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  • the app store in hope of finding an app which will change my life forever During these moments I have come across many apps with very high overall ratings e g 4 5 but on closer inspection the individual reviews rate it as only 1 star This begs the question how is the average rating of this app so high when the vast number of ratings are so low In fact many of the reviewers are also commenting on the abnormally high average rating So either the individual reviews are credible and somehow the developer has managed to forge a high average rating or the reviews left by the individuals are skewed in some way or worse planted by the developers of a competitor app My curiosity has gotten the better of me in such circumstances leading me to download the app to see whether there is truth in the individual reviews or whether a competitor is simply trying to make them look bad To my surprise I have tended to agree with the individual reviews and questioned how the overall average rating was so high This leads to only one conclusion that the overall rating is being doctored in

    Original URL path: http://www.foolproof.co.uk/thinking/the-app-store-ratings-system/ (2016-02-14)
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  • gestures Touch gestures are a relatively new interaction paradigm They allow users to perform different tasks by acting on the pointing device in codified ways and work particularly well when paired with multitouch hardware Swipe two fingers to scroll a web page or pan across a picture swipe three to drag around a window once I discovered that even my cheap netbook supports gestures these have become second nature But are they enough for convincing people to ditch the mouse altogether Probably not so fast Apart from accuracy gesture enabled touchpads have to face some other challenges in terms of user experience First there is usually no way of inferring a gesture action from the physical shape of the device gestures have to be learned and memorized to be used effectively They are also usually less convenient in terms of movement required by the user Another risk is that different software can implement different moves for performing the same action increasing learning time and confusion This is why there are not so many codified gestures around even if combinations are potentially infinite However all these shortcomings can be easily overcome and it is interesting how hardware and software makers are

    Original URL path: http://www.foolproof.co.uk/thinking/gesture-interfaces/ (2016-02-14)
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  • Thinking | Foolproof
    conviction to select and apply for a new card Tags Financial services Consumer behaviour Mobile Africa Are smartphones really smart By Foolproof 06 Sep 2013 Commentators have remarked on the opportunity for mobile handset manufacturers operators and mobile apps in sub Saharan Africa for years Tags Mobile smart devices International London 2012 ticketing The Good the Bad and the Ugly By Foolproof 06 Sep 2013 The moment we ve all been waiting for has arrived applications for tickets to the London 2012 Olympics is now open and we ve spent the day reviewing the application process Tags Consumer retail Going Mobile By Foolproof 06 Sep 2013 This research delivers insights which will underpin the design and development of successful mobile user experiences It reveals a previously unexamined world of mobile behaviours and usage patterns Tags Brand marketing Mobile smart devices Self service experience principles By Foolproof 05 Sep 2013 This slideshare provides key principles that make a great self service experience alongside a number of best practice examples from different industries Tags UX design practice iOS7 Being enterprising By Foolproof 22 Aug 2013 For an enterprise organisation which has embraced mobile as a key channel iOS7 may provide opportunities to unlock additional value for users But does the potential value justify the investment of time Tags Mobile smart devices User experience and scientific methods By James Coston 20 Aug 2013 This article for UX Matters looks at the real value of eyetracking and explains why it is limited within our field and why the way our industry functions makes it hard to gain valid data Tags UX design practice 10 reasons your Grandad is cooler than you By Foolproof 15 Aug 2013 We often link ageing with disability and the pre digital generation This infographic from Plusnet may convince you to reconsider older people as part of your target audience Tags Technology Design for a responsive reading experience Typography first By Foolproof 06 Aug 2013 Users are looking to mobile and tablets to consume content Designing a good responsive reading experience that allows users to easily consume content means designing with typography first Tags UX design practice eBay importance of design for improving CX By Peter Ballard 31 Jul 2013 In an interview Ebay s CEO described the importance of design in improving the overall customer experience We were particularly interested to hear how mobile has driven many of eBay s changes Tags Mobile smart devices Emerging technologies meets luxury brands By Lauren Coleman 31 Jul 2013 Many luxury brands have successfully implemented new technologies and as a result enhanced their brand presence and reached out to new customers This post looks at how these brands have used these technologies to create richer experiences Tags Technology Consumer retail A handy way of staying in touch abroad By Elsa Plumley 25 Jul 2013 We put Handy to the test Does this service which rents smartphone handsets to travellers with unlimited data and calls included enhance the holiday makers experience Tags Technology

    Original URL path: http://www.foolproof.co.uk/thinking/?page=6 (2016-02-14)
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  • What is user experience strategy?
    as we are enjoying the tactical benefits of UX and developing the user experience bit by bit Why do we need strategy The short answer is because consumer behaviour is changing so fast Digital has had a transformative effect on consumer thinking and behaviour For over a decade important new technologies and tools have arrived at a terrific pace first browsers then algorithmic search then comparison shopping and user generated reviews social networks the mobile web and smart devices Each new technology has an adoption curve while it goes from trial by early adopters to being used by a mass audience There s good evidence that this adoption lag is shortening important new tools move into mass usage more and more quickly The result is that consumers are no longer willing to wait for shopping and customer experiences to be created for them they are putting them together themselves And this makes the decisions they make like whether to buy a brand s product or whether to stay loyal as a customer increasingly difficult to understand or predict However business behaviour is not changing at the same pace What s less widely discussed is that business is generally moving at a much slower pace in the adoption of and adaptation to digital technologies Each new tool and technology tends to be bolted on to an organisation s business model given a home within existing organisational silos These silos increasingly struggle to collaborate in the creation of a high value customer experience Without a shared understanding of the customer or a shared vision for how they need to be served many companies are unable to create a coherent and valuable customer experience The user experience feels like a patchwork of unrelated interactions often irrelevant to the lives and goals of customers This divergent pace of change between consumers and business is putting increasing strain on brands It s creating a brand experience gap the difference between the brand promise and the reality of the customer experience It s very easy for consumers to see this gap and to talk about it in their social sphere or take their custom elsewhere Increasingly this suggests that the only viable future for brand management is not around managing the message but managing the experience Some brands like Apple and Zappos have already come to this conclusion and manage their brands in a very different way and through the full spectrum of their customer touchpoints not just their marketing messages Consider your own organisation s maturity when it comes to user experience Can you link UX measures to the strategic goals of your organisation Is your vision for user experience consistently understood and supported across your business Is your user experience an expression of your brand values and vice versa Most companies in the world would currently have to answer no to these questions Which raises a point in itself imagine the competitive advantage that would come out of being able to say yes Creating

    Original URL path: http://www.foolproof.co.uk/thinking/2013/07/what-is-user-experience-strategy/ (2016-02-14)
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  • topped the agenda for the UPA at its first meeting towards setting up a UPA chapter for the region Arranged by Camille Matter from Consort World the session was an opportunity for Dubai s local practitioners to meet and share their experiences of working in what I discovered is a fairly challenging user experience market Following general introductions talk turned to what a UPA chapter might mean for all concerned as individuals and as a group Discussions covered Personal experience and company profiles Support for each other in terms of sales and methods Leveraging the heightened authority a UPA chapter would have in effecting change How to move forward effectively as a group and spread the word in industry and education This was a positive evening with enthusiastic contributions from all I concluded that the Middle East is yet to wake up to the benefits of user experience despite evidence showing big returns for small projects Having carried out research in Dubai recently there s certainly consumer appetite for the digital channel but resistance to full UCD programmes poor online usability and sites that do not facilitate end to end processes are all barriers that need to be hurdled Author

    Original URL path: http://www.foolproof.co.uk/thinking/foolproof-supports-upa-middle-east/ (2016-02-14)
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  • Thinking | Foolproof
    create a holiday booking experience that evokes positive memories maximising the potential for brand loyalty and repeat purchase Tags UX design practice Consumer behaviour Travel leisure Do travel add ons add up By Elsa Plumley 19 Jun 2013 Holiday add ons such as travel insurance airport transfers or extra leg room are high margin products for the travel industry and because of this are aggressively pushed in the online sales journey Our research suggests there are more effective ways of making these ancillary sales Tags UX design practice Travel leisure Next gen gaming kicks off at E3 2013 By Philip Morton 17 Jun 2013 The 2013 E3 trade show gave a few insights into the direction of the gaming industry Both Sony and Microsoft launched new consoles independently produced games were a hot topic and the battle for the living room and to become the first choice for entertainment continued Tags Games gaming Designing for mobile By Elaine McVicar 10 Jun 2013 Mobile devices present a host of new constraints and opportunities for design and it s important to understand how this impacts both the information architecture and the interaction design In two articles for UX Booth Elaine looked at these two points and highlighted the considerations when designing for mobile Tags Mobile smart devices UX design practice Form has a function By Foolproof 07 Jun 2013 Visual aesthetics are not always embraced by UX designers However the form of your product is an important aspect in defining how your product feels to your customers and should be treated as such This post argues the case for form and why products with a beautiful form work better Tags UX design thinking Global vs Local By Neil Pawley 06 Jun 2013 There s a natural tension between a bank s need to standardise their global offering and the familiar aspects that customer s value in their local branch In this video Neil Pawley discusses how banks can find the right balance between global and local Tags Financial services International Digital shoreditch and behavioural design By Foolproof 04 Jun 2013 What is the internet of things and Getting out of the building two enlightening talks from Digital Shoreditch 2013 Tags Foolproof news UX Strategy and the Age of Alignment By Tim Loo 22 May 2013 UX Strategy can help big organisations overcome their obstacles to providing a great user experience This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses Tags Brand marketing Experience design UX strategy How to turn page views into purchases By Foolproof 15 May 2013 Getting the content right for both users and SEO is crucial when designing successful web pages that leave a great lasting first impression This post compiles top tips for turning page views into purchases through effective content planning Tags UX design practice Digital Experience design risk satisficing opportunity By Foolproof 08 May 2013 Two key trends with practical

    Original URL path: http://www.foolproof.co.uk/thinking/?page=7 (2016-02-14)
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  • Thinking | Foolproof
    Times as one of the 100 Best Small Companies to Work For in the UK We ve moved up 57 places to reach number 19 and achieved the maximum 3 star extraordinary status Tags Foolproof news Domino s invests in digital experience By Foolproof 05 Mar 2013 Domino s Pizza Chief Executive Lance Batchelor recently spoke about his aims to digitise the group As their experience design partner we are delighted to be working alongside such a forward thinking team during an exciting period of change Tags Consumer retail How was Responsive Day Out By Jan Srutek 05 Mar 2013 Responsive Day Out was a great opportunity to hear how others have been applying responsive web design and to compare notes on our experiences so far Each speaker presented a very different perspective on the subject Here are the highlights Tags Top down user experience By Meriel Lenfestey 26 Feb 2013 Organisational attitudes towards UX are starting to mature with a noticeable organisational shift towards customer centricity as a means to drive success within big businesses Tags Brand marketing Experience design UX strategy Why agile can be good for user experience By Foolproof 12 Feb 2013 There is much debate over the advantages and disadvantages of using agile and lean practices to create great user experiences This post considers some of the advantages for this method and how it is possible for UX and agile to work well together Tags UX design practice Investing in a digital shopping experience that fits By Foolproof 11 Feb 2013 Online shopping is growing in popularity but the long and costly task of dealing with returns and exchanges is causing problems for retailers To reduce this cost businesses must improve the initial buying experience Tags Consumer retail Risk of mobile for B2B enterprise orgs By Rob Gillham 05 Feb 2013 There is a lack of data available to support decision making when designing for mobile in B2B and internal business environments This makes designing for mobile difficult and it s therefore important to consider a number of factors Tags Mobile smart devices Business to business RDR and the opportunity for digital By Peter Ballard 29 Jan 2013 RDR introduced new rules which determine how we get advice on our finances and how much we pay for it This presents an opportunity for digital platforms to target consumers who don t want to pay for advice Tags Financial services Was HMV the first victim of showrooming By Peter Ballard 21 Jan 2013 Showrooming is a hot topic in the retail sector This post examines the fall of HMV and how they failed to understand and respond to changes in consumer shopping behaviour Tags Consumer retail Consumer behaviour Design research and the new creativity By Tom Wood 16 Jan 2013 Instead of hindering creativity user research is enhancing the design process at some of the world s biggest companies If research is used in the right way it can reduce risk allow you to get it

    Original URL path: http://www.foolproof.co.uk/thinking/?page=8 (2016-02-14)
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  • Thinking | Foolproof
    industry There were many key takeaways including the notion that professionals within this industry are now expecting more from their IT systems Tags Redesign your business for your customers By Tim Loo 06 Nov 2012 UX strategy can provide a long term plan that aligns every customer touch point with your vision for user experience This can make your whole business more customer centric and help achieve a measurable increase in commercial yield Tags Brand marketing UX strategy E Mobility Concept Design Competition By Foolproof 30 Oct 2012 A team from Foolproof recently won Hethel Innovation s innovation in e mobility competition with a cost saving mobile app The aim of the competition was to develop solutions that would increase consumer perceptions of the electric vehicle Tags Foolproof news Retail Tablets and the user experience By Peter Ballard 29 Oct 2012 Tablets and iPads are becoming an increasing part of the retail environment as a tool to enhance the shopping experience Those that succeed will be the ones that make a genuine improvement to an existing shopping experience rather than look like a gimmick Tags Mobile smart devices Consumer retail Is Planet Earth ready for Windows 8 By Foolproof 24 Oct 2012 Following the launch of Windows 8 we observed 14 typical users as they interacted with Windows 8 for the first time We asked them to perform basic tasks such as browsing websites using social media sending emails and viewing photos Tags Technology 2022 future scenarios By Foolproof 16 Oct 2012 During our 10th birthday party we ran an exercise where we shared and discussed a number of future scenarios for 2022 and considered what the trends in technology business and society would produce the most dramatic changes Tags Technology Day Two at Future of Mobile By Elaine McVicar 16 Oct 2012 At day two of the Future of Mobile conference speakers covered topics including HTML5 vs Native privacy online and how mobile and mobile apps can make the lives of those with disabilities or impairments easier Tags Mobile smart devices Day One at Future of Mobile By Elaine McVicar 15 Oct 2012 At the Future of Mobile conference speakers covered a huge range of mobile related topics including content design retail and mobile and the social and political implications of how fast technology is moving Tags Mobile smart devices 10 things still to Fix in Experience Design By Ray McCune 09 Oct 2012 Although user experience and experience design thinking has matured rapidly there are still challenges to face in this industry Here s our view of some of the peaks we still have to climb if experience design is to become a mainstream business discipline Tags Experience design Old friends of Foolproof By Marc Oldman 06 Oct 2012 As part of our 10 year celebrations we caught up with some of old colleagues to see where they are now and what they miss most about their time at Foolproof Tags Foolproof news Top 10 world changing innovations

    Original URL path: http://www.foolproof.co.uk/thinking/?page=9 (2016-02-14)
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web-archive-uk.com, 2017-12-16