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  • About Us
    full digital marketing from Search Engine Optimisation to Pay Per Click to Conversion Rate Optimisation We re heavily conversion focused and we believe in creativity in the digital marketing process Our aim for our clients is to work with them as a team to make their websites the very best in their industries This is the heart of our process and it delivers spectacular results We re not one of the biggest agencies but we know that we are at the forefront of cutting edge website optimisation We offer great value to our clients by offering affordable services which are the highest quality As a full service agency our approach is fully balanced as we seamlessly integrate the many internet marketing options available We build online businesses for the long term and we don t take risks with your business We believe that as digital marketers we can help people to more easily find great products and services which make their lives better This is what we love and it s our reason for being in business We love working with forward thinking innovative companies that strive to be the best but need some help in getting search engines to

    Original URL path: http://www.seo-derby.co.uk/about-us/ (2016-04-24)
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  • Adwords Standard Vs All Features – Be Sure to Optimise Wisely
    when visible Google encourages advertisers to use the standard delivery option This is a huge mistake do not do it The correct and only option that any certified professional optimising a client s campaign is Accelerated Show ads more quickly until budget is reached Yes there are a few limited arguments for using the standard delivery option but these are very few It makes sense to spread your ads out throughout the day rather than spending your budget as soon as possible That is until you really think about it If you are running out of budget by showing for your keywords all the time then either your budget is too low or your bids are too high If your campaign is profitable then you should increase the budget assuming there aren t cash flow reasons to not do so If you can t increase your budget then you should lower your bids In this scenario your bids are too high for your budget Reducing your bids will place your ads in lower positions and get you less clicks However the clicks you do get will be cheaper and because you re limited by budget you ll actually get more clicks in total Thus when budget is the limiting factor lowering your bids and still showing all the time will get you more value from your budget Spreading your budget throughout the day is therefore a terrible option This feature alone is worth looking making this change for and making sure that you re set to all features in campaign settings More Advanced Adwords Options Above are some more of the advanced options that are available on all features campaigns I m not going to talk about all of them such as experiments or IP exclusions but I will cover the 2 most basic advanced options which most companies should definitely be using Ad Scheduling This one is a no brainer Perhaps your business relies on Adwords to make the phone ring during office hours If so why would you want to be paying to advertise your keywords outside of office hours The answer is you probably don t but you might do You will need the all features setup to enable ad scheduling which is shown here The more astute will notice on the above screenshot that there is a message saying that ad scheduling bid modifications are unavailable Most likely you won t see that on your account I can still edit the times that this campaign runs but I m not able to change bids dynamically at different times of the day because I m using target CPA 1 per click bidding on the campaign from the screenshot rather than bidding per click on keywords However this is a relatively advanced setting that you re probably not using By clicking view ad schedule and following through the screens you ll be able to select exactly when you want your ad to run and when you don t

    Original URL path: http://www.seo-derby.co.uk/adwords-management/adwords-standard-vs-all-features/ (2016-04-24)
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  • harveypearce, Author at SEO Derby
    also find that your QS s will increase Why should you care Well for a start higher QS s will reduce your average cost per click CPC increase your average positions bringing you more traffic or a combination of both Not using negative keywords I see so many accounts that don t have any negative keywords Without them you are literally throwing money down the drain Many accounts I see just use keywords without any brackets or inverted commas which is known as broad match For these keywords you can show for many variations and unintended searches that are just not relevant to your business I recently audited an account and found over 300 keywords that the advertiser had been getting clicks on and paying for that he didn t need to be advertising on By adding these 300 negatives I saved him 100 s of pounds per month For other clients I m sure I ve saved them thousands with this simple technique Not only this but it also saves impressions that never had any clicks Although these aren t directly costing you money indirectly they can cost you even more By appearing for irrelevant searches your CTR will be lower which reduces your Quality Score and as already explained this costs you money by higher costs and lower traffic So what was the difference for the account that I recently added 300 negative keywords for His impressions decreased by one third his CTR increased by fifty percent and he maintained the same amount of clicks Wasted impressions and clicks were cut out and more of his budget could be spent on more effective keywords Over time his QS will increase and this will bring long term benefits The image above shows how to get a keyword report Just go to all of the keywords in an AdGroup and click details All as shown Take a good look at all the clicks you ve had and money you may well have wasted Make a list of all the irrelevant keywords and add them as negatives to the AdGroup All you have to do is scroll below the keywords and there is a link at the bottom to add them as shown here If you d like to know more about this topic I ve written about negative keywords in more detail previously Not using relevant ad extensions So this one is also a biggie and I almost never see people using ad extensions on accounts I audit They are very easy to set up and make a huge difference to account performance EVERY professionally run Adwords account will use them so if you are in even a semi competitive niche then you are losing money as your adverts just aren t as good as your competitors adverts There are lots of ad extensions that you could use but as a minimum almost every Adwords account should have Sitelinks extensions Call Extensions and Location Extensions Why would you not want extra links on your ad to other pages of your site your telephone number and your address Exactly it s a no brainer Of course you want them so hit the ad extensions tab as shown below and set them up The process is really easy and self explanatory Once you ve done this you ll now have better ads which should increase account performance Not using conversion tracking Conversion tracking is THE MOST IMPORTANT thing to have on e commerce adwords accounts I ve spoken about conversion tracking before here and also here If your website is a brochure style website and your conversion goal is to get somebody to phone you then conversion tracking isn t so important You could and perhaps should use telephone conversion tracking of course but here we re talking about conversion for e commerce websites Quite simply if you sell products online and you don t track conversions sales in Adwords then you will never be able to compete With conversion tracking you can directly track the value of sales compared to costs on an individual keyword basis You will know exactly how much you can afford to bid on every keyword to continue making a profit Conversion tracking is the very heart of adwords management All professionally run accounts use conversion tracking and if you re not using it you re not going to have an effective campaign So there we are that s my 5 simple tips to improve your Adwords account Making these changes will improve your account and make you more money They are of course literally the tip of the iceberg compared to what can be done Hopefully these tips will help but I d strongly suggest that you get in touch and get a free no obligation Adwords audit I can guarantee that almost every account would benefit from being professionally managed Fees start from just 150 per month and if you re spending 500 a month or more on Adwords then I promise that we can save you far more than our service costs If you d like to know more then just fill out the form below or at the top right or give us a call You won t regret it Jun 10 1 How to get accurate keyword search volume data for SEO Posted by harveypearce adwords management No Comments Understanding keywords is fundamental to SEO There s little point ranking at number 1 for a keyword that hardly anybody searches for We can t know how often a keyword is searched for and so in most cases we use the soon to be retired Keyword Volume Tool for Adwords If you re reading this and you re an SEO skip to lower on the page where I talk about the correct settings in Adwords to get accurate keyword volume as you have to be careful to get the settings right For non SEO s I ll talk about why you need to use Adwords to get accurate data The keywords you think your customers use are not always the ones they do use I ll tell you a quick story I built a website about 3 years ago targeting a specific keyword According to Google s keyword tool the keyword had 1200 searches a month in its plural form and 900 a month in its singular form That s not a huge amount of searches but with an average CPC of around 30 for these 2 keywords it should have been insanely profitable Assuming I could get to number 1 get a 20 CTR and get a value from my traffic of at least the Adwords cost I should have made the following amount of money 2100 searches 20 CTR 30 value of clicks 12 600 per month That s nice money if you have the skills to rank a site in a clearly competitive niche and you can monetise it effectively So what actually happened I got the site to number 1 in Google for the singular and plural forms of its keyword So I should have been quids in right WRONG I had made the fundamental mistake of relying on what Google told me the search volume was These keywords had almost no searches at all I should have made a lovely 12 000 per month and in reality all I got was 1 2 clicks per month This is unfortunately in my case an extreme example but my mistake was not creating a campaign in Adwords and actually testing to see if it was worth me building a site around those keywords This not only applies to micro sites but to SEO campaigns in general I think as SEO s we re all too quick to rely on Google s tools when we know that they re not always as accurate as we d like to believe they are We should ALWAYS test keyword volume for clients if we re planning on the type of campaign that goes after specific keywords Another example One of my oldest and best friends is a very talented voice over artist based in London yes I did mean to give him a nice anchor text citation he s really good at what he does and deserves to rank well We wondered if more people search for voice over artist or voice over artists Google says that about double the amount of people search for the singular and that about half search for the plural This is what Google s tool says My friend and I thought that Google s tool was wrong and that the plural would have the most searches So this time we ran a campaign in Adwords The results showed that Google was actually right The singular voice over artist keyword had double the searches of the plural Well done Google After 1 month Voice Over Artist 576 searches impressions Google estimated 390 Voice Over Artists 241 searches impressions Google estimated 210 So we can see that in this case Google was pretty accurate with the ratios although for this month at least there were more searches than expected Hopefully you can see the value of testing this before paying for a campaign going after specific keywords This is even more the case if you decide to go about building a micro site around a specific keyword set So how do I test accurately in Adwords It s pretty simple to test in Adwords but there are lots of pitfalls to avoid that will give you inaccurate data if you miss them I ll show you here how to conclusively test real search volume using Adwords This may well be useful for SEO s who are excellent at what they do but they don t get to play around with Adwords very much The process Step 1 Firstly hit the new campaign button being sure to select Search Network Only We don t want that pesky display network messing up our data Step 2 Make sure you select All features Without All Features we won t be able to set Adwords up with the correct settings to get the data we need Step 3 Be sure to un select Search Partners We only want to know how often a keyword is searched in Google not in every site that Google has a relationship with Step 4 Select your desired location in Location Options We only want to know how often our keyword is searched in our country in most but not all cases If you want to know how often a keyword is searched in multiple countries I d suggest setting up a duplicate campaign for each country although there are other ways to do it Step 5 Hit the link for Location options Advanced and select People in my targeted location The more astute amongst you will realise that as we will only be using exact match keywords this particular setting change doesn t really matter but it s always best to give the correct settings when possible Step 6 Hit the link for Delivery options advanced and select Accelerated Show ads more quickly until budget is reached This is one of the most important settings as we don t want Google deciding when our ad shows We want it showing 100 of the time so we can accurately know how often a keyword is searched Notice that Google gives a warning saying You may miss traffic later in the day if you choose accelerated delivery Standard delivery is recommended for most advertisers This can safely be ignored and in fact is often bad advice but that s a whole other blog post I call that setting the idiot tax If you are so limited by budget that you need to NOT show sometimes then you are bidding too much for your keywords and need to reduce your bids For this example we need to show all the time so go with my recommended settings We re now going to move on to Advanced Settings Step 7 In schedule make sure that your ads are running all the time and it says Show ads all days and hours If Ads are only running at certain times of the day the test won t be accurate Step 8 In Keyword matching options select Do not include close variants This option is VITAL so don t miss it We DON T want to show for related keywords only our chosen exact match keywords This option will negate us using exact match keywords and will ruin our test if we get it wrong So select do not include and click save and continue Step 9 Now you ll have to create an ad You have 2 options here You could write a bad unrelated advert as you might not care about getting clicks as we just want the impression data I d suggest that doing that is a bad idea Write a great ad you ll get clicks and hopefully some sales You can learn more than just about keywords from running Adwords Step 10 Input your keywords below the ad as I ve shown You MUST make sure that you use exact match keywords This is done using square not curly brackets around the keyword that you want to test done like this We don t want to show for any variations on the keywords we re testing We re almost done now we just need to make sure that we re bidding enough that we re always going to show for our chosen keywords So create the adgroup and click on the keywords tab Step 11 In the keywords tab select columns customize columns as show below Step 12 Click attributes and then add Est top page bid Knowing what we need to bid for each keyword to make sure we always show is important It s no good bidding enough to show most of the time So if we bid based on the estimate for a top page bid we should be in good shape Step 13 Now we can see the estimated top bid for each keyword as shown below Adjust your keyword level bids to be the same as the estimated one Again the more astute would realise that we could automate this using automated rules but this article is focused on keeping it as simple as possible Step 14 bonus step You re already done and steps 1 13 will give you the info you need All you need to do is leave it a few weeks and you ll see exactly how often your keywords are searched It s important to also know how they are searched It s great info to know how many searches are from a computer or a tablet or a mobile Here s how you do it In the campaigns tab you can however do this right down to the keyword level in the keywords tab select Segment and then Device Now you ll get the following data I ve blacked out the name of the clients campaign You can now see not only how many searches your campaigns or keywords get but what devices are used For example are your keywords top heavy with mobile searches Then maybe you need to look carefully at how your website converts on a mobile and how you can improve the mobile experience So there you go that s the complete guide to accurately finding out how many searches individual keywords have If you need any help with this or are looking for an Adwords consultant then why not get in touch See you next time Nov 04 0 Google Adwords Help and Tips Part 6 Posted by harveypearce adwords management No Comments Today I m going to go back a bit in this guide We covered conversion tracking with Adwords in the last post and soon I m going to cover the importance of telephone conversion tracking specifically However I want to talk a little bit about match types and specifically the use of broad match in Adwords I already covered match types in adwords previously but now you ve hopefully got conversion tracking set up I m going to explain in more detail how to use broad match and how it helps with conversions Adwords Tip Number 6 Broad Match with Conversion Tracking Can Equal a Big Win I ll give you a quick recap Broad match targeting is where the words don t have inverted commas phrase match or brackets exact match I advise making sure that you use exact match in many cases as well as phrase match as broad is well Very broad Broad match is very untargeted If you have the keyword service Derby and you re a car garage selling yearly car services then you have a problem With broad any of your keywords could be searched for in any order with any keywords inbetween So you could appear for Service derby Derby service Car service in derby Limo service derby Carpet cleaning service in Derby and Nottingham Hopefully you get my point that there you have to be very careful Most accounts that I audit or take over only use broad match which is a terrible mistake As you can see it s very powerful as one keyword can actually be 100 s of keywords There are however some excellent uses and used correctly you can get some great wins A quick word about modified matches You can take it even further and have modified broad match where you will show for keywords related to your keyword I ll give an example from one account I manage although I can t remember exactly the specifics The client is a car trye sales business in Derby I think the keyword was tyres derby although I can t remember for sure When mining search term reports for new keywords and negative keywords I noticed that I was showing up when people were searching for a local gallery in the area That s clearly unrelated to tyres and there were no gallery keywords in the account so I was a little confused The gallery was whitewall galleries in Derby Then of course it all made sense We don t really see whitewall tyres here in the UK I guess it s a USA thing so the penny didn t drop at first Google s algorithm obviously thought that the keyword whitewall was synonymous with tyres and so showed me for a completely unrelated search This one wasn t even close It was easily solved though I just added whitewall to my negative keywords list and never appeared for that keyword again Hopefully this example shows the power of modified and normal broad match The truth is you don t know exactly what you re going to appear for That s the reason why I don t recommend using it if you don t know what you re doing However its greatest problem is also its greatest strength and that s the main point of what I wanted to discuss in this article How and why to use broad match keywords OK so I ve covered why broad match can be a bad thing It s used incorrectly by most self managed Adwords accounts I see as there are no inverted commas or brackets and people think that s how to set up a campaign In reality there are 2 main uses of broad match keywords although they are very inter related Account expansion to appear for more keywords Keyword discovery to find and use more successful keywords Account expansion is pretty obvious If you appear for more keywords then you ll get more clicks and impressions Of course many may be unrelated and of no use which is why exact and phrase match are usually more profitable The biggest mistake you can make with adwords management is to not mine the search data from your broad match keywords This is where you learn things that can take your account to a higher and more profitable level There are a couple of ways to get at the data but the simplest is to look at your keyword and select the ones you re interested in and click keyword details as shown in this image There are 2 main things you want to be doing here to make the most if this simple strategy Find Negative keywords You need to cut out all of the wasted impressions and clicks Look through the report and any keywords you find that are unrelated and unnecessary can simply be removed by adding them as negative keywords You won t show for them again which means you won t get wasted clicks and you won t get impressions for unrelated keywords Unrelated keywords are likely to have very low CTR s so this should help with Quality Score too Find great keywords for account expansion This is the most important use I want to talk about In your keyword details report you ll quickly see every single keyword that you ve appeared for and got clicks from After you ve weeded out the negatives you need to focus on the positives Hopefully there will be a lot of positives to use You will have appeared for lots of different keywords good and bad The best use of broad match is to discover the good ones It s impossible to know everything that someone might search for to find your product or service This should give you all that data You ll find great keywords that you may never have thought of that you got clicks on You ll also have all the Adwords data on them You ll have a good idea of how many impressions you might get what kind of CTR you might get at a minimum and hopefully if you ve been taking my advice you ll know which of these keywords have actually converted into sales through conversion tracking The thing to do is to take all of these new great keywords you ve found and create new AdGroups for them More advanced tip You could also add them as negative keywords in their existing campaigns to ensure that they will only show up in their new AdGroups So now you ve discovered new keywords that you already know perform really well for you They got you high CTR s and or conversion rates and now they have their own AdGroups They should perform even better as your new Ads will be much more appropriate than the previous generic ones for broad match ad groups giving you even higher CTR s and even higher conversion rates Why the conversion rate side of it is so important Conversi ons equal sales right Using broad match you re not only able to find new keywords you re able to find new converting keywords that make you money If it had enough impression volume and led to sales then it needs to be in your account in its exact match format You will get even more conversions if you do this and that means you make more money Having that conversion data on new keywords is invaluable As I ve said I often take over new accounts that didn t previously have conversion tracking and were self managed by the business owner When I find new keywords that convert at very high rates I ll bid these keywords up very high often way above the historical average CPC for the account The business owners often freak out when they see that I m bidding 2 3 times higher than had been done before They re focusing on costs and think that I should be reducing the CPC s on the account not increasing them Of course this is done because the keyword has been shown to be insanely profitable and I want to get as many clicks as I can to get more conversions up to a point Without conversion tracking you re essentially blind and have no idea which keywords are good and which are bad You may be making money overall on your account but think how much more you could make if you spent more on the good keywords and less on the bad ones Broad match is best when it s used to find new keywords that can go on your super high converting and profitable list To summarise Don t even consider broad unless you plan to use the data you get from it Use broad match to expand your account and find new keywords which can later be used in the exact match format Make sure that you re working very hard on pruning out the negative keywords as quickly as you can otherwise it will get expensive and lead to poor account performance Take those lovely new keywords you ve found that have great click and conversion performance metrics and add them to your account in new AdGroups Make more money OK that s it for now If you don t know my name is Harvey I am the owner of SEO Derby and as an Adwords consultant I personally manage all of the accounts for clients within the company Your account won t get sent to a new trainee If you engage our services you get me optimising your account If you d like to know more then please get in touch Oct 27 0 Google Adwords Help and Tips Part 5 Posted by harveypearce adwords management No Comments Today I m going to talk about one of the most critical parts of an Adwords management campaign conversion tracking Of all the accounts I audit this is the most common problem I see Many accounts don t have conversion tracking set up and this fails to use one of the most valuable tools in Adwords Adwords Tip Number 5 Set up Conversion Tracking So firstly let s talk about conversions There are 2 main types of conversions macro and micro conversions Micro conversions are small actions that visitors may complete on your website that add to or assist sales An example micro conversion might be subscribing to a newsletter or navigating to an important page in the sales funnel Macro conversions are generally the things that add to the bottom line and drive revenue For e commerce this is usually a sale or in the example of lead generation websites it would be submitting a contact form For this article I m going to focus on macro conversions If you re reading this you probably don t have conversion tracking set up and this really is one of the most important first steps I take as an Adwords Consultant Why is Conversion Tracking so important Within Adwords it s likely that you have many AdGroups and many keywords Each keyword costs you money every time somebody clicks on one of your adverts in Google search I have some accounts with tens of thousands of keywords Your account may or not be so complex but I m sure you can see where I m going here With conversion tracking you can actually know down to the keyword level which keywords are driving sales conversions At its very simplest level once you know which keywords make you money and which ones don t you can cut the ones that are wasted money Not only this but you can spend more and bid to higher positions for the keywords that are great converters So in effect you get a double benefit You save money by cutting the waste and make even more money by spending that saved money on the best performing keywords It sounds complicated to set up how do I do it I d guess that a lot of people don t set up conversion tracking because they think it s really difficult to do with lots of coding on the website The reality is that in most cases it s pretty simple There are a few exceptions to that but in 95 of cases it s really not too difficult I ll give you a quick guide on how to do it Firstly click on conversions in the tools and analysis tab Then click on new conversion to get started On this screen there s not much to do really All you need to do is to give the Conversion a name Name it something descriptive rather than Conversion 1 etc Let s say that your website sells a service with a 30 day free trial A great conversion to get data for would be a trial signup So you could name this Conversion Free trial signup The location in most cases will be a webpage so just leave that bit checked Then you need to click save and continue Now you get to the screen shown below It looks a little bit complicated but it s actually really simple Firstly choose the conversion category It s not that important which category you choose as it s just used to help you organise accounts with multiple conversions The options available to choose are shown here You just need to pick which one is the most suitable It might be a sale or a lead for example The page security level can be chose between http and https The tracking code will go on the page which a site visitor ends up at after they ve completed the conversion If you re an e commerce site selling products online and the conversion is a sale then it s likely that the conversion page will be https Otherwise it will be http which is the case for most conversions Check with your web developer if you re not sure or check yourself by navigating to your confirmation page and looking in the address bar of the browser Conversion value can be left blank in many cases It will then record in Adwords that a conversion has happened but it won t assign a monetary value If you want to assign a value then you can do just remember to just put in a number rather than using or signs as they re not needed If you re a lead generation company and each lead is worth 50 to you then input 50 into the conversion value section Tracking indicator is there if you want to have an icon saying that you are tracking conversions on the site I don t normally use it but you ought to make a mention in your privacy policy that you track conversions with Adwords Click Don t add a notification Finally there are advanced options Leave those as they are The advanced options are about view through conversions That s a reasonably advanced topic and most advertisers aren t going to need to use those unless they have quite complex campaigns Click save and continue You then get taken to a page where you get the tracking code Click that you make changes too your website and copy the code to notepad on your PC Then click done and that s it you re done Well almost Pasting The Conversion Tracking Code The final step is to paste the code you saved onto your website I know a lot of people get scared at the thought of pasting code but it really is literally as easy as copying and pasting into a word processing document like Word If you want your web designer or your SEO Company to do it then just email it to them and they will take care of it If you want to do it yourself all you need to do is this Access the web page for the conversion either through cpanel or through FTP via a client like FileZilla If you don t know how to do this then maybe it s best to get your web team to do it Once you ve got the code open press control F Find and search for body This indicates the end of the body Paste in the code just before this body tag That s it you re done If you don t know what to do with conversion data Congratulations you now have Adwords conversion tracking setup It does take up to 24 hours for conversions to show up so wait until the next day and you should start seeing conversion in your account and you can now start optimising for conversions and having a much more successful campaign You will need to wait to get some conversions before you change bidding model Of course the fun only now begins If you can t optimise for conversions and do nothing with the data then all you have is data If you are insistent on managing your campaign yourself but you don t know how to improve with conversion data then you should make one change to your campaign settings Please note I m only recommending this if you really don t know how to make use of the data Click on settings for each campaign and find delivery method advanced and click on edit Once you ve done that you will see the following options Click optimise for conversion and then click save You re done You now have conversion tracking setup and you re letting Google optimise your account for conversions Letting Google optimise for you is a hands off approach and isn t really the best way to do it In previous editions of this guide I talked about split testing adverts and making sure that you rotate ads evenly That s still best practice but if you want a hands off approach then this is the simplest way In my post on split testing ads by rotating evenly I showed how you can improve your account by testing which ads perform best for more clicks If you want to get more advanced then you now can find which ads drive the most conversions If you want to know more check out Google s guide to tracking So there you go again now you know why you should setup conversion tracking in Adwords and how to do it It s not as hard as it looks and I hope you can do it If you have any issues then just send me an email and I ll happily try to help If it all seems like too much hassle then why not get in touch so I can help you with Adwords Management Services I feel confident that no matter if your monthly budget is 500 or 50 000 I can save you much more than my fee When you think about it it s a no brainer to have an expert manage your accounts Next time in part 6 of my ongoing Google Adwords Help Guide I ll be delving even deeper into conversion tracking I ll be looking at how to optimise for conversions and how to use the data gained from setting all this up That s of course the most important thing Thanks for listening Aug 27 0 Google Adwords Help and Tips Part 4 Posted by harveypearce adwords management No Comments So here we go with part 4 of my Adwords guide This time I m going to talk about basic account and ad group structure We ve already talked about ad rotation split testing ads and keyword types such as broad phrase exact and negative match types So we know how to test ads by rotating them properly and split testing them as well as the different types of keywords we can put into Adwords ad groups The next piece of the puzzle is to organise your keywords into ad groups and campaigns in the most effective

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  • adwords management Archives | SEO Derby
    were more searches than expected Hopefully you can see the value of testing this before paying for a campaign going after specific keywords This is even more the case if you decide to go about building a micro site around a specific keyword set So how do I test accurately in Adwords It s pretty simple to test in Adwords but there are lots of pitfalls to avoid that will give you inaccurate data if you miss them I ll show you here how to conclusively test real search volume using Adwords This may well be useful for SEO s who are excellent at what they do but they don t get to play around with Adwords very much The process Step 1 Firstly hit the new campaign button being sure to select Search Network Only We don t want that pesky display network messing up our data Step 2 Make sure you select All features Without All Features we won t be able to set Adwords up with the correct settings to get the data we need Step 3 Be sure to un select Search Partners We only want to know how often a keyword is searched in Google not in every site that Google has a relationship with Step 4 Select your desired location in Location Options We only want to know how often our keyword is searched in our country in most but not all cases If you want to know how often a keyword is searched in multiple countries I d suggest setting up a duplicate campaign for each country although there are other ways to do it Step 5 Hit the link for Location options Advanced and select People in my targeted location The more astute amongst you will realise that as we will only be using exact match keywords this particular setting change doesn t really matter but it s always best to give the correct settings when possible Step 6 Hit the link for Delivery options advanced and select Accelerated Show ads more quickly until budget is reached This is one of the most important settings as we don t want Google deciding when our ad shows We want it showing 100 of the time so we can accurately know how often a keyword is searched Notice that Google gives a warning saying You may miss traffic later in the day if you choose accelerated delivery Standard delivery is recommended for most advertisers This can safely be ignored and in fact is often bad advice but that s a whole other blog post I call that setting the idiot tax If you are so limited by budget that you need to NOT show sometimes then you are bidding too much for your keywords and need to reduce your bids For this example we need to show all the time so go with my recommended settings We re now going to move on to Advanced Settings Step 7 In schedule make sure that your ads are running all the time and it says Show ads all days and hours If Ads are only running at certain times of the day the test won t be accurate Step 8 In Keyword matching options select Do not include close variants This option is VITAL so don t miss it We DON T want to show for related keywords only our chosen exact match keywords This option will negate us using exact match keywords and will ruin our test if we get it wrong So select do not include and click save and continue Step 9 Now you ll have to create an ad You have 2 options here You could write a bad unrelated advert as you might not care about getting clicks as we just want the impression data I d suggest that doing that is a bad idea Write a great ad you ll get clicks and hopefully some sales You can learn more than just about keywords from running Adwords Step 10 Input your keywords below the ad as I ve shown You MUST make sure that you use exact match keywords This is done using square not curly brackets around the keyword that you want to test done like this We don t want to show for any variations on the keywords we re testing We re almost done now we just need to make sure that we re bidding enough that we re always going to show for our chosen keywords So create the adgroup and click on the keywords tab Step 11 In the keywords tab select columns customize columns as show below Step 12 Click attributes and then add Est top page bid Knowing what we need to bid for each keyword to make sure we always show is important It s no good bidding enough to show most of the time So if we bid based on the estimate for a top page bid we should be in good shape Step 13 Now we can see the estimated top bid for each keyword as shown below Adjust your keyword level bids to be the same as the estimated one Again the more astute would realise that we could automate this using automated rules but this article is focused on keeping it as simple as possible Step 14 bonus step You re already done and steps 1 13 will give you the info you need All you need to do is leave it a few weeks and you ll see exactly how often your keywords are searched It s important to also know how they are searched It s great info to know how many searches are from a computer or a tablet or a mobile Here s how you do it In the campaigns tab you can however do this right down to the keyword level in the keywords tab select Segment and then Device Now you ll get the following data I ve blacked out the name of the clients campaign You can now see not only how many searches your campaigns or keywords get but what devices are used For example are your keywords top heavy with mobile searches Then maybe you need to look carefully at how your website converts on a mobile and how you can improve the mobile experience So there you go that s the complete guide to accurately finding out how many searches individual keywords have If you need any help with this or are looking for an Adwords consultant then why not get in touch See you next time Nov 04 0 Google Adwords Help and Tips Part 6 Posted by harveypearce adwords management No Comments Today I m going to go back a bit in this guide We covered conversion tracking with Adwords in the last post and soon I m going to cover the importance of telephone conversion tracking specifically However I want to talk a little bit about match types and specifically the use of broad match in Adwords I already covered match types in adwords previously but now you ve hopefully got conversion tracking set up I m going to explain in more detail how to use broad match and how it helps with conversions Adwords Tip Number 6 Broad Match with Conversion Tracking Can Equal a Big Win I ll give you a quick recap Broad match targeting is where the words don t have inverted commas phrase match or brackets exact match I advise making sure that you use exact match in many cases as well as phrase match as broad is well Very broad Broad match is very untargeted If you have the keyword service Derby and you re a car garage selling yearly car services then you have a problem With broad any of your keywords could be searched for in any order with any keywords inbetween So you could appear for Service derby Derby service Car service in derby Limo service derby Carpet cleaning service in Derby and Nottingham Hopefully you get my point that there you have to be very careful Most accounts that I audit or take over only use broad match which is a terrible mistake As you can see it s very powerful as one keyword can actually be 100 s of keywords There are however some excellent uses and used correctly you can get some great wins A quick word about modified matches You can take it even further and have modified broad match where you will show for keywords related to your keyword I ll give an example from one account I manage although I can t remember exactly the specifics The client is a car trye sales business in Derby I think the keyword was tyres derby although I can t remember for sure When mining search term reports for new keywords and negative keywords I noticed that I was showing up when people were searching for a local gallery in the area That s clearly unrelated to tyres and there were no gallery keywords in the account so I was a little confused The gallery was whitewall galleries in Derby Then of course it all made sense We don t really see whitewall tyres here in the UK I guess it s a USA thing so the penny didn t drop at first Google s algorithm obviously thought that the keyword whitewall was synonymous with tyres and so showed me for a completely unrelated search This one wasn t even close It was easily solved though I just added whitewall to my negative keywords list and never appeared for that keyword again Hopefully this example shows the power of modified and normal broad match The truth is you don t know exactly what you re going to appear for That s the reason why I don t recommend using it if you don t know what you re doing However its greatest problem is also its greatest strength and that s the main point of what I wanted to discuss in this article How and why to use broad match keywords OK so I ve covered why broad match can be a bad thing It s used incorrectly by most self managed Adwords accounts I see as there are no inverted commas or brackets and people think that s how to set up a campaign In reality there are 2 main uses of broad match keywords although they are very inter related Account expansion to appear for more keywords Keyword discovery to find and use more successful keywords Account expansion is pretty obvious If you appear for more keywords then you ll get more clicks and impressions Of course many may be unrelated and of no use which is why exact and phrase match are usually more profitable The biggest mistake you can make with adwords management is to not mine the search data from your broad match keywords This is where you learn things that can take your account to a higher and more profitable level There are a couple of ways to get at the data but the simplest is to look at your keyword and select the ones you re interested in and click keyword details as shown in this image There are 2 main things you want to be doing here to make the most if this simple strategy Find Negative keywords You need to cut out all of the wasted impressions and clicks Look through the report and any keywords you find that are unrelated and unnecessary can simply be removed by adding them as negative keywords You won t show for them again which means you won t get wasted clicks and you won t get impressions for unrelated keywords Unrelated keywords are likely to have very low CTR s so this should help with Quality Score too Find great keywords for account expansion This is the most important use I want to talk about In your keyword details report you ll quickly see every single keyword that you ve appeared for and got clicks from After you ve weeded out the negatives you need to focus on the positives Hopefully there will be a lot of positives to use You will have appeared for lots of different keywords good and bad The best use of broad match is to discover the good ones It s impossible to know everything that someone might search for to find your product or service This should give you all that data You ll find great keywords that you may never have thought of that you got clicks on You ll also have all the Adwords data on them You ll have a good idea of how many impressions you might get what kind of CTR you might get at a minimum and hopefully if you ve been taking my advice you ll know which of these keywords have actually converted into sales through conversion tracking The thing to do is to take all of these new great keywords you ve found and create new AdGroups for them More advanced tip You could also add them as negative keywords in their existing campaigns to ensure that they will only show up in their new AdGroups So now you ve discovered new keywords that you already know perform really well for you They got you high CTR s and or conversion rates and now they have their own AdGroups They should perform even better as your new Ads will be much more appropriate than the previous generic ones for broad match ad groups giving you even higher CTR s and even higher conversion rates Why the conversion rate side of it is so important Conversi ons equal sales right Using broad match you re not only able to find new keywords you re able to find new converting keywords that make you money If it had enough impression volume and led to sales then it needs to be in your account in its exact match format You will get even more conversions if you do this and that means you make more money Having that conversion data on new keywords is invaluable As I ve said I often take over new accounts that didn t previously have conversion tracking and were self managed by the business owner When I find new keywords that convert at very high rates I ll bid these keywords up very high often way above the historical average CPC for the account The business owners often freak out when they see that I m bidding 2 3 times higher than had been done before They re focusing on costs and think that I should be reducing the CPC s on the account not increasing them Of course this is done because the keyword has been shown to be insanely profitable and I want to get as many clicks as I can to get more conversions up to a point Without conversion tracking you re essentially blind and have no idea which keywords are good and which are bad You may be making money overall on your account but think how much more you could make if you spent more on the good keywords and less on the bad ones Broad match is best when it s used to find new keywords that can go on your super high converting and profitable list To summarise Don t even consider broad unless you plan to use the data you get from it Use broad match to expand your account and find new keywords which can later be used in the exact match format Make sure that you re working very hard on pruning out the negative keywords as quickly as you can otherwise it will get expensive and lead to poor account performance Take those lovely new keywords you ve found that have great click and conversion performance metrics and add them to your account in new AdGroups Make more money OK that s it for now If you don t know my name is Harvey I am the owner of SEO Derby and as an Adwords consultant I personally manage all of the accounts for clients within the company Your account won t get sent to a new trainee If you engage our services you get me optimising your account If you d like to know more then please get in touch Oct 27 0 Google Adwords Help and Tips Part 5 Posted by harveypearce adwords management No Comments Today I m going to talk about one of the most critical parts of an Adwords management campaign conversion tracking Of all the accounts I audit this is the most common problem I see Many accounts don t have conversion tracking set up and this fails to use one of the most valuable tools in Adwords Adwords Tip Number 5 Set up Conversion Tracking So firstly let s talk about conversions There are 2 main types of conversions macro and micro conversions Micro conversions are small actions that visitors may complete on your website that add to or assist sales An example micro conversion might be subscribing to a newsletter or navigating to an important page in the sales funnel Macro conversions are generally the things that add to the bottom line and drive revenue For e commerce this is usually a sale or in the example of lead generation websites it would be submitting a contact form For this article I m going to focus on macro conversions If you re reading this you probably don t have conversion tracking set up and this really is one of the most important first steps I take as an Adwords Consultant Why is Conversion Tracking so important Within Adwords it s likely that you have many AdGroups and many keywords Each keyword costs you money every time somebody clicks on one of your adverts in Google search I have some accounts with tens of thousands of keywords Your account may or not be so complex but I m sure you can see where I m going here With conversion tracking you can actually know down to the keyword level which keywords are driving sales conversions At its very simplest level once you know which keywords make you money and which ones don t you can cut the ones that are wasted money Not only this but you can spend more and bid to higher positions for the keywords that are great converters So in effect you get a double benefit You save money by cutting the waste and make even more money by spending that saved money on the best performing keywords It sounds complicated to set up how do I do it I d guess that a lot of people don t set up conversion tracking because they think it s really difficult to do with lots of coding on the website The reality is that in most cases it s pretty simple There are a few exceptions to that but in 95 of cases it s really not too difficult I ll give you a quick guide on how to do it Firstly click on conversions in the tools and analysis tab Then click on new conversion to get started On this screen there s not much to do really All you need to do is to give the Conversion a name Name it something descriptive rather than Conversion 1 etc Let s say that your website sells a service with a 30 day free trial A great conversion to get data for would be a trial signup So you could name this Conversion Free trial signup The location in most cases will be a webpage so just leave that bit checked Then you need to click save and continue Now you get to the screen shown below It looks a little bit complicated but it s actually really simple Firstly choose the conversion category It s not that important which category you choose as it s just used to help you organise accounts with multiple conversions The options available to choose are shown here You just need to pick which one is the most suitable It might be a sale or a lead for example The page security level can be chose between http and https The tracking code will go on the page which a site visitor ends up at after they ve completed the conversion If you re an e commerce site selling products online and the conversion is a sale then it s likely that the conversion page will be https Otherwise it will be http which is the case for most conversions Check with your web developer if you re not sure or check yourself by navigating to your confirmation page and looking in the address bar of the browser Conversion value can be left blank in many cases It will then record in Adwords that a conversion has happened but it won t assign a monetary value If you want to assign a value then you can do just remember to just put in a number rather than using or signs as they re not needed If you re a lead generation company and each lead is worth 50 to you then input 50 into the conversion value section Tracking indicator is there if you want to have an icon saying that you are tracking conversions on the site I don t normally use it but you ought to make a mention in your privacy policy that you track conversions with Adwords Click Don t add a notification Finally there are advanced options Leave those as they are The advanced options are about view through conversions That s a reasonably advanced topic and most advertisers aren t going to need to use those unless they have quite complex campaigns Click save and continue You then get taken to a page where you get the tracking code Click that you make changes too your website and copy the code to notepad on your PC Then click done and that s it you re done Well almost Pasting The Conversion Tracking Code The final step is to paste the code you saved onto your website I know a lot of people get scared at the thought of pasting code but it really is literally as easy as copying and pasting into a word processing document like Word If you want your web designer or your SEO Company to do it then just email it to them and they will take care of it If you want to do it yourself all you need to do is this Access the web page for the conversion either through cpanel or through FTP via a client like FileZilla If you don t know how to do this then maybe it s best to get your web team to do it Once you ve got the code open press control F Find and search for body This indicates the end of the body Paste in the code just before this body tag That s it you re done If you don t know what to do with conversion data Congratulations you now have Adwords conversion tracking setup It does take up to 24 hours for conversions to show up so wait until the next day and you should start seeing conversion in your account and you can now start optimising for conversions and having a much more successful campaign You will need to wait to get some conversions before you change bidding model Of course the fun only now begins If you can t optimise for conversions and do nothing with the data then all you have is data If you are insistent on managing your campaign yourself but you don t know how to improve with conversion data then you should make one change to your campaign settings Please note I m only recommending this if you really don t know how to make use of the data Click on settings for each campaign and find delivery method advanced and click on edit Once you ve done that you will see the following options Click optimise for conversion and then click save You re done You now have conversion tracking setup and you re letting Google optimise your account for conversions Letting Google optimise for you is a hands off approach and isn t really the best way to do it In previous editions of this guide I talked about split testing adverts and making sure that you rotate ads evenly That s still best practice but if you want a hands off approach then this is the simplest way In my post on split testing ads by rotating evenly I showed how you can improve your account by testing which ads perform best for more clicks If you want to get more advanced then you now can find which ads drive the most conversions If you want to know more check out Google s guide to tracking So there you go again now you know why you should setup conversion tracking in Adwords and how to do it It s not as hard as it looks and I hope you can do it If you have any issues then just send me an email and I ll happily try to help If it all seems like too much hassle then why not get in touch so I can help you with Adwords Management Services I feel confident that no matter if your monthly budget is 500 or 50 000 I can save you much more than my fee When you think about it it s a no brainer to have an expert manage your accounts Next time in part 6 of my ongoing Google Adwords Help Guide I ll be delving even deeper into conversion tracking I ll be looking at how to optimise for conversions and how to use the data gained from setting all this up That s of course the most important thing Thanks for listening Aug 27 0 Google Adwords Help and Tips Part 4 Posted by harveypearce adwords management No Comments So here we go with part 4 of my Adwords guide This time I m going to talk about basic account and ad group structure We ve already talked about ad rotation split testing ads and keyword types such as broad phrase exact and negative match types So we know how to test ads by rotating them properly and split testing them as well as the different types of keywords we can put into Adwords ad groups The next piece of the puzzle is to organise your keywords into ad groups and campaigns in the most effective way As an Adwords Consultant one of the first tasks I do is to look at account organisation for new accounts Adwords Tip Number 4 Organise Your Campaigns and Ad Groups Wisely A Google Adwords account is structured with the following hierarchy Account Campaign Ad Group Keywords I see a lot of the time in accounts I take over that the full structure isn t used properly I often see clients having 1 campaign which is their entire site and then their ad groups Sometimes on the really bad accounts they also only have 1 ad group Doing it that way is not taking advantage of the ability to really focus your campaigns and ad groups to be as specific as possible and to allow lots of cool segmentation of campaigns that I will discuss later in this Google Adwords help guide Keyword Intent in Adwords It s easier to explain ac count organisation from a bottom up perspective rather than a top down point of view although when it comes to setting up your Adwords account it s always best to start from the top and plan from the campaign level down to the keyword level Keywords in your account trigger ads At its simplest level that s what Adwords Management is You select keywords that you wish to show an advert for in Google and hopefully people clicking your ads after searching that particular keyword will buy from you or convert in whatever way you wish them to So in essence you are matching the intent behind a keyword to your product or service If you run a building company and somebody searches for house extension company it s pretty clear that the keyword intent matches your ability to connect with that potential customer However if that person searches the keyword home improvement they may be looking for DIY or decorating services or many things that you are not able or willing to do Thus keywords are the building blocks of any campaign and each one is very important As marketers we want to understand the intent behind the keywords and assess them for the suitability to be a match with your services or products Organisation into Adwords Ad Groups Once we have selected suitable keywords all with matching consumer intent and meaning we need to focus and organise them into ad groups Whilst it would be great to have unique adverts for every single keyword in your account in most cases this is not possible I run some accounts with over 5000 keywords for example and I couldn t write 10 000 2 ads for each ad group Adwords ads Therefore to make things easier we need to create groups of keywords which will all show the same ads if any of the keywords from the group are searched These are of course known as ad groups The most important thing to remember is that the same advert s will show for all keywords in the ad group All of the keywords in each ad group need to be very similar and related to each other If the keywords are very different and have different intent then your advert will not be the most suitable for every keyword in the group This means that you will get lower click through rates CTR and lower conversions Ultimately this will mean lower quality scores as CTR is such an important metric and your entire account will be dragged down by poor performing keywords and adverts Organisation into Adwords Campaigns Once we ve divided our keywords into Ad Groups we should divide our Ad Groups into Campaigns There are far too many reasons for this to go into here as it would need a massive article in itself to explain all of the reasons Suffice to say that lots of basic and advanced optimisation tactics can be used at the ad group level and some at the campaign level Sitelinks is one great example of this Sitelinks are where you have extra links to your site beneath your advert These are nearly always best practice but they only work on the campaign level It would be amazing to have ad group level sitelinks but currently that s not possible If your entire website is structured through just 1 campaign in Adwords then you will have to have the same sitelinks triggered for every single keyword If you have a diverse range of products and services then this is often far from optimal If you are an online retailer and someone searches for washing machines having a sitelink for men s shoes is not going to be a good idea Account Structure Example Here is an example of how to structure an account There are various ways to do it depending on the objectives and the actual set up of the business I ve organised accounts into campaigns targeting different geographic areas or targeting different types of product for example There is no set way to do this and the key is to understand the business and how it functions and then to make a plan based on that Let your business be the guide for setting up the account structure Let s say that you are a shoe retailer you only sell online and you sell to the entire country This means that you are unlikely to segment by location although you still might Perhaps you may have an Adwords account structure something like the following Example Campaigns Let s say we decide to segment campaigns by sex and age so we have a number of groups for men women boys and girls We may end up with 4 campaigns in the men s category Note that purchases of trainers or formal shoes will have different intents uses wants and desires in their choices So we could end up with the following Campaigns for men Men s Trainers Men s Work shoes Men s casual shoes Men s formal shoes Men s Other In Men s trainers there will be a wide variety of styles choices colours and needs etc So for that campaign we may end up with the following Ad Groups Nike Trainers Puma Trainers Black Trainers Running Trainers You can see here in my example that the keywords that should go in these different Ad Groups should all be very different So in the Nike trainers Ad Group we may have the following keywords Nike Air Max Nike Tailwind Nike Trainers Therefore we can see that in the account we end up with one campaign having Campaign Men s Trainers Ad Group Nike Trainers Keywords Nike Air Max Nike Tailwind Nike Trainers This is nicely structured and organised and all of the keywords should have an advert which is highly relevant likely to be clicked and more likely to make sales and profits You also have to remember that the destination URL on the ad will be the same so for this example the ad should point to a category page for Nike trainers I intentionally left some issues here so that you could see what could go wrong in this case It may be that someone searching for air max would convert better if they ended up on a page solely about air max trainers In my example this searcher would arrive at a general Nike page and this may infact be a bad idea but better than arriving at your homepage of course It s important to know that every single keyword in an Ad Group will send traffic to the same landing page You can see here that even when a lot of thought goes into account organisation it can sometimes be wrong and need some changes The key is that the keyword advert and landing page destination URL should ALL be related My example account structure is likely not optimal and would need some changes to be more effective Hopefully though you have got the point that a lot of thought needs to go into this stuff Adwords allows you to slice and dice data to a highly granular degree which is massively powerful but requires a strong structure to take advantage of this A quick mention about negative keywords I discussed in part 3 of this guide about match types and negative keywords It s possible that you may have keywords in 1 campaign that could trigger an advert in different ad groups from within that campaign Say you have a Nike trainers ad group and a blue trainers ad group What happens if somebody searches for blue Nike trainers This could trigger the broad match keywords Nike trainers or blue trainers In this case an advert could show from either Ad Group and Google will show which one it feels is best most probably by which ones has the best Quality Score You need to be in control of these things and not Google You can use negative keywords to control this difficult behaviour If you want any Nike related keywords to use only that ad group and not any other Ad Group then you

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  • Outsourcing SEO abroad – It May Just Cost You Your Business | SEO Derby
    thought it was excellent Shall I post it now No sorry please don t post my article on your site friend you have other site But I don t understand Why can t I post your article Will it be bad if I do Also what other site Hello can you connect my article on your home page then post my article on your site friend Oh so now my site is OK for her but only if I link to her crap from my homepage LOL Well I m not sure I could do that Cathrine but maybe I don t understand why you sent me your great article and then told me you don t want me to post it because of the DA Can you explain what DA it should be and why my site isn t high enough for you relevance and quality content and will benefit the website and please post my article on your site and connect my article on your home page http www seo derby co uk blog I m very glad of course to be getting an SEO schooling here I never knew that relevance and quality benefit a website and what was offered was indeed that I reply Ah I see So the more of your articles I post on my low DA site the better my DA will be right Can you send me more to post on my site And she replies first post this article SEO tips that take approx 20 min or less Oooh so now I have the promise of more amazing free content I m getting such a good deal if only I can persuade her to write me more amazing articles At this point I get bored with it and ignore the requests over the next few days she must have changed her mind about the quality of my site at this point ok post my article how much time will you post my article Then Are you post here my article http www seo derby co uk blog i am waiting your reply Then can you post my article on your blog page http www seo derby co uk blog Then how much time will you post my article on your blog page i am waiting your reply Finally not find my article here http www seo derby co uk blog So the lesson here is a very simple one and that s you should never deal with these spammers I understand the tough economics of life in such places and I don t personally have any animosity towards these spammers but it only makes life harder for all of us by offering such low quality versions of what SEO s do which is excellent outreach As SEO s we have much lower conversion rates on our outreach because people s email inboxes are full of this stuff and our efforts are ruined because we re perceived to be in the same

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  • seo-scams Archives | SEO Derby
    While most of these changes are minor every few months Google rules out a major algorithmic update that affects search results in significant ways In short Old Link Building strategies are passé To stay ahead in the game you need to be in tune with these ever changing prerequisites If you thought your website could get away with Links from pages having no content Poor quality links from irrelevant sites Links from sites crammed with advertisements Same content for multiple submissions Absence of SMO in the overall SEO plan Content farming with low value articles and blogs for Google users No site moderation Your rankings will suffer At Curix we keep a track of all these unpredictable Google updates for you and cannot just explain but also tackle these changes before they start to hit your rankings and organic website traffic Our SEO Service strategies are attuned to the latest Google Panda update and include Incorporating links only from sites that have good quality content good traffic and social sharing More relevant and thematic linking with high quality content and sites Steering clear of deceptive ad heavy sites Using unique and top quality content every single time Incorporating SMO as the best way to genmosaic123erate traffic Focusing on local search that helps local business listings Doesn t Let the Panda Devour Your Rankings Come to Us Contact us today to know more Thanks Regards Arvind Now I never emailed these guys but I thought I d ask what I can get I got a quick reply which I won t repeat here as it s long and boring with an attachment telling me what they can do for me It was 4 pages long also and I won t repeat it all but here was the off page SEO section Off page SEO Services Link building Our off page SEO services to increase the link popularity include but are not limited to Article creation and submission Directory submission Forum posting Press release creation and submission Guest blogging Blog commenting Review posting RSS feed submission Video submission PDF creation and submission Social media optimization Now that is a FAST track to a penguin penalty If I wanted to negative SEO someone I would never do that of course as I have ethics I d do all of the services they offer to try and give someone a penalty and move my client above them It really is frustrating that people still buy this rubbish as it s only going to harm them in a big way Millions of businesses are destroyed by such practices So even these low quality SEO spammers must know that what they re doing will harm their clients in the long run I ve spoken to lots of small business owners who have been burnt by this stuff and it needs to stop However as long as there will be buyers there will be sellers of this crap So I say So you ll submit my website to all the directories and search engines You ll do blog commenting and article submissions and more and do it all safely so we don t lose our jobs and can still feed our kids I wondered if I told them that feeding our kids depended on not getting penalised by doing all these crappy submissions maybe they d back off Of course I was wrong We will submit your website in your related business directories and also submit in major search engine We will do all submission through Google guide line and white hat SEO also doing blog commenting all work you never loose your job You are in safe hand don t get worry about it I reply happily realising that they will submit my site to Google no less You will submit to Google right And duck duck go of course Got to rank well in Duck Duck Go Otherwise why bother lol Yes sure How much does it cost 250 Month for 10 keyword Then I finally get the money shot of the pricing with an incredible looking list of completely worthless looking services for between 250 and 550 per month Our minimum charge is around 300 400 per month and whilst this is a very small budget we can do some quality stuff for small clients Clients won t get a lot of links or citations for that money but they will be genuine authentic links given on merit after a bit of pushing So if you re thinking of using these kind of services please think again You ll be paying an SEO company to remove their links in the future and it will cost you more to get them removed than you paid to get them That s the best case scenario More likely you ll no longer be able to use your website and you ll have to close your business and sack your staff So do think of the true price of cheap SEO It s VERY expensive potentially You can t outsource giving a shit and I hope this article shows that If you want to do SEO then use people who understand how to actually do it Feb 18 0 Pitching SEO to an SEO Posted by harveypearce seo scams No Comments SEO Scams Snake Oil Salesmen and Tomato Ketchup I had an interesting opportunity today to sit in on a pitch from an SEO company as a client rather than as an SEO I m good friends with the owner of the business being pitched to and they wanted my opinion To be honest at first I refused to do it as I felt it to be a little unethical However I was finally talked into going along and I guess professional curiosity got the better of me I was VERY interested to see how other SEO companies pitch their services to potential clients Of course as a professional SEO I had already not only checked out the

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  • 5 Beginners Adwords Mistakes to Avoid | SEO Derby
    for leather shoes and an advert talking about suede shoes for keywords for suede shoes That s the essence of how to structure adgroups You could have 1 ad for every keyword so that each ad is super relevant and that does sometimes happen in a professionally optimised account but you can often have a mix of keywords which are very similar As a rough rule try to have no more than 10 keywords in each adgroup Making these changes in the long term will have a huge impact on your Adwords account You ll find that you get higher CTR s for your adverts which means you will get more clicks CTR is the most important factor for Quality Score QS for your keywords so you ll also find that your QS s will increase Why should you care Well for a start higher QS s will reduce your average cost per click CPC increase your average positions bringing you more traffic or a combination of both Not using negative keywords I see so many accounts that don t have any negative keywords Without them you are literally throwing money down the drain Many accounts I see just use keywords without any brackets or inverted commas which is known as broad match For these keywords you can show for many variations and unintended searches that are just not relevant to your business I recently audited an account and found over 300 keywords that the advertiser had been getting clicks on and paying for that he didn t need to be advertising on By adding these 300 negatives I saved him 100 s of pounds per month For other clients I m sure I ve saved them thousands with this simple technique Not only this but it also saves impressions that never had any clicks Although these aren t directly costing you money indirectly they can cost you even more By appearing for irrelevant searches your CTR will be lower which reduces your Quality Score and as already explained this costs you money by higher costs and lower traffic So what was the difference for the account that I recently added 300 negative keywords for His impressions decreased by one third his CTR increased by fifty percent and he maintained the same amount of clicks Wasted impressions and clicks were cut out and more of his budget could be spent on more effective keywords Over time his QS will increase and this will bring long term benefits The image above shows how to get a keyword report Just go to all of the keywords in an AdGroup and click details All as shown Take a good look at all the clicks you ve had and money you may well have wasted Make a list of all the irrelevant keywords and add them as negatives to the AdGroup All you have to do is scroll below the keywords and there is a link at the bottom to add them as shown

    Original URL path: http://www.seo-derby.co.uk/adwords-management/5-beginners-adwords-mistakes-to-avoid/ (2016-04-24)
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  • How to get accurate keyword search volume data for SEO | SEO Derby
    is even more the case if you decide to go about building a micro site around a specific keyword set So how do I test accurately in Adwords It s pretty simple to test in Adwords but there are lots of pitfalls to avoid that will give you inaccurate data if you miss them I ll show you here how to conclusively test real search volume using Adwords This may well be useful for SEO s who are excellent at what they do but they don t get to play around with Adwords very much The process Step 1 Firstly hit the new campaign button being sure to select Search Network Only We don t want that pesky display network messing up our data Step 2 Make sure you select All features Without All Features we won t be able to set Adwords up with the correct settings to get the data we need Step 3 Be sure to un select Search Partners We only want to know how often a keyword is searched in Google not in every site that Google has a relationship with Step 4 Select your desired location in Location Options We only want to know how often our keyword is searched in our country in most but not all cases If you want to know how often a keyword is searched in multiple countries I d suggest setting up a duplicate campaign for each country although there are other ways to do it Step 5 Hit the link for Location options Advanced and select People in my targeted location The more astute amongst you will realise that as we will only be using exact match keywords this particular setting change doesn t really matter but it s always best to give the correct settings when possible Step 6 Hit the link for Delivery options advanced and select Accelerated Show ads more quickly until budget is reached This is one of the most important settings as we don t want Google deciding when our ad shows We want it showing 100 of the time so we can accurately know how often a keyword is searched Notice that Google gives a warning saying You may miss traffic later in the day if you choose accelerated delivery Standard delivery is recommended for most advertisers This can safely be ignored and in fact is often bad advice but that s a whole other blog post I call that setting the idiot tax If you are so limited by budget that you need to NOT show sometimes then you are bidding too much for your keywords and need to reduce your bids For this example we need to show all the time so go with my recommended settings We re now going to move on to Advanced Settings Step 7 In schedule make sure that your ads are running all the time and it says Show ads all days and hours If Ads are only running at certain times of

    Original URL path: http://www.seo-derby.co.uk/adwords-management/how-to-get-accurate-keyword-search-volume-data-for-seo/ (2016-04-24)
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