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  • Makingchangestick | BLOG
    Have you heard people say that being judged in an instant is not fair Well it may not be fair but it is a fact first impressions matter So how long does it take to form a first impression 1 10 of a second according to recent research by Princeton University Other research has shown that interviewers have already decided whether or not to offer someone to a job within 60 seconds of meeting them In other words people have already judged you before you ve even said anything Why do we make these important judgements about people so quickly Scientists say that we evolved to make such instantaeous decisions in order to survive a cave man had only milli seconds to decide whether to throw his spear at the traveller charging towards him Was the enemy about to attack or was this stranger being chased by a lion The Princeton research also shows that TRUST and VALUE are the first things we assess Trust is an emotional assessment how do I feel about this person Value is more of an economic assessment is this person of use to me In our personal life we often have a chance to

    Original URL path: http://www.makingchangestick.co.uk/html/blog_post.html?s=2011-08-03-first-impressions (2016-02-14)
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  • Makingchangestick | BLOG
    Coming up with the right price is a mixture of science and art There are many ways to calculate a price cost plus premium competitive or psychological pricing for example In fact Wikipedia lists no less than 18 ways to calculate the price of a product In my experience small businesses tend to under price their products So where do I start with my clients The science how much does it cost you to get your product or service to your customer This is the minimum price that you can set for a product or service without losing money The true cost of a product is the cost of the materials the cost to assemble and distribute the product a share of all the overheads of the business a salary for the business owner Many young businesses underestimate the true cost of their product because for example they do not include money towards overheads or money to cover their own effort even if they choose not to take a salary out of the business The art What is a fair price for your product or service This is the maximum price that you can charge for a product or service

    Original URL path: http://www.makingchangestick.co.uk/html/blog_post.html?s=2011-07-22-whats-it-worth (2016-02-14)
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