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  • Hospitality Guild - Your Operations
    Career Map Personality Test CV master class Working in the industry Employers Vacancies Professional bodies Recognising best practice Accreditation Centres of Excellence Quality Mark Training solutions Training Providers Apprenticeships Resources Industry research Small business resources Provider resources Looking for a new role Employer guide Hospitality job search Talent Search Looking to progress Apprenticeships Development initiatives Joining a professional body Looking to recruit Showcase your organisation Advertise vacancies Search talent Campaigns Asian and Oriental Centres of Excellence Pub Bar Careers Food and Beverage Service Individual Register Employer Register Training Provider Register SME Resources Your Operations Are you operating efficiently There are many activities that you as a small business owner have to manage each day but there may be ways to operate more efficiently Operations The day to day activities of any business People People are at the heart of your business Putting the processes in place to ensure they are recruited inducted and trained correctly doesn t need to be hard work Here are some tips and information to help you implement what s required Recruitment interview Induction training Customer service Customer service can be the difference between a one time customer and lifelong regular Understanding what makes great customer

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/Operations (2016-02-14)
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  • Hospitality Guild - Your Sales & Marketing
    Career Map Personality Test CV master class Working in the industry Employers Vacancies Professional bodies Recognising best practice Accreditation Centres of Excellence Quality Mark Training solutions Training Providers Apprenticeships Resources Industry research Small business resources Provider resources Looking for a new role Employer guide Hospitality job search Talent Search Looking to progress Apprenticeships Development initiatives Joining a professional body Looking to recruit Showcase your organisation Advertise vacancies Search talent Campaigns Asian and Oriental Centres of Excellence Pub Bar Careers Food and Beverage Service Individual Register Employer Register Training Provider Register SME Resources Your Sales Marketing Grow your business Increasing sales in a business is always a challenge Here are some practical solutions to help your business grow Sales marketing Why sales and marketing are among the most important tasks for your business Business growth plan Analyse your market and use one of the five techniques to understand how to grow your business Find practical solutions to plan implement and assess your business to help it grow on a daily basis Analyse your market Promotions Merchandising Upselling Community integration Building customer loyalty Website social media The internet and social media are now part of the fabric of most people in the

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/Sales-Marketing (2016-02-14)
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  • Hospitality Guild - Your Finance
    initiatives Joining a professional body Looking to recruit Showcase your organisation Advertise vacancies Search talent Campaigns Asian and Oriental Centres of Excellence Pub Bar Careers Food and Beverage Service Individual Register Employer Register Training Provider Register SME Resources Your Finance Keeping track of the numbers Financial management is about knowing how your business is doing and knowing how to improve it Finance How to measure the true performance of your business Costs and profit People often mistake high revenue and lots of money coming into a business for success It s easy to see the cash in the till or the bank and have a moment of glee However unless you have enough profit the money left after you have paid for everything in your business your business needs some serious attention Gross margin Pricing Stock Taking Controlling your labour Carefully managing the people element of your business will save you time and money If you can manage your labour costs the business will feel the difference Labour cost percentage Managing payroll Accounting and record keeping Keeping accounts in your business is one of the most common areas of business neglect While records can be simple to maintain ignoring them

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/Finance (2016-02-14)
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  • Hospitality Guild - View Topic
    out about the world outside of your business Market research with existing customers Customer research There are lots of different types of research activity you can undertake with customers including Questionnaires Focus groups Online ratings analysis For hospitality businesses there are a few straightforward options Comment postcards or comment books sitting in your restaurant etc Online surveys on your company website After event email asking for feedback Typical questions How was the service How was the quality of the product What would you like to change improve Tips Use rating scales 1 to 5 etc for most answers and limit space for comments to a few questions Try not to create leading questions which hint a customer towards a particular answer e g How well did the staff perform implies the staff performed well Instead it should be How would you rate the staff performance With answers including unsatisfactory satisfactory exceeded expectations etc Download a customer satisfaction card template from the assets section below and adapt for your business Market research in the wider world Market research on the general public is much more complex than using an existing customer base It depends who what you are trying to research make sure you know the questions you are trying to ask before you start Industry wide research You can buy market research from companies that specialise in market research reporting Buy a database of emails to send your own survey to Go to your trade organisation and see what research they have undertaken Analyse ratings websites in your industry to see what is valued by customers Go to a market research company and get them to design complete research on your behalf Research in a particular geographic area If you are looking at a small enough area it might be

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/View-Topic/_Your-Product-or-Service_Finding-out-what-the-market-wants (2016-02-14)
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  • Hospitality Guild - View Topic
    and Beverage Service Individual Register Employer Register Training Provider Register SME Resources SME Resources Products Services Keeping up with new technology Keeping up with new technology Find new opportunities to maximise your business How it can help your business Technology is something that while not necessarily the top priority for your business is always worth keeping an eye on Technology is evolving rapidly but in the whirlwind of new products there might be something useful for your operation whether it is something like a new app or a programme that will help the back office of your business or revolutionise your product Tips Keep an eye on the news mainstream news will often report on new technology you never know if it might apply to your business Read the trade magazines websites trade magazines often report the latest technology in your industry Crowdsource information from your customers they always like to give opinions so why not have a casual chat with a regular about what they have seen or organise a customer forum Don t forget the youth young people often have more time to keep up with the latest computing technology trends They might be able to provide you with input into your options Question your suppliers a lot of technology these days has more than one function so one of your suppliers might use something that actually could develop your business Gartner s Top ten strategic technology trends for 2014 Mobile Device Diversity and Management Mobile Apps and Applications The Internet of Everything Hybrid Cloud and IT as Service Broker Cloud Client Architecture Software Defined Anything The Era of Personal Cloud Web Scale IT Smart Machines 3 D Printing Gartner is one of the leading global technology research companies Go to Gartner Related Items Finding out what the

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/View-Topic/_Your-Product-or-Service_Keeping-up-with-new-techology (2016-02-14)
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  • Hospitality Guild - View Topic
    city tour guide package Why do it Well planned and executed ongoing product development can help you to Sell more to existing customers This makes the most of your existing customer relationships Remember it is easier and less costly to sell more to your existing customers than it is to find new customers Retain the loyalty of your customer base by keeping your offer fresh Every day customers drift away from our businesses because of product offer fatigue A fresh idea a slightly different approach or a new combination keeps the relationship interesting for them so they keep coming back Spread fixed costs like premises or equipment across a range of products services adding extra margin to your business For example starting up an outside catering provision to operate from your café restaurant Diversify the products you offer so you re less reliant on a certain customer segment For example adding milkshakes to attract school kids during your quieter afternoon periods in a business known locally for coffee and light lunches for the local office population Tip Remember statistics tell us that you might need 70 ideas to generate one really good one How to go about it 1 Set up a project team It is valuable to put together a new product development team Keep it small but if possible get a good mix of people across the business maybe one each from the production customer facing administration and sales teams If you are the business then you are the team That is no excuse to avoid new product development It will be all about you having the discipline to do it 2 Generate your new product ideas What might your customers like You might want to run a short customer forum session or carry out a short customer survey What might be new or different out there Use the internet subscribe to and read journals watch the news and documentaries understand what is new elsewhere get to a city explore different businesses and record anything new or fresh that you find Get a blue sky session facilitated for your project team these can generate lots of brilliant yet simple to introduce ideas Run a brainstorming session learn how here 3 Draw up a simple project plan and timeline The plan will cover the who what when and how that needs to be carried to develop and test your new product and to get it commercially ready for market including the costing pricing packaging presentation and messaging 4 Develop the product During this stage it is a great idea to involve potential suppliers who might assist in the development of a test product or prototype Consider how the product will look feel taste sound and be perceived by the customer Pick a small control audience to test and feedback on the product service This could be next week s diners who are asked to taste and feedback on a new dish or an invited group of local professionals who

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/View-Topic/_Your-Product-or-Service_New-product-development (2016-02-14)
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  • Hospitality Guild - View Topic
    Centres of Excellence Pub Bar Careers Food and Beverage Service Individual Register Employer Register Training Provider Register SME Resources SME Resources Products Services Product protection Product protection You spent time developing it so why not protect your product and service Types of protection You have spent all that time developing your product or service but don t forget to legally protect it In the internet age your brand and product details are more available than ever so you don t want someone else to clone your hard work if you can prevent it Patents Patents protect what makes things work like what makes a wheel turn or the chemical formula of your favourite fizzy drink More information is available from the British Library Trademarks Trademarks are signs like words and logos that distinguish goods and services in the marketplace Designs Designs protect the appearance of a product logo from the shape of an aeroplane to a fashion item Copyright Copyright is an automatic right which applies when the work is fixed that is written or recorded in some way More information is available from the British Library More information on all types of protection can be found on the website of the Intellectual Patent Office IPO Tips As a small or medium sized business you could Have the business name registered at Companies House already done if you are a limited company Have a URL registered with your company name Trademark your logo Visit IPO gov uk Check out the Yo Sushi trademark case study See what you need to do for your business by trying the Intellectual Property Office healthcheck Attend training with the British Library intellectual property workshops Related Items Finding out what the market wants You need to know the customer needs before you can fill them

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/View-Topic/_Your-Product-or-Service_Protecting-your-product (2016-02-14)
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  • Hospitality Guild - View Topic
    solutions Training Providers Apprenticeships Resources Industry research Small business resources Provider resources Looking for a new role Employer guide Hospitality job search Talent Search Looking to progress Apprenticeships Development initiatives Joining a professional body Looking to recruit Showcase your organisation Advertise vacancies Search talent Campaigns Asian and Oriental Centres of Excellence Pub Bar Careers Food and Beverage Service Individual Register Employer Register Training Provider Register SME Resources SME Resources Your Operations Managing people Managing people Managing your employees from recruitment to retirement The employment cycle Your staff are one of the most important parts of the business but how do you find the best staff and maintain the best performance Here are some resources to help you at every step of the employment cycle Recruitment interview To employ the most effective staff you need to consider how best to attract screen and interview applicants Do you have the processes in place for each step Creating a job description person specification Posting your job vacancies Screening applicants Conducting interviews Hiring candidates Induction training New employees need to be integrated into your business as quickly as possible to save both you and your existing staff time and money In order to do this you need a clear plan from the moment they arrive Induction Initial training Ongoing training CPD Performance management Correctly managing your employee performance and well being will increase productivity for your business Appraisals Grievances Employee health wellbeing Long term employee exit Understanding how to help your employees move forward whether retiring or leaving the company Workplace state pensions Related Items Customer service Keep your customers coming back with great customer service Business compliance efficiencies The regulations and requirements to help your business stay safe IT systems Stay on top of your business information technology needs Operations manual A brief

    Original URL path: http://www.hospitalityguild.co.uk/Resource-Library/View-Topic/_Your-Operations_People (2016-02-14)
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web-archive-uk.com, 2017-12-14