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  • Cookies, Google Analytics and European law
    cookies to function properly and most importantly in a way that visitors both want and expect The BBC website has published a very interesting article on forthcoming European legislation that will require a website to gain explicit consent from visitors before collecting information using cookies Cookies used in shopping baskets will be exempt a message asking if your customer on an ecommerce site if you can collect information about what he wants to buy would be just plain silly The aim of the legislation is I believe to curtail the use of ad tracking software and any kind of nefarious use of cookies Very few of us would have any issue with the the latter and there is a possible to good argument for the former But like a lot of modern legislation it sounds as though it is not well crafted Presumably every time you do a search on Google and then click through to a site the site will seek your permission to use a GA tracking cookie Now that might be OK once or twice but every time you do a search on Google And of course if you visit a site and say no you do not want it to collect cookie information then the site cannot use a cookie to remember your preference which means the next time you access it you will be asked again I can just imagine the laptop being thrown out of the window as your favourite holiday site asks for the 1000th time whether it can set a cookie I ve told you that a 1000 times already Oh dear back to my bandwagon All legislators should be required to take extensive courses in both history so they stop making the same mistakes and technology so they understand what they

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/cookies-and-google-analytics.html (2016-02-18)
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  • Reporting the exact search term used in PPC searches with Google Analytics
    as it appeared in the actual search So let s say I run a PPC campaign and bid on the term web analytics training using broad match Someone comes along does a search on the best web analytics training and clicks my ad GA will report that search term as web analytics training in its search engine report To get at the actual search term used then there is an

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/complete-keyword-reports-for-ppc-in-google-analytics.html (2016-02-18)
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  • Google Analytics plans data collection opt out plug in
    because of it it head and shoulders above any other internet property It seems that Google is now planning the release of a plug in which will allow visitors to prevent the website they are visiting from collecting data via Google Analytics It is quite a low key little announcement at this stage and one wonders why Google has decided that that now is the time to do itA very interesting blog post by Eric Peterson suggests it is a way of Google maintaining and increasing its ability to accumulate data all the world s data according to Mr Peterson and I can t argue with his reasoning No doubt it does make financial sense to offer GA free as a way of increasing revenue on Adwords but call me cynical but I can t helping there must be other benefits beyond Adwords revenue Google itself says the plug in will give more choice for users an interesting variation on to improve the search experience Whatever the reasoning when the opt out plug in is released it will be very interesting to see just how many ordinary web surfers are really worried about privacy issues and use the opt out

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/google-analytics-planning-opt-out-function.html (2016-02-18)
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  • Google
    2010 Are drops in traffic from organic search a result of the changes to the Google interface I think so and so it seems do others Read the rest of this entry Posted in SEO Tags Google SEO Comments Closed New third column added to Google SERPS May 10 2010 Google adds third column to SERPS and slims down logo Read the rest of this entry Posted in SEO Tags Google Comments Closed Google Analytics planning opt out function March 22 2010 Privacy has always been an issue around web analytics and the collection of data now Google is planning to release a plugin to prevent data collection Read the rest of this entry Posted in google analytics web analytics Tags Google google analytics Comments Closed Breadcrumbs they are good for visitors and maybe spiders too December 18 2009 Breadcrumbs could become a useful SEO strategy as well as being user friendly Read the rest of this entry Posted in SEO Tags Google SEO Comments Closed Page speed Google is commenting December 2 2009 Google is certainly talking about page speed and download times Read the rest of this entry Posted in SEO Tags Google SEO Comments Closed Google Social

    Original URL path: http://www.searchengineworkshops.co.uk/tag/google (2016-02-18)
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  • Excellent Analytics - imports Google Analytics data into Excel
    matters Excellent Analytics imports GA data into Excel November 20 2009 Just came across what looks like a really useful tool called Excellent Analytics it imports Google Analytics data into Excel I am forever downloading individual reports into Excel so this certainly looks worth checking out If anyone gets a chance to check this out before I do please post a comment and let me know how you get on

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/excellent-analytics-imports-ga-data-into-excel.html (2016-02-18)
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  • Segments and filters in Google Analytics
    have one profile that looks at the site as a whole one that looks at internal traffic only one that looks at a particular sub domain Bear in mind that the purpose of filters is to look at different chunks of the data from a particular website Don t use profiles to look at data from different websites Each website should have its own account otherwise all sorts of problems can arise not least that you can only have one Adwords account associated with any one Analytics account Because filters are applied to the data before it is analysed you cannot look at filtered data from before the filter was defined Google Analytics Segments Segments seem at first to be very similar to filters but they are really fundamentally different Segments are applied retrospectively to the data which means that they can be applied to all data from the time GA was first set up for a website Segments are set up from the reports dashboard There are a number of preset segments but the real power lies in the custom segments These can be defined from any combination of what GA calls dimensions and metrics in effect any group that relates to something that Google Analytics provides information on Metrics are quantitative that is they have a number For example bounce rate is a metric Dimensions relate to visitor characteristics so being a new visitor is a dimension as is the geographical location from which the visitor accessed a website When using segments the difference doesn t really matter but it is interesting to understand how GA is thinking To define a custom segment click on Advanced segments and then on Create a new advanced segment As I say the permutations that are available are immense but let s

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/segments-and-filters-in-google-analytics.html (2016-02-18)
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  • Website traffic – have you excluded internal traffic from the data?
    the staff use the company home page as there default new page and where staff are major uses of the site perhaps to find information or as a sales tool I was at a networking event a couple of days ago and one business owner was saying how funny it was that there were always traffic spikes just before she sent out a newsletter she thought her visitors were psychic Actually she was monitoring herself checking all the links for the new content she was putting up relating to the newsletter It sounds silly but it is very easy to do You can exclude all traffic from a specific IP addresses from the web data simply look at Google Analytics set up for details on how to do so You may want to monitor how your staff are using the site themselves in which case you can set up a separate filter that includes internal traffic and one that does not Don t forget to exclude other people who may not be staff but are still internal traffic your web developer for example If you are interested in intranet traffic then this will usually be within a sub directory and you can set up a filter that monitors only traffic to that specific sub directory One of the challenges of web analytics is to be sure that you know what data you are looking at and inadvertently watching yourself or your staff visiting the website is all too easy to do This can be quite a tricky problem where you have sales staff visiting prospects and using the company website as a sales tool using laptops In this situation it is possible to exclude this traffic from the stats by setting a cookie on your website and then visiting it

    Original URL path: http://www.searchengineworkshops.co.uk/blog/google-analytics/website-traffic-have-you-excluded-internal-traffic-from-the-data.html (2016-02-18)
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  • The Power of content in online marketing, push not pull
    I sat in on given by Carmen Hill and sponsored by Aprimo The webinar was about the value of social media in B2B marketing but what I want to talk about specifically is the value of content in marketing The internet has changed marketing that is so obvious as to be trite but it is easy to forget that some of the fundamentals have changed The biggest one is that push has given way to pull Prospects actively go looking for information relevant to whatever stage they are at in the buying process and it is the job of the marketer especially the online marketer to ensure that their information bobs up in front of the prospect just at the right time That should perhaps the new definition of visibility Now search engine rankings are of course a vital opportunity to deliver visibility and in the whirlwind speed at which the online space is developing that has become the traditional route and no less important for that But increasingly traditional SEO is not enough Social media may be flavour of the month my heart sinks every time another email drops into my in box offering to solve all my problems with social media and I suspect it is to some extent a bubble about to burst It is not a magic bullet but it is here to stay and will become if it hasn t already a valuable tool in the marketing arsenal SEO and social media is not enough We need newsletters to provide content once the prospect is further into the buyer process or has bought before and maybe will buy again We need blogs so that our information bobs again when our prospect is researching in a favourite forum We need our content to appear wherever our

    Original URL path: http://www.searchengineworkshops.co.uk/blog/social-media/the-power-of-content.html (2016-02-18)
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web-archive-uk.com, 2016-10-25