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  • Results Corporation | Ad Case Study (Part 1)
    Textbook and CD series what the 2 private evaluations are or who the company is There re no testimonials no painting of the picture of what the course will do for the reader It was doomed to fail Sadly John is not alone in running ads like this On any day there are thousands of companies spending their hard earned money on ads that patently fail to sell And these well meaning companies just keep pouring more money in hoping it ll start working It won t In many cases they don t measure the results to their ads and they re blissfully wasting thousands of dollars probably because some expert insisted it s OK because they re keeping their name before the public Which categorically doesn t work More on how to overcome that later In this case I explained to John that he needed a strategy He needed a strategy that would get him his desired outcome That is bookings for his workshop The Strategy and a Sales Process By now John had accepted that his chances of selling his 150 course off the page in a small ad like the one he proposed were nil So I went on to outline a multi step approach for his sales process First generate leads Create an ad with a strong response generating offer to gather the names and contact details of people qualified as prospects for his course Then follow these prospects up with a letter and an information pack outlining what it is John does and what his course can do for them The letter to explain that one of John s team will be in touch to answer any queries And as a third step phone them Develop a script for his people to call the prospects and discover what it is they re looking for in public speaking and to explain how the course will help them achieve their outcomes From this point the team is in a position to convert prospects into bookings over the phone A very simple three step strategy Doing the numbers At this point it was time to put some numbers to his campaign to open John s eyes to what it would take to make his campaign viable In other words we needed to establish a breakeven for his ad campaign Specifically how many sales did he need to get per ad to make it pay I got John to figure out what a sale is worth to him Then to work backwards and determine how much he could afford to invest to get that sale He figured his gross profit on a booking for his course was around 100 after catering and room hire He also told me that he typically converts two out of every ten leads A conversion rate of 1 5 In other words he needs to get five leads to lock in one sale Every lead therefore represents 20 in gross profit Creating a compelling

    Original URL path: http://www.resultscorporation.co.uk/ACADEMYADDCASES1.asp (2016-02-16)
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  • Results Corporation | Search Engine Marketing
    If your business is not visible to these serious prospects and potential customers then your competition are going to have open season with the best prospects Results Corporation Search Engine Marketing team includes experts in both Pay Per Click advertising and Search Engine Optimisation We can help you to quantify and act on these amazing opportunities in several ways 1 Evaluation We will evaluate the online potential for your business We will review your current marketing online and offline and identify opportunities for growth and improvement giving you a prioritised list of opportunities to implement and test For a free Revenue Opportunities Analysis valued at 275 00 please call us now on 01536 747 310 or email us at enquiries resultscorporation co uk 2 Pay Per Click Advertising We will develop manage refine and optimise your Pay Per Click advertising campaigns Our expert team includes Google Qualified Professionals with many years of experience and proven results 3 Search Engine Optimisation We will create implement and refine a strategy to get your business visible online Our search engine optimisation experts are at the leading edge of understanding and applying the latest search engine optimisation techniques to get you as high as possible on relevant search engine results 4 Website Development Your website sits at the heart of your online marketing strategy We will review your existing website or websites and make specific recommendations on how you can improve results This can involve everything from a full redevelopment of your website to a rolling programme of refinement and development We have a team of highly skilled and experienced website developers and can also work with your existing technical team to improve results outcomes and return on investment In short we can ensure that your marketing online and offline is working at optimum

    Original URL path: http://www.resultscorporation.co.uk/MARKETINGSERVICESSEARCHENGINE.asp?S=5 (2016-02-16)
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web-archive-uk.com, 2017-12-11