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  • Search engine optimisation (SEO), web analytics training courses
    you have a very good chance of building long term success even if they do change their rules We offer two SEO courses DIY SEO for the SME is designed for webmasters running sites for small businesses A more technical course SEO for web designers and agencies is more suitable for those responsible for the overall structure and navigational architecture of a site Web analytics invaluable marketing data We offer training in how to use Google Analytics as a marketing tool Introduction to Google Analytics looks at the use of Google Analytics as a marketing tool and the way in which its use is a vital part of successful SEO and PPC campaigns We believe that using your site s web stats is vital to understand how it is performing and identify where the opportunities to drive it forward lie It doesn t matter which web analytics tool you use but we tend to use Google Analytics as most of our clients like it it s powerful and free is hard price to beat PPC training courses Although we believe in the power of natural search PPC pay per click advertising can make a valuable contribution to the online marketing mix Introduction to Adwords PPC advertising is designed for website owners who are either new to PPC advertising or have found it doesn t work It does if managed well All training can be provided in house as well as at our venues in the New Forest and is delivered by a Google Adwords certified individual Mentoring Even the best training is even better when followed up by mentoring All our courses include up to three hours telephone or email follow up mentoring After that period we also offer mentoring often in conjunction with web analytics reporting This can range

    Original URL path: http://www.searchengineworkshops.co.uk/ (2016-02-18)
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