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  • Marketing the Kent LINk
    Host organisation for Kent LINk Summary of activity The Kent LINk is an independent network of local people and community groups working together to influence and improve Kent s health and social care services They receive Government funding to ensure that consultation with local people is carried out Their marketing challenges ranged from presenting themselves as a professional and inclusive organisation to the wider community in Kent to communicating with key audiences on specific projects Overall they wanted to drive greater engagement with a limited budget and in the period May 2010 to March 2011 a 30 increase in registered participants was recorded Key projects involving The Purple Edge included Refreshing the brand and ensuring it was consistently applied Updating literature to present the LINk in a more clear and compelling way including an Easy Read version Refreshing guidelines for regular communications to people signed up to the database Managing the PR for the major investigation into cleanliness and hygiene in Kent s hospitals Gathering public feedback and creating a response to the Government s White Paper on NHS changes Launching a social network strategy using Facebook Twitter and YouTube Free download One page Marketing Plan template contact info First

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/kentlink.rhtm (2016-02-14)
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  • Pilgrims Hospices
    to the terminally ill and the summer walks are vitally important to hitting their targets They have excellent links with the press and local businesses to help promote the events to the East Kent public using traditional methods but engaging additional marketing expertise meant that for the first time they were able to explore email and social media as key ways to engage with supporters With the help of THE PURPLE EDGE they were able to Carry out email campaigns to drive registrations and encourage participation and fundraising Substantially increase their following on Twitter Launch a new Facebook page with more than 500 fans joining over the period Analyse the registration data from over 1 000 people who registered online to develop recommendations for improved campaign performance in future years Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 0418 Required fields Let s talk One hour s marketing review for 40 donation to our adopted charity Follow us on The service that The Purple Edge has given me has been outstanding and they are always at the end of a phone or e mail to help with any query big or small

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/pilgrimshospices.rhtm (2016-02-14)
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  • Eve-olution detail
    Ltd had been successfully running the Creative Female Leader leadership seminar for 7 years but in 2008 wanted to take a fresh look at their marketing in order to attract new customers Having updated the content of the seminar to build in her latest thinking on Gender Intelligence TM Tracey Carr was looking to outsource the marketing responsibility to free up her own time to devote to other areas of the business THE PURPLE EDGE was able to fulfil the marketing role on a part time basis working as an integral member of the Eve olution team to create and execute the marketing strategy for the business The latest project is the launch of a whole new brand Gender IQ delivering on demand training in managing talent and diversity to blue chip companies Key activities included Writing and sending a monthly e newsletter Regular updating and enhancement of the website E mail campaigns promoting events and workshops Defining product and pricing strategies Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 9517 Required fields Let s talk One hour s marketing review for 40 donation to our adopted charity Follow us on Sharon

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/eve-olution.rhtm (2016-02-14)
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  • BT Projects
    to 5 new satellites in the Americas under her direction and growing still Deanna McRae King Former Chair BT Women s Network North America Summary of activity The BTWN was 20 years old in 2006 This was a significant cause for celebration but also an ideal opportunity to relaunch the network and confirm its relevance to helping to increase the participation of women in the workplace in the 21 st century As Chair of the BTWN Sharon Wilding focused on re energising and motivating the committee and revised the strategy around the proposition Connecting for success A full programme of celebratory activities was organised by the volunteer force culminating in the Gala dinner which raised 20 000 for the charity ChildLine To drive greater engagement in the network from the 5000 strong membership based in the UK Europe and America Sharon launched an Online Network unique within BT but based on the successful model already operated by software development company Yellowhawk The Women s Network set the standard for all the other diversity networks within BT BT Wholesale Engage Image BT Wholesale This initiative has been a resounding success The whole approach taken with a greater use of on line techniques the tighter targeting of events and clear focus on measurement and reporting is a case study in marketing excellence Brian Fitzpatrick Managing Director BT Wholesale Markets Summary of activity Faced with increasing revenue targets but declining customer and salesteam engagement in marketing activity Sharon Wilding as Head of Marketing developed an integrated communications strategy that would focus on improving customers relationships with BT Wholesale Working with strategic events agency McMenemy Hill a central website BT Wholesale Engage was created to deliver industry news and education to customers A programme of interactive online and face to face events was put

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/btprojects.rhtm (2016-02-14)
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  • The Purple Edge Our Approach - Analysis
    the next stages much easier to carry out And while the first time you do this it might seem a major exercise as you go round the loop you add to the body of knowledge continually refining and enhancing each aspect of your marketing approach Contact us now to discuss how we can help your business turn strategy into action Free download One page Marketing Plan template contact info First

    Original URL path: http://www.thepurpleedge.co.uk/content/approach/analysis.rhtm (2016-02-14)
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  • Approach: strategy
    of your business Your marketing strategy defines how you will compete effectively in your market place As well as knowing what you will do and perhaps more importantly a strategy also helps you decide what you will NOT do It allows you to set priorities against investment in branding or direct marketing for example and drives decisions on what will go into your marketing plan An outsider s view can be a real help here as it can be hard to stand back from the day to day demands of running your business to take stock and create or update your strategy Contact us now to discuss how we can help your business turn strategy into action Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 1981 Required fields Let s talk One hour s marketing review for 40 donation to our adopted charity Follow us on The service that The Purple Edge has given me has been outstanding and they are always at the end of a phone or e mail to help with any query big or small Davinia Skelton Marketing Manager Skelton Group Ltd Main menu home outsourced marketing services

    Original URL path: http://www.thepurpleedge.co.uk/content/approach/strategy.rhtm (2016-02-14)
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  • Approach: planning
    sales channels to reach customers and finally to run effective promotions to stimulate brand awareness and sales leads THE PURPLE EDGE can work with your team to develop a simple and straightforward plan that will ensure your marketing strategy is implemented successfully within the budget you set Contact us now to discuss how we can help your business turn strategy into action Free download One page Marketing Plan template contact

    Original URL path: http://www.thepurpleedge.co.uk/content/approach/planning.rhtm (2016-02-14)
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  • Approach: execution
    with existing trusted suppliers to deliver activity agreed within the plan Contact us now to discuss how we can help your business turn strategy into action Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 8922 Required fields Let s talk One hour s marketing review for 40 donation to our adopted charity Follow us on The service that The Purple Edge has

    Original URL path: http://www.thepurpleedge.co.uk/content/approach/execution.rhtm (2016-02-14)
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web-archive-uk.com, 2017-12-11