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  • 3 reasons to outsource SEO | web design northampton - in.house.media news blog
    help is still highly recommended Here s why 1 Time and money Two things we can t live without Nor can they be wasted and if you re a busy business owner or marketing manager it s likely you ll have plenty more on your plate than simply worrying about the performance of your website on search engines SEO can also be a tedious elongated process and one best left to the professionals An SEO company should always get you the results quicker and in the most effective manner possible 2 Getting it right We all make errors and mistakes but doing so within the SEO of your website can have extremely detrimental effects Trying yourself is admirable but inadvertently ending up on a Google blacklist isn t Such search giants regularly change the rules on SEO and keeping up with the latest trends and knowing how to avoid common pitfalls is a job in itself and one you are unlikely to have the time for 3 Tools We ve established that SEO can be a time consuming task but it is made all the more difficult without the right tools Gaining the right tools means more time researching them and hunting them out An SEO professional will have a tried and tested SEO tool belt at the ready No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October

    Original URL path: https://www.ihm.co.uk/blog/news/3-reasons-to-outsource-seo/ (2016-02-13)
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  • Mobile development: HTML5 vs Native | web design northampton - in.house.media news blog
    with the technology itself more with the team using it as a tool When a team has problems with HTML5 it usually stems from the fact that they take a website development approach to building an app and often don t use the right tools and architectures for application development They continued This is what we suspected about the Facebook HTML5 app The way that app performed slow loading choppy user experience in the News Feed low framerate exhibited the usual symptoms So which way should businesses head in the mobile arena Which will provide their customers with the best experience while maintaining cross platform compatibility The obvious answer is HTML5 of course and particularly after seeing Sencha s effort but the answer isn t quite as simple as that As industry expert Ty Amell pointed out Facebook made the right decision in supporting native apps in addition to HTML5 after all m facebook com is still up and running and available for other mobile devices to use that aren t iOS or Android Of course much of this depends on budget and Facebook arguably have plenty at their disposable with which to invest in mobile development Therefore if you have the budget it is best to develop a mobile strategy which includes both native and HTML5 support For smaller businesses HTML5 applications are likely to be the way to go The burgeoning web language is likely to see an explosion of growth in 2013 and while nothing is ever concrete in tech its future is likely to be relatively secure and easily upgradeable when surpassed Utilising it means that crucially your app will work on a far greater number of devices and as Sencha proved when done correctly can beat the native competition No Comments Read More Tweet Search

    Original URL path: https://www.ihm.co.uk/blog/news/mobile-development-html5-vs-native/ (2016-02-13)
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  • in.house.media client promises a brand new you in just 12 days | web design northampton - in.house.media news blog
    the health industry Mind Body Cleanse promises to kick start a new health regime which combines weight loss increased energy improved skin health and tips on being more healthy and creative in the kitchen to name but a few of the benefits In order to advertise the new product James needed a fresh website from which he could market its attractive promise to create a brand new you in 12 days Research led him to Northampton based in house media who gladly accepted the challenge Chris wanted to market a single product on the new website said Gavin Hills director at in house media This meant creating a site which was both informative and engaging but to the point The resulting website offers as much vitality as the product it is advertising with clean design warm inviting colours and a homepage which instantly informs the visitor of the benefits offered I m delighted with the website said Chris James Visitors can find out everything they need to know about Mind Body Cleanse and even purchase the pack directly on the site There s also a log in area for members to access the forum and additional health tips Mind Body Cleanse is being launched at The Urban Retreat in Harrods in January To kick start your health regime visit www chrisjamescleanse com Contact in house media on 01604 790007 to find out how they can help your business online No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August

    Original URL path: https://www.ihm.co.uk/blog/news/case-study-chris-james-cleanse/ (2016-02-13)
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  • Turn clicks into customers | web design northampton - in.house.media news blog
    site you can browse and purchase my pictures via there online gallery 2 Work out what they want If you work relatively closely with your clients this is pretty straightforward Any direct contact you have with customers is an opportunity to fine tune your offering so make the most of it If you don t work quite so closely with clients use social media surveys and email marketing to your advantage You can never know enough about your potential clients and the more detail you have on their likes and dislikes will help you fine tune the content of your website 3 Be clear For every action you d like potential clients to perform on your website you need a clear route towards it or call to action as it is commonly known The more specific you are about the product or service you re selling the more they will trust you If you re a confident writer you ll have no problem but if you have neither the skills or time to write clear engaging content for your site hiring a professional will be money well spent 4 Use testimonials Ask your best and most loyal customers for some kind words about the company and your offering There is nothing quite like customer advocacy and you can t buy recommendations If you have them use them and make them prominent on your website Make them loud and proud even on the homepage 5 Explain the sales process Show visitors how easy it is to purchase your product or service Explain delivery times returns and how subscriptions work The more open you are about the sales process and the more detail you offer on it the more likely they are to trust you and click that checkout button No Comments

    Original URL path: https://www.ihm.co.uk/blog/news/turn-clicks-into-customers/ (2016-02-13)
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  • Could a few design tweaks boost your website traffic? | web design northampton - in.house.media news blog
    same when they visit your website There are numerous ways that web pages can be sped up to improve the overall performance by resizing images simplifying the structure of the site cleaning up the code or caching Another tip is to avoid Flash When used in web design Flash s content can t be read by search engines so if you want to increase the level of traffic to your website you should consider using other programming languages If your website has hidden written information in the form of images it can t be read by search engines so it s important to replace these text images with header text to increase your website s ranking in the search engines Avoiding background images which take up bandwidth and make your site slower is a good idea Instead replace them with CSS3 gradients as you can specify images so that browsers that don t support them use the image instead Choosing a responsive web design is important and optimising your site for mobile devices doesn t just give a better viewing experience it also allows your site to be indexed If you re having trouble getting visitors to your website you might want to implement these changes to see if they give you a much needed traffic boost No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September

    Original URL path: https://www.ihm.co.uk/blog/news/could-a-few-design-tweaks-boost-your-website-traffic/ (2016-02-13)
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  • web design northampton - in.house.media news blog | Check here for the latest industry related news from in.house.media. - Part 16
    posted by Mark Ellis on March 26th 2013 One of the most important and fundamental aspects of web design is helping the user to understand exactly what they can and can t interact with on your website As you d expect there s a term for this although it s one you might not have heard of before affordance Borrowed from real world design it refers to the actions that a person can take on an object For example we know that if we flick a light switch up or down it will turn the lights on or off We know that because we intrinsically understand the affordance of the light switch When translating this type of design to on screen we are dealing with perceived affordance due to the intangible nature of software and the web This can consequently be a lot harder to impress upon visitors Design researcher William Gaver suggests that aside from perceivable affordance can be divided into two additional sub divisions Hidden this is where something has an action that can be initiated but the user doesn t spot it or understand it A good example of hidden affordance is a site such as Amazon They don t utilise many visual clues as to what is and what isn t clickable but as we know it is one of the most successful web shops in the world People intrinsically know how to use the site False this is where an element looks like it could be actionable but a little like a decoy the user can t actually interract with it at all Affordance and how users perceive web design is at the very core of a successful website Get it right and you re likely to see a higher conversion rate Get it wrong and it could render your site unusable More obvious examples of affordance in web design can be seen on websites selling fewer products or just one a mobile app for example In most cases such websites will employ nice large download buttons which can clearly be clicked on as you would flick a light switch This offers instant gratification and minimal thinking time on behalf of the user It might be time to review the affordance within the design on your business s website Is it obvious what people can and can t do Is the path to purchase laid down by buttons and links people will inherently understand they can interact with If you are intentionally using hidden affordance like Amazon is it really working Compare your site to a physical object just how easy is it to get to grips with No Comments Read More Tweet Could You Improve Your Call to Action This was posted by Beverley Silvester on March 15th 2013 When someone receives a marketing email it takes them just a few seconds to decide if they are going to click through to your website and take further action Therefore your call to action needs to be powerful and offer tangible benefits to your reader If your click through rates are lower than you hoped it could be because your call to action is lacking So how can you improve your email s call to action Keep it Simple Your call to action will be most effective if you keep it as simple as possible This doesn t mean that you have to dumb down your marketing message just don t cloud your message with unnecessary words and phrases Your readers should immediately understand what they should do and why they should do it For example don t say visit our website to take advantage of our latest special offers and deals Instead say Click here to save 20 Make it Stand Out You call to action should be the first thing the eye is drawn to when a reader opens your marketing email Don t hide it amongst reams of text or within images Separate it from the rest of your message by surrounding it with white space and using a large emboldened font If possible keep your call to action above the fold so your readers don t have to scroll down your email to see it Offer a Benefit A reader won t respond to a call to action if they don t think they can benefit from it So give your readers a compelling reason to act immediately Tell the reader exactly what they will get by clicking on your link and use strong simple words that will convey a sense of urgency Focus on one key benefit that your product or service offers and communicate that message as concisely as possible No Comments Read More Tweet Do You Need Responsive Web Design This was posted by Tracie Sherlock on March 15th 2013 People are no longer just accessing the web on their computers It s now possible to view websites on almost any device that connects to the Internet including smartphones tablets and televisions However the varying screen sizes over these devices can lead to problems for web designers This is where responsive website design comes into play Rather than having to design different sites for different devices responsive web design automatically adjusts your website to the screen size of the device it s being viewed on But do you need responsive web design Responsive web design is not suited to everyone It can be more expensive and it technically more difficult than a regular design But if a large proportion of your visitors view your website on a device other than a computer responsive web design could be a good option for you Here are some of the benefits it offers Easy to Maintain When you opt for responsive web design you only need to build one website Rather than having to maintain and update lots of sites for different devices you can have all your code in one central location This makes it much easier and quicker to

    Original URL path: https://www.ihm.co.uk/blog/page/16/ (2016-02-13)
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  • Case Study – Reel Tech | web design northampton - in.house.media news blog
    highly competitive market Schools warehouses retail outlets and universities are just a few examples of what makes up Reel Tech s varied and intriguing target market High ceilings and areas with limited access such as stairwells are perfectly suited to their powerful lifting solutions which can unobtrusively and neatly replace the need for scaffolding or the potentially dangerous use of cherry pickers in house media worked closely with Reel Tech to develop a new website whose homepage instantly and elegantly demonstrated how the concept works with an eye catching animation Delve deeper into the new site and you ll find comprehensive information on the product range its suitability and the numerous benefits offered in house media director Gavin Hills explains more about the design process Development of Reel Tech s website took around four weeks from conception to launch They had a very clear idea of what they wanted to achieve and how the site should portray their company and products Gavin continued They had worked hard to build a brand and didn t want to loose the essence of what made them unique We therefore carefully advised on content and imagery One look tells you instantly what Reel Tech offer Karl Willson of Reel Tech was pleased with the results in house media s communication and accountability was great A job very well done and within the timescales we expected To find out more about Reel Tech visit www reeltechuk com Contact in house media today to find out how they can help your business online No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for

    Original URL path: https://www.ihm.co.uk/blog/news/case-study-reel-tech/ (2016-02-13)
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  • Three predicted web design trends for 2013 | web design northampton - in.house.media news blog
    into account from the very beginning to ensure that people browsing with their thumbs and fingers don t loose out Responsive web design enables pages to react to the device on which they are being viewed This means different screen sizes and resolutions are catered for without the need to develop multiple versions of the same webpage 2 Brand over design In 2013 it is likely that more firms will continue the trend of translating their business via their website s design Rather than simply relying on design trends the design process will focus on the brand in question and use that as its lead Extensions of the logo and an intrinsic use of corporate colours and values will dictate how the website looks not the latest fashion on the digital catwalk 3 Parallax scrolling Derived from the Greek word Parallaxis meaning alteration parallax scrolling is a slowly emerging yet intriguing method of moving elements on a webpage Typically a page will scroll up and down left and right in a very two dimensional fashion Parallax scrolling adds depth to the movement of a page by forcing specific elements to scroll at different rates creating a faux 3D effect This offers an engaging and immersive browsing experience which can be used to fantastic effect when promoting products No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September

    Original URL path: https://www.ihm.co.uk/blog/news/three-predicted-web-design-trends-for-2013/ (2016-02-13)
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web-archive-uk.com, 2017-12-18