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  • Blog
    frequently small changes are reputed to happen on a weekly if not daily basis Wordtracker recently published a very useful little article summarising the major updates that occurred in 2012 The description of how this affects how to check rankings is particularly useful especially the reference to Google NCR no country redirect if you want to look to see how rankings will look in another country The full article is available on the Wordtracker site The main changes last year were increase in personalisation of search and the two big anti spam updates Penguin and Panda I have big issues with personalisation of search although I can see the reasoning behind delivering results that aligned with the searchers interests My concern is that inevitably that means manipulating results which veers towards censoring results The aim may be laudable but the unintended consequences are not On the other hand Penguin aimed to remove spammy sites especially those with over optimised links remember Florida back in 2003 nothing changes and Panda which is designed to remove sites with very thin content The Wordtracker article is a good resume of the 2012 i dates and more importantly how to deal with them Posted in SEO Comments Closed Remarketing Google and Privacy Issues December 14 2012 I attended a Google webinar earlier this week on remarketing and very powerful it was Just to make sure we are all talking about the same thing remarketing is where you use your advertising in this case Adwords to get in front of visitors who have already visited your website for a second time So if visitor A had visited your site and then goes off and visits a site on Google s Display Network then your ad will appear If you are looking for information and visiting lots of content sites that display Google Ads then ad may even follow you around Now there is no doubt that remarketing is a powerful marketing tool Every advertiser knows that the more times a prospective customer sees a name and becomes familiar with it the more likely they are to buy from it And so long as your website includes the correct private policy information then it is perfectly legal But is remarketing entirely ethical Google 10 points Google s 10 point corporate philosophy says You can make money without being evil often misquoted as do no evil I certainly wouldn t say that remarketing is evil far from it It may be aggressive but not evil However going right to the beginning of Google Paul Buchheit the creator of Gmail is reported to have come up with Don t be evil as a sort of information slogan for the new company He also added and I am quoting from wikepedia here it was a bit of a jab at a lot of other companies especially our competitors who at the time in our opinion were kind of exploiting the users to some extent Here I do think Google has again fallen short of its lofty ideals In order to work remarketing must collect and then use information about which sites you have visited and then deliver content in the form of ads based on that information Technically your privacy policy should say what you are doing but I very much doubt if there is 100 compliance on this and even if there were what percentage of the public would understand the implication of dropping cookies etc Most internet users outside the online and advertising industries don t understand the difference between organic and paid ads what chance the finer points of cookies To me that gets awfully close to exploiting the user to some extent What I find particularly interesting is how inconsistent we as webmasters and the web in general is about privacy Earlier this year in the UK there was a tremendous amount of hype about the implementation of the EU directive on privacy Companies were becoming paranoid about the need to inform visitors about the use of cookies including ones for shopping carts and anonymous stats reporting But almost nothing was said about remarketing cookies and cookies used for other sorts of advertising Google in my view is also inconsistent It promotes the use of remarketing provides keyword data to Adwords data but declines to provide keyword data in organic search results on the grounds of privacy I ve never understood how it squares that circle Perhaps I ought to just add that I am happy to offer remarketing as a service to my clients so long as they have the correct privacy policy in place Another circle to square Posted in Adwords online marketing Tags Adwords Remarketing Comments Closed Where will Google translate and statistics lead us November 23 2012 I have been critical of the mighty Google in earlier posts The dangers of personalisation in search but I d like to talk about another side of the giant one that in my view is much more likely to bring benefits to mankind that the insidiousness in my view at least of search personalisation Hans Rosling presented a fascinating programme on BBC four available on the BBC iplayer for those not fortunate enough to live in the UK about the Joy of Statistics The way Hans Rosling presented statistical information about world health made me realise that I need to up my game in reporting Google Analytics data to clients but I digress Hans explained that Google translate is a statistical product I hadn t given how Google translates an item much thought but it is revolutionary Earlier attempts at automated translation tools had relied on compiling rules and structures in much the same way as a teacher might teach a person a foreign language But this approach is set with problems For every rule and structure there are exceptions for which rules need to be constructed So Google with its vast experience in managing huge data resources turned the problem on its head

    Original URL path: http://www.searchengineworkshops.co.uk/blog.html/page/2 (2016-02-18)
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  • Terms and Conditions
    may be agreed less formally by email However a written including email record is required before work is started Payment SEO and consultancy work is invoiced on the basis of time spent working on behalf of a client invoices are sent out at the end of each month Payment is due within 14 days of the invoice date and should be by BACS transfer or if this not possible by cheque Payment for training is due a minimum of seven days before training is scheduled Payment should be made by BACS transfer or cheque A seat on a training course is not guaranteed until full payment is received Travelling costs Travelling to and from a client s offices for one meeting per month is not normally charged so long as the level of work commissioned by the client is for a minimum of one full day per month If the level of work is less than this and for second or subsequent visits then a contribution towards travelling time and expenses may be charged usually at 30 per visit If travel is required to a third party location travelling costs will be agreed in advance Cancelled meetings If a meeting is cancelled by a client at short notice then a charge may be levied towards lost time and expenses This will be up to a maximum of the actual travel expenses actually incurred plus time incurred at the current Atracks rate Guarantees The Atracks philosophy is to develop long term search engine visibility but due to the changes in the way search engines behave Atracks Search Engine Workshops gives no guarantee as to the results of any campaign Atracks accepts no liability for a client s website s its performance visibility content or any other aspect of the client s

    Original URL path: http://www.searchengineworkshops.co.uk/about/terms-and-conditions.html (2016-02-18)
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  • Recommended SEO resources and tools
    web analytics Search The following are resources and tools that we use and recommend Some have got affiliate tags and we will take a commission if you sign up But everything listed here is listed because we recommend it whether or not a commission is available Google products list Google now has so many products it can be difficult to keep tabs on them all SearchCommder Inc has listed them all out for easy reference and access The 200 paramaters We all throw out that search engines use over 200 parameters well here s a list Just check when it was last updated very recently when I last looked March 2014 Search Engine News In addition to a tome covering just about everything SEO Search engine news provides monthly updates which haven t missed anything important in the 12 years we have been subscribing Majestic SEO Majestic SEO provides a series of tools that monitor backlinks to a site www majesticseo com Rank checker Checking rankings is increasingly problematic due to the personalisation of search Rank checker provides a neutral platform Wordtracker Wordtracker still the best keyword research tool especially for organic search campaigns Bing keyword tool Now that Google

    Original URL path: http://www.searchengineworkshops.co.uk/about/recommended.html (2016-02-18)
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  • clients
    Table of SEO Success SEO individual freelancers and agency provision Website design improving conversion rates and helping SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search Sharp Hair Lymington Lymington dot com TVision Technology Signbox Signbox Shop Smartposter Starter4golf Leave a Reply Click here to cancel reply Name required Mail will not be published required Website Home Training courses In house

    Original URL path: http://www.searchengineworkshops.co.uk/about/clients.html (2016-02-18)
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  • Search Engine Workshops UK contact details
    media spiders web analytics Search Contacting Search Engine Workshops UK Your Name required Your Email required Your Message By email training searchengineworkshops co uk By telephone 01590 610250 Atracks does not have a bricks and mortar office though we are most definitely real If you wish to contact us please use the contact form or email Atracks registered office is The Old School Pennington Lymington Hampshire SO41 8GN Please note

    Original URL path: http://www.searchengineworkshops.co.uk/contact.html#wpcf7-f1000-p7-o1 (2016-02-18)
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  • Remarketing, Google Adwords and Policy Issues
    a prospective customer sees a name and becomes familiar with it the more likely they are to buy from it And so long as your website includes the correct private policy information then it is perfectly legal But is remarketing entirely ethical Google 10 points Google s 10 point corporate philosophy says You can make money without being evil often misquoted as do no evil I certainly wouldn t say that remarketing is evil far from it It may be aggressive but not evil However going right to the beginning of Google Paul Buchheit the creator of Gmail is reported to have come up with Don t be evil as a sort of information slogan for the new company He also added and I am quoting from wikepedia here it was a bit of a jab at a lot of other companies especially our competitors who at the time in our opinion were kind of exploiting the users to some extent Here I do think Google has again fallen short of its lofty ideals In order to work remarketing must collect and then use information about which sites you have visited and then deliver content in the form of ads based on that information Technically your privacy policy should say what you are doing but I very much doubt if there is 100 compliance on this and even if there were what percentage of the public would understand the implication of dropping cookies etc Most internet users outside the online and advertising industries don t understand the difference between organic and paid ads what chance the finer points of cookies To me that gets awfully close to exploiting the user to some extent What I find particularly interesting is how inconsistent we as webmasters and the web in general is

    Original URL path: http://www.searchengineworkshops.co.uk/adwords/remarketing.html (2016-02-18)
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  • Adwords
    more times a prospective customer sees a name and becomes familiar with it the more likely they are to buy from it And so long as your website includes the correct private policy information then it is perfectly legal But is remarketing entirely ethical Google 10 points Google s 10 point corporate philosophy says You can make money without being evil often misquoted as do no evil I certainly wouldn t say that remarketing is evil far from it It may be aggressive but not evil However going right to the beginning of Google Paul Buchheit the creator of Gmail is reported to have come up with Don t be evil as a sort of information slogan for the new company He also added and I am quoting from wikepedia here it was a bit of a jab at a lot of other companies especially our competitors who at the time in our opinion were kind of exploiting the users to some extent Here I do think Google has again fallen short of its lofty ideals In order to work remarketing must collect and then use information about which sites you have visited and then deliver content in the form of ads based on that information Technically your privacy policy should say what you are doing but I very much doubt if there is 100 compliance on this and even if there were what percentage of the public would understand the implication of dropping cookies etc Most internet users outside the online and advertising industries don t understand the difference between organic and paid ads what chance the finer points of cookies To me that gets awfully close to exploiting the user to some extent What I find particularly interesting is how inconsistent we as webmasters and the web in

    Original URL path: http://www.searchengineworkshops.co.uk/tag/adwords (2016-02-18)
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  • Remarketing
    more times a prospective customer sees a name and becomes familiar with it the more likely they are to buy from it And so long as your website includes the correct private policy information then it is perfectly legal But is remarketing entirely ethical Google 10 points Google s 10 point corporate philosophy says You can make money without being evil often misquoted as do no evil I certainly wouldn t say that remarketing is evil far from it It may be aggressive but not evil However going right to the beginning of Google Paul Buchheit the creator of Gmail is reported to have come up with Don t be evil as a sort of information slogan for the new company He also added and I am quoting from wikepedia here it was a bit of a jab at a lot of other companies especially our competitors who at the time in our opinion were kind of exploiting the users to some extent Here I do think Google has again fallen short of its lofty ideals In order to work remarketing must collect and then use information about which sites you have visited and then deliver content in the form of ads based on that information Technically your privacy policy should say what you are doing but I very much doubt if there is 100 compliance on this and even if there were what percentage of the public would understand the implication of dropping cookies etc Most internet users outside the online and advertising industries don t understand the difference between organic and paid ads what chance the finer points of cookies To me that gets awfully close to exploiting the user to some extent What I find particularly interesting is how inconsistent we as webmasters and the web in

    Original URL path: http://www.searchengineworkshops.co.uk/tag/remarketing (2016-02-18)
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web-archive-uk.com, 2017-12-11