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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 8
    of our eyes But are we missing a trick here By focussing too much on the left hand side of the screen are we simply bowing to what is perceived to be correct Possibly And that could mean that users aren t fully engaging with our content Web designers now strive for something called emotional design This essentially means creating a connection between the user and the website itself and it s not easy However focussing more so on the right hand side of the screen can help build such a relationship It is believed 90 of the population is right handed and owing to that it is safe to assume that most people trust information placed to the right of a web page It s hardwired Although it is equally true that the 10 of us who are left handed will trust the opposite side of the page focussing on the majority by pushing the most important content to the right and gradually pulling back as you head to the left isn t an exercise in discrimination you re simply catering for the wider user base Don t feel bad about it This isn t a new concept In fact and like so many things in web design the idea of designing to the right comes from the age of newspaper and print design The Gutenberg Diagram is essentially a 2 2 grid with each cell labeled 1 4 horizontally The top left is known as the primary optical area this is where the intro copy should reside The bottom right is the terminal area The top right is the strong fallow area the bottom left the weak fallow area It is suggested that information within the latter two is most often disregarded The terminal area on the other hand is where you want to put information in order to gain the best result In web design that s likely to be your call to action CTA When you design your next website or single webpage bear in mind the Gutenberg Diagram Place things where they feel naturally right don t be led by common consensus No Comments Read More Tweet The basics of web typography This was posted by Mark Ellis on March 18th 2014 They say imagery is key to good web design But what about the often forgotten art of typography First of all what is typography Well put simply it is the arrangement of letters in order to aid communication It s been around for centuries but there s no doubting its web form is still very much in its infancy Unlike print typography the web based variant doesn t benefit from quite the same level of control therefore what you do with letters and numbers on the web is largely defined by the limitations at hand It s all about getting the basics right Serif or sans serif We don t read individual letters As you re reading this blog post your brain is recognising word shapes For that reason if you jumble up the letters within a word they can usually still be read without noticing the misspelling This brings us onto serif and sans serif fonts The former places lines at the end points of letters to further define them the latter doesn t People will tell you sans serif works better on the web because once you start cranking down the font size detail gets lost That s a flawed argument however because now we know that we don t read individual letters Thus both types of typography work just as well Georgia and Sabon are great web fonts and are both serifs What about the typographical scale The scale was developed in the 16th century and runs as so 6 7 8 9 10 11 12 14 16 18 21 24 36 48 60 72 It is still used in modern day design applications and refers basically to a standardised sizing of fonts However there can be variances in the sizes with different fonts you ve probably noticed this when using word processing applications therefore it isn t a rule you should live by By and large if it looks right it probably is Don t worry too much about the numbers Testing with multiple fonts We d always advise against this The time to get your font right is at the start of the design process Pick one and stick with it Build your site around it If you find yourself changing fonts throughout the process or once the site is fully designed you ll likely have to start all over again Should I use free fonts An easy answer this If it looks right use it Don t worry about whether or not the font was free or paid for What matters is how it communicates your central message If it does the job then the price you pay is irrelevant and all the better if it s 0 No Comments Read More Tweet Using Google Analytics to assist with responsive web design This was posted by Mark Ellis on March 11th 2014 We all know how important it is to think mobile first when it comes to the web We also know that responsive design is the only form of web design worth considering if you are to engage with as wide an audience as possible But how do we make mobile websites smarter What steps can we take to make our websites work for people browsing it on their smartphone or tablet It s not just about ensuring the layout works You can spend a great deal of time doing that and still alienate many visitors One word analytics If you re yet to install Google Analytics do so today It s straightforward once you ve signed up for a free account Once the tracking code is placed in your website you ll have access to a wealth of data about your visitors and just how

    Original URL path: https://www.ihm.co.uk/blog/page/8/ (2016-02-13)
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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 11
    is to seamlessly adapt the look and feel of a website for different screen sizes When done properly it requires no input from the user it knows exactly how to design itself based on the screen in use Clever stuff but it is a technology which in real terms is still in its infancy That goes some way to explaining why mobile web browsing isn t always as satisfying as it should be Web technology gurus Trilibis are aiming to make responsive design easier to implement by making websites truly device aware They call it Software eNabling One Web or SNOW for short Trilibis like many web experts are concerned about the relatively slow adoption of responsive web design They ve outlined the suspected reasons for this Responsive websites are slow A recent study discovered that 87 of responsive websites had the same data load regardless of the screen real estate they were using So if you re viewing one of these sites on a smartphone it is having to pull through the exact same amount of data as its desktop equivalent Far from efficient Implementing responsiveness constitutes a re design Often in order to incorporate a responsive design websites have to be re thought from the ground up and often redeveloped entirely Screen width only Many responsive websites only pay attention to the width of the screen automatically resizing tables and text accordingly Cross browser issues Not every web browser supports responsive websites in the same way Users rarely stick with one browser they might jump across two or three when considering a purchase The consistency of websites on each is therefore absolutely crucial SNOW is an HTML5 compliant piece of software which sits on web servers It uses a single code base and with one URL claims to load websites quickly and responsively no matter what device or browser is being used Potentially a fantastic tool for web developers Of course the other answer to your responsive woes if you d rather not get lost in the wonders of something like SNOW yourself is to employ the services a professional to design your website and remove it from the shackles of desktop only No Comments Read More Tweet 10 Google services you ve never heard of This was posted by Mark Ellis on October 22nd 2013 Google Analytics Google Adwords If you re a business owner sales person or marketer you ll doubtless have heard of the search giant s two popular web tools If you build or maintain websites they re indispensable However take one look at the official list of Google apps and you ll spot lots you ve never heard of Today we pick ten which you might find useful Just remember to prefix Google before each heading 1 Keep Looking after your business website and ensuring you add regular content to it is a significant task and one which is easy to get lost in Keeping notes to dos and checklists is a great way to stay organised You may also use Google Drive to plan content Enter Google Keep which syncs a no frills note taking app with your Drive account enabling all of your ideas and tasks to be kept tidy and crucially manageable 2 Dart Google developed Dart in the hope that it would eventually replace JavaScript as the language of choice for modern web apps That hasn t happened yet but if you re into web design it s worth checking out It aims to make coding and collaboration simpler 3 Developers As you d expect Google has something of a plethora of resources available to web developers Google Developers is where it is all housed Groups can be joined and local meet ups arranged Google are clearly all for collaboration 4 Fonts Google has a library of 629 font families available for private or commercial use Go get em 5 Webmaster Tools If you want to monitor your website s health and traffic status while making use of nifty integration with Google Places for business you might want to try Webmaster Tools It ll really help you get the most from your web presence 6 Get Your Business Online Google wants to help more local businesses establish themselves on the internet In their view it ll help the economy grow We salute that This tool is more of an initiative which encourages people to get other businesses online with a somewhat lofty ultimate goal of reaching every local business in America Unfortunately this is only for the US but it might make its way over here and its intentions are certainly admirable 7 Full Value of Mobile Not the catchiest of titles but a great tool for businesses This will help you calculate just how valuable your mobile website is by analysing how customers interact with the various aspects of your site and the effects it has on your sales effort 8 Think Insights This is quite a significant resource which houses case studies and tips on how to grow your business with showcases of successful projects from entrepreneurs and industry professionals It also includes tools for maximising you website analytics and campaigns 9 Trends With this you can browse trends in hot searches by date or category A useful explore function allows you to input a search term and see how it trends over a specific time and location Very handy when doing keyword research for your website 10 Correlate This is part of Google Trend and allows you to look at search trends over time Input a particular word and you ll see how searches for it increase and decrease throughout the year You can even draw a graph and let Correlate show you the key words which best match your graph drawing Really clever and once again very useful No Comments Read More Tweet Improving Your Site s News Section This was posted by Tracie Sherlock on October 18th 2013 Although often overlooked or seen as

    Original URL path: https://www.ihm.co.uk/blog/page/11/ (2016-02-13)
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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 12
    new to web designers however While desktop and mobile based applications have typically veered towards more skeuomorphic design the replication of real life objects on screen successful web design has always focussed on flatter design concepts not least because of bandwidth considerations and cross browser compatibility However Apple s re imagining of an operating system which will soon be installed on millions of handsets throughout the world could ironically cause something of a usability problem if web designers get too flat happy as a result Some industry experts claim improperly scaled interfaces and flat design threaten to confuse users with large colourful uniform buttons potentially making it difficult for them to work out what they need to do in order to perform a desired action Some even suggest that there is a golden middle ground between skeuomorphism and less references to the real world So how do you avoid turning your business website into an attractive yet ultimately unusable iOS7 clone Firstly don t hide key call to action buttons behind bright colour schemes and blocks of buttons Users intrinsically expect to find a back button for example when viewing search results If your back button is absent entirely or doesn t function in the way intended they ll quickly get fed up Active elements of your web page i e those the user can actually interact with need to be very clear Flat design can sometimes make everything appear as one Thus page elements which have no function can blend against call to action buttons leaving the poor user searching for something to click Time is most definitely of the essence on the web as we all know and it doesn t take long to frustrate visitors When planning your website always think content first A solid content strategy will ensure you bring into focus the elements you want users to interact and engage with User testing is absolutely essential get as many people as possible to try your latest design and ask them how quickly they became confused as lovely as your new flat design looks it might be turning people off No Comments Read More Tweet Minimalism in web design it s not just about taking away This was posted by Mark Ellis on September 10th 2013 Minimalist is a phrase often attributed to modern design and it is a process which many designers abide by However when it comes to website creation it certainly isn t just a case of taking stuff away Web designers and developers love simplicity So do users and getting this element of your business website right is absolutely crucial if it is to provide a worthwhile return on investment Viewing minimalist work is a pleasure but what makes something minimal By definition minimalism means pairing down the constituent elements of something to get to the heart or essence of it If nothing else that is also a fantastic definition of a successful website You want visitors to reach the call to action with the least amount of clutter or fuss blocking their path So rather than just removing things from an initial design you need to ensure that everything which is present contributes to the final goal It s not an easy task to perform which is why employing professionals who can build a site where nothing can be removed or added to improve it is absolutely crucial Wabi sabi isn t something you put on your sushi rather it is a traditional Japanese aesthetic which is the appreciation for things that are in a natural state or imperfect It focusses on asymmetry and irregularity which are two things we enjoy in the natural environment It is these qualities which define what is essential about a web project s minimal design Like anything design led minimalism is entirely subjective what you think is as simple as pie might not be to someone else and an element you ve added to your website which is in your mind absolutely crucial might simply be a stumbling block for potential customers Working in a minimalist fashion can be extremely rewarding and it is ideally suited to websites As we always recommend test your creation continually We recently posted a blog which highlighted three tools with which you can test your latest web project Use them throughout the design process in order to refine your minimalist design Users will love you for it No Comments Read More Tweet Test your website with these 3 tools This was posted by Mark Ellis on September 3rd 2013 User interaction and experience are key if your business website is to be a success Therefore any web design process needs to be an iterative one and one which is subjected to regular tested throughout its lifecycle Getting feedback on the job your web designer has performed will help you refine the website until it delivers the user experience they will expect Feedback can come in many forms from the business itself and from customers willing to test the new website but there are also three tools we can heartily recommend for testing your new creation and which will help you gain feedback from real people 1 Concept Feedback This site aims to provide analysis from web experts You can expect detailed recommendations made by qualified individuals in their respective fields including developers marketers designers and even entrepreneurs It s free to join and all you have to do to post your own website concept is review 5 others Concept Feedback is all about community and helping web projects from their early birth you can post a completed website or even a wireframe of your initial idea 2 Five Second Test First impressions count for everything in web design and Five Second Test is one of the best places from which you can gain honest opinions on your web project quickly By simply uploading a screenshot or mockup testers are given just five seconds to view your creation The site

    Original URL path: https://www.ihm.co.uk/blog/page/12/ (2016-02-13)
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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 40
    the question has stayed the same the answer has changed Your logo now needs to be far more flexible and versatile than ever before as it has to work across a whole plethora of media more Tags Logo Design 1 Comment Read More Tweet The latest styles from CSS3 This was posted by Christopher Pinches on May 14th 2010 Alongside HTML5 is the style genius which is CSS 3 CSS controls the style of our websites Metaphorically speaking CSS is the clothes on your body Well if CSS2 brought us a fairly rustic wardrobe of habit slacks and sandals then CSS 3 is fresh off the catwalk sporting skinny jeans cheque shirts and 3D glasses more Tags css3 new technologies No Comments Read More Tweet HTML 5 and CSS 3 are landing Pt 1 This was posted by Christopher Pinches on May 7th 2010 The amber light is changing to green Html 5 is just around the corner and unless you want to be left behind it is time for all of us to start using HTML5 in conjunction with CSS3 Many designers and developers are waiting for the green light the nod from some higher source telling us to go ahead and use it more Tags css3 html5 No Comments Read More Tweet Should we make the logo bigger This was posted by Christopher Pinches on April 30th 2010 Can we not make the logo a bit bigger I have again just recently heard these words and I thought maybe I need to explain in more depth and give real case samples of smaller logos which work So the purpose of this article is to look a little further into why we shouldn t just go ahead with this request more Tags Branding Logo Design No Comments Read More

    Original URL path: https://www.ihm.co.uk/blog/page/40/ (2016-02-13)
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  • Improving Your Site’s Usability – Part 2: Reducing Load Times | web design northampton - in.house.media news blog
    Before you start making changes to your website you should check its current performance This will help you to identify areas where changes can be made As you make changes you will then be able to check if they are having a positive effect on your load times and make sure you re not making any unnecessary changes There are a number of free tools online for checking how long it takes to load your website Optimise Your Images Images on websites can have a huge effect on its load times One way to reduce their impact is to ensure you re using the appropriate file format for your images JPEG should be used for detailed images with lots of colours like photographs PNG can be used for transparent images GIF is suitable for simple images with few colours like charts or logos Compress Your Content You can use HTTP compression to reduce your website s load times When HTTP compression is used all of your website s data is sent zipped up dramatically reducing the amount of bandwidth required to download the site One of the benefits of HTTP compression is that it can improve your site s load times without affecting its layout content or the way it works No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April

    Original URL path: https://www.ihm.co.uk/blog/news/improving-your-sites-usability-part-2-reducing-load-times/ (2016-02-13)
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  • Four reasons to hire a web design company | web design northampton - in.house.media news blog
    s time away from your core business Focusing your efforts on the design navigation and content of your website is all encompassing It s easy to get lost in it and while you re doing that the business itself may be suffering 2 Save time and money We ve covered the time element above but the knock on effect of using your own time designing a website is that time costs money Your time is precious and every hour spent getting the homepage right is an hour you could be spending with customers Quite often a DIY website can result in a rushed one and that will inevitably lead to poor results Conversely if you spend too much time on the site you ll delay its launch Using the services of a professional will get the job done well and within an acceptable time frame Regardless of upfront capital outlay the long term savings will be significant 3 Benefit from real SEO Free web design tools have built in search engine optimisation features but you ll need more if you re to compete properly on Google A web design firm will be able to supply a fully optimised website with content that Google will love Doing this yourself will take hours of research and a lot of hard work 4 See real return on investment ROI It is a web design company s duty to ensure your website delivers and gets real results for your business Rather than spending your own precious time learning and experimenting with web design and SEO techniques the pros can leverage their considerable experience in doing so for you The investment you put into them and the work they put into your website will have long lasting results and will consequently offer far greater ROI

    Original URL path: https://www.ihm.co.uk/blog/news/four-reasons-to-hire-a-web-design-company/ (2016-02-13)
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  • How to write strong copy for the web | web design northampton - in.house.media news blog
    about who you are targeting and who your most profitable customer group is Write at their level and speak directly to them in order to increase sales Keep your information brief and up to date People read slower online and don t like long sentences Keep your text short and snappy and get the information across straight away without waffling Don t be too salesy either As previously mentioned people will just disappear very quickly If you sound genuinely helpful and get your point across quickly and succinctly you should see that you will increase your conversions and sales as a result of having clear and compelling online sales copy No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014

    Original URL path: https://www.ihm.co.uk/blog/news/how-to-write-strong-copy-for-the-web/ (2016-02-13)
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  • Designing your business website with the user in mind | web design northampton - in.house.media news blog
    and a fabulous looking website is next to useless if it is unusable User centric design should be a top priority in the early planning stages of your website and in order to achieve the best you ll need to carefully analyse and consider your target audience What are their interests and values The more you know about them the more you ll know how they are likely to use your website What information do they need to access more readily Such information is key when building the core navigation of the site and if applicable your shopping cart experience It is also important to consider the responsiveness and interactivity of your website The rise of mobile devices has implanted an intrinsic expectance of user experience in many users minds Thumbs and fingers interact directly with interactive elements of web pages almost as much as mouse clicks and it is therefore important you instil an equally intimate user experience which will encourage your website s users to explore further Lastly don t underestimate the importance of share buttons They may litter nearly every page you visit and not always the correct ones but that s for a reason If you ve spent considerable time getting the content perfect you want to be sure the users of the site can share your hard word quickly No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015

    Original URL path: https://www.ihm.co.uk/blog/news/designing-your-business-website-with-the-user-in-mind/ (2016-02-13)
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