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  • Contact the Sage Developers' team | Sage UK
    SagePay payment solutions CRM software Connect with your customers and build more profitable relationships with Sage CRM With Sage CRM you can manage your entire contact base in one single place What s more it s easy adaptable affordable and ideal for small and medium sized businesses Sage CRM is available in the cloud or on premise View Sage CRM software Sage software for Mac Online accounting payroll and CRM solutions for businesses Our range of online business software gives you the freedom to work online from anywhere using any device Macs included View the range Business advice How to start a business Growing and running your business Employing and managing people Legislation How to start a business Thinking about starting a business We re here to guide you through those critical early stages Our comprehensive jargon free advice covers everything start up entrepreneurs need to succeed writing a business plan raising finance building your brand and more Read more Growing and running your business Our expert advice to inspire healthy growing business Looking for ideas to grow your business seeking practical ways to expand your customer base or keen to see how the latest technology can help overcome daily challenges We ve got advice to help you take your business to the next level Read more Employing and managing people Hiring staff and managing employees We ll help you get it right Our tried and tested advice will help you find and employ the right people and encourage staff motivation Get the best from your team and your business will feel the benefit Read more Legislation Business legislation can be confusing and a daunting prospect for some Our expert advice on VAT payroll RTI and Pensions Auto Enrolment will help take the stress away from legislation and keep your business on the right side of the law Read more Accountants Join the Accountants Network Become an Accountant Partner Software for Accountants Join the Accountants Network Find out more about our package of software and support that helps bookkeepers and accountants support the needs of both their clients and their practice starting from just 99p per month Select the products and services that suit your needs and change or add new modules as and when you need to Whatever your size of practice Sage Accountants Network will help you run your practice more smoothly Become an Accountant Partner Become an official Sage Accountant Partner so you can market install and train people on Sage Products Our dedicated account managers will provide everything you need to build a stronger relationship with your clients You ll get access to Sage software expert training award winning support and exclusive discounts so you can recommend and resell market leading Sage products Read more Software for Accountants Check out our dedicated range of software and services for Accountants and Bookkeepers which are ideal if you work in practice or an in house finance team We ve worked hand in hand with HMRC and the Financial

    Original URL path: http://www.sage.co.uk/contact/developers-contact-form (2016-02-08)
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  • Marketing Advice To Reach More Customers - Business Advice From Sage
    the latest technology can help overcome daily challenges We ve got advice to help you take your business to the next level Read more Employing and managing people Hiring staff and managing employees We ll help you get it right Our tried and tested advice will help you find and employ the right people and encourage staff motivation Get the best from your team and your business will feel the benefit Read more Legislation Business legislation can be confusing and a daunting prospect for some Our expert advice on VAT payroll RTI and Pensions Auto Enrolment will help take the stress away from legislation and keep your business on the right side of the law Read more Accountants Join the Accountants Network Become an Accountant Partner Software for Accountants Join the Accountants Network Find out more about our package of software and support that helps bookkeepers and accountants support the needs of both their clients and their practice starting from just 99p per month Select the products and services that suit your needs and change or add new modules as and when you need to Whatever your size of practice Sage Accountants Network will help you run your practice more smoothly Become an Accountant Partner Become an official Sage Accountant Partner so you can market install and train people on Sage Products Our dedicated account managers will provide everything you need to build a stronger relationship with your clients You ll get access to Sage software expert training award winning support and exclusive discounts so you can recommend and resell market leading Sage products Read more Software for Accountants Check out our dedicated range of software and services for Accountants and Bookkeepers which are ideal if you work in practice or an in house finance team We ve worked hand in hand with HMRC and the Financial Reporting Council to develop a range of solutions that will let your run your practice produce year end accounts and take care of tax returns All come complete with our award winning customer support Read more Contact My Sage account Visit the support site Sage Store Home Business advice Growing and running your business Advice for marketing your business Advice for marketing your business Practical advice to help you connect with more customers online and face to face Our free tips will help you stand out in a crowded marketplace How to get your local business found on Google Do you want to stand out from the crowd in Google s local search results Our experts reveal some great ways to connect with more customers in your area Read more Previous 1 Next How to run a great email marketing campaign Top tips to write marketing emails that stand out Cut through the noise and distraction and engage with your audience How to write a great press release Got a story to share Our press release template and advice will help you get your story noticed by journalists and prospective customers How to

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/marketing?Page=1 (2016-02-08)
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  • How to run a great email marketing campaign
    world at any one time And gone are the days of the compliant consumer who willingly responds to price promotions and other marketing tactics Customers are now far more sophisticated and more demanding and one of the results of an economic downturn is a loss of trust and confidence in large institutions All of this means marketers and business owners now have to work far harder to attract and retain customers Here are my top tips to help your emails stand out through the noise and distraction so you can engage with your audience Understand your target market Mass marketing is yesterday s news The only way to really connect with your audience is to truly understand their individual challenges Only then can you use great content to effectively communicate how your product or service can add value Use this information to help when crafting messages and ask yourself How does my product service or content deliver superior customer value How does it make my customer s lives easier or better What is unique original or authentic about the advice I m offering or the product I m selling With market segmentation you can tailor your messages content and imagery to make it more personable relevant and interesting to your readers Equip yourself with the right email marketing tools Email marketing services such as dotmailer and MailChimp allow you to send large volumes of emails and manage your contact database Many also contain best practice guides easy to use editors and email templates so you can save time when creating new emails Other helpful features allow you to test the appearance and format of your emails on mobile devices With a large proportion of emails being opened on mobile devices it s very important you do this Write appealing email subject lines The subject line is the most important part of your email campaign You can put a lot of time and effort into creating amazing email content but if nobody opens your email because the subject line is a bit dull what s the point Having a deep understanding of your market will mean you are far more likely to get great results first time however testing and refining is also important in improving performance Lean marketing is a concept born out of the Lean Startup by Eric Ries Iteration testing and measurement are at the heart of the model and reduce the risk of failure when reaching and communicating with your target audience through various channels Test your marketing campaign to learn and adapt Learn the best time to engage with your audience Try evenings weekends early mornings and weekdays and monitor the number of opens and clicks your communications get over a set period of time Once you find it aim to use this time for future communications Tips when testing Be clear about what you want to test and separate your data into equal sized pots Don t test more than one thing at the same

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/how-to-run-a-great-email-marketing-campaign (2016-02-08)
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  • How to write a press release
    a great press release 24 November 2015 Have you got some great news about your business A press release is still a great way to share it Even in this digital social media savvy world the effectiveness of a great press release is undiminished a well written example can help your story stand out amongst the noise and do a lot to get you and your brand noticed What makes a good press release There s a simple reason why press releases are still so effective the best examples use bold punchy headlines and are written in clear concise language designed to get the important points through to the reader as quickly as possible even if they re just scanning the content This is especially important when you think of the sheer volume of content out there you have a very small window to make an impression on the reader whether they re a journalist customer or just someone you want to impress Chances are you ll be distributing your press release online to help your intended audience find your story when they use a search engine it s vital that you write with them in mind Think about the words and phrases they might use when searching Google for articles relevant to your story Make a note of them you ll need them later Good reasons to write a press release There are no right or wrong subjects when it comes to writing a press release Examples could be to announce New business partnerships Customer contract wins New internal appointments New product launches Industry research and survey findings Milestones reached within the company New office or branch openings Things to consider before writing a press release You ve got this far which means you ve got a story But before you go any further ask yourself Is your story really newsworthy It s undoubtedly interesting to you but will it be of interest to journalists and their readers Put yourself in their shoes and be hard on yourself announcing news that doesn t interest anyone but you is not only a waste of your own precious time but it can dilute the effectiveness of any of your subsequent releases remember the story of the boy who cried wolf Using images in your press release If your story calls out to have an image included with it go the extra mile to get a high quality professional looking photo This will help to engage journalists who are often as interested in visual impact as much as words If you can t stretch to a professional photographer consider asking for help from any enthusiast friends Resist the urge to send a quick mobile phone snap it will do you no favours Include a ready written caption for the photo too keep it simple but illustrative and include names of the people who appear Some general guidelines to bear in mind when writing your press release Your choice of headline is critical

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/how-to-write-a-press-release (2016-02-08)
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  • How to choose a business name
    business name Advice for marketing your business How to choose a business name by Alex Jordan 24 November 2015 Choosing the perfect name is incredibly important when starting or rebranding your business You can t just name your business anything you want there are legal implications to contend with and significant marketing considerations too You may well invest in marketing activities to promote your business but what you are really doing is developing an association between your business entity and your business brand It is therefore essential that your business name is aligned with your brand identity Good business names appeal to your target market There are lots of justifications for naming businesses certain ways Some names use completely made up words because they are memorable and easy to market Others may be much more literal or descriptive of the products and services offered The important thing to remember is to ensure that your business name is right for your target market To give you an example please consider the following names of fictitious restaurants Kev s Caff The Fox and Hound Captain Ahab s Bar and Grill Quick n Chick n Based on those names it s highly likely that you have already assumed what these restaurants offer Knowing that you want to go out for a meal tomorrow night and without any further information available you might even use these preconceptions to decide where you d like to go Therefore just as you would your products and services I d highly recommend further market research to ensure that the name elicits the desired response from your target audience Something else I find incredibly important is whether a name passes the radio test that is if the name is spoken out loud would the person listening be able to first hear the name clearly without confusion and then be able to spell it Made your shortlist of business name ideas Now check what s available legal It is important to check that your intended name is not too similar to any others Even if you are convinced that there are no other companies with that name you must also ensure that you are not going to be breaching any trademarks You should start by conducting some research into whether your desired name is available Assuming you are a UK business the first three places I would go to are Companies House by first checking the name against the companies register you ll immediately be able to see if there are any registered companies with similar names If there are then it s probably not worth you pursuing that name That said if the similarly named company is in a completely different industry you may decide it s worth continuing IPO you can search through registered trademarks at the Intellectual Property Office Like searching registered companies you may well find the trademark taken in which case it may not be worth you pursuing that name any further However trademarks are

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/how-to-choose-a-business-name (2016-02-08)
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  • Finding your USP: How to make your business stand out
    inspire healthy growing business Looking for ideas to grow your business seeking practical ways to expand your customer base or keen to see how the latest technology can help overcome daily challenges We ve got advice to help you take your business to the next level Read more Employing and managing people Hiring staff and managing employees We ll help you get it right Our tried and tested advice will help you find and employ the right people and encourage staff motivation Get the best from your team and your business will feel the benefit Read more Legislation Business legislation can be confusing and a daunting prospect for some Our expert advice on VAT payroll RTI and Pensions Auto Enrolment will help take the stress away from legislation and keep your business on the right side of the law Read more Accountants Join the Accountants Network Become an Accountant Partner Software for Accountants Join the Accountants Network Find out more about our package of software and support that helps bookkeepers and accountants support the needs of both their clients and their practice starting from just 99p per month Select the products and services that suit your needs and change or add new modules as and when you need to Whatever your size of practice Sage Accountants Network will help you run your practice more smoothly Become an Accountant Partner Become an official Sage Accountant Partner so you can market install and train people on Sage Products Our dedicated account managers will provide everything you need to build a stronger relationship with your clients You ll get access to Sage software expert training award winning support and exclusive discounts so you can recommend and resell market leading Sage products Read more Software for Accountants Check out our dedicated range of software and services for Accountants and Bookkeepers which are ideal if you work in practice or an in house finance team We ve worked hand in hand with HMRC and the Financial Reporting Council to develop a range of solutions that will let your run your practice produce year end accounts and take care of tax returns All come complete with our award winning customer support Read more Contact My Sage account Visit the support site Sage Store Home Business advice Growing and running your business Finding your USP How to make your business stand out Advice for marketing your business Finding your USP How to make your business stand out 20 November 2015 Does your business have a USP or Unique Selling Point This is a simple way to define what makes you different from your competitors Taking a little time to develop this is a great way to make your business stand out helping your prospective customers know why they should choose you and helping you to win more business According to research by commercial insurer RSA 28 of businesses said they were concerned about too much competition and how that might affect their company s ability to survive

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/how-to-find-your-usp (2016-02-08)
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  • How to set your price: pricing strategies and methods
    can recommend and resell market leading Sage products Read more Software for Accountants Check out our dedicated range of software and services for Accountants and Bookkeepers which are ideal if you work in practice or an in house finance team We ve worked hand in hand with HMRC and the Financial Reporting Council to develop a range of solutions that will let your run your practice produce year end accounts and take care of tax returns All come complete with our award winning customer support Read more Contact My Sage account Visit the support site Sage Store Home Business advice Growing and running your business How to set your price pricing strategies and methods Advice for marketing your business How to set your price pricing strategies and methods 20 November 2015 Setting the right price for your products and services is key to gaining profits so a well thought out pricing strategy is a valuable tool to ensure business success We asked Sage pricing expert Merve Yaylaci to share the benefit of her experience and answer some essential questions about price setting Setting a pricing strategy key considerations for business owners Price should never be considered alone it s just one element of your marketing mix You also need to consider Product service What do your customers want from what you supply How much does it cost to provide and can you sell it profitably Place Where can customers find your product and service Promotion Where and when can you reach your customers with messages about your product or service Your pricing strategy should be based on The value of your product or service to your customers How your price compares with your competitors products and services and similar products within your portfolio How your typical target market customers behave Your brand image and share of the market What are the key methods and pricing strategies The key elements of pricing strategy for any business are Understanding what your customers want need and how they behave Matching the value of your product or service to its price and making it clear what a customer is paying for The main pricing methods Cost base pricing For cost base pricing you simply calculate the cost of your product or service and then add a percentage on top which is your profit margin or mark up The formula for cost base pricing is Selling Price Fixed Cost per unit Variable Cost per unit Desired Profit Margin This type of pricing is mostly used where all competitors provide the same goods service and price is the only difference between them Although this pricing method is simple to calculate it takes no account of demand or of customers willingness to buy products or services at that price Value based pricing Value based pricing sets a price based on the perceived value of a product or service rather than cost of supplying it This pricing strategy is typically used in businesses that produce things like medicines

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/setting-your-pricing-strategy (2016-02-08)
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  • Infographic: Social Media and small business
    small and medium sized businesses Sage CRM is available in the cloud or on premise View Sage CRM software Sage software for Mac Online accounting payroll and CRM solutions for businesses Our range of online business software gives you the freedom to work online from anywhere using any device Macs included View the range Business advice How to start a business Growing and running your business Employing and managing people Legislation How to start a business Thinking about starting a business We re here to guide you through those critical early stages Our comprehensive jargon free advice covers everything start up entrepreneurs need to succeed writing a business plan raising finance building your brand and more Read more Growing and running your business Our expert advice to inspire healthy growing business Looking for ideas to grow your business seeking practical ways to expand your customer base or keen to see how the latest technology can help overcome daily challenges We ve got advice to help you take your business to the next level Read more Employing and managing people Hiring staff and managing employees We ll help you get it right Our tried and tested advice will help you find and employ the right people and encourage staff motivation Get the best from your team and your business will feel the benefit Read more Legislation Business legislation can be confusing and a daunting prospect for some Our expert advice on VAT payroll RTI and Pensions Auto Enrolment will help take the stress away from legislation and keep your business on the right side of the law Read more Accountants Join the Accountants Network Become an Accountant Partner Software for Accountants Join the Accountants Network Find out more about our package of software and support that helps bookkeepers and accountants support the needs of both their clients and their practice starting from just 99p per month Select the products and services that suit your needs and change or add new modules as and when you need to Whatever your size of practice Sage Accountants Network will help you run your practice more smoothly Become an Accountant Partner Become an official Sage Accountant Partner so you can market install and train people on Sage Products Our dedicated account managers will provide everything you need to build a stronger relationship with your clients You ll get access to Sage software expert training award winning support and exclusive discounts so you can recommend and resell market leading Sage products Read more Software for Accountants Check out our dedicated range of software and services for Accountants and Bookkeepers which are ideal if you work in practice or an in house finance team We ve worked hand in hand with HMRC and the Financial Reporting Council to develop a range of solutions that will let your run your practice produce year end accounts and take care of tax returns All come complete with our award winning customer support Read more Contact My Sage account Visit the

    Original URL path: http://www.sage.co.uk/business-advice/growing-and-running/infographic-social-media (2016-02-08)
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web-archive-uk.com, 2017-12-14