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  • MARKETING CONSULTANCY COMPANY KENT - Strategy, Coaching, Training, Outsourcing
    results from your marketing Outsourced marketing Stop putting off getting your marketing done let us help Latest Blog Top 10 Product Naming Tips Read more Marketing Training 2015 Sharpen up your marketing skills with 1 1 coaching Outsourced Marketing services provide you with a virtual marketing department to develop and implement the strategy and plan that will deliver your business growth and profit If you know you need to improve your marketing but can t resource the effort in house then OUTSOURCING may be just what you need Marketing Services Packages on offer include cost effective analysis strategy and planning options that put you on the right path to success We will evaluate your current approach markets and strategy and provide solid recommendations on improvement Marketing Mindset Coaching Training courses will give you the skills you need to make your own marketing more effective and give you a Marketing Mindset Start thinking like a marketer and reaping the rewards in more cost effective action We can provide bespoke in house company training courses to upgrade your team s marketing skills as well as offering open training courses and 1 1 executive coaching Free download One page Marketing Plan template contact

    Original URL path: http://www.thepurpleedge.co.uk/ (2016-02-14)
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  • Accessibility options
    some users and if your internet connection is slow then the time taken to show a page will also be reduced Remove images from pages Use access keys Access keys are a navigation device enabling you to get around the main areas of the site using your keyboard Available access keys 0 Contact Us 1 home 2 about 4 showcase 5 blog S Skip page navigation How to use Access Keys Internet Explorer 5 PC Hold down the ALT key press the number or letter of the access key release both keys then press ENTER Internet Explorer 4 PC Hold down the ALT key and press the number or letter of the access key Internet Explorer 5 Mac Hold down the CTRL key and press the number or letter of the access key Internet Explorer 4 5 Mac Access keys are not supported FireFox 3 Hold down the SHIFT and the ALT key and press the number or letter of the access key FireFox up to version 2 Hold down the ALT key and press the number or letter of the access key Google Chrome On Windows or Linux hold down the ALT key and press the number or letter of the access key On a Mac press and hold the CTRL and OPT keys Safari and Omniweb Mac Hold down the CTRL and OPT keys and press the number or letter of the access key Safari Windows Hold down the ALT key and press the number or letter of the access key Netscape 6 and earlier PC and Mac Not supported Netscape 7 PC Hold down the ALT key and press the number or letter of the access key Mozilla PC Hold down the ALT key and press the number or letter of the access key Mozilla Mac Hold

    Original URL path: http://www.thepurpleedge.co.uk/accessibility.rhtm (2016-02-14)
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  • Outsourced Marketing - Marketing Manager for hire
    leadership experience to complement your existing team and strengthen your overall business ensuring marketing is integrated into your wider business strategy Manage implementation of programmes through external agencies or in house resource We are happy to work with your existing suppliers or help source new ones to meet your needs You can rely on us to make things happen It s just like having your own Marketing Director Regular meetings and updates ensure you are kept fully informed at all times and the Marketing Director is available to answer questions and give advice just as if they were a member of your own team Using Jim or Sharon from THE PURPLE EDGE as your OUTSOURCED MARKETING DIRECTOR is a flexible and cost effective alternative to hiring someone full time Monthly fees are agreed according to the objectives and activities that you need delivering for your business see sample packages below Outsourced Marketing Manager Packages The chart below sets out our standard outsourced marketing offerings and through experience we have found that most client requirements can be fitted into one of these categories Your plan will be unique to your business and we can make adjustments to deliverables and scope to ensure your objectives are met If none of the standard packages are right for you we can also create bespoke packages to meet your exact requirements We operate a 3 month minimum contract period to ensure that it is possible to create momentum and achieve impact Activity Kick Start Marketing Manager Get Serious Marketing Manager Go for it Marketing Manager PRICE PER MONTH ex VAT 500 850 1 200 Create maintain marketing strategy plan Mthly management review Analytics analysis website SEO recommendations Marketing Service supplier management e g printing design web provider Manage website SEO implementation proactively content creation updating

    Original URL path: http://www.thepurpleedge.co.uk/content/outsourcedmarketing.rhtm (2016-02-14)
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  • Top 10 Product Naming Tips
    a similar context or geography Can you protect it Don t expect love at first sight it may not leap out at you it might need to grow on you Let your love grow Expect evolution the name how it s communicated and what it means to the market will evolve over time Be prepared for that Google it is the url available What else comes up Test it When you have a shortlist ask people in your target market what they think Finally don t forget that while the name is important it doesn t define the brand The brand is defined by a whole host of factors including how well the product works how easy you are to buy from and deal with how you act what you say how people feel about you what they expect from you and many many more factors This is what defines the true identity of a brand The name is just a shorthand Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Jim what a really useful article I think naming a product is harder than naming a child so your blog will really help I think the worst thing is when a customer doest know how to say it that means they wont talk about it These days its all about the visuals that go with or are the name so I reckon you covered everthing Comment by Janet Mckenner 24 Oct 2015 08 51 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8887 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/865083/top_10_product_naming_tips.rhtm (2016-02-14)
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  • Marketing Mindset Executive Coaching
    specific needs FOCUSED AND EFFECTIVE LEARNING Each coaching session will consist of in depth one to one discussions with your highly qualified marketer Relevant theories will be explained and applied directly to your business and your problems RELEVANT HOMEWORK TO CEMENT YOUR LEARNING Following each session you will be given actions to complete before the next session These actions will help to improve your understanding of your business develop your marketing ideas and plans and make you a better marketer Don t worry we won t mark your homework but we will give honest feedback and pointers to improve where necessary During your coaching programme you will have access to telephone and email support so that you can clarify points check understanding or bounce ideas ON GOING SUPPORT At the end of the programme you will continue to receive free telephone support for a further two weeks If you would like to continue to benefit from expert advice and support after this period you can subscribe to our Mindset Mentor support package Top Programme structure Each programme is unique as it is tailored to the specific needs of the client You decide up front what aspects you want to focus on and what your goals are which might include Marketing strategy and planning are you focusing on the right things to drive your business Differentiation how do you ensure your business stands out from the crowd Segmentation what is your customer niche How well do you understand their needs Pricing does it reflect the value you provide Are you pricing to drive revenue or boost profit Customer satisfaction how easy are you to do business with Do you deliver value and do your customers know what it is Attracting new business reaching new audiences developing new products Getting your message across maximum results for minimum spend Agreeing the agenda up front ensures that the time spent together is as productive as possible and the output of the session will be a clear action plan to address issues Coaching sessions can be taken in blocks of one or more hours face to face or over the phone as required If you then sign up for a block of 6 hours coaching it includes one hour free or you can pay as you go to spread costs Top Price and how to book Focussed completely on you and your business and designed to make you an effective marketer the MARKETING MINDSET EXECUTIVE COACHING PROGRAMME is our most popular coaching option Our clients love the fact that they learn the skills and tools they need to the depth they need to drive their business results There s no fluff and no time spent on subjects that aren t relevant Marketing training courses from reputable training companies can easily cost 500 per day These will typically be fully taught and packed with theory or based on unrelated case studies They ll require you to take a day out of your busy schedule and require

    Original URL path: http://www.thepurpleedge.co.uk/content/training/executivecoaching.rhtm (2016-02-14)
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  • Marketing Services in Kent | Product, Price, Promotion
    able to develop long term and profitable relationships with your customers In this way we help you avoid wasting money on communications that are not properly targeted A selection of the marketing issues we can help you with Strategy planning consultancy coaching Pricing product development Websites SEO pay per click e marketing Copywriting PR social media Branding design advertising Talk to us about what you need right now If you are looking to use marketing to drive competitive advantage for your business THE PURPLE EDGE has a range of options that can help you Marketing Mindset Training Coaching Executive 1 1 or group sessions giving you support and advice to make you a better marketer Marketing Action Plan immediate actions recommended to stimulate your business Marketing Audit Plan detailed market analysis and recommendations to improve your results Managed Newsletters print or email newsletters professionally designed written for you e marketing System website with built in blog email marketing and CRM Outsourced Marketing Director professional expertise on your team when you can t justify employing someone full time THE PURPLE EDGE is run by Sharon Wilding and Jim Hunt Through a growing network of carefully selected associates or by working with

    Original URL path: http://www.thepurpleedge.co.uk/content/services.rhtm (2016-02-14)
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  • Marketing Mindset Coaching and Training Kent
    implementation effective The result is that at best the activities they undertake are not as effective as they could be and at worst they are costly mistakes If that s your experience we can help you change your results Spending time with a professional MARKETING COACH MENTOR will help you create a brighter vision for your business and leave you skilled motivated inspired and with a clear plan of action Or you may need help with a specific marketing issue taking a more strategic approach to marketing implementing an effective social media campaign or getting your start up going on a solid footing Our TRAINING COURSES help to resolve specific problems in a practical way You ll leave the course with realistic and implementable plans Choose from our range of training and coaching services Executive One to One Coaching we work intensively with the client and focus totally on their business and their specific requirements Group Coaching we lead a small number of people through a structured programme covering key marketing subjects and disciplines over the course of six modules Ongoing Mentoring designed as a follow up to the intensive coaching programmes to keep you and your action plan on track to deliver results Focused Training Courses a half or full day developing your skills as a marketer THE PURPLE EDGE has a track record in providing high quality MARKETING COACHING to small and medium sized businesses in a wide range of industries including healthcare catering IT and automotive We have also worked extensively with BUSINESS LINK and CANTERBURY CHRIST CHURCH UNIVERSITY delivering marketing training and workshops to Kent s small businesses Our COACHING TRAINING SERVICES are designed to give you the skills and tools you need to market your services more effectively and boost your business and profit If

    Original URL path: http://www.thepurpleedge.co.uk/content/training.rhtm (2016-02-14)
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  • Showcase - Stories from our Customers
    maximum effect We would never have reached this point without him Clive Newell Managing Director Halagen Ltd Read more AnsaCom Ltd I ve had so many people compliment me on my newsletter and more importantly more people contact me than did before Having The Purple Edge manage the newsletter as well as the rest of our marketing activity makes it all totally painless I love it Claire Burroughs Managing Director AnsaCom Ltd Read more Stour Valley Estates Sharon identified what needed doing and managed the project through with our existing website agency from beginning to end Completion of lettings has shown a marked increase in the past 12 months Tony Skelton Managing Director Stour Valley Estates Read more Beechtree Total Care We re a home care agency caring is what we do best but we are still a business that relies on customers Marketing is therefore an important function but one that we have neither the time or skills to manage effectively We don t need full time resource so outsourcing is definitely the best option for us The Purple Edge has been a great addition to the team Sam West Director Beechtree Totalcare Read more Mercery Court Glengate Developments THE PURPLE EDGE has been invaluable in its planning coordination and management of a first rate marketing campaign for our city centre apartments Working with Sharon and THE PURPLE EDGE has been an absolute pleasure Paul Markham Director Glengate Developments Read more The Kent LINk What is particularly attractive about THE PURPLE EDGE is that they combine through Sharon and her associates a wide range of skills from marketing to journalism graphic design and so on Keep up the good work Graham Hills Director Kent Medway Networks Read more Pilgrims Hospices Although Pilgrims Hospices have an in house marketing team

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/ (2016-02-14)
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web-archive-uk.com, 2016-10-22