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  • Results Corporation | Generating Leads
    You Fallen For This Common Advertising Trap STOP Don t waste money on this ad Part 1 STOP Don t waste money on this ad Part 2 Ads Don t Have to be Bland Never Underestimate the Power of a Compelling Offer Well Told 10 Sales Letter Rules Creating Direct Mail 9 Powerful Ways To Turn Your Yellow Pages Advertising Into Gold Who said technical brochures have to be boring With Your Product Knowledge Could You Do Something Like this to Create a Lead Surge for Your Business Creating a Referral System 26 Reasons Why People BUY Successful Direct Marketing or expensive junk mail How one business got a 2 000 boost in qualified leads and how you could do it too How to find customers who want to buy from you If you would like regular updates direct to your inbox then sign up to our free newsletter It s full of useful strategies that will help you get more from your business We have practical expert help available for businesses of all sizes Contact us via this website or call us on 01536 747 310 for more information Browse by Topic Marketing Foundations Online Marketing Converting Prospects Increasing

    Original URL path: http://www.resultscorporation.co.uk/GENERATINGLEADS.asp (2016-02-16)
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  • Results Corporation | Online Marketing
    your Business Online Marketing Online marketing is now the future for most businesses if you re not up to date then you risk losing valuable business to your competitors Take a look through this section of the Academy for useful online marketing advice and strategies 5 Steps to Creating a Highly Profitable Website 5 Easy Ways to Significantly Improve Google Pay Per Click Advertising Results 11 Ways To Grow Your Business Now These new marketing techniques are transforming the fortunes of businesses right now Many websites fail to generate business because they lack a simple sentence Online advertising overtakes TV If you would like regular updates direct to your inbox then sign up to our free newsletter It s full of useful strategies that will help you get more from your business We have practical expert help available for businesses of all sizes Contact us via this website or call us on 01536 747 310 for more information Browse by Topic Marketing Foundations Online Marketing Converting Prospects Increasing Average Transaction Value Increase Purchase Frequency Results Based Marketing Creating Your Website Writing Sales Letters Avoiding Discounting Marketing to Clients Copy Writing Formula Pay Per Click Advertising Writing Quotes Proposals Thanking Your

    Original URL path: http://www.resultscorporation.co.uk/ONLINEMARKETING.asp (2016-02-16)
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  • Results Corporation | Converting Prospects
    and Proposals Which of These Two Companies Would Get YOUR Business Improve Your Response Conversion Rates Why It s Worth Being Persistent With Your Customers Three Steps to Solutions Based Selling Success Having a 100 Conversion to Sale Mindset Can Boost Sales Conversions by up to 4 Times Why You Need To Radically Re Think The Idea of Employing Sales People 12 Golden Rules to Effectively Handling Enquiries 7 Steps to Winning Business from Local Authorities and the Public Sector Keep in touch with your prospect and client base regularly and relentlessly within 90 days For a few pounds you could double sales with this follow up strategy A David and Goliath Business Story How to Win in a Tough Market If you would like regular updates direct to your inbox then sign up to our free newsletter It s full of useful strategies that will help you get more from your business We have practical expert help available for businesses of all sizes Contact us via this website or call us on 01536 747 310 for more information Browse by Topic Marketing Foundations Online Marketing Converting Prospects Increasing Average Transaction Value Increase Purchase Frequency Results Based Marketing Creating Your

    Original URL path: http://www.resultscorporation.co.uk/CONVERTINGPROSPECTS.asp (2016-02-16)
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  • Results Corporation | Marketing Foundations
    Academy you ll learn the foundations that will get your marketing campaigns started Is your ad agency doing this to you 3 Ways To Grow Your Business a Powerful Formula for Growth 8 Step Copy Writing Success Formula Are Your Brochures Flyers Emails and Website Really Delivering Your Message or Does Choosing the Wrong Font Kill Their Effectiveness 3 Simple Ways to Get the Words Flowing When You Are Trying to Write Some Simple Techniques For Upgrading the Appearance of Ads Brochures Leaflets and Mailers Are Your Invoices Destroying Your Cashflow More Ideas for Getting Your Clients to Pay on Time 5 Ways to Identify and Cut Wasted Advertising and Marketing If you would like regular updates direct to your inbox then sign up to our free newsletter It s full of useful strategies that will help you get more from your business We have practical expert help available for businesses of all sizes Contact us online now or call us on 01536 747 310 for more information Browse by Topic Marketing Foundations Online Marketing Converting Prospects Increasing Average Transaction Value Increase Purchase Frequency Results Based Marketing Creating Your Website Writing Sales Letters Avoiding Discounting Marketing to Clients Copy Writing

    Original URL path: http://www.resultscorporation.co.uk/MARKETINGFOUNDATIONS.asp (2016-02-16)
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  • Results Corporation | Increasing Average Transaction Value
    This Good for Business If you would like regular updates direct to your inbox then sign up to our free newsletter It s full of useful strategies that will help you get more from your business We have practical expert help available for businesses of all sizes Contact us via this website or call us on 01536 747 310 for more information Browse by Topic Marketing Foundations Online Marketing Converting

    Original URL path: http://www.resultscorporation.co.uk/INCREASETRANSACTION.asp (2016-02-16)
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  • Results Corporation | Increase Purchase Frequency
    to Over 100 and How You Could Massively Boost Sales Too A Small Thank You in Business Goes a Long Way If you would like regular updates direct to your inbox then sign up to our free newsletter It s full of useful strategies that will help you get more from your business We have practical expert help available for businesses of all sizes Contact us via this website or

    Original URL path: http://www.resultscorporation.co.uk/PURCHASEFREQUENCY.asp (2016-02-16)
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  • Yellow Pages Making It Work | Results Corporation
    calls you get now the goals you want to achieve over the next 12 months and on results of testing different variables 3 Remember cost is not the issue it s your return on investment Think of it this way Say you spend 2 500 or up to 10 000 on a Yellow Pages ad That s a lot of money But if that one ad brings an extra 50 000 or 100 000 in sales it s paid for itself Look beyond the initial cost of placing your ad and think what it will bring to your business But having said that demand that it works by getting the message right 4 Use a headline and offer something of real value to your reader Ad experts will tell you to keep the logo or brand name bold Now obviously they are important But they aren t the be all and end all of your ad especially when your name isn t well known If the reader doesn t know who you are your name simply won t excite them Even if you are well known you re far better off using a headline in your ad which offers them a very real benefit for using your business ahead of your competition Look at how many ads don t have a headline see how far ahead you ll be already 5 How to get more enquiries from your Yellow Pages ad Create a valuable information booklet or report and offer it free in your Yellow Pages ad You will attract more people simply because you are providing them with an additional service 6 People love to look at people Newspapers know how to generate reader interest They use a liberal scattering of photographs And wherever possible photographs with people in them Then they put captions under the photos Here s a really hot tip for your Yellow Pages advertising Use a photograph of yourself your team members or a delighted customer It gives your business a human face It improves the readership of your ad And importantly it increases significantly the responses you achieve 7 Your potential clients are looking for information and a reinforcement as to which supplier they should call Look at almost any ad from any Yellow Pages and you ll see a lot of the same thing Ads which have the company name address phone number a brief description of the products they offer and not much else If a person is about to buy a product as they always are when they go to the Yellow Pages they want to know a number of things What you have to offer them why it will benefit them when they buy it and that you serve their area They need information So you should give it to them in your ad Don t be afraid to test a copy intensive ad style Testing shows it often produces more response of higher quality prospects who are pre sold

    Original URL path: http://www.resultscorporation.co.uk/ACADEMYYELPAGES.asp (2016-02-16)
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  • Results Corporation | Ad Case Study (Part 2)
    and your business will take off and deliver you super profits Leave pieces out and you condemn your business to performing at average or worse For the want of a few simple elements some of which we ll cover here making the right changes could turn your business around in a relative heartbeat And that s got to be exciting So let s look at the ad and its jigsaw puzzle pieces The headline Effective Speaking Here s how is a reflection of the title of the book It is also fairly compelling in that it flags down the target audience The previous ad had perhaps a better headline It was QUIT FEAR BE an effective speaker In any event this new headline is still going to pull readers in The headline to an ad can impact the response to an ad by up to 20 times So it is critical to spend time to make it as POWERFUL as humanly possible The headline is one of the great leverage points in marketing The offer an element that can lift your response rate by 300 or more is very strong John has done a great job here with his designer or dramatising the cover of the book and the sub head YOURS FREE Add to that the retail price mentioned in the opening paragraph and the value statement in the second paragraph and so far so good What s NOT good about this ad Look an ad any ad that offers to give away a 19 95 book is going to get responses isn t it So it s going to work to some extent But this ad isn t going to create the avalanche of orders that John would wish for It has committed the biggest blunder that advertisers can make It talks all about the advertiser and fails to focus on the reader and what the solution will do for them After a token You could net 2 080 profit from one idea statement about the book itself it then launches into a self focused spiel on the author Rule one of effective communication Tune into the prospect s WIIFM What s in it for me Imagine how powerful this ad would have been if it had paragraph after compelling paragraph building a case about how the reader will feel more confident command a greater presence with peers have vastly improved promotion prospects have less stress participating in or running meetings how he or she will be someone others look up to as a leader who can get a message across and so on That is the benefit of getting this book Not reading the accolades about the author Sure his credibility needs to be established But it s what this amazing book will do for the reader that will inspire them and move them to send for it Communication is more powerful with Reasons Why Reasons Why is a powerful tool in communication If you re making

    Original URL path: http://www.resultscorporation.co.uk/ACADEMYADDCASES2.asp (2016-02-16)
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web-archive-uk.com, 2017-12-13