web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » S » SEARCHENGINEWORKSHOPS.CO.UK

Total: 153

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • BrightonSEO - September 2014 takeaways
    Brighton takeaways In no particular order some are restatements of things we just need to keep in mind some more innovative Persistence keep telling clients the same thing if it isn t happening Video if you haven t got video on your site yet do so now good example for persistence Rework old content this means updating popular content or revisiting ideas for content that have worked in the past use analytics to make sure you know what your audience likes and gives them more Cannibalisation this is a real problem if you have multiple pages on the same topic make sure they support each other not cannibalise each other This generally means identifying one page as the main page for that entity and then link all the other pages to it supporting it Semantic flux this can occur when Google realises that two sites are related they might just be owned by the same company Increasingly Google takes note of this and you may find that pages on completely different domains are cannibalising each other This is the golden age of technical and on page optimisation Local search is all set to change in the UK very soon expect Carousel to come over from the States and much much more Google is increasingly able to take unstructured content and restructure it this is not to say it wouldn t be silly to ignore rich snippets The Knowledge Vault is going to be big it s like the Knowledge Graph but on super steroids Google s aim is to catalogue all knowledge no mean feat Google s days as just a search engine may be numbered Mobile is the internet of the future look at how mobile results behave and look like now and this is what all results will

    Original URL path: http://www.searchengineworkshops.co.uk/general/brightonseo-takeaways.html (2016-02-18)
    Open archived version from archive


  • Periodic Table of SEO Success
    agency provision BrightonSEO 2014 takeaways Periodic Table of SEO Success September 2 2014 This inforgraphic sums up a lot of SEO very neatly It s attractive too It was created about a year ago now I think but the points it makes are still valid And of course it shows exactly how infographics are meant to work as requested I am linking back to the source Search Engine Land s

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/periodictableseo.html (2016-02-18)
    Open archived version from archive

  • SEO provision - freelancers and agencies
    stands offering PPC but none offering natural search services When I asked why the answer was a combination of lack of demand but mainly that they couldn t see a way of making it pay But then there used to be questions about Google would ever make any money Fast forward five years or so and almost everyone at Brighton was from an agency and there were not many sole trader SEOs In fact the agency staff seemed a bit in awe of anyone going it alone not sure that was the self employment bit or the SEO But it has got me thinking We all know that SEO has expanded its reach and there is so much more now to it than in the good old days of keyword density and web position gold One of the big challenges that an SEO working on their own now faces is having time to really keep on top of the strategy that is best for a client s search visibility With a multi person set up it is so much easier to allocate keeping up with the overall pattern of SEO and how best to utilise time and resources to one person and the actual implementation of that strategy to another Quite often this means of course allocating the implementation of social search to one person and social media for search to another etc etc Self employment is all about wearing many hats being the salesman the bookkeeper the marketer as well as the service provider and this is just another hat But a very important one There is no right or wrong or best when comparing the self employer SEO with an agency One will be right for one client the other better for another Generally the self employed SEO

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/seo-individual-freelancers-and-agency-provision.html (2016-02-18)
    Open archived version from archive


  • Web design conversion rates and SEO
    and reversed out text In my search for more expert information on how design and more specifically colour affects conversion rates I came across a video that I think is well worth watching By Flint McGaughlin of MECLABS It is quite long at an hour but provides some useful insights https www youtube com watch v AkEULLyu0cs It was recorded a while back in 2012 but it seems valid The two points that I felt I need to remember were about headlines and about focussing on just one call to action Headlines capture attention and convert into interest Flint used the rather useful metaphor of a headline being like a chat up line Both need to capture attention and then turn it into interest The site I am assessing is an ecommerce product site and the headlines are simply the product name like so many ecommerce sites Such a headline may capture the attention if is exactly and I mean exactly what you are looking for but there is no margin for error Even if the product is what your wanting to buy but you use a slightly different name for it the chances are that in the micro second you allow to for your decision you will decide it is not right and move on What a waste especially if I have put a lot of effort into the SEO of the page or perhaps even worse used Adwords and paid for you to visit the site Often there are constraints on an ecommerce and the headline has to be simply the product name Pink widgets It just doesn t invite any sort of engagement But put a sub head underneath and it becomes much more interesting Pink widgets The prettiest pink widgets apps for your Android Call to

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/design.html (2016-02-18)
    Open archived version from archive

  • Adwords
    And so long as your website includes the correct private policy information then it is perfectly legal But is remarketing entirely ethical Google 10 points Google s 10 point corporate philosophy says You can make money without being evil often misquoted as do no evil I certainly wouldn t say that remarketing is evil far from it It may be aggressive but not evil However going right to the beginning of Google Paul Buchheit the creator of Gmail is reported to have come up with Don t be evil as a sort of information slogan for the new company He also added and I am quoting from wikepedia here it was a bit of a jab at a lot of other companies especially our competitors who at the time in our opinion were kind of exploiting the users to some extent Here I do think Google has again fallen short of its lofty ideals In order to work remarketing must collect and then use information about which sites you have visited and then deliver content in the form of ads based on that information Technically your privacy policy should say what you are doing but I very much doubt if there is 100 compliance on this and even if there were what percentage of the public would understand the implication of dropping cookies etc Most internet users outside the online and advertising industries don t understand the difference between organic and paid ads what chance the finer points of cookies To me that gets awfully close to exploiting the user to some extent What I find particularly interesting is how inconsistent we as webmasters and the web in general is about privacy Earlier this year in the UK there was a tremendous amount of hype about the implementation of the

    Original URL path: http://www.searchengineworkshops.co.uk/category/adwords (2016-02-18)
    Open archived version from archive

  • General
    statistical product I hadn t given how Google translates an item much thought but it is revolutionary Earlier attempts at automated translation tools had relied on compiling rules and structures in much the same way as a teacher might teach a person a foreign language But this approach is set with problems For every rule and structure there are exceptions for which rules need to be constructed So Google with its vast experience in managing huge data resources turned the problem on its head and looked at the problem as a problem in statistical correlation It all sounded very reminiscent of latent semantic indexing LSI which is at the heart of how Google reads a page of content I don t feel I need to understand LSI in order to use Google or even optimise a site in much the same way as I don t need to understand the internal combustion engine to drive a car But it does help to have some idea of how Google thinks at least in outline in order to understand what it is looking for and where There is no doubt that Google is an awesome thing and the way I have always tried to get a feel for how Google reads a page is to look at a page of Arabic about which I know absolutely nothing and try and imagine working out using statistical correlations with the same material in English which I do understand Now I know that is not exactly or even approximately the way Google works but I find it is a useful metaphor It sounds remarkably like the task that the code breakers of Bletchley Park faced during WW2 and which accelerated the development of computing by Tommy Flowers and Alan Turing and so many others Or the deciphering of the Rosetta Stone But back to Google translate by adopting a statistical method of machine translation Google has the potential to translate any language to any other language At the moment Google translate is used to translate copy found on the internet But Google is looking at speech recognition again using statistical methods and when this becomes reliable then combined with Google translate we have the possibility of being able to talk to anybody in the world irrespective of whether or not there is a common language Now being able to talk to anyone anywhere is an awesome thought I think it should lead towards greater understanding world peace and harmony but I admit it is such a powerful tool that I don t think I or even Google can envisage where it might lead and with what consequences Posted in General Comments Closed The dangers of search personalisation August 21 2012 function var po document createElement script po type text javascript po async true po src https apis google com js plusone js var s document getElementsByTagName script 0 s parentNode insertBefore po s Search is getting more personal Google in particular is striving to make the search experience as customised to each individual as possible If Google knows I live in the south of England then it assumes I am more interested in results from websites with a connection to this part of the world than to the north of Scotland If I am looking for somewhere to eat tonight then yes it s very helpful If I am looking for a major capital project for my business then no I want best fit for my needs As someone working in SEO I have of course been familiar with the increasig personalisation of search for sometime Good or bad for the searcher it certainly causes issues when talking to clients and trying to explain that different people looking on different machines may see different results But it was not until I read a book recently by Eli Pariser called The Filter Bubble that I really appreciated the full impact of personalisation The internet has been heralded as opening up information in way no other medium has managed to achieve and for that we must all be grateful Personalisation though is having the effect of funnelling what we see by delivering what the search engines knows or thinks it knows we are interested in I thoroughly recommend reading Eli s book for an in depth analysis in my view he in danger of becoming a little too concerned and even borders on paranoia as the book progresses but he makes some very interesting points that we need to think about We all know that everything can be and therefore is being measured on the internet It is also reasonable to accept that all this information is or certainly could be available to anyone willing to pay for it So it not unreasonable to assume that anyone who wants information badly enough has access to it and this is perfectly possible So here are a few scenarios that Eli highlights in his book and which made a particular impact on me Personalisation and social media Scenario 1 surrounds social media Let s say I come from a fairly poor neighbourhood and have lots of friends with dubious credit histories I on the other hand have made good without leaving my roots behind completely and have an excellent credit history Is it unlikely that financial institutions are going to ignore the company keep and not take it into account when assessing me for a loan Personalisation and social mobility Scenario 2 is about how difficult it might be for someone to make good from humble beginnings Let s say from my less than privileged background I go to a modest University though I am very bright Recruiters looking to fill the most prestigious jobs are most likely to target Russell group candidates or Ivy League ones in the US This has always been the case but it is so much easier now to target them on social media If I do not see an advert for that great

    Original URL path: http://www.searchengineworkshops.co.uk/category/general (2016-02-18)
    Open archived version from archive

  • Google Analytics
    account The only time when this may not be true is if one organisation has more than one site So one of my clients has what they refer to as their brochure site and they have for historical reasons their ecommerce site on a separate domain Essentially it is the same site but split over two domains so from an analytics point of view it makes sense to handle it on one account Posted in google analytics web analytics Tags google analytics Comments Closed Google Analytics fast access mode or no access mode May 9 2011 Fast access mode in Google Analytics is causing data to disappear at least for small sites Read the rest of this entry Posted in google analytics Comments Closed How to exclude internal traffic May 3 2011 To exclude internal traffic from your Google Analytics data You need administrator access to configure your account to exclude internal traffic If you can t find the screens referred to it probably means you have only user access You will have to contact the person who set up the GA account and either ask them to exclude the internal traffic or to give you Administrator access Click on Analytics settings top left to open up the following screen Click on Add new profile top right Tick the box Add new profile for an existing domain You need to give the profile a name I suggest exclude internal Your new profile will now appear in the Analytics Settings window Click Edit profile and scroll down to Filters applied to profile and click Add filter In the Filter type drop down select Exclude traffic from the IP addresses that are equal to You need to know your IP address There are lots of website out there that will tell you one such is http whatismyipaddress com The site will automatically detect your IP and will present it as IP information It will take the form of a number with four groups of digits each separated by a full stop Simply copy these four sets of digits in the four boxes give the filter a name Me or web agency etc and your are done Profiles and Best Practice You could of course simply add the filter to your existing default profile but it is far better and safer to leave one profile completely untouched This means that if you either make a mistake or for some reason want the data excluded by the filter all data is still available Profiles are ways of analysing a sub set of data so once a filter is configured it will mean that for that within that profile some data is excluded This may be because you have used an exclude filter as here or it may be that you have a used an include filter which will have the effect of excluding everything not included by the include filter Posted in google analytics Comments Closed cookies and Google Analytics March 9 2011 Privacy

    Original URL path: http://www.searchengineworkshops.co.uk/category/blog/google-analytics (2016-02-18)
    Open archived version from archive

  • Online Marketing
    it And so long as your website includes the correct private policy information then it is perfectly legal But is remarketing entirely ethical Google 10 points Google s 10 point corporate philosophy says You can make money without being evil often misquoted as do no evil I certainly wouldn t say that remarketing is evil far from it It may be aggressive but not evil However going right to the beginning of Google Paul Buchheit the creator of Gmail is reported to have come up with Don t be evil as a sort of information slogan for the new company He also added and I am quoting from wikepedia here it was a bit of a jab at a lot of other companies especially our competitors who at the time in our opinion were kind of exploiting the users to some extent Here I do think Google has again fallen short of its lofty ideals In order to work remarketing must collect and then use information about which sites you have visited and then deliver content in the form of ads based on that information Technically your privacy policy should say what you are doing but I very much doubt if there is 100 compliance on this and even if there were what percentage of the public would understand the implication of dropping cookies etc Most internet users outside the online and advertising industries don t understand the difference between organic and paid ads what chance the finer points of cookies To me that gets awfully close to exploiting the user to some extent What I find particularly interesting is how inconsistent we as webmasters and the web in general is about privacy Earlier this year in the UK there was a tremendous amount of hype about the implementation of

    Original URL path: http://www.searchengineworkshops.co.uk/category/online-marketing (2016-02-18)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-14