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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    fans improve revenue and reflect their ambition and vision We worked with Bath to establish project objectives and then undertook user research to understand how supporters and stakeholders interact with Bath online Increase user engagement Our content strategy balances Bath s commercial objectives with the information the fans want meaning they are more likely to watch a video share an article sign up to the newsletter or follow on Facebook Recruiting fans of the future We created a social media strategy for Bath to work with key for engaging a younger demographic We also designed a more engaging ticketing area meaning the benefits of family tickets can be highlighted Increase online ticket purchases The homepage now includes fast access to future games match overviews media coverage travel and weather forecasts with a fully featured ticket purchasing experience to drive sales Increase online turnover We addressed the barriers to online shopping raised by fans in the research by focusing on products including size guidelines introducing season ticket holder discount free delivery and returns and PayPal as a payment method We also built a sophisticated back office system which means Bath can now create offers and promotions to boost sales in key

    Original URL path: http://www.positivestudio.co.uk/work/bath-rugby (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    likely to have arrived by way of social media Yet they were experiencing high bounce and exit rates among new users who were overwhelmed by the breadth of activities undertaken by the charity They wanted to easily understand what The Children s Society did where their money was going and how to get involved To create an effective blog we needed to reduce the bounce and exit rates improve shareability and capitalise on this audience by making it easier for them to get involved with the charity s work The Children s Society had ambitions to build a strategy around creating blog content that is timed to support external communications and social media sharing but its simple blog with tag based filtering was making it a challenge to communicate with its followers What we did Our user review allowed us to carry out detailed research and user testing across desktop and mobile with the blogs target audience including fundraisers volunteers and campaigners We responded to audience feedback by breaking the charity s work down into categories and featuring more personal stories We used rich content such as quotes and personalised calls to action to make the blog easily shareable on

    Original URL path: http://www.positivestudio.co.uk/work/the-childrens-society-blog (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    in fundraising donated 1 000 and posted more than eight blog entries about Send a Cow s work We were asked to create a festive campaign to support Send a Cow s wider strategy by raising brand awareness As Christmas is the noisiest time of year for campaigning we needed to make Send a Cow stand out from the crowd We devised an integrated campaign to thank supporters and volunteers rather than asking for support The aim was to generate publicity and get Send a Cow noticed We mapped out the channels that would be effective in broadcasting the message the user journeys across them and how we would seed the campaign to notable potential advocates Over a 10 week period we randomly selected five super supporters to thank anyone from a financial supporter to a 5 gift purchaser They were featured on the homepage as donate promos on the background of the websites throughout email comms in Thank you videos from UK and Africa and as Send a Cow s Twitter and Facebook avatars A culture of thanking soon spread through the charity on the gift site purchasers names were displayed via a live ticker handwritten Thank you notes

    Original URL path: http://www.positivestudio.co.uk/work/send-a-cow-thank-you (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    Africa work with rural communities in East Africa to help young people escape poverty by providing them an education that will enable them to financially support themselves and their families as part of a vision for a sustainable future They needed a fully responsive website that would clearly communicate the charity s proposition provide access to rich compelling content and provide clear and easy to navigate calls to action that will connect users with the charity and enable them to support it how they see fit The Solution We worked closely with the key stakeholders at Build Africa to understand more about their audience and the content needs Their existing payment gateways were not up to scratch so we spent some time reviewing the market for the ones with the best experience in both mobile and handling GiftAid applications an interesting process which highlighted some considerable shortcoming in that marketplace During our discovery phase it became clear that Build Africa understood their audience incredibly well and already had a great content strategy in place so for us the project emphasis changed and this project became more about creating them a great website on all devices getting the taxonomy right and

    Original URL path: http://www.positivestudio.co.uk/work/build-africa (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    websites and campaigns Reach A big issue for charities is how to use digital to reach new supporters through brand awareness direct appeals or advocacy We created Send a Cow s first integrated profile raising campaign which was noticed by the UN Sofii and UK Fundraising and put Send a Cow into the consciousness of thousands of people Retention We work with Send a Cow across web social and email to keep their supporters engaged through targeted timely and relevant digital comms Always looking for new opportunities to maintain the relationship and increase levels of support Results Playing it too safe doesn t work in the fast moving digital space particularly in the crowed charity sector where charities continually need to find new ways to engage supporters However investing in new digital activity can be daunting and hard to sell in internally We help Send a Cow stay agile by trialing testing and evolving their digital presence This means minimising spend until we see results and ensuring that limited budgets are only spent on the channels and activities that will make a difference Roles Complex departmental structures have diverse needs and varying audience objectives This can lead to departments operating

    Original URL path: http://www.positivestudio.co.uk/work/send-a-cow (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    and joined up way This included online tone of voice sessions writing for email workshops and seminars on social effectiveness Virtual open days Virtual open days are critical in recruiting international students so we designed bold and friendly micro sites to support the admissions process inspired by the way users want to consume video Our approach has lead to an average time on site of nearly 13 minutes and a significant rise in admissions enquires directly from these sites Email marketing We created a flexible template system for the School s numerous internal and external email newsletters These provide a visually consistent but editorially flexible approach to reaching each audiences as well as a cost effective way to drive traffic to the website Banner campaigns By using simple illustrated metaphors in the language of business for the School s banner campaigns we not only set them apart from the traditional concepts of their competitors but cut through the language barriers involved in recruiting internationally The results were impressive including our LinkedIn MBA banner achieving an open rate of 24 with a click through of 50 Digital reports and prospectuses We have given the School s online reports and prospectuses a genuinely distinctive voice in the marketplace through our animated infographics We have also ensured they are integrated with the analytics Saïd need to track visitor behaviour so they can refine their content each year based on insight The Saïd Business School first worked with Positive in early 2009 initially asking them to produce a digital newsletter for our Executive Education market Convinced by the results which clearly showed their ability to combine creativity with functionality we were happy to engage them to work on more elaborate projects starting with an illustrative catalogue a range of larger glossy e brochures to

    Original URL path: http://www.positivestudio.co.uk/work/said-business-school (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    is and create a website to reflect its individuality Property websites can be formulaic so we wanted to design something different using horizontal scale and movement where possible to echo Alconbury s physical shapes and its timeline abstract images to create an aspirational sense of place and a bold infographic style to communicate the impressive numbers behind the plans Professional tools to facilitate the planning process A primary reason for the website was to aid the planning process and provide the decision makers with the information they need in the format they need it in We decided that downloads were the best way to achieve this due to the weight of information and how quickly it was required so we created a simple and searchable library system where users can quickly find documents by category and review top line details before they start the download process Include the community Urban Civic have reached out to the community through events research and focus groups at every stage and have used the feedback to develop their plans The website needed to reflect this approach by communicating the future benefits of the site therefore encouraging support for the planning process keeping the community

    Original URL path: http://www.positivestudio.co.uk/work/alconbury-weald (2016-02-18)
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  • Positive – A Charity, Education and Public Sector Digital Agency. | Digital Agency | Websites | Digital Strategy | UX | Bristol
    everyone a voice With so many stakeholders to consider meeting their needs and gathering their opinions was key so we developed a detailed questionnaire to engage them early on avoiding design by committee later in the process and then consolidated the answers to define key objectives and refine the brief Defining the audiences The questionnaires identified the audiences then we worked through each group to understand what they want from the LEP and what LEP wanted from them The groups were varied with complex needs from central government right through to members of the public so we needed to make sure each one would find what they were looking for on the site and understand it in a way familiar to them Making the information simple and usable By scrutinizing all content from the previous site to decide its future role and how it could be simplified we created a clear structure We made sure that any content that was best explained through a diagram or map was visualised removing the need for pages of explanation and we distilled the copy to create short consumable pages where possible The content was then contained within a simple fresh interface which supports

    Original URL path: http://www.positivestudio.co.uk/work/west-of-england-local-enterprise-partnership (2016-02-18)
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web-archive-uk.com, 2017-12-17