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  • What Are Landing Pages and When Should You Use Them? | web design northampton - in.house.media news blog
    lead by squeezing them onto a single page which convinces them to provide you with their email address phone number or other details in exchange for a high value offer From the visitor s point of view they re getting something great for free or are going to benefit in some way and for that they re willing to allow you to sell to them in the future These are pretty warm leads and they re next to free to obtain so why would you not make the most of them Where landing pages come into their own You want people to buy from your website That s natural However 96 of first time visitors on your website aren t going to buy anything That s what all the statistics say So why lose the 96 to potentially go and buy elsewhere You can get a large number of those in your contacts book or on your mailing list and sell to them in the future when they re ready to buy It s often the next best thing from a sale and can quite often be even better If you re looking for returning loyal customers this can be a great first way to build up that rapport by offering them something and engaging in a two way transaction Funnelling people into leads and then sales is a prime sales tactic and one which should never be understated What should a landing page contain Above all else your landing page should have most of the content above the fold have a strong call to action button and be direct and easy to read It should also Have an exciting compelling title which tells people what you want them to do Use short concise sentences geared towards generating interest Use bullet points and short features to break up content and focus the eye Have an exciting and compelling image which is relevant to what you re offering Driving users to your landing page Users can be driven to your landing page using Google Adwords Facebook or Twitter advertising or even scannable QR codes on posters or leaflets A simple Scan this QR code for a free copy of my book can go a very long way to generating long term customers If you ve got a promotion running make it an exclusive promotion to people finding you either through Facebook QR codes on posters or on Twitter If you re running an event offer discounted tickets to people scanning the QR code to get to your landing page You need to offer them something Simply saying visit our website won t do a thing In summary landing pages can be enormously beneficial to website owners in terms of creating leads and generating future business Building up an email mailing list in this way is absolutely vital to ensuring the future of your business and giving you a pool of relatively warm leads to work from in the future After all

    Original URL path: https://www.ihm.co.uk/blog/news/what-are-landing-pages-and-when-should-you-use-them/ (2016-02-13)
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  • Should All Websites Be Designed Primarily for Mobile? | web design northampton - in.house.media news blog
    85 of new handsets sold have mobile web access and seeing as virtually everyone owns a mobile phone this a potentially huge market The statistics say that the majority of users will only ever see the mobile version of your website For that reason then it needs to work and work well Desktop is still an important medium but it s now secondary to mobile It shouldn t be forgotten but we have to accept that the online world has moved on and that not only the future but the present is with mobile usage However that doesn t mean the end of the web as we know it It s all about adapting Ensuring that your website is progressively designed for mobile usage is vital and a properly responsive website design will respond to the device that s requesting it regardless of whether that s a smartphone tablet laptop or 40ft wide projector Allowing your website to scale gracefully and remove unnecessary features as screen real estate becomes tighter is now a vital part of website design Your main efforts should be put into mobile design whilst still being able to take advantage of all of the benefits of the desktop version of your website primarily the extra screen space and capability for Flash and other plugins For this you need to ensure your website is properly responsively designed That s where we come in To make sure your website is fully designed for mobile usage and therefore able to accommodate the majority of your potential customers and website visitors call us today to speak about responsive website design and mobile usage No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You

    Original URL path: https://www.ihm.co.uk/blog/news/should-all-websites-be-designed-primarily-for-mobile/ (2016-02-13)
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  • 8 Hottest New Design Trends for Your Website | web design northampton - in.house.media news blog
    website For businesses in creative industries or appealing to creative types this is a superb way to get your message across and convey that creativity in a unique way 3 Focus on typography Typography is one of the most important parts of the internet right now with huge importance being placed on the types of fonts being used to create a brand and make your website and its content stand out It s not just a case of picking one which looks nice it s about the message it conveys You d be amazed how a simple change of font or typeface can have a huge impact on the sales and enquiries you ll get through your website which is why big brands pay hundreds of thousands of dollars to get typefaces designed 4 Quality images It s not just a case of grabbing some royalty free images from a stock source but creating high quality images which convey a particular message Superimposing different elements and text can have a huge benefit too Simplicity is the key here with use of colour and focusing of the eye being of extra importance A careful considered use of images can make a huge difference to your website 5 Moving images and cinemagraphs These are increasing in popularity and used to be known as animated gifs but have been effectively rebranded as cinemagraphs Rather than being animated cartoon style images these are effectively moving photographs Caution should be exercised here as you don t want to end up with your website looking like something fresh out of 1995 6 Interactive stories Infographics are a great way of getting a message across and if it s done in the form of a story it can be even more effective People love stories and a big hook at the start can make people click on and run through the infographic Making sure users want to know what happens next is a vital way of hooking them in and funnelling them through into becoming a new lead fan or customer 7 Minimalist design putting the user first No longer is it a good idea to throw everything you can at users They don t want to see it all They want the basics and that s it Give the users what they want not what you think they want Extensive menus submenus sidebars and confusing navigation will do just that confuse people And you don t want confused potential customers Keep things simple and minimalist and watch your sales and enquiries skyrocket 8 Re workings of older trends A lot of previous trends are still knocking about but in different updated forms see cinemagraphs above Some of the more popular re worked trends included endless scrolling which was originally designed for mobile users but has had huge success on desktop and parallax scrolling in which background elements move at a different speed to the foreground which can be very effective when used properly If you want

    Original URL path: https://www.ihm.co.uk/blog/news/8-hottest-new-design-trends-for-your-website/ (2016-02-13)
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  • Is Your Website Costing You Money? | web design northampton - in.house.media news blog
    third party scripts and external coding If you re using Adsense Google Analytics Facebook and Twitter sharing buttons YouTube plugins and various other external coding this is likely to add a huge load to the amount of time it takes for your website to appear You should defer external scripts to load after the rest of the page has appeared or even better get rid of everything that s not essential in order to keep your site lean and clean 4 Hidden or late loading CTAs Your call to action or CTA is what you want your users to click on to take an action It s the button that says buy now subscribe or call us This is the target you want all website users to complete so ensuring it is displayed prominently and loads early is absolutely vital to your website working for you If not it could be losing you money 5 Pop ups Pop ups everywhere If you ve got a big JOIN OUR MAILING LIST or GET MY FREE WHITEPAPER popups appearing as soon as someone enters your website the statistics show that they re likely to just click off and go elsewhere They didn t join your mailing list didn t want your whitepaper and could well have been a potential customer who you ve just put off Think of it like a high street shop A potential customer walks in the door Do you run over and scream in their face HERE HAVE A FREE WHITEPAPER SIGN HERE TO JOIN MY MAILING LIST TOO No so don t do it online either We have years of experience in knowing what works online and what doesn t and the fact is that online behaviours and requirements are changing constantly For that reason you need

    Original URL path: https://www.ihm.co.uk/blog/news/is-your-website-costing-you-money/ (2016-02-13)
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  • December, 2015 | web design northampton - in.house.media news blog
    without leaving the page In the new web 3 0 in which everything must be instantaneous and done with the minimum of effort micro experiences look set for growth Typography Fonts and typefaces are big business and more and more research goes into it all the time The fonts you use on your website can massively influence a visitor s likelihood of getting in touch or buying your products or services Custom typography is also big business and as more and more users move towards mobile and retina screen displays your choice of crisp easy to read typography is going to become more and more important Animations and cinemagraphs Animations on websites are becoming big business again and this time we re not talking about animated GIFs This time we re talking about moving infographics and interactive animations which enhance the user experience rather than just simply showing off the fact that we ve got an animation package on our computer After all everything we do in web design should be focused towards enhancing the user experience Semi flat design Whereas the design trend of the past couple of years has been towards skeuomorphism something which was pioneered by Apple in earlier versions of iOS and MacOS the trends are following Apple yet again but this time it s semi flat design It s more or less what the name suggests simple flat design with minimal shading or detail keeping things simple and effective The continuing evolution of responsive design This is something which is set to continue in much the same vein mainly because responsive design isn t something which will ever be fully achieved due to its very nature Instead websites will become ever more adaptive to the growing range and variety of devices on which we view

    Original URL path: https://www.ihm.co.uk/blog/2015/12/ (2016-02-13)
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  • November, 2015 | web design northampton - in.house.media news blog
    leads and then sales is a prime sales tactic and one which should never be understated What should a landing page contain Above all else your landing page should have most of the content above the fold have a strong call to action button and be direct and easy to read It should also Have an exciting compelling title which tells people what you want them to do Use short concise sentences geared towards generating interest Use bullet points and short features to break up content and focus the eye Have an exciting and compelling image which is relevant to what you re offering Driving users to your landing page Users can be driven to your landing page using Google Adwords Facebook or Twitter advertising or even scannable QR codes on posters or leaflets A simple Scan this QR code for a free copy of my book can go a very long way to generating long term customers If you ve got a promotion running make it an exclusive promotion to people finding you either through Facebook QR codes on posters or on Twitter If you re running an event offer discounted tickets to people scanning the QR code to get to your landing page You need to offer them something Simply saying visit our website won t do a thing In summary landing pages can be enormously beneficial to website owners in terms of creating leads and generating future business Building up an email mailing list in this way is absolutely vital to ensuring the future of your business and giving you a pool of relatively warm leads to work from in the future After all those people would ve just gone elsewhere likely to a competitor if you hadn t got their contact information so what have you got to lose No Comments Read More Tweet Should All Websites Be Designed Primarily for Mobile This was posted by Adam Lewis on November 2nd 2015 It s been obvious for a long time now that designing websites for mobile usage has been extraordinarily important Mobile usage has been growing exponentially and for a good couple of years it s been vital to have a mobile response version of your website for people to visit on smartphones and other handheld devices Now though the tide has changed Mobile devices account for the vast majority of web browsing with laptops and desktops now beginning to languish in obscurity relatively speaking The stats say that mobile sites should no longer be a secondary consideration but the primary one and that a desktop version of your website should come second Let s have a look at some stats There are 1 2 billion mobile web users around the world In the United States alone 25 of internet users use mobile only rarely or never using a desktop machine Over 85 of new handsets sold have mobile web access and seeing as virtually everyone owns a mobile phone this a potentially huge market The

    Original URL path: https://www.ihm.co.uk/blog/2015/11/ (2016-02-13)
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  • October, 2015 | web design northampton - in.house.media news blog
    click on to take an action It s the button that says buy now subscribe or call us This is the target you want all website users to complete so ensuring it is displayed prominently and loads early is absolutely vital to your website working for you If not it could be losing you money 5 Pop ups Pop ups everywhere If you ve got a big JOIN OUR MAILING LIST or GET MY FREE WHITEPAPER popups appearing as soon as someone enters your website the statistics show that they re likely to just click off and go elsewhere They didn t join your mailing list didn t want your whitepaper and could well have been a potential customer who you ve just put off Think of it like a high street shop A potential customer walks in the door Do you run over and scream in their face HERE HAVE A FREE WHITEPAPER SIGN HERE TO JOIN MY MAILING LIST TOO No so don t do it online either We have years of experience in knowing what works online and what doesn t and the fact is that online behaviours and requirements are changing constantly For that reason you need a web design company which keeps on top of the latest developments and can ensure that your website continues to work for you and doesn t lose you money in fact we can help you make sure that your website creates new business and does the job it was meant to do Call us today for more information No Comments Read More Tweet Mindblowing Internet Usage Stats in 2015 and What They Mean This was posted by Adam Lewis on October 23rd 2015 Each year the Office for National Statistics releases data on internet usage for households and individuals something which may sound very dry but is actually vital for anyone running a website or an online business After all if you re looking to target internet users as potential customers you want to know what they re up to The most startling fact perhaps was that the internet was accessed every single day by 78 of UK adults in 2015 Compared with just 35 of them in 2006 this is an astonishing increase that shows just how connected we are every day of our lives A remarkable 96 of people aged 16 to 24 access the internet on the go or in other words on their mobiles or tablets This is an enormous revelation for those who still think having a mobile optimised website isn t important If your website isn t optimised for mobile you re missing out on 96 of that segment of the market which is not great business sense by any measure Social networking is also on the rise being used by 61 of adults This is one of the primary new routes of advertising and shows some excellent returns growing each day in most industries Of those 61 a huge 79 access social media either every day or almost every day If you re not yet selling online you re missing out 76 of adults bought goods or services online in 2015 which is up from just 53 in 2008 Clothes and sporting goods were the items most often bought online but the vast majority of industries saw a big increase in online sales If you re not selling online you re missing out on 76 of the market Over the past quarter 22 of adults bought online just once or twice with 28 of adults completing more than 11 transactions online or more than roughly one a week 42 of adults had made purchases totalling 100 to 499 in the past three months This goes to show that high value goods are also bought online in ever increasing numbers And to show how Britain is becoming more and more connected in 2006 only 57 of households had internet access That s now an astonishing 86 which goes to show that the offline world is no longer where you should be concentrating your efforts The internet and online shopping is now ubiquitous and needs to be the focus of your efforts if you re to be successful in business in 2015 2016 and beyond If you want to take advantage of the web and make it work for you and your business contact us today for more information on how we can help you No Comments Read More Tweet Back to the Future Day is Here And The Predictions Were More Accurate Than You Might Think This was posted by Adam Lewis on October 19th 2015 The Back to the Future film franchise is one of the most successful in film history with the three films still being amongst the most rented and bought movies in the world thirty years on from the first film s release Although the original film saw Marty McFly and Doc Brown going back in time to the 1950s in Back to the Future Part II the pair go forward to October 21st 2015 just two days away from today The October 21st 2015 of the Back to the Future world had flying cars hovering skateboards and some rather bizarre fashion developments but how much did the writers predict correctly Undoubtedly there was a lot of artistic licence involved on the part of the writers and they will have predicted most things in a very tongue in cheek manner No World Wide Web Back To The Future II does of course predict some huge changes in technology that many of us have lived through but the Internet arguably one of the biggest changes in modern technology was not even hinted at Work on the Internet was well underway by the mid 80s although it was not until the end of the decade that the World Wide Web as we now know it began to emerge and the start of the 90s that the first websites became available Hoverboards The thing we were all waiting for in 2015 was the hoverboard We were practically promised them by BTTF2 and we were totally let down right Wrong Lexus have in fact manufactured the world s first genuine overboard Unfortunately for us it s unlikely to become an everyday reality until the world s roads and pavements are adapted to contain huge magnets something which is very unlikely to happen in the near future However I am sure Lexus have gained large amounts of publicity online with the whole venture Television Technology Marty s house in 2015 features a wall mounted flatscreen TV still a pipe dream in the 198os which can display a number of channels at once and also shows video calling from a phone The caller on the other end is shown swiping their credit card in a small scanner in order to send money to the other person All of this is very possible and in fact routine now in 2015 if you use a little artistic licence with the phone s credit card scanner and assume that to be Apple Pay Interestingly the film shows that outsiders are able to monitor and listen in to private phone calls The less said about that the better Video Calls Although the Internet is notable by its absence in Back to the Future 2 the film s writers did manage to conjure up something that we are incredibly familiar with these days Marty McFly talks to his boss via video call something which could feasibly happen these days Although unlike in the film we are not limited to making video calls from our big screen television Programs like Skype have enabled us to make video calls from anywhere in the world using our computer smartphone or tablet Self lacing Shoes When Marty arrives in 2015 one of the first things he does it to put on a pair of self lacing sneakers and it is reported that this is something that Nike are working on Whether this is simply a next viral marketing exercise or if it set to become reality it will be very interesting look out for Predictions that didn t make it yet However there were one or two pretty much rock solid predictions by 1980s standards which fell flat on their face A newspaper headline headline reads President Says She s Tired no female president for the United States yet but it s looking ever closer In fact it s the ubiquity of newspapers in the fictional 2015 that looks most odd not one character is reading the news on anything resembling a smartphone or tablet It s also probably best that we don t focus on the fashion aspect of BTTF2 too Let s just say most of the characters look like tinfoil wearing mobile phone radiation conspiracists No Comments Read More Tweet Is Single Page Design the Future of the Web This was posted by Adam Lewis on October 15th 2015 We ve all seen websites that don t have any sub pages menus or the usual traditional hierarchical structure that many websites have These single page designs or pageless designs as they re also often called are popping up all over the place but why Put simply in the early days of the web it was usual for websites and online design to imitate print design After all that s what people had been used to for hundreds of years Separate pages for different types of content a header at the top followed by the content and so on These archaic elements are finally being kicked into touch though as leading designers start to create websites that really innovate The fact is that people really don t mind scrolling nowadays What they don t like is lots of clicking We re more than happy to scroll you probably use bottomless pages every day especially if you scroll through Facebook or Twitter Those pages don t have bottoms yet they re the sites we use the most What if you had to click on each person s Facebook name to view their latest status The chances are you probably wouldn t Pageless designs tell a story in a logical order rather than making you shift around the site to find out the story for yourself and probably not in the order the designer or company who own the website intended you to It s easy to digest intuitive and there s no waiting for pages to load The page seems less blunt more designed and tailored to the end user and these are all enormous benefits when it comes to generating business through your website What s more these pages give much much higher conversion rates on average They re shared more often on social media websites and have a much lower bounce rate They also respond well across mobile devices and scale nicely for people using smartphones to browse the web which most people do If your customers prefer it why not give it to them It s also easier for you or your website design company to update as you only have one page to worry about There s no more worrying about menu structures and information architecture either Smart pageless sites are generally much cheaper to create load faster and force you to simplify your content with all of the user experience and SEO benefits that brings It s all food for thought that s for sure Some of the statistics and studies into single page design are simply astounding but we think that d be better kept for another post For now though it might be worth thinking about how pageless design could revolutionise your website No Comments Read More Tweet How Quality Content Could Revolutionise Your Site This was posted by Adam Lewis on October 12th 2015 The phrase that s been bandied about in recent years is that content is king Most have us have heard that but what does it mean and why is quality content even more important now than ever The fact of the matter is that websites such as Google are placing ever more importance on quality content Poorly written articles blog posts and content just won t cut the mustard with Google It ll see your website as being inferior to those of your competitors and send users to them through the search results instead of to you That s the cold hard truth So what is quality content and how do you create it Google has published a whole raft of guidelines on quality content and how to avoid triggering bad content filters Some of the worst things you can have on your website are Auto generated content Hidden text Content scraped or copied from other sites Pages with little or no content Doorway pages Pages loaded with irrelevant text or stuffed keywords Unfortunately a huge number of websites have at least one of these in place Usually it ll be little or no content or content that s been used elsewhere online If that s the case you need to revolutionise your content 1 Make your content relevant and readable Don t use corporate speak the Flesch Kincaid readability scale is used by Google to ensure that easy to read sites are given a big boost over more complicated wording Google is also starting to value longer articles and pages i n 2015 alone the average text length of the top 30 ranking pages in Google searches has increased by 25 compared to 2014 You don t need to be concise make sure all of the information is there and readers will appreciate it if it s done properly 2 Write as an expert but not as a dullard This is more of a caveat on the previous point Don t write like a school kid but don t pretend you re Professor Stephen Hawking either You need to sound like an authority in your industry whilst still being accessible to the general reader or visitor This is where a skilled copywriter really comes into his or her own 3 Write for humans not for Google Don t write your content with Google and SEO in mind Write for human visitors After all Google s main aim is to provide the best sites for human visitors If you try to aim it at Google that s a very short sighted approach and will likely backfire Target human beings and Google will follow and you won t need to worry about algorithm changes tripping you up either Most importantly you need to ensure you know your audience How old are they What s their gender likely to be What about their hobbies and interests Educational background Do they have children Know your target market and ensure you re creating your content around them The tone of your writing should always be geared towards your target audience 4 Focus on the user experience This is tied into the point above but you need to make sure that your whole site is structured towards the user experience Make it easy for people to navigate through your content and allow them to spend more time on it Google knows how long people spend on your website especially if they go back to Google straight after or use the Chrome browser or Google toolbar If they leave your site seemingly unsatisfied your rankings will suffer If the majority of visits end in a phone call or form submission you re likely to see your rankings rise One of the areas in which people trip up is in telling everyone about the features of their products or services Don t do that Instead focus on the benefits those features can offer especially over your competitors So you can get out to my house inside 24 hours OK fine What that s almost half the time any of the competitors can get there in Great you ve got the job At the same time you should know what objections potential customers might have price quality safety and address those before they even surface in their mind Create trust and put them at ease 5 Create naturally shareable readable content Simply writing articles and popping a few backlinks in doesn t work as a lnikbuilding strategy any more It s all about content that people share on social networks so create something cool that people will actually want to share and pass on That way you re going to have SEO success And we don t mean things that you find cool as an industry insider think of the general man on the street and what he d want to share Aim for that When all s said and done creating quality content is extremely difficult and the goalposts are moving all the time Fortunately professional copywriters and content writers are on hand to take the sting out of the tail and help you to create content that converts and will help boost your Google rankings For more information on how our professional copywriters and content writers can help revolutionise your website call us today No Comments Read More Tweet 6 Website Improvements You Don t Need a Web Design Company For This was posted by Adam Lewis on October 7th 2015 This might seem like a bit of an odd blog post for a web design company to be publishing but we think it s important to be clear and transparent After all there are a lot of simple improvements you can make to your website without having to hire a specialist web design company to do them for you Here are our top 6 1 Adding information Your homepage needs to serve a function It s not simply the hub from which all other pages link as the web has evolved and every page on your website is effectively a landing page Your homepage needs to

    Original URL path: https://www.ihm.co.uk/blog/2015/10/ (2016-02-13)
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  • September, 2015 | web design northampton - in.house.media news blog
    hire a professional copywriter to create your website s content and then quickly knock up a website layout for it in Microsoft Paint on your laptop No of course you wouldn t so don t do it the other way round It could easily be argued that the content of a website is even more important than the design After all people aren t coming to your website to look at your colour scheme or menu design they re coming for your content They want to know how you can solve their problems and offer them what they want why they should choose you and how they can get in touch with you You should at all costs avoid Content that s been generated automatically Pages with very little content under 350 words generally or unoriginal content Hidden text Content that has appeared elsewhere on the web These are the biggest no nos in creating website content Put it this way Google will know if you re trying to be sneaky Doing things the right way will always get you the best results And it ll allow you to sleep at night Above all your content needs to be readable In other words sentences such as Our innovative team of executives is experienced in providing corporate redistribution solutions to the expanding global marketplace Snore Put some life into it Show that an actual person has written the text Look at that paragraph there for an example People s attention spans on the web are extraordinarily limited They won t read websites in the same way they read newspapers or letters They ll just disappear off elsewhere to a website with far better and professionally written content Your focus should always be on the reader not the search engines If your readers love your content search engines will follow That s the holy grail Your content needs to be interesting informative and entertaining or people just won t want to share it And let s face it the internet is all about sharing these days We get more and more of our online input from social media than we do from Googling our own stuff And remember keeping the quality of your content as high as possible doesn t mean getting your thesaurus out and showing off at all the big words you can use If you want to make sure your website s content is professional engaging and designed to help you get more business through your website give us a call and speak to us about our content creation services No Comments Read More Tweet Get Your Website Ready for Christmas This was posted by Adam Lewis on September 14th 2015 Don t worry we ve not lost the plot We know it s only the 14th of September but the fact of the matter is that if you ve not already got your website ready for Christmas you re going to be losing out on business With the

    Original URL path: https://www.ihm.co.uk/blog/2015/09/ (2016-02-13)
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web-archive-uk.com, 2017-12-14