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  • Canesten Case Study: Knowledge Hub - J. Walter Thompson London
    Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Canesten Knowledge Hub Share We designed and built a brand new website for Canesten to stand out from their competitors and benefit both men and women in need of help We focused on users experience and have helped change the focus from the category norm of product led websites to focusing on the conditions people are actively searching for With a wide range of information about gynaecology and dermatology conditions the Canesten Knowledge hub is filled with advice including how to prevent and treat a wide range of conditions all sitting in a carefully crafted user friendly portal which works changes dependant on the device in use The Knowledge hub was part of

    Original URL path: https://jwt.co.uk/work/knowledge-hub (2016-02-17)
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  • Infiniti Motor Company Case Study - J. Walter Thompson London
    Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Infiniti Motor Company Infiniti Red Bull Racing Share Infiniti Motor Company wanted to overhaul their brand image and to have an impact in the sector It required not only the right product but also a bold approach to gaining recognition We recommended a partnership with the newly crowned Formula One world champions Red Bull Racing A 5 year global activation strategy was proposed to raise global awareness support market launches and portray a brand wanting to be known for Inspired Performance Starting as a commercial partner in 2011 and developing to title and technical partner in 2013 the exposure has been estimated to be worth over 4 billion This value is significantly higher than the cost of the partnership indicating a huge return on investment Infiniti has experienced vastly increased global awareness contributing to increased sales worldwide As a snapshot halfway through 2014

    Original URL path: https://jwt.co.uk/work/infiniti-red-bull-racing (2016-02-17)
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  • Content- Page 2 - J. Walter Thompson London
    The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Content All Content Digital

    Original URL path: https://jwt.co.uk/work/category/content-creation/p2 (2016-02-17)
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  • Ed's Diner Case Study - J. Walter Thompson London
    Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Ed s Easy Diner Local Promotion Communications Share We set out to create a formula to increase trade for Ed s Easy diner from existing customers and new ones during trading troughs starting at their quieter locations at the quietest time of year January Ensuring a constant flow of customer is the key to success for any business The tried and tested solution is undoubtedly to do a promotion And whilst they almost always get people through the door in the short term we didn t want to devalue our existing customer base or create a bank of new customers who would only eat with us if there was a deal on We needed to increase our reach within a defined locale So we targeted our existing Ed s Club customers and Facebook fans when they were out and about to get

    Original URL path: https://jwt.co.uk/work/local-promotion-communications (2016-02-17)
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  • Work - J. Walter Thompson London
    Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Work All Content Digital Social TV Print KitKat Android One of the most high profile technology deals of the decade between KITKAT and Google HSBC The Lemon Grove Making the world s local bank relevant through the story of a young lemonade seller HSBC The Legendary Journey A multi platform experience of epic proportions celebrating HSBC s sponsorship of the British Irish Lions OXO The Magic Touch A campaign to remind Briton s of OXO s legendary flavouring KitKat breakfromgravity We sent a KitKat to wish Felix luck while he took a break before his Red Bull jump from space Benadryl Social Pollen Count A social app and website that locates and visualises allergy impacts Mr Kipling The Edible Billboard We launch the Life is Better With Cake Campaign with the world s first billboard made of cake Army Reserve TA Live We held

    Original URL path: https://jwt.co.uk/work/p3 (2016-02-17)
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  • Latest news from J. Walter Thompson London - J. Walter Thompson London
    Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London News Plan UK launched a provocative campaign on the popular dating app to raise awareness of child marriage on 11 12 2015 Read more on YNC Back Chat with J Walter Thompson s Dave Dye We need to shape opinion and sell things on 11 12 2015 Read more on The Drum There s an artist on the London Underground Discover Mia Silverman s brilliant blog of portraits on 10 12 2015 Read more in the Metro Listerine s Feel Every Smile is Campaign s Digital Innovation of the year on 10 12 2015 Read more on Campaign KitKat Christmas Break provides some welcome relief on 07 12 2015 Read more on Creative Review Sick of Christmas Ads Kit Kat Offers Up a Complete Break Brand Shows Us Nothing to Great Effect on 06 12 2015 Read more on Creativity Online Our new KitKat advert is the perfect

    Original URL path: https://jwt.co.uk/news/p3 (2016-02-17)
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  • lastminute.com Case Study - J. Walter Thompson London
    HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London lastminute com Relevant Customer Journeys Share We took a long hard look at who lastminute com customers were and how they were communicating with them Naturally we started with their data We crunched through 12 million customer records and identified patterns of behaviour that allowed us to create customer groups based on who they were what they did and their value to the business Then we talked to some of them to understand the motivations behind their behaviour their likes and dislikes and what they thought of the communications they received We provided the evidence that persuaded lastminute com to dial down the frequency of communications and to stop sending out generic promotions We created customer journeys for prospects customers and lapsed customers that were

    Original URL path: https://jwt.co.uk/work/relevant-customer-journeys (2016-02-17)
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  • The future of Food and Drink research - J. Walter Thompson London
    Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Trends and Futures Food Drink Share Our new Food and Drink report offers a snapshot of today s innovations and what they reveal about the food and drink consumers of the future from the rapid adoption of trends to the impact of digital media and technology and the newly politicized awareness of food among consumers Today s food and drink consumers are more sophisticated than ever before Our research shows that both US and UK consumers are placing increasing importance on food and drink as an experiential luxury and a reflection of their personal identity We also found that Millennials are demanding higher quality food visual stimulation and technologically enhanced experiences Our research shows that both US and UK consumers are placing increasing importance on food and drink as an experiential luxury and reflection of their personal identity We also found that

    Original URL path: https://jwt.co.uk/work/trends-and-futures (2016-02-17)
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