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  • Mr Kipling Case Study: Life is Better with cake - J. Walter Thompson London
    with cake Shell Make the Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Mr Kipling Life is better with cake Share At the heart of the campaign is the story of a little boy and his imaginary friend an enormous pink elephant and the ritual they enjoy before sharing a piece of Mr Kipling cake To support the launch of the campaign we created the world s first poster made entirely out of cake The edible poster was made from 13 360 Mr Kipling cakes It was reported all over the world We also created multiple renditions of Mr Kipling s Life is better with cake philosophy For Halloween it was a pair of ghoulish

    Original URL path: https://jwt.co.uk/work/life-is-better-with-cake (2016-02-17)
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  • Shell Case Study: Make the Future - J. Walter Thompson London
    HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Shell Make the Future Share We created the world s first floodlit football pitch powered by the footsteps of the players After eighteen long months of construction the pitch was opened in Morro da Mineira a favela in the heart of a Rio de Janeiro Morro da Mineira had a largely unusable football pitch which meant young people were forced to play in the streets Electricity restrictions also meant they couldn t play when the sun went down We developed this first of its kind football pitch using 200 high tech floor tiles which Shell invested in through its LiveWire funding programme The tiles capture kinetic energy created by the movement of the players and then convert it into electricity to power the floodlights Starting

    Original URL path: https://jwt.co.uk/work/make-the-future (2016-02-17)
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  • First Direct Case Study: Unexpected bank - J. Walter Thompson London
    HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London First direct Unexpected bank Share When first direct launched in October 1989 it was carving out a unique niche in the market as the UK s first telephone only bank 22 years later with our help first direct went back to its core to re energise the brand and successfully recruit a whole new generation of customers Barry the platypus Little Frill Say hello to Barry the talking platypus A most unexpected character who starred in our launch campaign Here we saw Barry introducing us to his neighbourhood meeting up with curious friends and advocating first direct along the way The following year building on the success of Barry we unveiled the story of Little Frill an easily disgruntled but endearing lizard who finds frustration

    Original URL path: https://jwt.co.uk/work/unexpected-bank (2016-02-17)
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  • Army Reserve Case Study: More than Meets the Eye - J. Walter Thompson London
    Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Army Reserve More than Meets the Eye Share The Army Reserve offers people the challenge and adventure that everyday life seldom provides It s an experience that gives the same excitement camaraderie and training as the Regular Army without having to quit the day job 2015 film 2014 film Our campaign features films of people in a diverse range of Army roles including electricians bricklayers and HR specialists Faith SFX one of the best beatbox artists in the world created the soundtrack solely using his beatboxing talents A series of bite size documentaries created for YouTube reveals the lives of our soldiers and shows first hand what life in the Army Reserve is really like Potential recruits could then

    Original URL path: https://jwt.co.uk/work/more-than-meets-the-eye (2016-02-17)
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  • Age UK Case Study: No Friend - J. Walter Thompson London
    HSBC Advance Together We Advance Mr Kipling Life is better with cake Shell Make the Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Age UK No Friends Share According to Age UK one million older people in the UK go more than a month at a time without seeing or speaking to anyone We wanted to The adverts carry the powerful words No Friends over the portraits of solitary older people The campaign promotes vital services provided by the Age UK network People are invited to text 3 which could help provide older people who feel lonely with companionship support and advice more work MACRO TREND REPORT The Elastic Generation International Fund for Animal Welfare

    Original URL path: https://jwt.co.uk/work/no-friends (2016-02-17)
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  • KITKAT Case Study: Android | J Walter Thompson London - J. Walter Thompson London
    More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London KitKat Android Share Traditionally Google name their Operating System editions alphabetically after sweets like honeycomb or ice cream So when K came along we stepped in to help broker one of the deals of the decade KITKAT and Google where teaming up for the launch of Android 4 4 KITKAT The partnership was picked up by world media in under 5 minutes and in its first 6 months we achieved over 1 4 billion Twitter impressions grew YouTube subscribers by 394 and achieved over 2 5 million YouTube views We developed all the digital assets and social media execution We created the new packaging for over 50 million bars Since inventing the line Have

    Original URL path: https://jwt.co.uk/work/android (2016-02-17)
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  • HSBC Case Study: The Lemon Grove - J. Walter Thompson London
    the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London HSBC The Lemon Grove Share We created Lemon Grove as a follow up to the successful Lemonade campaign to further help position HSBC as an international financial growth company A leader who not only understands the world but has a unique point of view on what s to come The Lemon Grove Lemonade Lemonade tells the story of an entrepreneurial young girl who sets up a lemonade stand that accepts a variety of currencies In the follow up film our young lemonade seller travels to India to meet an equally ambitious and entrepreneurial lemon trader to become business partners It s only when a young French lemonade seller enters the story that we realise her business has

    Original URL path: https://jwt.co.uk/work/the-lemon-grove (2016-02-17)
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  • HSBC Case Study: Legendary Journey - J. Walter Thompson London
    Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London HSBC The Legendary Journey Share When the British and Irish Lions set about their 125th Anniversary Tour to Australia in 2013 we saw the chance to reimagine the historic Lions story and fire up the emotions of rugby fans The Legendary Journey is a multi platform sponsorship campaign celebrating the history and meaning of the historic Lions Featuring some of Rugby s most famous players both old and current The campaign sailed around the globe appearing as film on TV and stadium screens as print digital experiential social content competitions games and employee engagement at HSBC branches Nobody missed out on the celebration which is probably why the campaign beat the likes of

    Original URL path: https://jwt.co.uk/work/the-legendary-journey (2016-02-17)
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