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  • Results Corporation | Free Newsletter Issue 47
    it has ever been Writing an email newsletter on a regular or even occasional basis demands discipline and commitment Few companies ever sustain that commitment But those who do are reaping outstanding results It is like having your own TV channel you play good programmes quality articles and newsletters and you can then play your Ads sales emails Best of all you can send emails for about 2 of the cost of conventional direct mail and an even smaller of the cost of telemarketing Here are a few essential tips to successful email marketing 1 Your List begin collecting email addresses from all of your prospects and clients and adding them to your database 2 Your Website create an attractive offer on your website to encourage visitors to give you their email address in return for a valuable report or guide 3 Newsletter Signup create a compelling Newsletter Signup page on your website to further build your list 4 Choose an Email Broadcast supplier do NOT send emails through your normal email account as you could quickly become black listed by ISP s Internet Service Providers compromising your everyday email account With a professional ideally UK based supplier you get high delivery rates an easy to use interface and valuable reports on links clicked emails opened and much more 5 Create Quality Content do not make the fatal error of focusing the content on yourself your business and your news Instead focus on the customer s needs offer solutions to their problems ideas valuable information how to s inspirational case studies and success stories 6 High Frequency you want to build a stronger relationship with prospects and clients and one of the most effective ways to do this is to send valuable to them high quality content on a frequent basis Some of the most successful email marketers send 50 to 200 emails a year Many of our clients are sending 10 to 50 a year with excellent results 7 Single Article Newsletters don t save three or four articles for each email send each article separately as soon as it is ready This allows you to touch your list more frequently with a lot less effort on your part 8 Repeat Your Most Successful Sales Emails intersperse your articles with sales emails those that make a direct request for a meeting order to request a quote etc Once you have a sales email that is working well keep on repeating it on a regular basis monthly every few months until it stops working or you find a better version 9 Use the Data to Learn with Direct Mail you only get to measure responses With email marketing you learn so much more as you get to learn from your near misses You will learn what content people like by how many people click on the links and forward your email to others you ll discover what your open rate is how many people read your email and this allows

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER47.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 48
    of our Classics from the Archive The ideas in these emails have literally transformed businesses time and time again But like everything it s about putting them into practice The fourth instalment below gives you practical advice to make significant changes today in the way you sell It is simply dynamite for absolutely any business Want to close more sales Try opening with more questions Here s a simple experiment for you to try when you re in a one on one sales situation Take conscious note of how much you re TELLING and how much you re ASKING Asking questions about your prospect their situation their needs and what they re looking for is unquestionably THE most powerful approach to truly consultative selling The temptation is always there however to go into TELL MODE The key is to be like an investigative doctor asking about the symptoms of a patient to diagnose the problem before prescribing the treatment In the case of the doctor doing it any other way would be professional malpractice Not asking questions in selling is malpractice too The great thing about asking prospects questions and carefully listening to their answers is that you can then prescribe the solution in their language exactly for their needs A magic phrase is Based on what you ve told me X would be the most appropriate service product for you For example remember you mentioned that you re looking for Simple Powerful Yet so few sales people do it well Follow us on twitter Forward This Email To a Colleague Received This as a Forwarded Email Contact Us to Update Your Details Follow us on twitter Results Corporation Europe plc 20 Bentley Court Paterson Road Wellingborough Northamptonshire NN8 4BQ Tel 44 0 1933 373000 Registered in England Company No

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER48.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 49
    fail to take simple but effective steps to convert website visitors into sales leads and database prospects Many websites make little or no use of call to action devices beyond having a Contact Us page on their site To do that you will almost certainly have to include traffic conversion elements in your website such as Call to Action Copy Banners in most cases this can be quickly and easily resolved by adding a simple sentence to each page with a strong call to action like this one To get started to request a proposal or to find out more please call us now on 01234 567890 enquire through our website or request our special buyers guide Packaged Information Offers creating valuable reports buyers guides and White Papers has long been one of the most successful ways of generating enquires in any type of marketing Newsletter Signup for some businesses an offer to send a prospect your newsletter with latest product developments hints and tips case studies articles and special offers can generate significant conversion with many website visitors Mistake 2 They have not tested or optimised Google AdWords probably the fastest most cost effective and measurable way of generating new business that has ever been available to businesses Mistake 3 They do not have an ongoing communications strategy for converting the leads generated from their website into new clients some online leads convert quickly however the majority are slower buyers and require a more thoughtful conversion process Mistake 4 They fail to create compelling landing pages for each product or service category that they wish to generate leads for Web users are looking for information period The site that rewards searchers with relevant and compelling information gets the most leads and sales Mistake 5 They fail to build a site that is search engine friendly This means that their site has little chance of being rewarded by search engines such as Google indexing and ranking their web pages highly in response to relevant searches Mistake 6 They fail to integrate their online and offline marketing today prospects use a combination of online and offline interactions in their buying process For example in many cases whilst buyers search online they still transact or buy offline Making an appropriate and seamless transition from online to offline is essential to winning new business Mistake 7 They fail to track and measure using powerful free tools such as Google Analytics and Google AdWords what is happening to their business online and therefore fail to make simple changes that can yield many times more quality sales leads and database prospects and dramatically cut costs In other words they fail to measure and manage Right now investing in a new website or revamping your existing website may seem like another expense that you don t need but is this good thinking A really effective website with a smart online marketing strategy can be a formidable weapon in your marketing arsenal and can produce instant and

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER49.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 50
    remote control off the page or via the Internet is a great deal harder again In fact evidence from our clients shows that eight steps or more are often required when combining off the page mediums such as direct mail and email with telephone and face to face And more recently some of the worlds best online only marketers are reporting great results from 20 50 step sales processes So no matter what your sales process be prepared to develop and systemise multi step strategies Or be prepared to have someone else take the sales you should have earned The 90 Day Contact Cycle A few months ago we explored the importance of staying in touch with your prospects and clients regularly and relentlessly within 90 days or less This is based on the 90 day calling cycle pioneered by Saatchi Saatchi and documented by author Wendy Evans in her book Choose and Grow your Own Business in 90 Days To quote Wendy Keep in touch with your prospect and client base regularly and relentlessly within 90 days Less than 90 days is fine but never let more than 90 days go by without contact which is approximately 60 working days This case study from Wendy s book shows how you can more than double sales by implementing a 90 day or less follow up system The example is based on winning appointments starting with a 200 strong prospect list To summarise 1st Cycle 1 2nd Cycle 2 to 3 3rd Cycle 7 to 10 4th Cycle Up to 30 5th Cycle Up to 60 There you have it a simple and inexpensive follow up system that could more than double sales for a few pounds the cost of an extra couple of phone calls and or emails We have

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER50.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 51
    Not Doing Quotes Wins You MORE business When you give a prospect a QUOTE you are inviting them to shop around A vastly better approach is to have a winning mindset and assume that they are not going to go elsewhere because you ARE delivering the best value package Then give them a Proposal Action Plan or Work Schedule avoid using the word Quote full of benefits to them reinforcing throughout why you are the best solution for them Now this does NOT mean you should be naïve and think that just because you believe you ll get the business you will No what I m saying here is that you need to get out of the quote mentality of price item and do everything you can to build a case around WHY the prospect should deal with you And that means knowing as much as possible about what they want out of the transaction The more you probe to find out what THEY want the more they ll be psychologically involved in helping you get the solution Importantly too when you submit your proposal you should put your price UP FRONT so that the prospect doesn t spend the rest of the document wondering what s all this going to cost Rather they ll see it spelt out proudly up front which means the rest of your plan can build more and more VALUE into that price Visit our Results Academy to see the original full length article about creating compelling proposals which includes before and after examples Follow us on twitter Forward This Email To a Colleague Received This as a Forwarded Email Contact Us to Update Your Details Follow us on twitter Results Corporation Europe plc 20 Bentley Court Paterson Road Wellingborough Northamptonshire NN8 4BQ Tel 44

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER51.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 52
    Reverse the Risk Silence the nagging voice of doubt in your prospect s mind For most products and some but not all services a free trial or a money back guarantee shows confidence in your offering and can help to inspire a purchase 8 Try a Special Offer Adding the right special offer to a sales letter or email can increase response rates up to 3 000 What extra value can you offer your audience to make them take action now 9 Abandon Quotes for Good A quote says here s the cost shop around Instead issuing a Proposal says for your investment here s how we ll meet and exceed your objectives and here s how we ll get started If you quote for business try this new approach 10 Cross Sell Don t feel awkward cross selling and up selling If you believe in what you re offering you owe it to your customers to let them know how they can benefit By the way getting a repeat or additional order can be 6 to 10 times less costly than winning a new customer 11 Test Second Interest Offers If your competitors are slogging it out with off offers try offering something different A bottle of wine movie tickets gym membership magazine subscription high street vouchers an iPod a Radio Controlled Car the value depends on the sale you re courting but think outside the box We ve seen these offers work wonders even with professional services and industrial business to business sales 12 Create a Great First Impression Every single time Whether you re greeting customers face to face on the phone or in writing on paper or online make sure you show you re absolutely the best company to deal with 13 Write to One Person When you re writing sales letters emails web copy or any other marketing material picture your ideal customer sitting down in front of you and write down what you d say to make them buy what you re selling 14 Form Strategic Alliances Your loyal customers trust you and will value other companies you recommend to them so form alliances with related but non competing businesses and cross refer each other to open a new source of leads This is low cost high return marketing and could double the size of your potential customer base overnight 15 Be Customer Focused Buyers don t care that you ve been in business since 1943 or that you re committed to providing excellent service They want to know what s in it for them Make sure your marketing tells them how they ll benefit from dealing with you 16 Show You Really Care The biggest reason customers change loyalties up to 68 in surveys is perceived indifference they don t think you care whether they come back to buy from you or not Make sure you show your customers that you really do value them 17 Package Your Products Make it easy for

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER52.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 53
    Marketing Machine Strategy Brief 53 How to Create a Marketing Machine This may shock you but in most businesses marketing is disorganised chaotic wasteful and badly managed Quite frankly it falls way short of delivering anything like an acceptable return on investment In this short video you can discover how to get a grip on this vitally important but often neglected part of your business Free Revenue Opportunities Analysis Take a valuable first step in getting control of the growth of your business today and apply for a free Revenue Oppportunities Analysis it could be the best 75 minutes you spend in your business all year Follow us on twitter Forward This Email To a Colleague Received This as a Forwarded Email Contact Us to Update Your Details Follow us on twitter Results Corporation Europe plc 20 Bentley Court Paterson Road Wellingborough Northamptonshire NN8 4BQ Tel 44 0 1933 373000 Registered in England Company No 3177245 Copyright Results Corporation Europe plc 2010 All worldwide rights reserved All media Not exhaustive Your privacy is respected by us We will not sell trade or rent your email address to anyone we only send out high quality information and you can unsubscribe at

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER53.asp (2016-02-16)
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  • Results Corporation | Free Newsletter Issue 54
    Strategy Brief 54 Creating a Marketing Machine Part 2 In How to Create a Marketing Machine Part 1 we looked at how to organise your marketing for maximum effect And we explored why in most businesses marketing is disorganised chaotic wasteful and badly managed and fails to deliver an acceptable return on investment In Part 2 you will discover how to turn your Marketing Machine into a money making factory for your business Free Revenue Opportunities Analysis Take a valuable first step in getting control of the growth of your business today and apply for a free Revenue Oppportunities Analysis it could be the best 75 minutes you spend in your business all year Follow us on twitter Click here to retweet this edition of Results Report Forward This Email To a Colleague Received This as a Forwarded Email Contact Us to Update Your Details Follow us on twitter Results Corporation Europe plc 20 Bentley Court Paterson Road Wellingborough Northamptonshire NN8 4BQ Tel 44 0 1933 373000 Registered in England Company No 3177245 Copyright Results Corporation Europe plc 2010 All worldwide rights reserved All media Not exhaustive Your privacy is respected by us We will not sell trade or rent

    Original URL path: http://www.resultscorporation.co.uk/FREENEWSLETTER54.asp (2016-02-16)
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web-archive-uk.com, 2017-12-15