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  • Four Google Analytics tips for your business website | web design northampton - in.house.media news blog
    functionality to one side if you re a new user Diving head first into metrics without knowing what you want to achieve from your website might sound an obviously daft thing to do but such is the richness of content in Analytics we can all easily fall into that trap Take a moment step back and consider the top goals for your website What is it attempting to do for your business Then start asking Analytics questions about those goals Actionable stats matter The number of unique visits your website is receiving is of course important but that isn t really a metric you can act upon It s just a nice to know Spending too long looking at non actionable data can be time misspent Consider focussing the bulk of your time on the following Analytics reports Referrals and All Traffic Organic Search A custom report for referring page and destination The above will tell you which traffic sources and referrers are driving the most conversions on your website Subsequently you can act on the information they provide Try a custom report This could be considered an advanced feature but it really isn t Custom reports can be some of the most valuable you ll use as they are specific to your business For example try creating a report which displays full referring web addresses URLs for every referred visit along with the destination URL on your website for starters Look for traffic spikes and falls Intelligence Events are very useful They can send automated email alerts to you when something unexpected happens on your website A sudden spike in traffic or an unusually sudden drop in visitors Give them a go No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends

    Original URL path: https://www.ihm.co.uk/blog/news/four-google-analytics-tips-for-your-business-website/ (2016-02-13)
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  • Why Do Online Shoppers Abandon Their Carts? | web design northampton - in.house.media news blog
    the point of purchase This unexpected costs usually take the form of hidden or unreasonably high shipping charges In order to avoid this make sure you are upfront about all of your charges and offer free shipping if you can Complicated Checkout Process Nowadays online shoppers are accustomed to making purchases with just a few clicks A lengthy confusing checkout process will be sure to cause customers to abandon their carts Eliminate this by offering an express checkout option where shoppers don t have to open an account with your site in order to make a purchase they are taken straight to the checkout screen Give them the option to register with you after they have made a purchase Limited Payment Options Sometimes shoppers abandon their carts simply because they couldn t use their preferred method of payment To avoid this issue make sure you offer a wide variety of payment options on your website including all types of credit and debit cards You can even include third party online payment services like PayPal This could help you reach out to customers that have never bought from you before No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March 2014 February 2014 Click to Contact Us today or call on 01604 790007 during office hours What s wrong with

    Original URL path: https://www.ihm.co.uk/blog/news/why-do-online-shoppers-abandon-their-carts/ (2016-02-13)
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  • Increase Your Following on Twitter | web design northampton - in.house.media news blog
    your industry Many of them will follow you back message you or retweet your tweets If you tweet interesting and appropriate things your following will soon start to increase Keep you Twitter bio up to date and use a relevant picture This will make you seem like an interesting person to follow and help encourage interesting people to follow you Tweet Regularly Most businesses on Twitter don t use it to its full potential In order to gain a large following you need to make sure you are tweeting interesting things on a regular basis If you don t have time to tweet regularly use a tool that will allow you to create tweets to go live at a later date Just make sure you come of the site occasionally to respond to any messages you may have had Engage With Your Followers It s not enough to just have a presence on Twitter You need to make sure that you are engaging with the people who have taken the time to follow you Tweet things that you think your followers will be interested in retweet quality content and take the time to respond to tweets you have been sent By being social you will quickly see your follower numbers increase No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April

    Original URL path: https://www.ihm.co.uk/blog/news/increase-your-following-on-twitter/ (2016-02-13)
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  • How to write copy for your website's most important pages | web design northampton - in.house.media news blog
    website That means nothing Follow this with a clear concise introduction Don t ramble People have come to your website looking for an answer give it to them in the first two paragraphs Also try not to over emphasise keywords They re important for SEO but you want sentences which make sense Google likes that too Landing pages Your email marketing campaigns are nothing without great landing pages Email and other forms of digital advertising start the conversation landing pages finish it They should result in your chosen conversion goal A landing page isn t about helping your visitors find what they want it is about delivering it Once again when writing for a landing page keep one thing in mind the visitor s mindset They ve arrived and need instant gratification Focus solely on the offer Make sure the headline has a keyword connection that will confirm the user has arrived at the right place Landing pages aren t the place where you show off your creative writing skills you re not trying to teach anyone a lesson you are simply looking to offer a reassurance that the visit was well worth it by giving people exactly what they came for Use second person narrative i e plenty of words such as you and avoid referring to your company s name Use words such as our instead About Us page This page might be one of the hardest you have to write for there s no escaping that It is too easy to head off into a long rambling whimsical tale about the company and its heritage A bit of that certainly doesn t hurt but try and focus on the visitor once again Tell them why the company exists and why that very existence can help them Keep

    Original URL path: https://www.ihm.co.uk/blog/news/how-to-write-copy-for-your-websites-most-important-pages/ (2016-02-13)
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  • How MVC architecture can improve the performance of your responsive website | web design northampton - in.house.media news blog
    design The solution to bandwidth hungry responsive websites can often be traced to something called Model View Controller or MVC Designed to separate the representation of data from users interaction with it MVC is a well established architecture pattern followed by software and web developers worldwide You ll find MVC frameworks widely used in most programming languages and in the technical building blocks from which the web is made Unfortunately when it comes to resolving responsive design problems the basic principals of MVC are often overlooked The most basic principal of MVC is that it focuses on the ability to provide different views of software or websites for different reasons Ignoring this often results in websites which are built with just one responsive mindset that attempts to fulfil the requirements of every screen size imaginable Inevitably this results in websites which are bulky and can cause particular problems when you get down to the smartphone level where such devices are left struggling trying to pick their way through heavy images and inefficient code So why should web developers invest time in following MVC standards There s one very important statistic which always helps focus our minds after three seconds of initial browsing 57 of users will have left your site If they make it past the five second mark you ll lose 70 of them Need we say more The message is simple think mobile first every time No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015

    Original URL path: https://www.ihm.co.uk/blog/news/how-mvc-architecture-can-improve-the-performance-of-your-responsive-website/ (2016-02-13)
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  • Have you jumped on the flat design bandwagon? You might want to stay on! | web design northampton - in.house.media news blog
    and from a business perspective provide a return on investment Flat design is uncomplicated and as such pleasing on the eye Users are hit with website which are easy to get to grips with and fun to explore this is how the web should be In short flat design doesn t get in the way of the browsing experience it entirely compliments it Lends itself to mobile Responsive design is yet another one of those bandwagon phrases but an incredibly important one For a website to be successful aside from a great design it needs to possess a structure which works on screens of all sizes and it needs to do so automatically This is called responsive design and flat websites work perfectly in the mobile space Flat design techniques are incredibly flexible and scale down brilliantly without loosing any of their visual impact They tend to focus on simple blocks of information which can easily resize themselves as the screen on which they re being viewed reduces in real estate It s fast Simple equals quick in technology Flat design involves less elements effects and far lighter graphics This inevitably makes websites speedy And that is only ever a good thing Delivering the goods quickly is a key focus of any website and flat design s shunning of shadows dimensional effects and noticeable gradients ensures the users see what they should be seeing straight away Users love it The most basic design rule of them all is that it has to be functional It has to work for the user Web design of the past all too often failed to achieve that basic task simply because it was too complicated Too flashy Style was most definitely placed before substance Flat design relies on simplicity and as such lends itself

    Original URL path: https://www.ihm.co.uk/blog/news/have-you-jumped-on-the-flat-design-bandwagon-you-might-want-to-stay-on/ (2016-02-13)
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  • Is your responsive website ready for Google? | web design northampton - in.house.media news blog
    search listings Can it be crawled Google needs to be able to crawl through a website in order for it to be indexed That allows it to follow links throughout the site find all the lovely unique content and store the relevant URLs To ensure your site can be crawled make sure it is hosted on one domain for starters If you have to have a mobile version don t host it elsewhere Also make sure your sitemap is relevant and not overly complex Is it readable Google is quite a simple animal really In order to find webpages it can only read text If images JavaScript or other fancy multimedia items are in the way it ll struggle to see the wood for the trees It is all too easy to make responsive websites over complicated by filling them with creative content Google won t like this It s a balancing act but make sure you fill your website with rich engaging unique content and ensure plenty of it is text It will scale down just fine on smaller screens don t worry Using ALT text on images is an absolute must too Is the web address sensible Many websites responsive or not suffer from poor and completely over complicated web addresses They re no good for human consumption and as a result no good for SEO either Search engines like website which facilitate sharing and long winded URLs can get in the way of sharing keep them simple How quickly does it load We ll end here because this is as important to the user as it is to Google There is nothing worse than a slow loading website but nowhere is this more frustrating that on a mobile device Having a responsive website is absolutely essential but

    Original URL path: https://www.ihm.co.uk/blog/news/is-your-responsive-website-ready-for-google/ (2016-02-13)
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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 9
    fit in with the image you ve worked tirelessly to create over the last few years Placement of images is absolutely crucial It is believed most people read websites in an F format i e they follow the lines of that letter as they read the page Consider this when placing photos and imagery You want them to be surprised delighted and drawn in at the right stages of their journey through your page The best piece of advice we can give about images in web design however is to ensure that every image on the page has a purpose It might just be one bold image scanning the width and breadth of the home page or it might be several which guide the user to your call to action CTA Whatever the purpose is make sure it relates back to the reason your website exists No Comments Read More Tweet More marketers are turning to the internet says report This was posted by Mark Ellis on January 29th 2014 New research has revealed that internet advertising is growing faster than any other form of marketing The huge popularity of social media services such as Facebook and Twitter are likely to have made a sizeable impact on the web s enviable ability to act as a cost effect advertising channel as is the introduction of new technologies such as HTML5 and responsive design As a result more and more marketing professionals are turning to the web in order to sell their products and services A prominent quarterly assessment of the key areas within the advertising industry has revealed that spend on marketing via the internet surged by 32 during the first three quarters of 2013 The assessment compared the figures with the same period in 2012 and represent an incredible jump in such a short space of time Last year television accounted for nearly 58 of all advertising spend around the world Other forms of non digital marketing such as radio fared rather worse with the latter dropping by 0 7 and newspapers and magazines falling 2 2 and 1 1 respectively Perhaps most interestingly the report claims that multi screen advertising campaigns are driving the majority of the growth Marketers are realising that the power of the web can compliment the more traditional forms of advertising Certainly TV and social media go hand in hand and by combining the two products can be pushed out to a far wider audience and shared indefinitely No Comments Read More Tweet Navigation bars do we really need them This was posted by Mark Ellis on January 28th 2014 For almost as long as the web has existed nearly every website has shared one thing in common the humble navigation bar Its best location is often a source of much debate and for that reason you ll find it either perched at the top of the screen or leaning against the left hand side Some more daring web designers have even gone for the nether regions of the screen or the right hand side Wherever a navigation bar is placed its function remains the same it aims to make browsing the contents of the website as easy as possible The introduction and huge growth of mobile web browsing has ushered in an interesting change to the way in which we use menus on websites In some cases they are non existent until called and in others they are entirely absent It s possibly not a good idea to get rid of navigation bars and menus altogether but let s consider some of the benefits of removing our reliance on them We think there s two Avoids design overload and focuses on the customer Flat design and minimalism is important these days and no more so on websites Creating as fewer distractions as possible and paying close attention to the white space and not just the items that surround it will always result in an engaging website which achieves its primary purpose Unfortunately navigation bars can get in the way of this Because they ve been an ever present guiding light on websites there can be a tendency to simply slap them on In turn the rest of the site can suffer as pages are built around the navigation bar itself Stripping away that bar or at least making it only available when needed allows the designer to build a website which is entirely customer focussed every element is there because it absolutely has to be not because the status quo dictates it should be Less distractions This might sound a little obvious but removing the navigation bar removes at least one distraction They can become bloated with more and more pages added as the site grows and with little thought to how that impacts on the user experience Worse still some will have drop down menus which span the entire length of the page when initiated Removing the reliance on a navigation bar will force the designer of the website to consider different ways of presenting the content and making it accessible As a result the user will have a far more pleasurable browsing experience No Comments Read More Tweet New web browser aims to make testing responsive websites easier This was posted by Mark Ellis on January 21st 2014 It is believed that nearly 70 of web users are more likely to purchase from a website which has been made mobile friendly The rise of responsive web design in 2013 is likely accountable for this and it shows no sign of stopping this year Mobile device sales have already surpassed desktop computers and experts predict that mobile internet usage will overtake desktop web browsing in 2014 Similarly mobile search is expected to overtake desktop search in the not too distant future Mobile is clearly the future for us all Developers are reacting quickly to this the most recent of which is Electric Pulp who have recently launched their own innovative web browser

    Original URL path: https://www.ihm.co.uk/blog/page/9/ (2016-02-13)
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web-archive-uk.com, 2017-12-14