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  • Holiday Inn Case Study - J. Walter Thompson London
    breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Holiday Inn London Marathon Share Rich content was created to address the needs of runners and their families and to amplify Holiday Inn s Rest Run messaging The messages were useful positive relevant and less over played Top training tips focusing on the psychological and physiological hurdles runners face while marathon training were created and promoted to media and social platforms over three months A bespoke Well Worn Trainers video was produced and driven on owned and partner platforms to further emphasise the Rest Run message We continued the Rest Run story on race day by filming a Holiday Inn runner s journey from the start line through their marathon experience and to that special moment when they reunite with friends and loved ones at the finish line The campaign successfully added worth and content to Holiday Inn

    Original URL path: https://jwt.co.uk/work/holiday-inn-virgin-money-london-marathon (2016-02-17)
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  • Content - J. Walter Thompson London
    Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Content All Content Digital Social TV Print Plan UK A Date You Can t Refuse We took over of a famous dating app for Plan UK to raise awareness of child marriage HSBC A Living River We imagined a ground breaking audio installation to celebrate the work of HSBC s Water Programme Army Reserve BETHEBEST We created behind the scenes video content hosted in an interactive player to show the real soldiers Listerine Feel every smile We created a beautifully emotional short film and an app that detects smiles to show the power of a smile Mr Kipling The Edible Billboard We launch the Life is Better With Cake Campaign with the world s first billboard made of cake Kenco Coffee vs Gangs Coffee becomes a weapon in the fight for a fairer world Shell Make the Future A floodlit pitch powered by footsteps built by Shell in

    Original URL path: https://jwt.co.uk/work/category/content-creation (2016-02-17)
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  • Digital - J. Walter Thompson London
    the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Digital All Content Digital Social TV Print KitKat Have a break Have a KitKat We championed the Break thanks to a successful and engaging moment marketing strategy Listerine Feel every smile We created a beautifully emotional short film and an app that detects smiles to show the power of a smile Canon Come and See A content first campaign created to tell unexpected and unseen stories KitKat Android One of the most high profile technology deals of the decade between KITKAT and Google Benadryl Social Pollen Count A social app and website that locates and visualises allergy impacts Falcon Associates Multi Region Website Build We created an immersive website highlighting the company s services Canesten Knowledge Hub

    Original URL path: https://jwt.co.uk/work/category/digital (2016-02-17)
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  • Social - J. Walter Thompson London
    Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Social All Content Digital Social TV Print Andrex The Bathroom Store We confronted UK shoppers to the stark reality of the world s most widely used toilet to raise money for Unicef Debenhams A Match Made in Debenhams We created eight online how to films to back our new Debenhams Autumn campaign KitKat bendgate The most shared branded tweet ever HSBC Advance Together We Advance HSBC introduce the thought that every individual success story has its own supporting cast Because together we advance Ed s Easy Diner Local Promotion Communications We help create a constant flow of customer through local targeting and tailored promotional communications Army Reserve 100 Army Fit A fitness app aimed to help potential recruits by providing support and guidance for the assessment tests Benadryl Social Pollen Count A social app and website that locates and visualises allergy

    Original URL path: https://jwt.co.uk/work/category/social (2016-02-17)
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  • TV - J. Walter Thompson London
    Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London TV All Content Digital Social TV Print KitKat Have a break Have a KitKat We championed the Break thanks to a successful and engaging moment marketing strategy Quality Street First Sign of Christmas Quality Street signals the first sign of Christmas as wrappers falling onto an idyllic Christmas scene Ribena Ribenary We created a playful and visually striking Ribenary world to reposition Britain s Number 1 Drink Now Juice Drink Kenco Coffee vs Gangs Coffee becomes a weapon in the fight for a fairer world Mr Kipling Life is better with cake We reminded Britons that cakes bring delight to every occasion First direct Unexpected bank A campaign for a new generation of first direct customers who like to do things differently Shell V Power Shapeshifter Shell V Power goes all Hollywood to target drivers who have an emotional connection

    Original URL path: https://jwt.co.uk/work/category/tv (2016-02-17)
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  • Print - J. Walter Thompson London
    cake Shell Make the Future First direct Unexpected bank Army Reserve More than Meets the Eye Age UK No Friends KitKat Android HSBC The Lemon Grove HSBC The Legendary Journey OXO The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Print All Content Digital Social TV Print Age UK No Friends We launched a tactical outdoor campaign to respond to the Facebook Friends posters Mr Kipling Life is better with cake We reminded Britons that cakes bring delight to every occasion Canon Come and See A content first campaign created to tell unexpected and unseen stories Ed s Easy Diner Local Promotion Communications We help create a constant flow of customer through local targeting and tailored promotional communications Crowne Plaza You First We revealed Crowne Plaza s tailored services through an ingenious print campaign International Fund for Animal Welfare The Sly Ones In

    Original URL path: https://jwt.co.uk/work/category/print (2016-02-17)
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  • Work - J. Walter Thompson London
    The Magic Touch KitKat breakfromgravity Benadryl Social Pollen Count Mr Kipling The Edible Billboard Army Reserve TA Live Berocca Sponsoring Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London Work All Content Digital Social TV Print Kenco Coffee vs Gangs Coffee becomes a weapon in the fight for a fairer world Shell V Power Shapeshifter Shell V Power goes all Hollywood to target drivers who have an emotional connection with their car KitKat bendgate The most shared branded tweet ever Debenhams A Match Made in Debenhams We created eight online how to films to back our new Debenhams Autumn campaign HSBC Advance Together We Advance HSBC introduce the thought that every individual success story has its own supporting cast Because together we advance Mr Kipling Life is better with cake We reminded Britons that cakes bring delight to every occasion Shell Make the Future A floodlit pitch powered by footsteps built by Shell in the heart of a favela First direct Unexpected bank

    Original URL path: https://jwt.co.uk/work/p2 (2016-02-17)
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  • Latest news from J. Walter Thompson London - J. Walter Thompson London
    Outstanding Performances Army Reserve 100 Army Fit Crowne Plaza You First International Fund for Animal Welfare The Sly Ones Rowntree s FILM4 sponsorship Arany Fácán Some things should never change Army Reserve BETHEBEST work people news about us join us contact us J Walter Thompson London News What Will You Put in Your Empty Quality Street Tins new print ads play on the many post Christmas uses of the iconic tin on 11 01 2016 Read more on LBB Quality Street s tactical outdoor campaign marks the end of Christmas on 11 01 2016 Read more on The Drum Quality Street what s in your tin is Campaign s Ad of the Day on 11 01 2016 Read more on Campaign OXO s seasoned greetings is Ad of the day on Campaign Live on 22 12 2015 Read more on Campaign KitKat s ritual foil tear shows Christmas tree in tactical poster ad on 22 12 2015 Read more on Marketing Magazine James Whitehead predicts a year of action not talk on Gender Diversity in the Guardian on 18 12 2015 Read more on The Guardian KitKat Posted the Perfect Tweet in Response to One Direction Taking a Break Make

    Original URL path: https://jwt.co.uk/news/p2 (2016-02-17)
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