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  • Online Marketing
    design improving conversion rates and helping SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search Posts Tagged online marketing The power of content in online marketing October 7 2011 Push has given way to pull in online marketing and content holds the key Read the rest of this entry Posted in online marketing social media Tags online marketing Comments Closed Home

    Original URL path: http://www.searchengineworkshops.co.uk/tag/online-marketing (2016-02-18)
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  • Facebook ads vs Adwords – which is better?
    branding campaigns Visitor Quality Quality of visitor was measured by the conversion rate zero for Facebook and the bounce rate once on the site Again Adwords came out on top with a 50 bounce rate compared with over 90 for the Facebook traffic Cost Cost was interesting On Facebook clicks came in at around 40p Adwords clicks cost about 4 but this was for content match where ads appear on other sites as Adsense and very low positions to keep the cost down For a first page listing the bid price was well over 10 Branding There is one other benefit to any PPC campaign and that is their ability to get your name seen in other words branding campaigns Credibility can be a big issue and it certainly is in the insurance mortgage finance markets The cost of 1000 impressions on Facebook was 5p compared with 2 80 on Adwords The campaign was running for only six days but received over 1 000 000 impressions That s a lot of exposure especially as the ad included the company s logo so even if the ad was read very often which it probably wasn t subliminally the logo was being seen an awful lot of times Facebook matches its ads to its visitors in a completely different way to Adwords In setting up a Facebook ad you select the visitor profile you are targeting Male 18 35 in a relationship etc There is then the option to further focus based on keywords that Facebook members have included in their profiles eg accountant golf With Adwords on the other hand ads are displayed based on the keywords visitors have typed into the search query box By the way the CTR click through rate on Facebook is generally much lower than on

    Original URL path: http://www.searchengineworkshops.co.uk/blog/ppc/facebook-ads-vs-adwords-which-is-better.html (2016-02-18)
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  • SEO - Part 2
    it is also useful as it shows the header status code showing any redirects etc and the download time an increasingly important factor used to determine rankings The new feature is that you can now submit the page to Google meaning that the new page or content beats the queue for getting spidered You can go further and ask Google to respider and reindex all the pages that the corrected page links to you There is a limit on the use of Fetch as Googlebot Matts Cutts in his video on this says you have 50 fetches per week and 10 linked pages submissions But I have a WMT account with about 30 domains on it and that is allowing me 500 fetches but across all the domains of course I am still limited to 10 linked page submissions though This tool has been around for about six months but if you missed it s very useful to know about for when next drama happens Google s Matt Cutts describes the process in more detail Posted in SEO Comments Closed SEO and competitive analysis October 20 2011 SERPS redux is a useful quick way of looking at the top results from Google to use for competitive SEO analysis Read the rest of this entry Posted in SEO Tags SEO seo tools Comments Closed Researching your link profile July 19 2011 I was presenting a course on how to optimise on page content last week in Eastleigh and the subject of link profiles came up not surprisingly perhaps in any SEO presentation The tool I recommend is Majestic SEO s site explorer It offers quite a lot for free all you need to do is register and if you want to look at more sites or go into greater depth then subscriptions start at 9 99 per month Wordtracker also provides an excellent tool called Linkbuilder This is more expensive and its interface is easier to use and analyses the links a bit more for you but the data is taken from Majestic SEO Wordtracker then make it a little more accessible Posted in SEO Comments Closed SEO always traffic never just rankings April 14 2011 The challenge is that 60 people use the key word watches to search on and this is the main focus for optimisation Currently listed on page three using this term the objective for this brief is to move the listing to page 2 Please quote based on meeting this objective This was the request I received last week from a new prospective client the site offers watches but specifically aimed at the sports market It threw up some interesting issues because quite simply it is not a brief I am prepared to take on On the other hand I find it extremely difficult to say no especially when this is a prestigious site and one with plenty of SEO potential My problem is that SEO should be all about attracting qualified traffic to a site

    Original URL path: http://www.searchengineworkshops.co.uk/category/blog/seo/page/2 (2016-02-18)
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  • Hummingbird and keyword research
    Hummingbird and keyword research October 26 2013 by Sally Kavanagh Hummingbird Google s algorithm update that came online in Aug 2013 would appear to be much more fundamental than many previous updates such as Penguin and Panda Rand Fishkin s Whiteboard Friday October 18th gives some very interesting ideas on how Hummingbird will affect keyword research or more specifically how Google is dealing with keywords and therefore how we as

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/hummingbird-and-keyword-research.html (2016-02-18)
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  • The no follow tag, SEO and press releases
    bombarded with spam comments if I don t take action to prevent them Then it was used to prevent paid links links from adverts etc being used to pass link juice Again quite sensible and reasonable but it is just beginning to get difficult Surely a link from a reputable directory that vets all its listings should pass page rank No low rank spam site is going to either pay if it s a paid directory nor pass editorial review so surely it is a legitimate SEO signal that the search engines could use Today I read a very scary headline in a emailshot from econsultancy s Daily Pulse Has Google really just killed the PR industry The article references a recent update to Google s webmaster tools guidelines The relevant section reads Additionally creating links that weren t editorially placed or vouched for by the site s owner on a page otherwise known as unnatural links can be considered a violation of our guidelines Here are a few common examples of unnatural links that violate our guidelines Links with optimized anchor text in articles or press releases distributed on other sites For example There are many wedding rings on the market If you want to have a wedding you will have to pick the best ring You will also need to buy flowers and a wedding dress Now does that mean that if I write a press release I should not use keyword anchor text Surely if I am creating a link to a page on my client s site then it makes sense to use anchor text to tell my reader and the search engines what the page is about And Google has said that links in press releases do not benefit rankings https productforums google com forum

    Original URL path: http://www.searchengineworkshops.co.uk/blog/seo/nofollow.html (2016-02-18)
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  • Duplicate content, canonical link element (tag) instructions on use
    each page has its own banner saying Houses Bungalows or Flats with a short intro para then they are still the same page as far as duplicate content is concerned The solution is to ensure only one of the URLs is indexed by Google and this is achieved using the canonical link element Select the right URL ideally the simplest if that is a relevant criterion and then add the following tag to the head section of all duplicate versions of the page So if the houses version is one we want indexed the element would look like link rel canonical href http www mydomain com houses casestudy php and should be placed in the head section of all duplicate pages in this case http www mydomain com bungalows casestudy php http www mydomain com flats casestudy php Google should then ignore these two versions of the page The canonical link element is only advisory but Google says it will do its best to implement it and will only over ride it if it finds abuse hard to envisage or if a site accidentally misuses it eg by creating a loop if you have two pages and you put a link element in the headers of each saying the other is the right version The canonical link element is designed to act in the same way as a 301 in that any link juice pointing to a duplicate page will be transferred to the right page Yahoo and Bing plan to support the canonical link element but aren t thought to have done so yet Google advises the avoidance of duplicate pages wherever possible and the use of the canonical link element as a last resort but a very useful one Nomenclature Technically it is a link element but no

    Original URL path: http://www.searchengineworkshops.co.uk/seo-checklist/duplicate-content-canonical-link-element-tag-instructions-on-use.html (2016-02-18)
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  • Social media sizing infographic
    SEO Categories Adwords General google analytics online marketing PPC SEO seo checklist social media spiders web analytics Search To follow or not to follow Hummingbird and keyword research Social media sizing infographic August 19 2013 by Sally Kavanagh I spotted this on Visual ly always useful to have all the information for social media images in one place Posted in social media Comments are closed To follow or not to

    Original URL path: http://www.searchengineworkshops.co.uk/blog/social-media/social-media-sizing-infographic.html (2016-02-18)
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  • Social media how important is it as an SEO tool
    SME then accountancy blogs are an obvious target But the blogs serving the whole of the SME market blogs for start ups blogs for entrepreneurs also offer a way of getting your message across to an audience who may not even know you offer a solution to their problem or even that they have a problem Online PR Again very valuable Distributing regular press releases using a service such as prweb is a valuable arm in any traffic generation arsenal LinkedIn I think LinkedIn is a great site but an increasingly annoying one The idea behind LinkedIn is that individual professionals network with each other to their mutual benefit Excellent Then company profile pages were added fine But then inevitably these company profile pages become a web marketing tool and a lot of companies simply do not have the time and or inhouse resources to set up and manage the company profile The trouble is that LinkedIn does not have any strategy for allowing third parties ie SEOs to manage their profles on their behalf The reasoning is as I understand it that everything must be done by the people on the ground In my view LinkedIN is trying to have it both ways a professional networking site with integrity plus the commercialism of company promotion Facebook I am very very wary of Facebook from the business angle I know that many companies swear by it and if you are serving the B2C market then I would certainly recommend clients consider it It s also good for peer to peer communication I know several creative agencies that have found excellent staff using Facebook But for organisations that are aiming for larger clients the corporate market government contracts etc there are big dangers The main one is that it is all to easy for the personal to cross over to the business so that a prospect pulls up a photo of a company employee on a night out instead of one of him diligently working away I know that there are privacy settings to prevent this from happening but the danger is there and once on the internet everything is there for ever My view is that the way to keep a professional image is to keep Facebook for leisure and LinkedIn for business unless as I say your market is B2C Twitter Twitter is definitely a fad that has found its niche its raison d etre I still find the information overload irritating why anyone feels the need to update the world on an hourly basis continuously is beyond me but perhaps they just lead much more interesting lives than I do But for communicating interesting ideas and updating on a rapidly changing situation it is wonderful Its power in influencing the Arab Spring is testament to that So my new month s resolution for June why just resolve in January is to use Twitter better There is an excellent ebook on how to to use Twitter for Business at

    Original URL path: http://www.searchengineworkshops.co.uk/blog/social-media/social-media-over-hyped-as-an-seo-strategy.html (2016-02-18)
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