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  • » Reach
    packaging should retain and build on what design language should we adopt Do we stick to the accepted rules of the category should we borrow from another category to inject new desired values how do we create authenticity or efficacy or appetite appeal etc etc what benefits can we claim on front of pack what should the front of pack copy be if a new product how similar or different should it be to the rest of the range or is a new brand or sub brand needed and so on The output of this phase is a visual design strategy and the fees are usually between 5 000 and 10 000 Phase 2 creative design This is when the designers work their creative magic Working to a tight design brief defined in phase 1 they explore creative ways to create packaging design that will enable the brand to stand out and be different generate visual equity for the brand to be recognised by capture the brand s unique territory in the category to create emotional appeal for consumers make the product range easy to shop The output of this phase is a signed of front face pack design and the fees are normally between 10 000 and 20 000 Phase 3 implementation design We now take the design through to print ready artwork and liaise with your printers to ensure optimum design execution In this phase we will commission any required photography or illustration optimise the design across all faces of the pack roll the design out across all skus create print ready artwork The cost of this phase is of course dependent upon the number of SKUs To give an indication the cost of 1 SKU would be around 1 000 the cost of 15 SKUs could be

    Original URL path: http://www.reachbrands.co.uk/what-we-do/our-fees/ (2016-04-24)
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  • » Reach
    solutions that will really be effective Our team consists of a pool of freelance Packaging graphic designers whose collective experience spans all categories They hold the creative magic that turns a design brief into a highly engaging packaging design that shoppers find themselves compelled to pick up off a shelf They are expert at designing packs that consumers find easy to shop They are masters at turning the back and sides of packs into clever brand stories or helpful hints that endear consumers to your brand Packaging artworkers our artworkers understand the challenges of the range of substrates onto which our designers packaging designs need to be successfully printed The challenges of a flexo printed flow wrap are very different to a screen printed folding box board or a shrink sleeved PET bottle The artworker will also guide a designer at the conceptual design stage on what the print restrictions and opportunities are meaning you can be confident that any exciting design concepts you are presented with can actually be achieved using the number of colours and print process you have Packaging consultants you may need to find new packaging formats or have a challenge on your packaging line Or

    Original URL path: http://www.reachbrands.co.uk/what-we-do/our-team/ (2016-04-24)
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  • » Reach
    only available from the larger packaging consultancies keep our overheads extremely low in comparison to agencies operating a traditional consultancy with high fixed salary costs Our fees are therefore substantially lower than consultancies offering a similar level of expertise and experience Based in Bristol Bristol s burgeoning fame as a hub for creative excellence is not surprising to us Bristolians The city offers a relaxed way of life that combined with the wealth of cultural activities on offer encourages curiosity inspiration and collaboration A perfect stimulus for creativity Caroline Hagen Caroline loves working with Marketing and Managing Directors to facilitate the decisions to be made that enable the creation of packaging design that sells She understands how to get to the heart of a brand how its packaging needs to adapt to best reflect its competitive edge in its marketplace and how best to guide designers to keep the brief in mind whilst encouraging their creative curiosity and energy Caroline leads all projects An early career in London working at advertising agencies such as DDB and Y R following by several years working alongside Terence Conran at Conran Design Group nurtured her love for design and her passion for packaging

    Original URL path: http://www.reachbrands.co.uk/what-we-do/the-company/ (2016-04-24)
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  • Our work » Reach
    Bars for General Mills EMEA Zeal cookware for Kitchen Innovations Sunblest for Allied Bakeries New Covent Garden Soup for Daniels Ubley Yoghurts for Yeo Valley Lyons Seafood Rocombe Ice Cream for Yeo Valley Creative Combinations for Lyons Seafood Sitemap Reach

    Original URL path: http://www.reachbrands.co.uk/case-studies/filterby?filter=filter-by:food (2016-04-24)
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  • Our work » Reach
    DIY Commemorative Johnsons Juices for Daniels Ardmore Malt Whisky for Jim Beam Brands Koji Natural Soft Drink for startup Future Drinks Growers Direct Organic Juices for Gerber Sitemap Reach 2016 caroline reachbrands co uk 15 Cotham Vale Bristol BS6 6HS

    Original URL path: http://www.reachbrands.co.uk/case-studies/filterby?filter=filter-by:drink (2016-04-24)
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  • Our work » Reach
    cookware for Kitchen Innovations Air Wick Air Freshener for Reckitt Benckiser Global Own brand packaging identity for Wickes Mr Sheen Polish for Reckitt Benckiser UK Own brand Paint for Wickes Sitemap Reach 2016 caroline reachbrands co uk 15 Cotham Vale

    Original URL path: http://www.reachbrands.co.uk/case-studies/filterby?filter=filter-by:household (2016-04-24)
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  • Our work » Reach
    Drink Household Health Beauty FMCG Pharmacy DIY Commemorative Jungle Formula Inspect Repellant for Omega Pharma E45 Endless Moisture for Reckitt Benckiser UK Sitemap Reach 2016 caroline reachbrands co uk 15 Cotham Vale Bristol BS6 6HS This site uses cookies by

    Original URL path: http://www.reachbrands.co.uk/case-studies/filterby?filter=filter-by:health-and-beauty (2016-04-24)
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  • Our work » Reach
    Encona Sauces for Grace Foods Jungle Formula Inspect Repellant for Omega Pharma Nature Valley Cereal Bars for General Mills EMEA Johnsons Juices for Daniels Sunblest for Allied Bakeries New Covent Garden Soup for Daniels Ubley Yoghurts for Yeo Valley Lyons Seafood Koji Natural Soft Drink for startup Future Drinks Air Wick Air Freshener for Reckitt Benckiser Global 1 2 Sitemap Reach 2016 caroline reachbrands co uk 15 Cotham Vale Bristol

    Original URL path: http://www.reachbrands.co.uk/case-studies/filterby?filter=filter-by:fmcg (2016-04-24)
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web-archive-uk.com, 2017-12-14