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  • We imagined a ground breaking audio installation to celebrate the work of HSBC’s Water Programme. - J. Walter Thompson London
    OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London HSBC A Living River Share To celebrate the work of HSBC s Water Programme and 15 year partnership with WWF we brought one of the world s longest rivers to the sky by creating an ambitious and unique sound installation in Gatwick Airport s never before used for advertising Skybridge A Living River the world s longest and most advanced soundscape in an airport brings China s 6 300km Yangtze River to life using actual sounds recorded on the river The installation features over 100 hours of authentic sounds taken from 35 locations on the Yangtze and transmitted by 160 speakers through 80 channels to immerse travellers in 3D sound With sounds reacting to the time of the day the weather and even the movements of the travellers the interactive installation gives a

    Original URL path: https://jwt.co.uk/work/a-living-river (2016-02-17)
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  • Listerine Case Study: Feel every smile - J. Walter Thompson London
    Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Listerine Feel every smile Share We brought Listerine s Power of a smile strategy to life by looking at smiles through their partial absence and showing just how powerful they can be Working closely with the RNIB we designed and built an app which uses facial recognition technology to detect a smile up to 5 metres away The app then notifies the user with audio or with vibration The short film stars four blind people and begins with them talking about smiles and what they mean to them They are then given the Smile Detector App and we captured their true life reaction to being given another way to experience someone smiling at

    Original URL path: https://jwt.co.uk/work/feel-every-smile (2016-02-17)
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  • Ribena Case Study: Ribenary - J. Walter Thompson London
    Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Ribena Ribenary Share Our first work for Ribena sees the brand being re launched with a significant strategic shift in its positioning and advertising style The creative idea brings to life the moment of tasting and feeling Ribena with an intense visual depiction of a Ribenary world The work includes the new line You can t get any more Ribenary which research highlighted as the only way to truly describe the unique bold taste of Ribena The spot uses an eclectic mix of unique photo montage animation It includes original music track Zooby Doo by London based duo Tiger Monkey a full length version has also been

    Original URL path: https://jwt.co.uk/work/ribenary (2016-02-17)
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  • Kenco Case Study: Coffee vs Gangs - J. Walter Thompson London
    The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Kenco Coffee vs Gangs Share Kenco Coffee vs Gangs is a pioneering scheme that gives young Hondurans a route out of the spiral into gang life by giving them the opportunity training and financial support to become coffee farmers providing them for the first time with a choice in life In 2014 our scheme recruited 20 young Hondurans at risk of falling into gangs In a rural coffee community over the course of 12 months they were mentored in coffee agronomy and business skills as well as provided with a dedicated support network The lives of the young recruits were documented through an ongoing programme of online content We made Coffee vs Gangs the focus of an emotionally moving content led campaign TV and cinema advertising dramatizes how Kenco created a make or break

    Original URL path: https://jwt.co.uk/work/coffee-vs-gangs (2016-02-17)
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  • Shell Case Study: Shapeshifter - J. Walter Thompson London
    Mr Kipling Life is better with cake Shell Make the Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Shell V Power Shapeshifter Share Shapeshifter channels the excitement of driving to show how Shell V Power Nitro keeps drivers one step ahead of gunk and corrosion that can bring down the performance of their car In a car chase worthy of Hollywood a shape shifting creature launches a vicious attack using gunk and corrosion the primary threats to any engine With each attack the car out performs the creature and emerges victorious It s finally revealed that Shell V Power Nitro is formulated to protect your engine from any such threats more work Army Reserve TA

    Original URL path: https://jwt.co.uk/work/shapeshifter (2016-02-17)
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  • KITKAT Case Study: Bendgate - J. Walter Thompson London
    with cake Shell Make the Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London KitKat bendgate Share In the wake of iPhone 6 s Bendgate KITKAT was one of the first brands to leverage the news with a well timed tweet We don t bend we break In the first 10 minutes the message was retweeted 100 times and has now been retweeted more than 27 000 times racking up over 13 000 favourites Nimble marketing movement on Twitter isn t a first for KitKat either Earlier in 2014 the brand challenged Oreo to a game of Tic Tac Toe In 2012 Nestle sent a KitKat into space to give Felix Baumgartner a break when he

    Original URL path: https://jwt.co.uk/work/bendgate (2016-02-17)
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  • Debenhams Case Study: Online films - J. Walter Thompson London
    the Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Debenhams A Match Made in Debenhams Share Our content division created eight online films from scripting to final product as part of our A Match Made in Debenhams Autumn campaign which re launched the Debenhams fashion offering 70s fashion The Utility Trend Nine by Savannah Miller They are designed to give shoppers hints tips and the confidence to piece together on trend fashion looks from the broad range of Debenhams designers They showcase some of the season s key looks from Patrick Grant designer of Hammond and Co and Savannah Miller designer of NINE by Savannah Miller The films which will be backed by short form

    Original URL path: https://jwt.co.uk/work/a-match-made-in-debenhams (2016-02-17)
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  • HSBC Case Study: Together, We Advance - J. Walter Thompson London
    HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London HSBC Advance Together We Advance Share The relaunch of the HSBC Advance account was based around a simple truth that we achieve nothing alone A bank may not play a starring role in our successes but HSBC can be part of our support network and help us along the road to our ambitions The campaign launched with Pink Ladies a film that tells the story of one such support network making the dreams of a young hairdresser come true Of course the real world holds countless stories of such support This formed the basis of our documentary series where we gave real individuals the chance to say thank you to those outside of the spotlight who helped them achieve their dreams Online the audience could watch the series share

    Original URL path: https://jwt.co.uk/work/together-we-advance (2016-02-17)
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