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  • Copywriting Tips for a More Effective Landing Page [INFOGRAPHICS] - Website Design Southport from Leeming Design
    on one subject your offer Do not give in to the temptation to cross sell upsell or wander into related territory of any kind Deliver information on point with exactly what your visitor came for Landing pages should not include links to other sections of your websites This means the navigation bar sidebars and footers are stripped away A logo linking to your home page is acceptable but does offer an out Use your action words The question on the user s mind is what do I get and how Hammer on the verbs Include phrases such as Learn how to Get insights Save time Download the Showcase the value A visit to your landing page is not a victory Your visitor s interested She clicked But she s not a lead until she d completed your form Highlight the value of your offer multiple times on your landing page Use subheads and captions to state the value of your offer in a variety of places on the page so they can t be missed Consider making big bold even dreamy value statements You might write Imagine how Conquer your You ll never have to blank again because One more thing If you can be specific be specific Value statements are more credible when you can promise specific benefits such as the amount of time or money that will be saved Use a second person narrative Simply stated use the word you Don t refer to your visitor as a job title or generic seeker of a resolution to a problem Don t refer to your company by its name if you can help it Write our Be clear Let nothing confuse the reader Get to the point Guide the reader with clear directions Keep the page brief unless you have a very strong reason to do otherwise Those letter stuffer type landing pages that drone on turn off most readers Use bullets Bulleted lists work great on landing pages You can list the benefits of what you re delivering If it s an information asset it s useful to preview the contents in short and sweet passages You might use icons or small images to steer the eye to the main points a la a 1 2 3 list of most important points Show and tell Plan to show the prize and write a caption that summarizes the entire landing page in one sentence Many readers go straight to the image and caption Deliver a little proof You don t want to veer off into a detailed case study but a helpful conversion tactic is to include a brief testimonial If you can quote a notable authority or high profile client all the better If your offer has helped a large number of customers or garnered recognition go with these types of proof statements Streamline the form The fewer required fields your form has the more leads you ll capture Unless you have a compelling reason to qualify the

    Original URL path: http://www.leemingdesign.co.uk/copywriting-tips-effective-landing-page-infographics/ (2016-04-24)
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  • 7 Ways to Make Your Google Search Result Stand Out - Website Design Southport from Leeming Design
    don t say anything to the user and won t help your rankings 3 Enticing Meta Descriptions With a Call to Action Your meta descriptions won t have an effect on your rankings however this is your chance toencourage searchers to click your link over your competition s Your descriptions should range from 100 to 150 characters Use them wisely Anything shorter or longer might result in an error reported in Google Webmaster Tools Describe what the page or service is about and then ask the user to do something with a call to action CTA In my example I include my phone number and mention that we pick up the phone you d be surprised how many companies don t Have you ever wondered what would happen if you had multiple page title tags in the head of your webpage How about multiple meta description tags Check out this Google SERP experiment 4 Google Authorship Google authorship is one of the most effective ways to make your search result stand out from the others especially if nobody else in your niche is doing it If you Google anything SEO related the SERPs are peppered with faces however if you re in an industry that is less tech savvy like construction or real estate you could likely be the only one with your face in the search results Authorship is pretty easy to implement If you haven t already claimed your content with Google authorship follow this tutorial to find out how 5 Google Local Optimizing your website and brand for local can be very beneficial whether it s for a huge company or a small mom and pop shop You can review the accuracy of your business listings with tools like GetListed org Claiming your business listings and filling out your profiles completely help Google to understand more about your business Businesses with more citations from high quality websites will rank higher By helping Google understand the link between your business listings and your website you are more likely to have the map listing shown just below your search result 6 Personalized Annotations Google tries to make recommendations more discoverable to those who would find them most useful Because people trust their friends recommendations personalized annotations display who have already 1 d a webpage or blog post You can increase the likelihood of these annotations to show up in search results by adding a 1 button and a Google badge on your page Inline annotations aren t currently supported in mobile browsers 7 Google Reviews A great way to increase your local search rankings is to simply ask your customer and clients for Google reviews Make asking for a Google review part of your process About 10 percent of my company s clients actually take the time to submit a website design review While I d like to get a review from 100 percent the ones who do add up over time and those gold stars really stand out

    Original URL path: http://www.leemingdesign.co.uk/7-ways-make-google-search-result-stand/ (2016-04-24)
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  • 6 Tips For Great Google Content - Website Design Southport from Leeming Design
    this can really push traffic in the longer term What is Often when we start working on something new we come across fundamental terms that we ve never had a notion of beforehand The what is a item Post is also a great back to basic offering and one that can be extremely successful and as most items are always the same the post will always work Once again ensure it s the definitive post on the web to get the right amount of traffic List Lists are fantastic for sharing generate large amounts of interest and are easy to compile change and compare Websites such as Listly allow you to create socially shareable lists that can both look great and also keep attention spans for relatively prolonged periods of time Listly also allows users to help curate the posts themselves and add to them pushing the social element as well as the curation side of things Story of The story of something is often a good way to create something of the evergreen nature Creating history of or The Story of posts can be a great way to create interesting reading that never goes out of date and will be searched for on a daily basis News Depending on the industry curating news and up to date information and bringing news and views together in one place can work well once relevant Just add a link and a brief synopsis and watch as you re elevated in your industry to the status of a go to person and watch as people consistently return to your site each day to follow the latest in the industry It s not necessarily evergreen content but it s an evergreen attitude These are just some of the great forms of evergreen content out

    Original URL path: http://www.leemingdesign.co.uk/6-tips-great-google-content/ (2016-04-24)
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  • The 9 Types of Facebook Users [INFOGRAPHIC] - Website Design Southport from Leeming Design
    beach vacation pictures Everyone has his or her own social media style but there are definite patterns in Facebook user behaviour For businesses hoping to utilise Facebook s advertising potential identifying and targeting specific types of users can help narrow more meaningful audiences This infographic from Optify highlights everyone s favorite Facebook users from the Gamer to the Stalker and everyone in between See any that look familiar If you identify yourself as a Curator or a Baby Boomer or if you defy stereotypes and have a style all your own let us know in the comments below Source Mashable Author Taylor Casti Infographic Optify Share this entry Share on Facebook Share on Twitter Share on Google Share on Pinterest Share on Linkedin Share on Tumblr Share on Vk Share on Reddit Share by Mail Get in touch Telephone 01704 466 448 Mobile 07590 406 669 Like Leeming Design Recent Work UKR Connect April 7 2016 9 50 am Connect Virtual Mobility February 12 2016 9 42 am Lionheart Entertainments February 12 2016 9 26 am Sefton Supported Housing Group October 29 2015 11 14 am McComb Property Co June 15 2015 9 02 pm Get in touch Telephone 01704 466 448 Mobile 07590 406 669 Address 1 Althorpe Drive Southport PR8 6HS Site Map Home About Websites Testimonials Portfolio Blog Contact Privacy Policy Terms conditions Recent Work UKR Connect April 7 2016 9 50 am Connect Virtual Mobility February 12 2016 9 42 am Lionheart Entertainments February 12 2016 9 26 am Sefton Supported Housing Group October 29 2015 11 14 am McComb Property Co June 15 2015 9 02 pm Green Hosting My hosting partner is a leader in corporate responsibility and sustainable business practices They are committed to reliable hosting and to the world we live in

    Original URL path: http://www.leemingdesign.co.uk/9-types-facebook-users-infographic/ (2016-04-24)
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  • You Don't have to be Young to Manage a Facebook Page [INFOGRAPHIC] - Website Design Southport from Leeming Design
    determine some of the basic demographics covering the admin landscape The following infographic breaks the stereotype that Facebook pages are managed by young hipsters On the contrary the majority of Page admins are men older than 30 years old When it comes to the average number of Pages they manage men dominate but when it comes to the average number of fans women take the lead Key takeaways Facebook admins tend to be older than 30 years old There are more men whose older than 30 that manage Facebook pages More men handle Facebook pages However women handle pages with more fans than men Source Social Media Today Author Jonha Revesencio Share this entry Share on Facebook Share on Twitter Share on Google Share on Pinterest Share on Linkedin Share on Tumblr Share on Vk Share on Reddit Share by Mail Get in touch Telephone 01704 466 448 Mobile 07590 406 669 Like Leeming Design Recent Work UKR Connect April 7 2016 9 50 am Connect Virtual Mobility February 12 2016 9 42 am Lionheart Entertainments February 12 2016 9 26 am Sefton Supported Housing Group October 29 2015 11 14 am McComb Property Co June 15 2015 9 02 pm Get in touch Telephone 01704 466 448 Mobile 07590 406 669 Address 1 Althorpe Drive Southport PR8 6HS Site Map Home About Websites Testimonials Portfolio Blog Contact Privacy Policy Terms conditions Recent Work UKR Connect April 7 2016 9 50 am Connect Virtual Mobility February 12 2016 9 42 am Lionheart Entertainments February 12 2016 9 26 am Sefton Supported Housing Group October 29 2015 11 14 am McComb Property Co June 15 2015 9 02 pm Green Hosting My hosting partner is a leader in corporate responsibility and sustainable business practices They are committed to reliable hosting and

    Original URL path: http://www.leemingdesign.co.uk/you-dont-have-to-be-young-to-manage-a-facebook-page-infographic/ (2016-04-24)
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  • Flashy vs. Simple Websites: Does One Lead to Better SEO? - Website Design Southport from Leeming Design
    isn t as fast as the rate at which they are developing Google Outlook on Big Brands Google oftentimes will make changes because big brands figure a way around their system or they are not earning the rankings Google things they deserve because they are so popular Michael Gray wrote about this topic in an article posted on his SEO website Gray Wolf SEO and explained that when Google makes adjustments to their algorithm it is us the Webmasters who will need to adapt In the latest case this means making websites similar As discussed above Gray noted that the latest case of big brands getting their way dealt with none other than the infamous Apple Here he discussed the recent case that sparked this discussion Apple Case As we all know Apple is one of the biggest brands and has some of the best visibility on Google However it wasn t long ago that Google was having a hard time crawling Apple s website which led to direct links to apps missing from Google SERPs This left a lot of people scratching their heads and once the issue was fixed it sparked the debate of simple vs complicated websites What actually qualifies as a simple website is up for debate but it certainly doesn t mean that your website has to be void of color or cool fonts or quality graphics A general rule of thumb is to make sure you re not taking too many risks when it comes to the pages where customers can really convert On your other pages just use your best judgment Hint Tons of videos and fancy flash players might be a bit much Source Search Engine Journal Author Amanda DiSilvestro Share this entry Share on Facebook Share on Twitter Share on Google

    Original URL path: http://www.leemingdesign.co.uk/flashy-vs-simple-websites-one-lead-better-seo/ (2016-04-24)
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  • Blog - Website Design in Southport from Leeming Design
    Hummingbird algorithm change is possibly the biggest thing to happen to search for a long time One of the biggest alterations is that Google has now shifted increased focus onto Evergreen content or articles that offer more depth are established and very descriptive Creating evergreen content however is often easier said than done Read more The 9 Types of Facebook Users INFOGRAPHIC October 21 2013 in Blog by Jamie Leeming You know the type He created a Facebook account in 2009 and hasn t touched it since No profile picture No status update Occasionally someone tags him in a photo but does he even receive the notification Try this one She waits quietly She doesn t like things and she definitely doesn t comment In fact she rarely Read more You Don t have to be Young to Manage a Facebook Page INFOGRAPHIC October 19 2013 in Blog by Jamie Leeming Getting to Know the Community Managers Age and Gender Have you ever wondered if Facebook Page Admins or Community Managers are usually men or women Who manages more Pages and who can handle more fans Are page admins usually older or younger than 30 All of these questions were answered in a recent study by Socialbakers where they ve looked Read more Flashy vs Simple Websites Does One Lead to Better SEO October 18 2013 in Blog by Jamie Leeming It s easy to get carried away when creating your website because A Creating a website is fun and B There are tons of different options available when it comes to customizing your site However it s important to make sure that you don t go overboard and create something confusing and overpowering If your website is too Read more Page 2 of 6 1 2 3 4 Get

    Original URL path: http://www.leemingdesign.co.uk/blog/page/2/ (2016-04-24)
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  • Blog - Website Design in Southport from Leeming Design
    Hummingbird algorithm change is possibly the biggest thing to happen to search for a long time One of the biggest alterations is that Google has now shifted increased focus onto Evergreen content or articles that offer more depth are established and very descriptive Creating evergreen content however is often easier said than done Read more The 9 Types of Facebook Users INFOGRAPHIC October 21 2013 in Blog by Jamie Leeming You know the type He created a Facebook account in 2009 and hasn t touched it since No profile picture No status update Occasionally someone tags him in a photo but does he even receive the notification Try this one She waits quietly She doesn t like things and she definitely doesn t comment In fact she rarely Read more You Don t have to be Young to Manage a Facebook Page INFOGRAPHIC October 19 2013 in Blog by Jamie Leeming Getting to Know the Community Managers Age and Gender Have you ever wondered if Facebook Page Admins or Community Managers are usually men or women Who manages more Pages and who can handle more fans Are page admins usually older or younger than 30 All of these questions were answered in a recent study by Socialbakers where they ve looked Read more Flashy vs Simple Websites Does One Lead to Better SEO October 18 2013 in Blog by Jamie Leeming It s easy to get carried away when creating your website because A Creating a website is fun and B There are tons of different options available when it comes to customizing your site However it s important to make sure that you don t go overboard and create something confusing and overpowering If your website is too Read more Page 3 of 6 1 2 3 4 5

    Original URL path: http://www.leemingdesign.co.uk/blog/page/3/ (2016-04-24)
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