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  • Prevent competitors from clicking on Adwords ads
    more it can be a real problem Tucked away and rather hard to find there is a link which allows you to exclude specific IP addresses up to 100 from seeing your ads Full instructions are available at http adwords google com support aw bin answer py hl en answer 61493 which I found in an excellent blog post I found about click fraud A useful tool for finding a

    Original URL path: http://www.searchengineworkshops.co.uk/blog/ppc/exclude-competitors-adwords.html (2016-02-18)
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  • General - Part 2
    tips for getting richer or 20 ways to rule the world but reach for a cup of coffee and sit down with 10 Secrets to More Magnetic Copy It s short well written very readable and makes some points worth taking onboard Read the rest of this entry Posted in General Comments Closed Name search resource July 26 2010 Very useful resource for checking social names domain names and trade

    Original URL path: http://www.searchengineworkshops.co.uk/category/general/page/2 (2016-02-18)
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  • Google Translate - the power for good?
    product I hadn t given how Google translates an item much thought but it is revolutionary Earlier attempts at automated translation tools had relied on compiling rules and structures in much the same way as a teacher might teach a person a foreign language But this approach is set with problems For every rule and structure there are exceptions for which rules need to be constructed So Google with its vast experience in managing huge data resources turned the problem on its head and looked at the problem as a problem in statistical correlation It all sounded very reminiscent of latent semantic indexing LSI which is at the heart of how Google reads a page of content I don t feel I need to understand LSI in order to use Google or even optimise a site in much the same way as I don t need to understand the internal combustion engine to drive a car But it does help to have some idea of how Google thinks at least in outline in order to understand what it is looking for and where There is no doubt that Google is an awesome thing and the way I have always tried to get a feel for how Google reads a page is to look at a page of Arabic about which I know absolutely nothing and try and imagine working out using statistical correlations with the same material in English which I do understand Now I know that is not exactly or even approximately the way Google works but I find it is a useful metaphor It sounds remarkably like the task that the code breakers of Bletchley Park faced during WW2 and which accelerated the development of computing by Tommy Flowers and Alan Turing and so many others Or the

    Original URL path: http://www.searchengineworkshops.co.uk/general/google-translate-and-statistics.html (2016-02-18)
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  • Personalisation of Google search and its dangers
    thinks it knows we are interested in I thoroughly recommend reading Eli s book for an in depth analysis in my view he in danger of becoming a little too concerned and even borders on paranoia as the book progresses but he makes some very interesting points that we need to think about We all know that everything can be and therefore is being measured on the internet It is also reasonable to accept that all this information is or certainly could be available to anyone willing to pay for it So it not unreasonable to assume that anyone who wants information badly enough has access to it and this is perfectly possible So here are a few scenarios that Eli highlights in his book and which made a particular impact on me Personalisation and social media Scenario 1 surrounds social media Let s say I come from a fairly poor neighbourhood and have lots of friends with dubious credit histories I on the other hand have made good without leaving my roots behind completely and have an excellent credit history Is it unlikely that financial institutions are going to ignore the company keep and not take it into account when assessing me for a loan Personalisation and social mobility Scenario 2 is about how difficult it might be for someone to make good from humble beginnings Let s say from my less than privileged background I go to a modest University though I am very bright Recruiters looking to fill the most prestigious jobs are most likely to target Russell group candidates or Ivy League ones in the US This has always been the case but it is so much easier now to target them on social media If I do not see an advert for that great job

    Original URL path: http://www.searchengineworkshops.co.uk/general/the-dangers-of-search-personalisation.html (2016-02-18)
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  • Finding contacts
    Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search The power of content in online marketing SEO and competitive analysis Finding contacts October 7 2011 A wonderful resource for finding contacts Listorious It is a Twitter search engine enabling you to find people by topic region or profession Really useful Posted in General Tags resources Comments are closed The power of content in

    Original URL path: http://www.searchengineworkshops.co.uk/general/finding-contacts.html (2016-02-18)
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  • Resources
    provision Website design improving conversion rates and helping SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search Posts Tagged resources Finding contacts October 7 2011 A wonderful resource for finding contacts Listorious It is a Twitter search engine enabling you to find people by topic region or profession Really useful Posted in General Tags resources Comments Closed Home Training courses In

    Original URL path: http://www.searchengineworkshops.co.uk/tag/resources (2016-02-18)
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  • optimising videos for search, video SEO
    SEO seo checklist social media spiders web analytics Search Creating a custom search engine The power of content in online marketing Optimising videos for search August 12 2011 Video is an increasingly important medium and being found in the video search can be an extremely way of driving traffic to your site This applies to almost every market and sector SEO musings in the park Posted in General Comments are

    Original URL path: http://www.searchengineworkshops.co.uk/general/optimising-videos-for-search.html (2016-02-18)
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  • Custom search engine information management tool
    comes when you know you have read a blog post or article or seen a fantastic graphic but just can t remember where That s where Google s custom search engine comes in You simply set up a tiny subset of Google on your own site that includes only sites or even individual pages you specificy This means the search below above will only search the resources that I have

    Original URL path: http://www.searchengineworkshops.co.uk/general/custom-search-engine.html (2016-02-18)
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web-archive-uk.com, 2017-12-11