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  • Google Social Search and its implication for SEO
    in addition to its normal listings So if I have published content on Twitter or a blog on say a basketball match that I have watched and someone in my social circle searches for something on basketball then my content will appear at the bottom of the page under the heading Results from people in your social circle Of course you will need to be signed into your Google account to see this feature Apart from the privacy implications it does show how important Google thinks social networking is That might not be exactly news but Social Search does take it to a new level Google first has to determine who is in your social circle It is planning to do this by looking at places like FriendFeed Feeds you are following in Google Reader Gmail contacts Youtube Picassa Sites you have listed in your Google Profile Twitter and any other social networking sites that you are subscribed to and on which you are connected to friends Google will go one degree of connection further so will include content posted by friends of your friends Whether or not Social Search proves popular is not really what is important What is perhaps more interesting is that it shows Google is increasingly tracking your social profile and knowing Google it would be very surprising if this information does not end up being used in its rankings algorithm So it strongly suggests that you or more importantly from an SEO point of view your website needs more than ever to work on developing a good social profile Put another way Google looks like it is developing a system whereby connections could become as important as links For company websites that translates into how many people read your blog or have your RSS feed

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/google-social-search.html (2016-02-18)
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  • SEO
    it seems do others Read the rest of this entry Posted in SEO Tags Google SEO Comments Closed The demise of Yahoo as a search engine February 22 2010 In this the beginning of the end for Yahoo Read the rest of this entry Posted in SEO Tags SEO Comments Closed Looking at your web page through Google s eyes January 12 2010 It can be very revealing to see what your site must look like to Googlebot Read the rest of this entry Posted in SEO spiders Tags SEO spiders Comments Closed Breadcrumbs they are good for visitors and maybe spiders too December 18 2009 Breadcrumbs could become a useful SEO strategy as well as being user friendly Read the rest of this entry Posted in SEO Tags Google SEO Comments Closed Page speed Google is commenting December 2 2009 Google is certainly talking about page speed and download times Read the rest of this entry Posted in SEO Tags Google SEO Comments Closed Page load download time it matters November 30 2009 There are lots of rumours circulating at the moment that Google is increasingly using page load time as an important parameter in its ranking algorithm Read

    Original URL path: http://www.searchengineworkshops.co.uk/tag/seo (2016-02-18)
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  • Promoting videos on YouTube
    comments and generate more incoming links which generates PageRank and higher PageRank results in higher rankings Greater popularity is also to have a beneficial effect on rankings as well so its a win win scenario Optimise the title Exactly the same situation as with optimising ordinary web pages page titles are key and should always include the target keyword as well as encouraging click throughs Optimise the video description This is more important with videos than with other web pages since there is less for Google to work with Always include the link to the site you are promoting right at the beginning of the description and include the keyword being targeted more than once twice should be enough Make sure you add your keyword as a tag and include it as the first tag if you use several Tags are queried when searches are made on YouTube and they are also used in Google search algo so they are really important Link to your YouTube video using anchor text This is exactly the same strategy as with linking any other sort of page or file Vary the anchor text around the keyword so that it always looks natural It s a very good idea to use your company name as your YouTube user name It helps reinforce your brand and Generate Honors for your video As with all optimisation it s a bit of a catch 22 Good rankings are generated by popular videos but how do they become popular without the ranking The more popular commented about and discussed your video the more honors it collects is the higher it will rank So to get it started link to it from your website from social media accounts from blogs you visit nofollow doesn t matter here as the

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/promoting-your-video-on-youtube.html (2016-02-18)
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  • Video
    and helping SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search Posts Tagged video Promoting your Video on YouTube September 21 2009 Video can be a very useful tool in promoting both your website and your products and services But like everything they don t just get found Read the rest of this entry Posted in SEO social media Tags SEO

    Original URL path: http://www.searchengineworkshops.co.uk/tag/video (2016-02-18)
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  • You’ve heard it before — Social Media
    need for a website and the need now in 2009 to engage in social media Back then companies were beginning to realise they needed a website they were not always sure why but it was a bit like having a fax machine it was a credibility thing You weren t a serious business without a website and your days were probably numbered if you didn t move with times Now it is not so much a credibility issue more that if a business doesn t get its name out there in social media network it is likely to get overlooked lose out to its competitors who are creating a buzz The big issue for just about every business of course is time If SEO is time consuming social networking is even more so I was at networking meeting last week and yes the guest speaker was talking about social media and he gave an example of a finance company who had recently taken on a guy solely to run the company blog and to contribute to other blogs to raise the company s profile and do some reputation enhancement That is the importance being put on social media in one of the most competitive online market places there is So how does a small business juggle the need to get involved but within the time restraints available After all there is no point in having a wonderful blog that has thousands of subscribers who turn into customers if you then don t have time to process the orders So the answer must be Be Selective Look at the various different types of social media and decide which is going to give your company the best payback For example I have never really understood the appeal of Twitter Why would I

    Original URL path: http://www.searchengineworkshops.co.uk/blog/social-media/youve-heard-it-before-social-media.html (2016-02-18)
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  • Alt text and image title text, their role in SEO
    algorithm to determine web page rankings as well I think of SEO as gathering grains of sand with the bigger the pile the higher the page ranks Alt text may not be the biggest grain of sand but they all help Alt text is what browsers show when you hover over the image Always use alt text to accurately describe the image Sometimes this can be difficult I use a little picture of a flower to illustrate these posts I think it lightens up the page a bit and as I always use something in bloom from my garden it helps to give a time context to the post I don t want to confuse Google by have alt text saying thrum eyed primrose in my alt text so I use search engine optimisation post spring 2011 which I believe is more useful to both any blind users who would surely ask why there is a picture of a primrose in a post about alt text and also more helpful to Google My view here is that the spirit is more important the letter of the law Title text The title attribute can be applied to any HTML tag including the image tag Doing so creates a tooltip designed to appear when a mouse hovers over the content within the tag With images the alt tag should and usually does take precedence The title tag should be used in the same way as a page title to provide advisory information about the image and be written using the same guidelines that is keyword rich informative and with a maximum of 65 characters Image title text is nowhere near as important as alt text from an SEO perspective it is a very small grain of sand But a grain of sand

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/alt-text-and-image-title-text-their-impact-on-seo.html (2016-02-18)
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  • How does Google see your page
    can t cope with images and other fancy stuff A quick and easy way of getting a good idea of what Googlebot sees is to Turn off images Turn off JavaScript Turn of CSS Disable Flash then see what your page looks like Using Firefox To turn off images and JavaScript Go to Tools Options Content untick Load Images Automatically and Enable JavaScript boxes To disable CSS Go to View Page Style and tick No Style Now just refresh the page Using Internet Explorer I tried to do the same thing using Internet Explorer and my advice is to download Firefox if you haven t already it will be quicker But if you really do want to try the same thing in IE then To turn off images Go to Tools Internet Options Advanced then scroll down to MultiMedia and untick Show Pictures To disable JavaScript Go to Tools Internet Options Security Custom Level scroll down to scripting and click disable javaScript Now restart IE Microsoft removed the ability to disable CSS in version 5 so the only way is to edit the registry files not recommended just use Firefox Using Firefox To disable Flash Disabling Flash is rather different You can download a Firefox extension FlashBlock This will then show a place holder wherever there is a Flash element on the page which when clicked will enable the Flash element and the page will then appear as the designer intended FlashBlock is intended to block Flash generated ads and once downloaded you will need to click the place holder every time you load a page that contains a Flash element This can be annoying when using Google Analytics for example since GA relies heavily on Flash Now what does your web page look like With images javaScript and CSS

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/looking-at-your-web-page-through-googles-eyes-2.html (2016-02-18)
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  • Spiders
    design improving conversion rates and helping SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search Posts Tagged spiders Looking at your web page through Google s eyes January 12 2010 It can be very revealing to see what your site must look like to Googlebot Read the rest of this entry Posted in SEO spiders Tags SEO spiders Comments Closed Home

    Original URL path: http://www.searchengineworkshops.co.uk/tag/spiders (2016-02-18)
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web-archive-uk.com, 2016-10-22