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  • Get Your Website Ready for Christmas! | web design northampton - in.house.media news blog
    shows that customers are likely to spend more on their Christmas shopping earlier in the year as they ll be able to spread the cost When it comes to December most of the Christmas budget will have been spent on decorations food and other miscellaneous festive items Make sure your website s infrastructure is sound The likelihood is that the hits to your website will increase over the Christmas period so you should be sure that your server will be able to handle the load If you re on a shared hosting platform you ll be sharing your server load with other retailers websites too The last thing you want is for users to be unable to access your website and to head to your competitor instead Likewise if your website is not optimised for mobile viewing you re going to be missing out on a lot of business The majority of web browsing is now done on mobiles and a huge percentage of people buy products using their mobile phones If your website does not automatically adapt to the user s device they re not going to waste time scrolling and zooming they ll go to your competitor s more accessibly designed website instead and give them the business The number of people using mobile devices to buy online is growing each week and will very quickly eclipse the number of people using laptops or desktop computers leaving you catering only for the diminishing minority Make it accessible And we re not just talking about mobile accessibility either Accessibility in terms of payment options credit debit card PayPal Google Checkout Bitcoin will open up the likelihood of purchasing to more and more people Flexibility is key online and making the user s purchasing journey shorter and easier is what

    Original URL path: https://www.ihm.co.uk/blog/news/get-your-website-ready-for-christmas/ (2016-02-13)
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  • 6 New Design Trends to Consider on Your New Website | web design northampton - in.house.media news blog
    Clean minimalistic layouts which use bright colours ergonomic shapes and simple typography keep things simple for the user allowing them to navigate your site and find information easily This style was originally developed by Google who describe it as being grounded in tactile reality Engaging simplicity to enhance the user experience is the name of the game and it s been very successful 4 Microinteractions It used to be that clicking a link or button would take you to a totally different page That s no longer the case Subtle interactions are the new player in town with small animations and interactions such as those found when you accept or reject a friend request on Facebook or LinkedIn The old request disappears and new ones replace it without you leaving the page or anything having to reload Amazon also uses these effectively enabling you to Subscribe Save quickly without having to veer off on a tangent 5 Interactive infographics Infographics aren t really new any more but interactive ones certainly are Users can engage with the information displayed and navigate their way through the story of the infographic This enables you to show information in a very effective way which enhances the user experience and keeps them engaged 6 Full screen videos This seems remarkably counterintuitive seeing as web usability is usually focused around not forcing things on users especially not videos and especially not full screen elements But when this is done carefully using looping images in HTML5 for example the effect is far more sophisticated especially if it s integrated in a more usable way as Apple did with their Apple Watch page It s not intrusive and it actually enhances the user experience And that s the crux of the whole usability technology argument it s not

    Original URL path: https://www.ihm.co.uk/blog/news/6-new-design-trends-to-consider-on-your-new-website/ (2016-02-13)
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  • 5 Outdated Web Trends to Steer Clear of | web design northampton - in.house.media news blog
    a different page designed purely for mobile The problem then is that you have two websites to maintain and update and usually with duplicated content This ll get you into all sorts of trouble with the search engines and is best avoided to say the least Responsive design is the way forward keeping all of your content in one place and allowing the design to respond to the user s device 3 Using or overusing Flash Flash is certainly still around but it s not recommended Apple phones and tablets for example can t play it so you ll be losing a large number of your potential visitors straightaway Also even desktop users often have Flash turned off or not updated In short it s a minefield and should be best avoided if possible There are after all plenty of alternative and better technologies available 4 Overusing image sliders Image sliders are great in their own way but often get ignored and can distract users They certainly have their uses but when they re overused they can prove off putting for visitors If you re using image sliders leave them for your website design company to integrate rather than attempting to create your own as it s important that accessibility is put at the forefront 5 Showing off your new technologies Some website owners are keen to have all the latest technologies integrated into their websites to show their users how modern they are All this will do is confuse people put them off and make your website bloated and take a long time to load The result is that people will disappear very quickly and not come back Give the user what they want not what you want If you d like to talk to us about ridding your

    Original URL path: https://www.ihm.co.uk/blog/news/5-outdated-web-trends-to-steer-clear-of/ (2016-02-13)
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  • 6 Usability Mistakes That Could Kill Your Website | web design northampton - in.house.media news blog
    This is actually counterintuitive If the user wants to leave the site by clicking an external link let them It s all about enabling the user to find the information they want If they don t find it on the external link they ll probably hit the Back button anyway You should never assume that your website s so great that you shouldn t let people away from it 3 Clutter There s a fine line between limiting white space and user clicks and over cluttering a web page to the point where the user is overwhelmed and can t find anything anyway White space is a good thing in moderation and should be embraced It creates order in your page the contrast which allows your important content to actually be seen You know the old saying about not being able to see the wood for the trees That applies here 4 Use infinite scrolling sparingly Infinite scrolling is a great way of putting all your content in one place without having to worry about loading times and clutter After all the extra scrolled content will only load if the user explicitly scrolls down and loads it Brilliant right Not exactly First time users won t always know about infinite scrolling and key content certainly shouldn t be placed below the fold in this sense Crowding the top half of your site though isn t great either and can put first time users off remember that bounce rate For users on slower connections too infinite scrolling is not much fun Use it sparingly 5 No on site support You should never assume that users know how to navigate your website or any website for that matter Make sure you include a help desk system tech support or even just a simple set of FAQs These should address problems the user may encounter on the website and should be advertised prominently especially if you re using some form of groundbreaking design which could confuse some users Even just knowing the help and support is there if they need it can be enough to encourage some users to explore more fully rather than panicking 6 Trying to move towards click free design This is an interesting trend but not one which is without its problems to say the least Having a website respond every time you move or stop moving your mouse can be incredibly frustrating especially if you re just there to read an article or find some information Most users don t mind having to click after all they re used to it to confirm where they want to go It s far less frustrating than being taken somewhere they don t want to go and haven t clicked on anyway As you can see usability can be a minefield Embracing new technologies is an exciting way of beefing up your website and keeping one step ahead of the game but the end user should always be the one you

    Original URL path: https://www.ihm.co.uk/blog/news/6-usability-mistakes-that-could-kill-your-website/ (2016-02-13)
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  • Mobile Search Overtakes Desktop Search | web design northampton - in.house.media news blog
    t much like the idea of zooming in and out to find their way around a site which doesn t adapt for their device A growing number of sites do and customers will tend to go to those instead and they could be your competitors Web searches overall were up 5 between Q4 2013 and Q4 2014 but this rise and more is attributable entirely to mobile search In fact desktop searches dropped by over 200 million with tablet searches up by a huge 1 3 billion and smartphone searches by a stratospheric 1 8 billon It s clear to see that considering mobile devices is no longer something to also consider but should now be the main consideration These principles apply across the board through to SEO and search marketing but the first step has to come with ensuring that your website has a mobile responsive design which can readily display across a range of mobile devices and tablets If it doesn t you re now potentially alienating more than 50 of your visitors and potential customers and that number is growing every day you don t do something about it We specialise in creating websites which are mobile responsive and designed to display across a range of smartphones and tablets ensuring that your visitors and potential customers will be able to view your content and see your business as one which is at the forefront of technology enabling them to get in contact with you and potentially become a customer If you don t take measures now your potential losses will only get bigger No Comments Read More Tweet Search for Recent Posts Our Predictions for the Biggest Web Design Trends in 2016 What Are Landing Pages and When Should You Use Them Should All Websites Be Designed

    Original URL path: https://www.ihm.co.uk/blog/news/mobile-search-overtakes-desktop-search/ (2016-02-13)
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  • Website Themes — Why You Should Avoid Them at All Costs | web design northampton - in.house.media news blog
    well as your content and the function your website is meant to serve Simply using a template or theme means that you re using a design which hasn t been created for you or your business which will result in confusion amongst customers and a sense that somehow your website doesn t quite fit your business Anything which makes a potential customer feel uneasy when on your website is a very bad idea you want your customers to feel safe and that they can trust you and your company else they ll go to a competitor instead Third party reliance If you re using a theme created by a third party and simply customising it for your own purposes you run a number of risks Firstly you don t know who s created the code and there s a chance there could be security flaws which could put your business and your customers at risk Then there s the reliance you have on the original theme designer who ll you ll likely never have met or spoken to to update the design around new developments Only a direct working relationship with a proper web design company will allow you to have that safety with regards to security and future support Things to ask your web design company You might be tempted to think that using a professional web design company will automatically mean that you ll have a website designed from the ground up and that there won t be any themes or templates anywhere near your site Unfortunately you d often be wrong There are a number of web design companies who try to save time and money by simply taking themes and templates and customising them sometimes so much that you wouldn t know at first glance rather

    Original URL path: https://www.ihm.co.uk/blog/news/website-themes-why-you-should-avoid-them-at-all-costs/ (2016-02-13)
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  • 5 Ways to Improve Your Online Marketing | web design northampton - in.house.media news blog
    steady is always the best way 3 Response Mobile Ready Design Responsive design is vital in the modern marketplace A staggering 1 9 billion searches will be carried out on smartphones in 2015 which means it will overtake desktop PC and laptop searches for the first time In fact 4 out of 5 consumers currently shop regularly on their smartphones so mobile responsiveness is absolutely vital if you re going to take advantage of the way the online world is changing Most people won t buy from a site which doesn t respond and adapt to mobile usage that s a fact and stat which becomes more and more prevalent all the time with mobile users wanting a faster more streamlined experience Mobile ready websites convert much better than other sites too meaning the result will be a huge increase in business It ll also help boost your SEO with Google loving mobile ready sites 4 Marketing Your Content The web is all about content You need to ensure your website contains quality content which can be readily shared Keeping content regular and enticing will ensure people are more likely to share it and effectively do the job of marketing for you Content doesn t just cover text either but images events video infographics reports eBooks and more 5 Plan Ahead Create a Strategy A lot of people treat their SEO efforts as something they can do every now and again perhaps building a few links or putting a video on YouTube The fact is that you need a plan a strategy to enable you to structure your online marketing efforts and tracking your success That way you ll know what works for you and can tailor your strategy to ensure that you re able to build on your success

    Original URL path: https://www.ihm.co.uk/blog/news/5-ways-to-improve-your-online-marketing/ (2016-02-13)
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  • The Google Algorithm and How to Make the Most of It | web design northampton - in.house.media news blog
    practices and emphasising fresh and useful content Here are some of the more recent Google algorithm updates and the ways in which they ve changed the way search results are displayed The Panda update The Panda update hit in early 2011 and was focused on rewarding sites which provided good quality content over huge amounts of links and low quality content This helped to eliminate spammy websites from the results Websites which added nothing to the internet were weeded out and even pages filled with advertising were penalised and saw a significant drop in their rankings The Penguin update This rolled out in early 2012 and focused on relevance of search results It was intended to penalise websites which violated Google s Webmaster Guidelines and quality guides as well as sites which used dodgy linking practices Sites with over optimised link anchor text were penalised as were sites linked with gambling pharmaceuticals and adult sites Sites found to be buying links were penalised heavily Penguin has been rolled out incrementally in six versions with the most recent hitting in late 2014 The Hummingbird Update This rolled out in late 2013 and focused on providing quick precise results which understood the user s intent in their search This was a true algorithm change which completely amended the way Google chose its results The focus was on semantic or conversational search enabling Google to work out the end user s intent and display results which would help them more directly rather than users having to refine their own searches later on The Pigeon Update Pigeon rolled out in the summer of 2014 and focused largely on local search with Google then providing more relevant and useful search results based on a local perspective Geographical locations and distances were all taken into consideration and results were skewed to give greater relevance to local businesses and websites All of these Google updates affect the way in which your website ranks when people search for products or services online Understanding the aims of Google and their reasons for implementing these algorithm updates is key to enabling you to make the most of them and to tailor your website and online marketing strategy to fit As has always been the case trying to game Google never works Google is always one step ahead and you ll only ever be one algorithm change away from being kicked out altogether Keeping on top of the game with quality content giving users what they really want and ensuring that your website is a great resource on the internet will ensure that you always rank well in Google s eyes If you d like to make the most of the online marketplace and increase your online visibility and conversions we can help you We re a specialist design company who can create your website to fit around not only current design trends but also web usability standards and search engine optimisation practices which will make sure that your website looks

    Original URL path: https://www.ihm.co.uk/blog/news/the-google-algorithm-and-how-to-make-the-most-of-it/ (2016-02-13)
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web-archive-uk.com, 2017-12-14