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  • 5 golden rules for an effective business blog | web design northampton - in.house.media news blog
    those who click but will have next to no effect on your SEO As mentioned above consider 200 300 words as the absolute minimum required and avoid adding too many links unique content containing keywords is what Google likes best 3 Make it interesting Google may take a more technical view of your blog content but in order to captivate a human audience it needs to be engaging too Tone is key and striking a balance between conversational and business like is what you should be aiming for Keep to the point and always bear in mind your target audience picture them reading your post Will they want to read on To write for your audience you need to know them like the back of your hand research their likes and dislikes Spend as much time as possible researching your market too If you re abreast of the latest trends within it you ll be able to apply that to your writing 4 Content first keywords second Gone are the days when simply filling your blog posts with keywords would see you to the top of search results Google is too clever for that and regardless doing so makes your content incredibly difficult to read and a real turn off Content is king As long as it includes enough keywords for search engines to take note but few enough to make the text genuinely interesting you ll be onto a winner 5 Be cautious of spam Allowing comments on your blog is very much down to personal preference Provided you moderate before allowing them to go live you have full control over what appears beneath your hard graft Blogs can incite useful debate and add to the value of your posts Unfortunately they can also attract lorry loads of spam

    Original URL path: https://www.ihm.co.uk/blog/news/5-golden-rules-for-an-effective-business-blog/ (2016-02-13)
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  • Increase your conversion rate with great web design | web design northampton - in.house.media news blog
    clearly defined and implemented in such a way that you are getting the user to do what you want them to do Human beings are visual creatures We like attractive imagery Take advantage of this on your website by using plenty of photos specific to the products or services you are offering Ensure any peripheral imagery is kept to a minimum and is unobtrusive enough to not distract from the thing you want them to focus on For ecommerce purposes pricing is key It s easy for users or computer programs to trawl the net looking for the best offer Shout loud about your pricing and how you will happily match or beat prices found elsewhere on the net Avoid asking customers to register before they can see a price or before they can purchase If they must register include a discount code in return for doing so Above all make your call to action clear The point at which the person browsing your site needs to commit to something shouldn t come as a shock or be hard to find This might be a Book Now button if you re a hotel or Add to cart if you re selling dusters The same principal applies Use colours to highlight the call to action and specifically colours which aren t in stark use elsewhere on the site If appropriate don t be afraid to place that call to action button in the same location on every page Users will get used to where it is and are more likely to make use of it If you re starting out or reviewing your site design it s a great idea to ask for customer feedback There s nothing quite like hearing what they think of your website and they are more

    Original URL path: https://www.ihm.co.uk/blog/news/increase-your-conversion-rate-with-great-web-design/ (2016-02-13)
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  • Business startups: don’t be afraid of your first website | web design northampton - in.house.media news blog
    banners and menus Simplicity is key You need to ensure that visitors can navigate the site quickly and access the all important landing pages you want to guide them to as fast as possible If they can t they ll get bored very quickly If your site is a joy to use they ll be back because they ll remember the experience Employ responsive design too which will allow your website to automatically resize depending on the device on which it is being viewed 2 Homepage call to action It s likely it ll be the first part of your website many visitors will see and it is therefore important that your homepage offers a clear description of the nature of your business and an overview of headline products or features at a glance Most important though is the call to action You ll need an obvious path for the user to take in order to achieve your goal whether that be them making a purchase signing up to your newsletter or simply getting in direct contact with you 3 Copy and starter SEO An attractive design and unique beautiful imagery will complete your site but the engine is its text or copy Important for any website it s particularly the case for startups You need to educate and inform your visitors but do so in an engaging way This isn t easy and therefore as with web design is why it is often a good idea to seek the services of a professional copywriter As a result of great relevant content your SEO will start to flourish without the need to invest in expensive and often complex pay per click campaigns No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in

    Original URL path: https://www.ihm.co.uk/blog/news/business-startups-dont-be-afraid-of-your-first-website/ (2016-02-13)
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  • QR codes: fad or fantastic? | web design northampton - in.house.media news blog
    quickly scan the code and be instantly taken to the relevant landing page on the company s website Typically this will offer product information or discounts But what next for QR codes According to statistics half of smartphone owners have scanned a QR code at least once That s potentially a pretty significant audience and one businesses will want to be in front of Industry experts predict the square formed codes will increasingly be used in social voting on sites like Facebook by allowing customers to like a product or service simply by scanning Often though it s the most simple ideas that strike a chord For example Tesco have experimented with QR codes on print adverts and billboards where a specific code is placed next to each product and represents the start of the buying process Simply scan the code and you re automatically taken to the online shopping cart to complete the purchase easy QR codes aren t a fad that much is clear It has simply taken a while for marketers to work out how best to take advantage of them In their simplest form they are still powerful methods of calling customers to action or pointing them to a specific landing page on your website Next time you visit a service station toilet or find yourself browsing the retailer adverts in newspapers take note of how the little square codes are being used it s likely to spark inspiration No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October

    Original URL path: https://www.ihm.co.uk/blog/news/qr-codes-fad-or-fantastic/ (2016-02-13)
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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 17
    Comments Read More Tweet Vine is 6 seconds enough for your business to make an impression This was posted by Mark Ellis on February 19th 2013 Acquired by Twitter in 2012 and later released to the masses in 2013 Vine is the latest take on video based social media Solely a mobile app it enables users to post short six second videos for their friends and followers to view Combining a clever method of capturing snippets of video and audio via touch with a tweet esque limit on the amount of content that can be published Vine intends to spark creativity amongst it s users and finally crack the seemingly dark art of creating a popular short form social video service Despite ongoing concerns about some of the more questionable content appearing on Vine it could yet prove useful for businesses Here s a ten ideas which might convince you to take note of Twitter s new baby 1 Use it to show before and after shots and the creation in between of your service or product 2 Demo a really simple how to which reveals a hidden gem in one of your products 3 Brief and enticing product show off videos Six seconds will be enough to spark interest if you finish them on a cliff hanger 4 If you re a publisher of a magazine or newspaper why not offer a six second flick though of the latest edition and post it on Twitter 5 Trade shows Perhaps one of the most ideal venues for Vine Set up tablets running different Vines promoting your products and services Their short snappy presentation makes them instantly engaging 6 Estate agents Use Vine to briefly walk through each room of the house you re trying to sell 7 Help your customers view a product s dimensions before buying 8 Head shots of your team for the About Us page on your website 9 If you re a talent or artist agency use Vine to display short head shots and introductions of the artists on your books 10 Share the new design of your website on Twitter by videoing a six second run through of key pages It s early days of course but video is an incredibly powerful medium YouTube has demonstrated this on an epic scale but it is almost limitless when compared to Vine That s Vine s strength Like Twitter it has a buffer which forces you to think of the best ways to use those six seconds As always experiment You might be able to make those six seconds work for your business No Comments Read More Tweet Is the cookie law dead This was posted by Mark Ellis on February 12th 2013 Regular readers of this blog will be aware that we have been keeping a close eye on the EU cookie law In 2009 an amendment to the Directive on Privacy and Electronic Communications effectively brought the cookie law into the public arena Websites which used cookies would have to comply with the amendment to Article 5 Paragraph 3 which stated that consent from the user must be obtained prior to storing cookies A notable revision in 2012 clarified the exceptions where certain websites could gain implied consent depending on their use of cookies The much debated law was thrown into fresh scrutiny recently when the Information Commissioner s Office ICO decided to stop asking for explicit permission to serve cookies Some industry insiders have cited this as the death of the cookie law such is the high profile nature of the aforementioned website Ironically the ICO is responsible for policing the UK s cookie law They claim the new rule change remains compliant with its own guidelines Part of their reasoning for this is that the public are generally more aware of cookies which is perhaps a fair point such is the significant uptake of requested consent forms on big brand websites But is it really dead or is this something of an overreaction It is fair to assume that the ICO have revised their thinking on how intrusive the consent to store cookies needs to be Despite some inventive and non obtrusive implementations of acceptance forms many businesses still see the need to include them as an often confusing addition to their website for many users At present the law still stands so it is advisable to seek advice from your web developer and at the very least ensure you have a page on your website informing people of its use of cookies We ll continue to monitor the law and any amendments to it No Comments Read More Tweet Are you using Multivariate or A B Split Testing on your website This was posted by Beverley Silvester on February 6th 2013 Multivariate testing is a better more sophisticated form of A B testing and is designed to test different combinations of your websites page elements to decide which is more compelling to your customers Every time a customer visits your site you should be following and tracking their journey through the site Their preferences should determine how to design and develop your site not yourself or the advice and expertise of company members Of course you need the contributions of ideas and advice from consultants colleagues and company members but the real and precise information you need is the feedback from your customers Multivariate testing allows you to make the right decisions based on what they want or don t want their likes dislikes preferences and favourite versions of pages Multivariate testing can operate without the customer s knowledge as most individual customers don t often get to see the different versions of a page and more than often these differences are very small The page that produces the right results i e Capturing an interested visitor s email address the most effective at the common goal collecting sign ups for a free trial successfully selling a product etc would denote this

    Original URL path: https://www.ihm.co.uk/blog/page/17/ (2016-02-13)
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  • What Makes a Good Website Header? | web design northampton - in.house.media news blog
    header should be to invite visitors into the rest of your site If your header looks amateurish your visitors will assume that the rest of the content is of equal quality Your header should have a clean professional looking design that will draw visitors in Avoid cluttering your header with information This will only distract your visitors Conveys What Your Site s About Your header should be relevant to what your site s about This doesn t mean that it has to contain an obvious picture but it should embody the mood and personality of your website For example if your site has serious content the header shouldn t contain amusing images or use a playful font Contains Your Logo and Contact Information Ideally your website headers should help your brand stick in your visitors minds Logos are usually placed in the top left corner of a webpage as this is the area a visitor s eye is naturally drawn to The logo should also be clickable linking back to your home page Your header should also contain your contact information in a place when it can easily be seen by your visitors It is also becoming commonplace to include links to social networks in a site s header No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March

    Original URL path: https://www.ihm.co.uk/blog/news/what-makes-a-good-website-header/ (2016-02-13)
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  • The Importance of Good Web Content | web design northampton - in.house.media news blog
    be Informative All content on your website should have the clear aim of delivering information to your visitors Anything that doesn t benefit your visitors or means nothing to them should be disregarded The information that you include should be presented in a clear easy to understand way Engaging It s no good just presenting a dry list of facts to your website visitors As well as being informative web content should also be interesting entertaining and engaging It should be written in simple friendly language in a style that appeals to your visitors Avoid being overly professional with your tone or stuffing your content with jargon as this could alienate your visitors Concise When people visit a website they are generally looking for concise easy to follow information If they can t find what they need quickly or find it hard to understand they will simply move on to another site Original Your content should offer something different to other similar websites Although your content has to remain factual there s no reason why it has to be dull Even if what you offer isn t particularly original try to present it in a creative and appealing way No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March 2014 February 2014 Click to Contact Us today or call

    Original URL path: https://www.ihm.co.uk/blog/news/the-importance-of-good-web-content/ (2016-02-13)
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  • How Pinterest inspired web design in 2012 | web design northampton - in.house.media news blog
    creating something different and unique which makes their brand stand out from the crowd Arguably Pinterest is one website that has done just that Twelve months ago it was virtually unheard of and now it s one of the fastest growing social media sites with over 10 4 million registered users The website allows users to pin images of interest to their own boards a bit like their own personal pinboard Web designers have been quick to note Pinterest s popularity and along with optimising their web design layouts to make them more responsive and mobile friendly they ve incorporated various visual elements into their designs Pinterest inspired web design Photo backgrounds are one of the new web design elements which look great for presentational purposes Solid blocking is big too This is where images and text are set against a backdrop of colourful blocks making it both simple and easy to use Another trend is the homemade design using subtle text and colours and drawn or handwritten designs perfect for making a website look warm inviting and friendly Oversized type is fairly new in web design too and its appeal is making web content appear compelling to the reader although it s more ideal for making a big announcement No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014

    Original URL path: https://www.ihm.co.uk/blog/news/how-pinterest-inspired-web-design-in-2012/ (2016-02-13)
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web-archive-uk.com, 2017-12-14