be used on multiple devices To wrap up we were challenged to put our new found knowledge into wire framing practice Key learning s from the evening The rise in mobiles and tablets have changed the way we consume and interact with content but has also influenced the way we design and what we base our design approach on The benefit to the end user is the experience of browsing a webpage which is tailored for their particular viewing context rather than attempting to create a one size fits all which ultimately is never the case Adopting this approach sooner rather than later will avoid the headache of re implementing features across multiple platforms multiple times Responsive design allows for a more streamlined release process updates and enhancements for several different platforms can be launched simultaneously We re all treading on new grounds working collaboratively is one of the many keys to success 0 0 0 0 Related content Here s a selection of other articles you may like from the frontiers

    Original URL path: http://www.foolproof.co.uk/thinking/designing-for-multiple-devices/ (2016-02-14)
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  • app you can run it offline as many times as needed and then sync the results to your online account This means that several researchers can collect responses in the field and simultaneously Reporting is available at any time and in a variety of ways from automatically generated graphs to spreadsheets This means that you can monitor your research as you go along as well as export your data for analysis as soon as you finish collecting it Recruiting in the field can be easier depending on your recruitment process and the context in which you are carrying out your research it might just help to walk around with an iPad in your hands People tend to avoid eye contact with the researcher holding the clipboard in the street but we found that they do get curious about what you re doing if you approach them holding a shiny new piece of technology Cons Rating type questions are not available you can work around this issue by using a matrix but you will have to be careful about how you input the answers and analyse the data Survey update on the app is unreliable at times If you ve edited your survey after loading the original version on the app check twice that the update has gone successfully before starting to collect responses Copy of answer options can be partially hidden on a mobile device screen if it is longer than one line Checking the total quota is unavailable on the app This means that you will have to plan ahead how you are going to count your survey responses during research e g you will have to agree with your researchers to sync results every hour and then log into your online account to view the quota Survey steps

    Original URL path: http://www.foolproof.co.uk/thinking/using-polldaddy-for-quantative-research/ (2016-02-14)
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  • situation and that character rings true then you have a good persona skeleton 2 Build the foundation For each of these skeletons you should create a foundation document that holds all the data for the persona When you start this document don t worry too much about how the document is structured or how it looks Just make sure that everything you include is based in your data and says something important about the persona In my foundation documents I concentrate on activities what the persona is doing goals why they are doing it character to create recognition and empathy in the audience stories concrete illustrations of the persona acting to achieve their goals challenges specific design challenges that the persona represents attributes differentiating characteristics of the persona 3 Speak to your audience Once you have the foundation for each persona you can think more clearly about how best to present them Which elements of the content are most important What tone of voice and presentation style will have the most impact And which presentation format will work best within the client organisation s culture As an example let s say you work in an organisation that is all about customer service and building relationships You have lots of small face to face meetings and you have motivational posters on your walls Present your personas in A3 documents that people can discuss over a meeting room table and A0 posters that people will see around them every day Use a conversational tone of voice and a friendly visual style that fits with your company s branding guidelines Focus on your personas character motivation and story over more abstract descriptions of activities and characteristics Use quotes and biographical details to make your persona more engaging Alternatively let s say your client

    Original URL path: http://www.foolproof.co.uk/thinking/beware-persona-templates/ (2016-02-14)
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  • frankly it s awesome Deployed in the right circumstances considerable time can be saved in site development from the stage where a conceptual prototype has been created to the point of hand off to design and build Essentially the prototype is exposed to respondents in a research environment and then iterated by design developers and stakeholders based on the feedback and interpretation of the associated research issues So how is that any different from a normal UCD process Well cycles are run every two days Day 1 Research Day 2 Iterate Day 3 Research Day 4 Iterate Day 5 Research and so on Minor bugs and changes can be done on the fly during the research day The big stuff can be worked on in the iteration day Essentially the prototype is honed so the last research day is practically validation The success of this methodology depends on three key items That the prototype is built in an environment where changes can be easily made Axure Visio Balsamiq etc That the prototype has been built in a UCD process to this point That the core team can be co located for the duration of RITE research This is key as

    Original URL path: http://www.foolproof.co.uk/thinking/site-development-in-days-not-months/ (2016-02-14)
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  • s my top 5 things to consider when writing web copy 1 Orientate users Provide a descriptive page title that succinctly and specifically orientates users to the focus of the page On your homepage this should be a welcome message that orientates visitors to the nature of your business and products services 2 Be personal People use the internet to explore in a relaxed way not to feel like they are reading from a manual Imagine you re having a conversation with your best prospect and write as you d talk to them 3 Use language your mother would understand As copy writer in a specific field your knowledge and therefore the language you use is far more developed to the everyday visitor of your site Be mindful of your expertise in the field and avoid jargon acronyms and industry language 4 Make it scan able Your web copy should be scan able so that if a reader is in a rush they can scan your information easily You can do this by providing clear and emboldened headings short bursts of text bold and italicised text and descriptive subheadings And everyone loves a bulleted list They draw the eye And

    Original URL path: http://www.foolproof.co.uk/thinking/how-to-write-and-sell-online/ (2016-02-14)
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  • on the go only want to carry out a few tasks so by offering a small number of simple useful options you can often offer a better user experience than many full sites Mobile websites are browsed in mobile contexts Common issues of connectivity and download speed can seriously undermine the user experience of your site so you will need to explore preventative measures Mobile phone applications Mobile applications are pieces of software designed and developed for mobile devices They are quicker to access and do not always require internet connection Mobile applications make use of the entire screen as it works without the browser This means that content and functionality can be given greater space A mobile application can exploit a phone s built in functionalities to provide a greater user experience such as GPS camera and maps However adoption and frequency of use are challenges for mobile applications Downloading and using applications is not always the easiest but there is something you can do to help users Firstly offer users what they really want no one wants to fill in an application form for a mortgage on a mobile device and keep it simple Secondly give potential users a flavour of the application This will help them decide whether to download and keep using your application e g provide descriptions reviews and high quality screenshots wherever your application is advertised Which one You will need to conduct research with your users the device they own and use and the tasks they want to carry out on their mobile phones Broadly if you have a strong customer base that regularly accesses your services and wants more from their mobile experience build a mobile application However make sure you build software that is compatible with different phones or you will

    Original URL path: http://www.foolproof.co.uk/thinking/mobile-phone-website-or-app/ (2016-02-14)
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web-archive-uk.com, 2016-10-22