web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » I » IHM.CO.UK

Total: 362

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Psychology in Web Design – Part 1 | web design northampton - in.house.media news blog
    Attention Motivation Personality Behaviour Relationships Patterns The unconscious mind The power of psychology has recently been championed by Derren Brown who has mastered certain techniques which allow him to control the actions of another individual Although we all like to think we are unique humans are predictable in many ways and influencing them is not as hard as you may think In web design we can use psychology to influence human thoughts emotions and finally behaviours Please note that the tecnniques I use are only persuausive rather than assuming total control of someone Home page possibility is more enticing than limitation The homepage must act as an invitation to the party Think of ways other mediums use to draw in their users A book will use a blurb on the back which is a brief summation of the story and also often uses enticing language essentially titbits to intrigue the user to read further The homepage must deliver a concise and clean impression On the subject of this it reminds me of I story I once heard regarding a supermarket which was promoting jam The supermarket initially set up a feature shelf and put eight different varieties of jam on this shelf After a week sales were poor so they decided to change their strategy The next week the supermarket promoted just three jams and sales rocketed the point here is that by giving to many options to your customer you will overwhelm them Don t yell at your viewer with eight contrasting voices but instead use one clear voice which delivers a concise message best represented in a call to action CTA On the subject of CTA s make each CTA specific and relevant to that particular page as a pages purpose may be different to the sites purpose Each page must provide incentive to move to another there should be no dead ends Essentially the site should read like a book Andy Rutledge supports this theory and encourages us not to simply rely on navigation as an incentive to view other pages The designer should not assume good navigation provides enough reason for the user to carry on further into the site Wording of content The way you word something has a dramatic effect upon how a user reacts Just read my previous article and in particular the sub section relating to the wording of sentences Site content How to write gold medal winning copy The Great White Space One of the most popular client mistakes is to fill every piece of white space available However whitespace is vital in design psychology and there are multiple reasons as to why you should utilise whitespace in your designs By adding more content and filling a whitespace you can rob the page of its purpose Take the pioneering designers stance and educate your client don t be a backseat driver Adds more gravity to specific elements I ll talk about this later in the brand section Humans don t respond

    Original URL path: https://www.ihm.co.uk/blog/news/psychology-in-web-design-part-1/ (2016-02-13)
    Open archived version from archive


  • CTA’s | web design northampton - in.house.media news blog
    Read More Tweet Psychology in Web Design Part 1 This was posted by Christopher Pinches on November 25th 2009 Intro Why do I believe it is imperative for every web designer to understand the psychology behind Web Design I still find a misconception exists that design is the same as art essentially that it is all about aesthetics rather than achieving a business aim This is a misconception which is frankly derogatory to the pioneering designer Exploring and learning tools of web design psychology helps us as designers to articulate to clients our reasoning behind the design I also find that exploring this relatively new area will help you broaden your knowledge as a designer as well as being a first class resource to direct your clients towards when explaining your rational behind an action Finally remember that as experts in the field of web design we have to have a rounded knowledge of our subject matter not just be able to paint a pretty picture that s what artists do right Haha more Tags CTA s Home page Psychology in Web Design Site Content White Space 1 Comment Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March 2014 February 2014 Click to Contact Us today or call on 01604 790007 during office hours What s wrong with your website

    Original URL path: https://www.ihm.co.uk/blog/tag/ctas/ (2016-02-13)
    Open archived version from archive

  • Site Content | web design northampton - in.house.media news blog
    Part 1 This was posted by Christopher Pinches on November 25th 2009 Intro Why do I believe it is imperative for every web designer to understand the psychology behind Web Design I still find a misconception exists that design is the same as art essentially that it is all about aesthetics rather than achieving a business aim This is a misconception which is frankly derogatory to the pioneering designer Exploring and learning tools of web design psychology helps us as designers to articulate to clients our reasoning behind the design I also find that exploring this relatively new area will help you broaden your knowledge as a designer as well as being a first class resource to direct your clients towards when explaining your rational behind an action Finally remember that as experts in the field of web design we have to have a rounded knowledge of our subject matter not just be able to paint a pretty picture that s what artists do right Haha more Tags CTA s Home page Psychology in Web Design Site Content White Space 1 Comment Read More Tweet Site Content How to write gold medal winning copy This was posted by Christopher Pinches on October 30th 2009 Don t make it an afterthought When designing and building a site where would you put site content in your hierarchy of importance A reoccurring problem many designers developers face is that although many realise the importance of web content it is not something which they are in control of The content is either supplied by the client in bit part format i e An old brochure pdf or hastily gathered word documents or it is supplied by a copywriter more Tags Clients Copywriters Personas Site Content Writing Web Content 1 Comment Read More Tweet Search

    Original URL path: https://www.ihm.co.uk/blog/tag/site-content/ (2016-02-13)
    Open archived version from archive


  • White Space | web design northampton - in.house.media news blog
    reasoning behind the design I also find that exploring this relatively new area will help you broaden your knowledge as a designer as well as being a first class resource to direct your clients towards when explaining your rational behind an action Finally remember that as experts in the field of web design we have to have a rounded knowledge of our subject matter not just be able to paint a pretty picture that s what artists do right Haha more Tags CTA s Home page Psychology in Web Design Site Content White Space 1 Comment Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March 2014 February 2014 Click to Contact Us today or call on 01604 790007 during office

    Original URL path: https://www.ihm.co.uk/blog/tag/white-space/ (2016-02-13)
    Open archived version from archive

  • The great Email Template debate | web design northampton - in.house.media news blog
    background colour which fits in with the brand and adds to the unique flavour of the template I think too may templates have dull subtle backgrounds so when suitable this is a nice feature It would also be great to use background images where relevant although this may increase file sizes Images win just I like image headings where appropriate again stylising your email will make people read it The eye catching design of the sub headings made me read further into the email although I am aware that there needs to be a maximum composition weighting of 60 40 in favour of image over text Quick links No Quick links in this email not good Quick links to all articles are something which I think is essential Where relevant I would also have image lead ins alongside these to instantly draw the viewer into key content Icons work Another great feature of this email is its use of icons When a user is scrolling through an email icons are so much easier to distinguish than text and also tend to draw the user to key areas of the site which again will convert into revenue i e Your shopping cart in this instance If a user skim reads icons and CTA s are obviously the areas you want to draw the user s eye to Tweet it Social media is booming and these links in the footer help show the diversity of the brand Larger footers are becoming commonplace so I wouldn t be opposed to looking at putting more content within the footer in the future Even large chunks of text would fit well in here Have your say So the debate begins can we come to an agreement on the perfect blueprint for an email template Read

    Original URL path: https://www.ihm.co.uk/blog/news/the-great-email-template-debate/ (2016-02-13)
    Open archived version from archive

  • email marketing | web design northampton - in.house.media news blog
    designers and the email marketing gurus but is this really the case My opposition if you like in this debate is email marketing guru Alex Fenwick from Mailing Manager you can read his return article on the MM blog just here more Tags email marketing 2 Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March 2014 February 2014 Click to Contact Us today or call on 01604 790007 during office hours What s wrong with your website Get your website audit today Your websites strengths and weaknesses SEO speed compliance and more Competitor analysis to see how you compare Advice on changes to improve performance IHM arranged everything from purchasing the domain name full design and hosting at a

    Original URL path: https://www.ihm.co.uk/blog/tag/email-marketing/ (2016-02-13)
    Open archived version from archive

  • Speculative Design – is it worth it? | web design northampton - in.house.media news blog
    most of my design projects the process goes in this way Design Review Improve These iterations are cogs in the search for the perfect design and collaboration with the client is key to this Design is collaborative This is what differentiates design from art it isn t just intuitive it is often process driven The debate and struggle with the client will often lead to a better solution A good designer should encourage the client to make tough choices in a pitch process this chemistry simply can t take place There are so many factors which need to be understood before a viable solution can be conjured Business Objectives Brand Usage Competition Success Criteria The final result of the pitch will often be decided by whom provided the best all round package and it will often be the case that the winning pitch will then be asked to mimic the best design from the pitch Even if the final result is decided by the best looking solution again this is not necessarily the design which will work the best and meet business aims Let your Portfolio speak for itself I recently heard a great solution to this problem voiced by Paul Boag He suggested that instead of beginning a pitch the clienty should take a look at the agencies portfolio This is the core purpose of a portfolio to show samples of the agencies best work which in turn will teach them far more than flashy visuals If you want to take this process even further you could provide contact details of clients and let them sing your praises or not Working for pittance or less It is a fact of life that there can be only one winner of a pitch You may be going up against 10 different design agencies so it won t be unusual for you to loose a pitch regardless of how good your agency is This means working for nothing which is the biggest gripe of the web profession What other profession would work speculatively for nothing I have to agree that it demeans the term professional web designer professionals should get paid period The Case for Regardless of whether we love or hate pitches they are here to stay and there are those who believe we need to make the best of them Alongside all the haters there are still a few people who believe in spec work It can be fun and often entails a different approach to a standard brief although it may be argued this lack of constraint means the design will lack substance The other plus is that it gives the designer a voice and a chance to present You are part of your company and I know for sure that people like to invest in people just as much as the business If you can sell yourself you will win more business these interpersonal skills are massively underrated Get yourself out there Attend conferences actively approach clients and

    Original URL path: https://www.ihm.co.uk/blog/news/speculative-design-%e2%80%93-is-it-worth-it/ (2016-02-13)
    Open archived version from archive

  • Art | web design northampton - in.house.media news blog
    grow This as ever is a hot topic of debate amongst the web design community there is a growing voice which suggests we should not be doing speculative work as it is detrimental to both parties Balanced against this however is the opportunity to win fantastic new clients more Tags Art Clients Collaboration Design Iterations Pitching Speculative Design web designers No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed Primarily for Mobile 8 Hottest New Design Trends for Your Website Is Your Website Costing You Money Archives December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 May 2014 April 2014 March 2014 February 2014 Click to Contact Us today or call on 01604 790007 during office hours What s wrong with your website Get your website audit today Your websites strengths and weaknesses SEO speed compliance and more Competitor analysis to see how you compare Advice on changes to improve

    Original URL path: https://www.ihm.co.uk/blog/tag/art/ (2016-02-13)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-13