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  • Jellyfish Creative > Knowledge
    Jellyfish through the identification and development of commercial opportunities the optimisation of financial performance and the delivery of successful client projects Prior to taking up this role Tim held the post of managing director at a number of fast growing businesses both privately owned and PLC He has also led a number of successful management buyouts one of which was sold to private equity and advised and arranged private and bank funding for a number of rapidly growing companies Tim is a graduate engineer and Master of Business Administration and in addition to his role at Jellyfish he has a number of part time roles including chief finance officer for a fast expanding food retailer finance director for an engineering consultancy firm and non executive director for an events management company He is also a director of a small corporate finance consultancy firm involved in a number of business acquisitions I am delighted to be joining the team at Jellyfish at this very exciting stage of their growth Jellyfish have a wealth of experience within the legal sector and have developed a range of well thought out products and services which will yield tangible and profitable results for legal firms

    Original URL path: http://www.jellyfishcreative.co.uk/knowledge/article/12/a-warm-welcome-to-tim (2016-04-24)
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  • Jellyfish Creative > Knowledge
    LLP s Last month saw new regulatory changes come into place meaning that subject to licence and the employment of one qualified lawyer any supermarket bank or retailer will be able to offer legal services Add this to the Jackson Review and the ban on referral fees which looks set for introduction in April 2013 and we start to see a market place that is fast become saturated with law firms and other brands vying for space So what makes one law firm better than the other Whatever it is communicating this to the market will become the key differentiator in a drive to gain market attention Embarking on a new brand or rebranding exercise can seem like a daunting exercise for a legal partnership it s certainly not an everyday exercise for practise manager partners or indeed marketing departments It however doesn t have to be so Here are my tips for implementing a brand successfully JFLegal 1 web pdf Leave a comment Name Enter the name you would like to appear on the comment required Required Comment Enter you comment help Required Enter the code shown above in the box below Post Comment Notify me of followup comments

    Original URL path: http://www.jellyfishcreative.co.uk/knowledge/article/7/the-power-of-brand (2016-04-24)
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  • Jellyfish Creative > Knowledge
    and a numpire the sound of the n was thought to be part of the preceding word and was soon lost Similarly the words wasp bird and horse used to be spelt waps brid and hros Over time these sounds became muddled in pronunciation until this became the standard definition We can see this happening today with the word ask which is now often heard in certain communities as aks Why is this important to my brand is I am sure the question you are asking yourself Well let me explain I once had a client with a name that suffered from this issue I shaln t share it here but it was similar to Dahoods but was pronounced day huds It was a well known fact that this was a strong heritage driven name that the client was very precious about Mis pronunciations in their presence was not advised but was commonplace in people reading the word for the first time This made me think about word of mouth marketing For service based organisations this can be the absolute backbone of their business Imagine then the number of potential customers who might search a name spelt phonetically as they assume it would be spelt and never find you This may seem like a small issue but each of these missed connections could have been a long term business relationship Equally for those who do happen to find what they are looking for only to be corrected as to their pronunciation on beginning a dialogue with the business this is compromising In the beginning of a brand relationship as with first impressions on a personal level it is important to nurture a secure and reciprocal feeling of respect Nothing puts a sour taste in your mouth like being made to

    Original URL path: http://www.jellyfishcreative.co.uk/knowledge/article/4/the-importance-of-pronounciation-in-branding (2016-04-24)
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  • Jellyfish Creative > Knowledge
    millions of people but it s this that enables you to stand out because you stand for something clear in peoples minds you can stand out in the marketplace ahead of your competition Disney for example stands for family fun Apple stands for intuitive design BBC news stands for authority Google stands for Information organised There is even a brand that stands for no brand the Japanese design brand Muji with it s plain yet sophisticated products and design translates to be no brand So the reason brands are powerful is that they are in our minds and we almost have a preconceived view of what they are and what they stand for With this in mind the new way to look at a brand is to look at that company products specific set of ideas and what it stands for this is also shaped by that company products actions The third piece of a brand is how that company product is recognised through a visual and verbal style which includes a name logo or slogan So you see it s not just the look of your business it s how you are talked about when you are not in

    Original URL path: http://www.jellyfishcreative.co.uk/knowledge/article/3/what-is-brand (2016-04-24)
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  • Jellyfish Creative > Work > Marrons Planning
    worked with Leicester based Marrons Planning for several years so when the company was acquired by fast growing law firm Shakespeares we were the natural choice to help them create a new visual identity We developed various concepts taking into account the brand relationship with Shakespeares before rolling out the chosen identity across printed communications collateral and the company website Website http www marrons planning co uk Contact us on

    Original URL path: http://www.jellyfishcreative.co.uk/work/marrons-planning (2016-04-24)
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  • Jellyfish Creative > Work > Veale Wasbrough Vizard
    and refresh the VWV brand and related collateral The resultant designs have introduced a refreshed logo and the scintilla or brand spark which is now used to convey the forward movement and growth of the firm throughout the sectors within which it operates and is apparent throughout all of their branding A new website with bespoke Content Management System provides a platform for a wealth of company information support and

    Original URL path: http://www.jellyfishcreative.co.uk/work/veale-wasbrough-vizard (2016-04-24)
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  • Jellyfish Creative > Work > Wortley Byers
    and staff we began a full rebranding process The workshops clearly identified a vibrant and dynamic personality along with a very personable and entrepreneurial approach to doing business that was built around developing strong relationships The results were a brand identity that is smart vibrant engaging and intelligently communicated through strong messaging and a clear tone of voice We continue to work closely with Wortley Byers and are currently helping

    Original URL path: http://www.jellyfishcreative.co.uk/work/wortley-byers (2016-04-24)
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  • Jellyfish Creative > Work > gilbert
    Gilbert for a number of years prior to their acquisition by Greys Nicholl During that time we designed copy wrote photographed and art directed brochure ware and advertising material for their Rugby Union league and Netball markets Contact us on

    Original URL path: http://www.jellyfishcreative.co.uk/work/gilbert (2016-04-24)
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web-archive-uk.com, 2016-10-23