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  • Adwords training course - PPC training
    seo checklist social media spiders web analytics Search Introduction to Google Adwords This course is designed for webmasters and business owners who haven t used Adwords or other PPC providers or who have and found it too expensive The aim is to show how to set up and manage PPC campaigns that generate quality traffic cost effectively Done badly Adwords can burn through an advertising budget in no time Used well Adwords is an instant effective and valuable advertising medium Course length short day 10am to 4pm with a break for lunch Course programme What is PPC Its advantages and disadvantages Setting up an Adwords campaign Finding the right keywords Writing your ad Targeting to your ad to the right audience Bidding and managing your budget How to ensure your ad is displayed in the right places Tracking this is vital for cost effective management of any PPC campaign Other providers when and why to use them All students receive a comprehensive manual of all course material Free telephone mentoring support is included to be taken within three months of the course Course aims To enable students to set up and manage a cost effect Google Adwords account Introduction to

    Original URL path: http://www.searchengineworkshops.co.uk/training-courses/introduction-to-google-adwords.html (2016-02-18)
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  • Sitemap
    and agency provision Website design improving conversion rates and helping SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search Sitemap Home Training courses Online SEO course Training calendar DIY SEO for the SME Intro to Google Analytics Intro to Google Adwords In house training Consulting Blog About clients Recommended SEO resources Terms and Conditions Contact Sitemap Home Training courses In house

    Original URL path: http://www.searchengineworkshops.co.uk/sitemap.html (2016-02-18)
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  • Google Analytics search engine optimisation (SEO) PPC courses
    details We are now running a new online SEO course which enables you to optimise your site as you work through the course material The course is fully supported with one to one online mentoring Date Course Workshop fee all fees are plus VAT Venue ring 01590 610250 for details DIY SEO for the SME 340 Brockenhurst ring for details Introducgtion to Google Analytics 340 Brockenhurst ring for details SEO from the web development perpsective 400 Brockenhurst ring for details Introduction to PPC using Adwords 340 Brockenhurst DIY SEO for the SME is now available in online format please email or call for details Most courses qualify as CPD units for the CIM Chartered Institute of Marketing Please contact training searchengineworkshops co uk for further details Discounts Search Engine Workshops UK offers discounts if several courses are booked together they can be taken at different times but must be booked and paid for together Number of courses booked Discount 1 course no discount 2 courses 10 of total fee 3 courses 15 of total fee We are also happy to offer a 25 discount to a second student from the same company attending the same course Atracks Search Engine Workshops

    Original URL path: http://www.searchengineworkshops.co.uk/training-courses/training-calendar.html (2016-02-18)
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  • Where is SEO going? nofollow guest blogging and paranoia
    agencies that had left their clients with sites that had Google had penalised I didn t meet any agencies who admitted to being responsible for the penalties but perhaps they don t attend so many conferences The results of all these penalties is that sites and SEOs are becoming paranoid about doing anything that might incur Google s wrath and that means anything at all it seems On forums on blogs on SEO websites everywhere there are warnings about doing this or that and what the results may be Guest blogging is a prime example Not so long ago guest blogging was the in thing now it is often described as little better than spam that will almost inevitably result in a penalty The result is that the no follow tag is being used everywhere At the end of March Econsultancy have started no following links to just about everywhere including the links from authors bios The no follow tag was brought in initially to prevent spam in blog comments a sensible answer to a real problem Then it became useful to differentiate natural links from paid links perfectly legitimate paid links but not the vote that a link from a site was meant to be as understood by Google s algorithm But if econsultancy and others I am using econsultancy just as an example is saying we don t want to associate ourselves from our authors sites then why is econsultancy using those authors I think their answer would be that Google can t differentiate good links from bios on respectable sites and spam ones which if true does not say much for the robustness of Google s current algorithm Personally I wouldn t go to all the trouble of writing the kind of high quality article post that

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/whereisseogoing.html (2016-02-18)
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  • Google Analytics certificate - Platform principles
    nice to get another bit of paper to show off Google runs these courses from time They are quite good they provide a lot of information if you are fairly new to the subject and very often fill in some gaps if you are more familiar with the topic The value of the certification is a bit questionable you can take the multiple choice assessment as many times as you

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/google-analytics-platform-principles.html (2016-02-18)
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  • Infographic of content marketing from Econsultancy
    Search SEO the bits other than content marketing Google Analytics Platform Principles Content marketing infographic periodic table of March 19 2014 by Sally Kavanagh I just loved this from Econsultancy the periodic table of content marketing Infographics have been a bit overdone but this is an example of how they can really work It s colourful and attractive memorable and it has some very useful content Best of all it

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/content-marketing-infographic-periodic-table-of.html (2016-02-18)
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  • SEO - there is more to it than just content creation
    the bits other than content marketing February 27 2014 by Sally Kavanagh Everything now is about content marketing writing new content promoting new content marketing new content There has been so much hype about the risks of incurring a penalty for doing what used to be quite legitimate it s almost as though that is all the SEO can do anymore Not true Most of the strategies that used to work still do it s just that so many have been abused and hence got a bad name Guest blogging is a good example Why did anyone think that flooding your market with low quality posts was going to be a good idea in the long term But I am very happy when I get a good post published on a good quality site on behalf of a client or even for myself Even if it is no followed it s good content reaching a new audience that is promoting my client as an authority in their field And if it is a normal link then so much the better This comment was triggered by a very good whiteboard Friday from Rand Fishkin he s given six ideas for to

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/seo-the-bits-other-than-content-marketing.html (2016-02-18)
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  • Google author rank, issues and pitfalls
    as a signal when determining search engine rankings Author rank is linked to your Google account and author rank is definitely worth developing Anything that increases the authority and credibility of you as a content generator and of content that you have generated has to help with the visibility of pages associated with you as an author But managing author rank is not the easiest task Danny Sullivan has written

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/1158.html (2016-02-18)
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web-archive-uk.com, 2016-10-26